Presto

Issue: 1927 2144

PRESTO-TIMES
show a complete line of the instruments manufac-
tured at the Richmond, Ind., plant. The latest mod-
els and styles will he the main attraction. Just
what will be given away as souvenirs has not as yet
been decided on.
H. G. Hook, manager of the Starr Piano Company,
was called to Johnsville, Ky., recently on account of
the dealh of a relative.
Roy Coverdill, manager of the Kimball Piano Com-
pany, will be represented at the State Fair with the
complete Kimball line of pianos and phonographs.
Business, according to Air. Coverdill, is very sat-
isfactory.
Rapp & Lennox have just completed the sign work
on its spacious windows which is very attractive,
giving the entire line they se'.l plenty of publicity.
Business is improving, especially the demand for high
grade instruments.
Ned Clay, sales manager of the Starr Piano Com-
pany, has promised to thrill the readers of Presto-
Times with a fish story which he expected to prove
by an actual photograph. It appears that from his
story that it was the biggest fish caught in Minne-
sota in years and the picture was to subs'autiate
his statement. However, it now comes to light that
Mrs. Clay, not being an expert photographer, took
the photograph and overlooked an obs'ruction be-
tween the camera and the fish, so when the nega-
tive was developed it showed some underbrush where
the fish should have been. Mr. Clay sincerely hopes
that none of the readers of Presto-Times will be
disappointed, and agrees to make his word good by
returning to the same place next .year and trying his
luck again, after giving his wife instructions in trick
photography during the coming winter.
PIANO CONTEST
FOR BALTIMORE
September 3, 1927
MUSIC SCHOOL BUYS BALDWIN
Views of the Building and Faculty of A
' 'eachers at the Metropolitan School of Music.
The Metropolitan School of Music, affiliated with
Butler University, shown in the accompanying cut
is the oldest school of music in the state of Indiana.
It was founded in 1895 and has so steadily grown,
that today it is the largest and most active music
school in Indiana.
The instructors all have years of successful ex-
perience and are capable of producing results with
their pupiis.
Board of Education Joins with Dealers and
Local Music Merchants' Association to
Make Event the Occasion of Great
Value to Music Education.
and that indications were business would continue
good for the remainder of the year. Mr. Roberts is
optimistic about the future of the business of the
company and of musical instruments in general, par-
ticularly in the piano, which is the main feature of
the business of Charles M. Stieff Company.
The headquarters of the Charles M. Stieff Com-
pany at 315 North Howard street are interesting
Governor of State, Mayor of City and Other Prom- in many respects—in the architecture of the building,
its musical atmosphere, in the type of musical instru-
inent Officials and Public Men to
ments housed thtre, including the Stiefl pianos in
Attend Exercises.
their many, interesting and attractive designs. The
C. R. Roberts, general manager of the Charles building is generally referred to in Baltimore as
M. Stieff Co., Baltimore, said this week he hoped Stieff Hall. The Stieff Hall has been the scene of
the piano playing contest to be staged in Baltimore many brilliant musicales, many of the world's famous
in September under the auspices of the Baltimore piano artists having made their local appearance
Music Trades Association would be great and suc- in it.
cessful. He saw no reason why it should not, as the
The opening of Lee's Music Shop at 625 West Lex-
local music instrument merchants are doing all in ington street makes another addition to the retail
their power to make it a successful event. The piano musical instrument field of Baltimore. Musical in-
playing contests are regarded by Mr. Roberts as the struments of various kinds are being featured.
most practical thing with which to repopularize the
piano.
A meeting will be held this week with the members
of the Baltimore Board of Education to arrange for
the use of school buildings for holding the various
neighborhood preliminary contests. A number of
well-known local musicians have agreed to officiate
as judges. Following the neighborhood tryouts, the Displayed Advertisement in All Chicago Dailies An-
district semi-finals will be held, in which the winners
nounce Important Fact in Chicago Trade.
of the preliminary neighborhood contests will par-
In a prominently displayed announcement in the
ticipate. After the semi-finals will come the grand
finals when the three city-wide champions will be Chicago daily newspapers of Wednesday of this
week, the H. C. Bay Company tells of the formal
chosen.
opening on Thursday of its new store at 305-307 S.
