Presto

Issue: 1927 2141

i>k£sT6-TIMES
COMMODORE FILLED
WITH PIANO SOUNDS
dreds of the delegates, reading, "Every Piano Should
be Tuned 2 to 4 Times a Year. Gulbransen." This
is the sentiment, made famous through Gulbransen
National Advertising, which has made a decided hit
as a convention motto.
Four Days of Absorbing Lectures and Prac-
tical Demonstrations Provided as Special
Convention Features by the National
Association of Piano Tuners, Inc.
TOLEDO MELODY WAY
CLUB IS STARTED
CALL IT RECORD WEEK
Hundreds of Enthusiastic Students Have
Joined Playing Classes Now Being Con-
ducted by Toledo Music Merchants.
The "Melody Way" club, which is being formed
by the Toledo Blade, with the cooperation of promi-
nent music houses, has proved a boon to the music
trade in Toledo and surrounding communities.
In its appeal to people in all walks of life to avail
themselves of the free lessons, the following article
recently appeared in the Toledo Blade:
"Music, with its educational values, with its possi-
bilities for entertainment, instruction and pleasure,
with its inspirational powers, is perhaps one of the
greatest influences on humanity today.
"There is an universal appeal and charm in the
harmonious blending of tones or notes—which we
know as music—to which few of us fail to yield read-
ily. There is a subtle something in melody which
soothes and inspires. Everyone loves music.
"But, throughout all the history of music there
has been such a few of the great throng of humanity
who have been able to produce music—such a scanty
few who have felt able to devote the supposedly nec-
essary hours and days and weeks and months and
Opening Sessions.
years to study and practice and preparation.
"This all may be eliminated by the Melody Way
The entire New York division of the Tuners' Asso-
ciation served as reception committee. The ladies' method of musical instruction. This method is the
committee, under the direction of Mrs. George H. work of W. Otto Miessner, one of America's fore-
Lawrence, welcomed the wives and daughters of the most teachers and composers. It consists of twelve
visitors. At 2 p. m. the convention was called to lessons which teach the student to play the piano. A
order by President Charles Deutschmann in an Ad- simple melody, which grows more difficult as the
dress of Welcome. Vice-Mayor of New York City, course progresses, accompanies each lesson.
"The piano offers a profitable vocation, too. Not
and M. F. Garwoocl, Jr., chairman, Xew York divi-
only is the ability to play the piano an unfailing
sion, were present.
On Tuesday, August 9, at 9:30 a. m., the keynote source of pleasure and happiness, a social asset of the
address was given by President Charles Deutsch- first importance, but it is also a most practical and
mann, and the annual reports of Secretary W. F. pleasant means of earning a livelihood. Many young
McClellan and Treasurer Lester Singer. The report men and women have worked their way through col-
of Committee on Piano Class Instruction, Leslie lege by their musical abilitiy. Others interested
Hoskins, chairman. Report of Committee on Edu- solely in the cultural and aesthetic aspects of the
piano, have later through this same delightful abil-
cation, Xel% C. Boe, chairman.
ity, kept themselves from actual want.
A Big School.
"With but four exceptions, more people in this
The convention was a series of school events in country earn their living in music than any other
which the instructors and pupils stayed overtime. profession. Whatever may be your plans for the
Technical lectures with models were given by Mr. future of your child, you owe one outstanding obli-
gation: a piano and lessons in playing. "
Werolin of the American Piano Co., Mr. Frey of
The following Toledo dealers have extended a
the Brambach Piano Co., Mr. Gutsohn of the Stand-
ard Pneumatic Action Co., Mr. Taylor of the Mason cordial invitation to "Melody Way" club members to
& Hamlin Co., Air. Cheek of the Kohler Industries join the piano lesson classes now being conducted in
and many others competent to till a teacher's role. their studios: Cable Piano Co., 209 Superior street;
Frazelle Piano Co., 715 Adams street; Goosman
Notably instructive exhibits were made by the Am
Piano Co., 314 Jefferson avenue; J. W. Greene Co.,
pico Corporation, Aeolian Co., Steinway & Sons,
Baldwin Piano Co., the M. C. Shulz Co,. American i 01 Jefferson avenue; Grinnell Brothers, 603 Adams
Steel & Wire Co., Standard Pneumatic Action Co., street; Whitney-Blaine-Wildennuth, 703 Adams
the Gulbransen Co., Hammacher, Schlemmer & Co., street: Crane-Halleck Music Store, Bowling Green,
Boston Tuners Supply Co., Winter & Son, Rudolph Ohio, and Stilson's Music Store, Gibsonburg, Ohio.
