Presto

September 10, 1927
P R E S T O-T I M E S
ANDERSON=SOWARDICO.
OPENS IN DAYTON, OHIO
Chester D. Anderson and Herbert Soward Join
Interests in Modern Store at 114
North Main Street.
Merging of the interests of Chester D. Anderson
with those of Herbert Soward gives Dayton, O., a
new music establishment with a preferred stock cap-
italization of $200,000, nearly all of which is sub-
scribed and paid in. This new firm will be knovn
strenuous than drive their 80-h.p. automobiles as the Anderson-Soward Co. and will have its head-
APPLE SAUCE
quarters at 114 North Main street, Dayton.
"It takes a colored porter on a Pullman sleeper into Pawhuska every once in awhile to collect the
to make the proper verbal amends for a mistake," periodic per capita contribution from the representa-
Seventy-seven years of laudable service have made
said Fred P. Watson, the Mt. Vernon, 111., dealer, tive of their kind and generous Great White Father, the Soward name well known in that vicinity in
who
is
one
and
the
same
as
your
own
Uncle
Samuel.
who recently stopped off in Chicago on his way
connection with the sale of musical instruments, music
It was the plan of the piano sale specialists to get and supplies in this line, and Mr. Anderson has been
home after a trip to Europe as a delegate to the
some
of
the
per
capita
stuff
away
from
the
Indians
International Convention of Rotary Clubs in
prominent in this business for 25 years. The com-
Ostend, Belgium. "In fact," added Mr. Watson, in exchange for pianos. The trouble was they didn't
bined sales of these two men during their period of
understand
the
territory
they
had
invaded.
There
''the amenities are personified in that functionary
service in this work is computed to amount to over
of the Pullman service. It is an object lesson for are several piano dealers in Oklahoma who do a $10,000,000.
good
business
with
the
Indians.
A
good
business
in
the temperamental white gentlemen of the piano
The Anderson-Soward Co. is exclusive representa-
good pianos. But they understand the nature of the
warerooms.
tive for Steinway, Steck, Stuyvesant, Weber and
"During a trip west from New York I reached trade. The invaders did not.
Ivers & Pond pianos, and the Duo-Art. The com-
To give the piano to be whooped up to the noble
out of my berth one morning to retrieve my shoes.
pany also distributes the Victor Orthophonic, Bruns-
and
supposedly
easy
red
man
an
Osage
flavor
it
was
To my surprise only one shoe was there. It glis-
wick Panatrope and Conn band instruments. In addi-
tened from the dauber and brush art of George decided to give it an Indian name. The choice was
tion to the above instruments, this firm also handles a
but its high finish failed to preserve my serenity. made by the chief of the whooperup staff, who
full line of radios, including Radiola, Zenith, Federal
ordered
the
next
two
carloads
of
pianos
from
his
I wanted a shining pair.
and Atwater Kent sets and radio accessories. This
supply
factory
to
be
stenciled
"Wahoosha."
He
" 'Here, George,' I called to the porter at the
store will be the headquarters of Miss Patricia
had invented the word while he wrote the order. It
end of the car. 'Where's my other shoe?'
O'Brien for the distribution of tickets for symphony
had
an
Indian
sound
and
was,
he
thought,
mean-
"A general reprimanded by the board of strat-
concerts and other musical events of note. There
ingless.
But
the
red
man
would
appreciate
the
com-
egy for an error in the offensive, couldn't feel
also various music clubs will hold their meetings, and
greater chagrin than George at my call-down. But pliment.
teachers will meet in the interests of music. A trip
When the first shipment of the "Wahoosha" pianos
no diplomatist could exhibit greater aplomb than
through the store reveals large stocks of musical
the Pullman attache after the first humble arrived one was taken from the box and displayed in
goods of wide variety and acknowledged merit. Re-
all
its
glossiness
on
the
sidewalk.
It
was
Saturday
moments.
hearsals for many of the best programs are held
and
Pawhuska
was
thronged
with
red
people
from
" 'Now, whadje know 'bout that yeah mistake,
there because of the ease of access to Steinway grand
the
adjacent
country.
suh!' he exclaimed with the broad ivory laugh
pianos and private rooms for practice.
The sales force in the store was attracted to a
of assurance as he applied the flattering unction to
The officers of this new concern are Chester D.
growing
group
around
the
piano
on
the
sidewalk.
my wounded feelings. 'I don' thought this yeah
Anderson, president; Herbert Soward, vice-president;
be'th was occupied by a handsome, clevah gen'el- Everybody was shoving for a peep at the piano, and
man with one laig who travels ovah this road. when each one got a peep he or she elbowed out of Joseph C. Bucher, treasurer, and Carl Banjerter,
secretary.
Yo' suttenly favor him, suh. That is in sma'tness the crowd to indulge in a laugh that was more Amer-
an' good looks,' he added in flattering particularity." ican than Indian in its heartiness.
The manager hurried out. His appearance was the
prompting for a howl of merriment from reds and
whites and blacks.
STENCIL SENSE.
"What's the matter with that piano? What's the
The plan of dealers getting their own names sten-
laugh
at?" asked the manager of the postmaster, who
ciled on pianos is one pretty generally practiced.
When a dependable dealer is well established in a had joined the group and was enjoying his laugh.
Chauncey Page Is Manager of Lively Store Which
"Oh, I guess the piano's all right. It's the name
community his name on a fallboard is a guarantee
Is Provided with More Facilities.
of the piano's worth. Some of the finest commer- Wa-hoo—," but before he could finish he gave way
cial pianos produced come to the ultimate consumers to another spell of laughter.
Final arrangements were made last week between
"The name! What's wrong with it?" gasped the
with the name of some local dealer as their distinc-
F. A. Roethlisberger, Sr., Holland, Mich., and the
manager.
tive mark.
Grinnell Music Company, Detroit, for the leasing of
"What's the matter with it? Why, Wa-hoo-sha in
It happens sometimes that ingenious special sales-
the store building just south of Grinnell's present
the
Osage
dialect
means
'Where
the
bugs
are,'
"
men or sales specialists adopt stencils for the cam-
location, to be used as the future location of the
answered
the
postmaster.
paign pianos that have a local flavor. It might be a
company's branch in Holland. A. J. Bruett of De-
* * *
city name, county name or the name of some celeb-
Curious Carrie—"Is your installment piano paid for troit, field manager for the Grinnell Music Company,
rity in the territory, dead or still living. A consid-
and Chauncey Page, local manager, made the ar-
yet?"
erable number of stenciled pianos have been named
rangements.
Frank Fanny—"Only one octave of it."
for mountains, rivers, congressmen, sheriffs, school
It is planned to make a number of major changes
* * *
superintendents and persons and things of compara-
tively local fame.
A composer of the modern French school, which, in the store building. The change was made neces-
A "crew" of whooperup piano salesmen operating let it be understood, is the last word in bizarre or sary by the purchase early this year of the building
through Oklahoma established headquarters at Paw- cubistical musical effects, has written something for occupied by the music store by the State Savings
huska recently. The town is in the old Osage Nation, which the hall has to be especially perfumed. It is some- and Loan Company, which plans to move into the
the home of the Osage Indians, known as being the thing different, understand, from our native musical building early this fall.
The music company plans to move into its new
richest (without working) per capita people in the comedy and smutical efforts which give off their own
location this week.
world. There the happy inhabitants do nothing more smells.
THINGS SAID O R SUGGESTED
GRINNELL MUSIC CO.
BUYS PIANO STOCK
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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