The Exercises.
Present plans ca'l for elaborate exercises for the Wabash avenue. The advertisement, which is made
holding of the finals. Albert C. Ritchie, governor of more attractive by a cut of Style A, Scale 90 Grand,
Maryland; William F. Broening, mayor of Baltimore, which is the culmination of years of continuous de-
and other state and civic leaders, as well as musicians velopment in manufacture.
"For many years H. C. Bay Company have lim-
of prominence, piano merchants and musical instru-
ment dealers in general, are expected to be present. ited their activities to the wholesale trade only. The
The three champions will be chosen from the ele- largest and most representative dealers from coast
mentary, intermediate and senior high school grades. to coast are successfully retailing our pianos and are
There will be one champion from each division. ready to stamp their approval of guarantee as to the
This plan has been deemed fairer than if one cham- musical quality of these excellent instruments," is
pion were chosen, as children of the lower grades the statement which is followed by a list of dealers
could not be expected to compete successfully with of Chicago and surrounding towns who handle the
pupils of the intermediate or high school classes. H. C. Bay Company's lines.
Three prizes will be awarded, the firs .a $1,500 piano,
Murray M. Harrison, an experienced piano sales-
the second an $800 instrument and the third a $400 man, has been added to the sales force of the new
piano.
retail store.
Excellent Stieff Report.
The Charles M. Stieff Company, manufacturers and
H. H. FLEER SCORES.
retailers of the Stieff piano and the Shaw piano, as
well as retailers of other musical instruments, includ-
H. H. Fleer, manager of the piano department of
ing the Orthophonic Victrola. is experiencing a good Lvon & Healy, Chicago, got a score of 80 in answer-
demand for its various instruments, according to ing questions propounded by the Chicago American.
C. R. Roberts, general manager of the company. Mr. The newspaper selects some prominent man each
Roberts said the business of the company, to date, day for the test, which provides an interesting and in-
was ahead of that for the same period of last year structive feature for the paper.
NOTABLES AT FINALS
FORMAL OPENING OF
H. C. BAY COMPANY'S STORE
This school, recently equipped with Baldwin and
Ellington Pianos took the opportunity ot expressing
their pleasure and satisfaction with the instruments
by the following message 1o the House of Baldwin:
"I take great pleasure in saying that the twenty-
rive Baldwin and Ellington Pianos we purchased from
the Baldwin Piano Company are more than satisfac-
tory in every detail."
(Signed) EDWARD NELL,
President.
LATE NEWS OF THE
TRADE OF WISCONSIN
Interesting Items Gathered at Many Points Tell of
Activities of Firms and Individuals in Music Field.
The Uhen Music Company at Kenosha, Wis., will
move to new and larger quarters in the Bain building
this month, according to H. W. Uhen, manager of
the firm. The Uhen company has been in business in
Kenosha for a number of years, and is moving to
larger quarters to accommodate the growth of the
business.
Ellis Franklin Carroll, 60, who for ten years
conducted the Carroll Music store at Appleton, Wis.,
passed away last week following a paralytic stroke.
Mr. Carroll sold the business several years ago to
William Nolan who in turn sold it to Irving Zuehlke
who is operating it today as the Irving Zuehlke
Music Co. Mr. Carroll, who was survived by his
widow, was buried in Milwaukee.
Bruno Dalwig, former Manitowoc man, will be in
charge of the music at the Wisconsin State Fair,
according to Fred C. Borcherdt.