Wurlitzer Co., Straube Piano Co., Pratt-Read Prod-
ucts Co., and others.
On Monday, August 8, the opening day of the
convention of the National Association of Piano
Knight-Campbell Music Company, under the cap-
Tuners, more than one hundred men of the profes- tion
for Salesmen," use the daily
sion, from as far away as Texas, Missouri, Minne- papers of to "Opportunity
say:
"We
have
two or three places for
sota and Nebraska, registered at the display room of
salesmen
of
proved
ability,
but
men who have
the Gulbransen Company. Appearances were that had no former experience in the prefer
business. To
this condition would be duplicated on the succeeding succeed, the salesman must have music
a pleasing appear-
days of the convention.
ance, good education, good health, a desire to work,
From the standpoint of instruments shown, the energy, initiative and a record of past successful
Gulbransen Combination Registering and Reproduc- accomplishment. We want men between ages of
ing piano was undoubtedly the outstanding sensation. 25 and 40, and prefer men who have lived in Denver
Word of it passed quickly around the hotel, and at least five years. Apply in person to Mr. W. W.
scores came up to see and play it. This instrument, Bradford. If you are employed now, your call will
it might be explained, plays as a strictly reproducing be treated in strict confidence."
piano; a registering piano with the spool propelled
W. H. Nichols, radio expert for the Bechtold
electrically and with ordinary piano pedals, not Music Company, bet his roll on Jack Dempsey to
player treadles, used for striking the notes and play- defeat Sharkey. Here is how he describes the fight:
ing with expression. This mechanism, as shown at "All is well that ends well. I had heart failure the
the Tuners' convention, is in a small suburban model first round; paralysis the second, but the seventh,
in beautiful walnut duco finish, and four feet one inch wasn't that a peach?"
high.
Francis Tate, official of the Denver piano tuners,
Other instruments on display are the four foot six was the guest of honor at a picnic in Deer Creek
inch reproducing grand: the Art Model Minuet in canon, July 31, and on August 4 left for New York
deep verde green with dainly. colored decorations and as a delegate to the National Association of Piano
with fancy art panel back; the small Style S, with Tuners and the last word he heard was: "Bring
sliding fall board and of new design, finished in ma- that 1928 convention to Denver."
hogany duco: and the Community Model in polished
Tom Savage, known all over the Rocky Mountain
wa'nut, four feet rive inches high.
regions as an "automobile man," has surrendered the
Through a unique system of flood lighting, the new Oldsmobile agency and is now the general distributor
instruments are show.n up to particular advantage in Colorado, Wyoming. New Mexico, for the Atwater
Kent radio products. Now, then, who says that the
in the Gulbransen room.
One of the novelties of the convention is the badge radio business has reached its peak or am gwine to
issued by the Gulbransen Company and worn by hun- slump?
Exhibits of Pianos, Players and Reproducing Instru-
ments as Well as Supplies and Tools
Add to Interest.
Realizations at the annual convention of the Na-
tional Association of Piano Tuners, Inc., held in the
Commodore Hotel, New York City, this week, from
August 9 to 11 inclusive, exceeded the most enthusi-
astic anticipations of the officials and the interested
membership. It was the biggest event of the kind
ever arranged by the organization, both in attend-
ance and. spirit.
It was notably an educational event and it at-
tracted tuners and technicians from every stfitc in
the Union, Canada, South Africa, South America,
Cuba, and Hawaii. Tuners from
far-removed
places displayed the friendliness evoked by mutual
interest in vital things. Everybody displayed eager-
ness to take advantage of valuable opportunities to
imbibe up-to-the-minute piano knowledge.