The Fifth Wisconsin Radio Music exposition, which
will be held at the Milwaukee Auditorium October
4 to 9, is making an innovation in that it is taking the
music dealers of the state into the show. Reports
to date are that the affair will be a tremendous suc-
cess since all of the space at the auditorium has
already been sold and twice as much as last year
has been sold. Leading music merchants from all
over the state will display the latest in pianos and
phonographs, co-operating with the radio dealers who
will show the latest in their lines.
CABLE COMPANY AT DETROIT
GETS BUSINESS WITH VIM
Its Watchword Is Service and Its Deals Make Addi-
tional Friends for House.
Walter S. Jenkins, head of the Cable Piano Co,
1264 Library avenue, Detroit, having just returned
from his vacation, is very busy this week getting
things into a business swing for early fall trade. He
said the men of his staff work hard for the business
they get, but they are faithfully plugging away. And
it is his expressed belief that no business worth while
is secured nowadays without going after it.
Those in his office work just as hard and as
earnestly as the men on the floors and in the field,
with the result that the Cable Piano Co. of Detroit
is landing its share of the business of that city, as
well as that of several other cities not far away. In
the Detroit house, as in all Cable stores throughout
the country, service to the customer is more than a
motto—it is a watchword.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 3, 1927
E. E. SHUMAKER REVIVES
VICTOR IMPORTANCE
President of Victor Talking Machine Company
Displayed Vision Which Changed a
Catastrophe Into a Victory.
The story of how the talking machine industry
has come back is told in an article in the Ameri-
can Magazine for September which tells of the
part taken in the process by Edward K. Shu-
PRESTO-TIMES
millions for research had been spent m the company's
laboratories. Rut Mr. Shumaker had looked with-
out, he told the directors. He said he had learned
that experts in one particular telephone laboratory
"had made discoveries in sound reproductions of
which we do not dream. If we utilize those dis-
coveries we can revolutionize the talking machine."
It was the beginning of events that in a night
changed methods that had stood for twenty years.
A fortune was expended on the heels of a fortune
lost, alL because of the courage, faith and vision
of a single man. In November, 1925, the resultant
product was announced—a talking machine that was
radically improved—that was different.
Two weeks after the first announcement of its new
instrument, the Victor Talking Machine Company
had $20,000,000 in orders on its books and 8,000 work-
ers on its payrolls. Mr. Shumaker had revived not a
company but an industry.
KINQSBURY STYLE R
FOR WOMANS' COLLEGE
Instrument Purchased from the Wiley B.
Allen Co. for Scripps College for Women
Has Wide Sale.
A Kingsbury piano made by The Cable Company,
Chicago, has just been purchased from the Wiley B.
Alien Company of Pomona, Calif., western repre-
sentative of The Cable Company, for the Eleanor Joy
Toll Hall, the first unit of a dormitory group to be
erected at Scripps College for Women, Claremont,
Calf.
The Kingsbury upright. Style R, purchased, is a
special Cable model which lias attained a wide popu-
larity as rin instrument for school and institutional
A. L. BRETZFELDER MADE
PRESIDENT OF KRAKAUER BROS.
BDWARD E. SHUMAKER AND HIS SON.
Mr. Shumaker, president of the Victor Talking Machine
Company, was born on a mountain farm in Somerset
County, Pa., forty-five years ago, and at various times
has taught school, worked in a istone quarry, sold bibles,
farmed, mined coal and earned a living as a detective.
"I can't say that I ever had a definite goal," says Mr.
Shumaker. "Work was work, and 1 was ready to follow
wherever it led. The same fundamentals that make for
advancement in one line make for it in another." Pic-
ture and accompanying article are from the American
Magazine.
maker, new president of the Victor Talking
Machine Company. When dull days reached the
phonograph plant and the machine was voted "dead"
by many; "doomed by the radio as surely as the
horse-drawn vehicle was doomed by the automobile,"
Mr. Shumaker voiced a different opinion in the plant
of the Victor Talking Machine Co.