DENVER TRADE NOTES
August 13, 1927.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W, Water St., Milwaukee, Wig.
Factory: Marinette, Wis.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St
NEW YORK
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented in the United States, Great Britain,
France, Germany and Canada.
liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
The LEADING LINE
WEAVER PIANO5
Qrand*. Upright* and Player*
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights ard Player Planot
A high grade piano of great
value and with charming tone quality
Livingston Pianos— Uprights an<1 PUver HUno*
A popular piano at a popular price
Ovor 7U.0U0 instruments made by thu company are «lna-
inn tbeir own praises in all parts of the civilised worW.
Write f 01 catalogues and state on what terms you wonld
tike to deal, and we will make you a proposition ••' yon are
located in open territory.
WEAVER PIANO CO., Inc
Factory: YORK. » V
Satahllahed 1M70
CHRISTMAN
UPRIGHTS, GRANDS, PLAYERS
AND REPRODUCING PIANOS
THE FAMOUS "STUDIO GRAND"
"The First Touch Tells"
(Reg. U. S. Pat. Off.)
CHRISTMAN PIANO CO., I n c .
597 East 137th Street.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
August 13, 1927.
EFFECTIVE AIDFORJWELODY WAY
Kohler Industries, New York, Offers Dealers Free Use of Its Expert Adver=
tising Men to Effect Tie=Up With Melody Club Lessons in Evening World
The Melody Way Club of the New York Evening
World is absorbing the interest of the public in a
most amazing way and piano men have great faith
in its potency to stimulate piano sales now and in a
constantly increasing manner as the months pass.
The club, to which membership buttons have been
distributed, got its first lesson July 30 on the two
MINO(
MELODY WAY KEY FINDER
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Herbert Simpson, president of Kohler & Campbell,
Inc., New York, is one of the most enthusiastic ad-
vocates of the Melody Way plan of piano instruc-
tion and was among the first to note its potentiali-
ties for increasing interest in the piano. At his
direction the advertising and* sales promotion divi-
sion of his company has cleverly provided for dealers
means for effective tie-ups with the Melody Way
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interesting pages devoted to the purpose. The ap-
pearance of the pages vastly stimulated the ambition
of new thousands of children and grown-ups and
evoked an urgent call for membership blanks from
all points.
The Melody Way was devised by W. Otto Miess-
ner of the Miessner Institute of Milwaukee, and he
has written his method into a series of lessons for
the Evening W r orld. The method is extremely easy.
No long hours of fingering practice and tedious scale
exercises are necessary, a fact which seemed like a
revolution in piano study methods to the newspaper
readers. Many thousands of Evening World readers
proved the effectiveness of the method by playing
a simple melody after studying the hrst lesson.
TE
IRAI
I
while the lessons are running in the Evening World.
The advertising aids include a series of suggestive
advertisements. The company also has offered the
services of the department for making copy.
The efforts of Mr. Simpson are directed to-
wards inducing dealers to take advantage of the
public interest in the Melody Way plan. The Kohler
Industries are not mentioned in any way in the propa-
ganda. Mr. Simpson believes the plan is of a degree
of magnitude to aid an entire trade, not individual
houses. The free offer of the services of the adver-
tising and sales promotion division of Kohler Indus-
tries is a contribution of the company to further the
success of a merchandising plan that Mr. Simpson
believes is sound and possible of great results.
rewarded, since all of them are doing everything
possible in promoting it. Their display window
feature pianos which will be offered as prizes, adjoin-
ing which are notices that boys and girls enroll, if
they would win one of them. The instruments to
Eager Aspirants for Fame in Piano Tournament be offered as prizes are valued at from $400 to $1,500.
New and larger quarters will be taken in Balti-
Continue to Enroll for Event.
more, Md., by the Christensen School of Popular
A large number of additional entries for the Music at 122-124 West Franklin street, to which the
Greater Baltimore Piano Playing Contest have school will be moved during the coming month. The
brought the number of entrants well over the 2,000 school is now located at 201 Park avenue, where it
mark. This number of boys and girls represents has been for a number of years. The school is
virtually every public, private and, parochial school devoted exclusively to teaching the playing of popu-
in Baltimore and the suburbs. This number is ex- lar music on piano, violin, trombone and other in-
pected to be swelled considerably before the pre- struments. William J. Watkins is head of the
liminaries are held, which are scheduled to be staged school.
shortly after the resumption of the new scholastic
year, early in September.