"The talking machine is not doomed by the radio,"
he kept on insisting. "The market is not saturated.
Conditions are not bad. What we need is a better
product. It is we ourselves who are at fault."
"The public is not tired of the talking machine
as an instrument," he went on before a directors'
meeting. "But it is tired of the talking machine
we are offering it. It wants a radically better instru-
ment and better records. Produce such an instru-
ment and records and we will be swamped with
orders."
No important improvements had been made in the
Victor talking machine for years, although several
Former Treasurer Succeeds His Brother as Head of
Progressive Plar.o Manufacturing Company.
A. L. Bretzfelder, elected president of Krakaner
Bros., New York, at a recent meeting of the board of
directors, is a brother of the former president, T. E.
Bretzfelder, and previously filled the office of treas-
urer of the company. Other officers are: H. K.
Bretzfelder, first vice-president; M. K. Bretzfelder,
second vice-president; C. S. Bretzfelder, third vice-
president; Arthur Hahn, treasurer, and S. C. Lubin,
secretary.
The new president has been associated with the
practical operation of the company for a good many
years and thoroughly understands every phase of the
business. He is equally familiar with manufacturing
as he is with merchandising and his wide acquain-
tance among the dealers is an advantage of great
value. He is enthusiastic in the scheme to make the
Krakauer even more prominent than it is in the world
of music. Forceful and dignified methods of public-
ity will be continued to maintain the Krakauer pianos
as splendid specimens of piano design and tone qual-
ity to evoke the praise of the most critical purchaser.
KIXCSIU'KY, STYI.K It. MKLECTKn FOR VSK IN
SCKIIM'S COLLKCI0 FOK WOMKN.
The Leipzig Fair, at which musical instruments are
important exhibits, is one of the oldest trade fixtures
in the world—so old, indeed, that its origins are quite
lost in far-off centuries. It is now held every spring
and autumn, under the title of The Leipzig Interna-
tional Industries Fair, and the 1927 autumn session
lasts from August 2? to September 3. The figures
of the 1927 spring session are eloquent of the Fair's
economic importance. There were 9,258 exhibitors,
655 of whom w T ere non-Germans. The total number
of business visitors (exhibitors and buyers) was
155,000, 23,130 being foreigners.
use. It has proved a great favorite in music schools
and conservatories all over the country, and Cab]-'
dealers also report that Kingsbury Style R is much
in demand for home use.
Work on the Eleanor Joy Toll Hall is being rushed
to completion in order that it may be ready for resi-
dence by the beginning of the college year. This
unit is of Spanish design adapted to California condi-
tions. The colors are a light terra cotta and pale
emerald trim on cream colored stucco. Placed with
the mountains as a background, it will make a beau-
tiful and picturesque group. The dormitories are to
be arranged around open courts or patios which
can be used, when it is desired, for open air dining
room and for recreational purposes.
This unit, which is to cost $172,000, together with
a second unit to be built next year, was provided for
by Miss Ellen Browning Scripps of La Jolla, who
endowed Scripps College for Women.
MICHIGAN FIRM CLOSES OUT.
NEW WURLITZER BRANCH.
THE LEIPZIG FAIR.
A Wurlitzer Music House branch, established in
The A. L. & R. Piano Co., Bellevue, O., is going
Redford, Mich., was opened last week at 17626 Lasher
out of business, according to an announcement in
the newspapers. "Every piano, player-piano, phono- avenue. This branch house, the fourth to be opened
graph and every piece of office furniture must go by in the Detroit Metropolitan district by the Wurlitzer
September 1. • Don't miss this great opportunity to Co., will be under the management of Charles Clever,
president of the Redford Conservatory, and R. C.
share in this great money-saving event."
Morse. This store handles everything in the line of
The Music Center, Olney, 111., was opened recently musical instruments and music. On the opening day,
the management featured a special concert program.
by Van de Voorde.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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