BLAINE NOT TO MISS CONVENTION.
Letters have been received by the contest manager
U. M. Blaine, president of the Whitney-Blaine-
from children who are out of the city on vacation, Wildermuth Company, Inc.. 820-22 Adams street,
expressing their desire of participating in the con- Toledo, Ohio, says he will be at the Michigan Music
test. Because of this the closing dates for the entries
Merchants' Association convention in Detroit next
have been extended so that all children who may so week, and perhaps one or two others from his firm
desire will be able to take part in the event.
will be there also. Mr. Blaine is acquainted with
Frank Bailey, Roy Maypole and many of the other
The piano playing tournament, which is being
sponsored by the Music Trades Association of Bal- trade boosters of Detroit. Toledoans all have a good
timore, and which is endorsed by civic and profes- feeling for Detroit. For, irrespective of size, the one
sional leaders, including Governor Ritchie of Mary- city is no more ambitious than the other. Toledo is
now forecasting great growth anent becoming a
land and Mayor Broening of Baltimore, will be a
signal success if efforts of the piano merchants are seaport. Its population is 30\818.
PROGRESS OF CONTEST
IN BALTIMORE, MD.
Sturdy Little Piano, Used as Show Window
Detcur by Uncontrolled Sedan Reported
Uninjured by Dealer.
"Referring to the damage by automobile to our
store last Saturday afternoon," writes the Kops
Piano House, Great Falls, Mont., to the Starr Piano
Co., Richmond, lnd., alluding to a description in a
local newspaper, "you will note mention of the for-
ward works of the machine being on a $600.00
piano.
"It is true that the machine was on the piano.
However, the price is somewhat exaggerated as the
particular instrument happened to be a Starr D
Minum in the satin walnut finish, serial No. 207586.
We had just finished a window trim and had placed
this little piano in the center of our window together
with phonographs and records.
"The piano was hit head on, thrown over and
crawled upon by the machine and then used as a
battering ram to damage other musical instruments,
fixtures, etc., for a length of about sixty feet into
our store. It was necessary to lift the machine
completely off the piano and we want to compliment
you on the strength of this little instrument which
should really be termed T H E L I T T L E (IIANT.
Outside of case marks and the crushing of a few
keys as well as the fall board the instrument is in
excellent condition and will come out nicely and
probably make some home happy."
The story published in last week's Presto-Times
told how the machine of P. O. Trainor plunged into
the Kops Piano House, 508 Central avenue, and did
some $4,000 damage.
Trainor had parked his car in front of the music
house and is thought to have left the machine in
gear. When he stepped on the starter the car
plunged forward, crossed the sidewalk, crashed
through the plate glass store front and for a distance
of 60 feet lived a riotous life.
GEORGE SCHROEDER SUCCEEDS
IN FINANCIAL WORLD
President of the Schroeder Piano Company Also
Directs Important Business in Financing.
George Schroeder, president of the Schroeder Piano
Company, Pittsburgh, Pa., with branches in Pitts-
burgh, Butler, Charleroi, New Castle and Blairsville,
is also directing owner of the George Schroeder
Company, mergers and financing.
The genius of Mr. Schroeder became manifest
anew when he succeeded in arranging a series of
large mergers in the public utility field last year.
The largest of these operations was the consolida-
tion of the Columbia Gas Company, owned by the
Wittmers, and the Peoples Gas Company, a sub-
sidiary of the Standard Oil Company of New Jersey,
which amounted to $12,000,000. The latest mergers
to be consummated by Mr. Schroeder is that of the
Pittsburgh Gazette Times and Chronicle Telegraph
with the Hearst interests, which involved a consider-
able sum of money, and which will benefit all the
merchants in the Pittsburgh field. Mr. Schroeder
states that there are now over $60,000,000 worth of
deals pending.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. Ti is the unlv safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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