Presto

Issue: 1927 2140

August 6, 1927.
P R E S T 0-TI M E S
MIRRHA ALHAMBRA PRIZES
HER CHRISTMAN GRAND
Internationally Known Pianist and Singer
Writes Warm Letter of Appreciation of
Studio Grand to Makers.
THINGS SAID OR SUGGESTED
THE HOUSE SALE
LURE.
Flyman Kronick, wlio does a lively business with
M. Schulz Co. pianos in the Thirty-fourth Ward in
Chicago, met an old friend on Roosevelt road one
day last week.
"Well, Spilky, how's the button business?" he
asked by way of greeting.
"I've quit it and gave up mein store. A musical
business I got it now. Such a fine business, too," he
replied proudly.
"Musical business! I thought you said you gave
up your store?"
"'Sure I have. What for T keep a store for my
music business! My music business is different from
buttons, y' understand."
"1 don't get you," insisted the piano salesman.
"Well, 1 go by the piano store and buy a piano
for ten, fifteen, twenty dollar. Get it moved by my
flat and then sell it for maybe fifty with signs by the
front window. Velvet! 1 '
"Oh, lure of the house sale!" exclaimed the piano
salesman. "Back to the buttons. Spilky! I'm sur-
prised you should quit a regular business for the
con."
"What for con? Ain't my piano business regular
as buttons?"
''Nix. No five or ten dollar piano is regular.
Funny piano you can buy at that price."
"So! Well. 1 got one now by my Hat which I
paid for four dollars yesterday and sold today for
thirty already. A regular piano, y' understand."
"Regular, huh!"
"Yes, Kronick, regular. Mit four legs and by it
you can play music like a professor yet."
"Good night. Back to the buttons, Spilky!"
%
H 1
^
CATALOGS
1. What is a catalog?
A catalog is a handsome pamphlet, beautifully
printed, profusely illustrated and gotten up expen-
sively in every way.
2. How many kinds of catalogs are there?
The kinds are so many that, set down in figures,
the sum would look like an astronomical calculation.
In the piano trade, however, there are only two
kinds—the piano catalog and the playerpiano catalog.
3. Are the kinds rigidly fixed at two?
Yes, but each kind has three distinct varieties:
The stammer in type, the average catalog, and the
good-as-they-make-'em catalog.
4. What is the stammer in type?
The stammer is something you can best describe
with indelicacies of language and mixed metaphors.
In brief, it is a thing with wordy innards, ninety-nine
per cent of which is vermiform appendix.
5. What is an average catalog?
An average catalog is one free from split inhnitives
and typographical errors: full of beautiful cuts and
denatured English and empty of selling arguments.
(>. What is a good-as-they-make-'em catalog?
A good-as-they-make-'em catalog is one worded
with a punch that lands on the spot every time. It
fully, simply and interestingly describes the com-
modity it treats of, and is usually written by a man
who values sense more than style.
7. How far do the varieties go towards fulfilling
the object for wmich catalogs are designed?
The stammer reaches the trade in time but dies
with a groan when somebody tries to cut out its
veriform appendix with a blunt brain fag. The aver-
age catalog sets bravely out and goes part of the
way towards fulfilling its purpose. The good-as-they-
make-'em catalog fascinatingly invites perusal by the
power of its opening words; like an able salesman,
pulls without preaching; convincingly conveys a per-
fect comprehension of the instrument described, and
arouses a well-defined and serious desire for further
investigation.
8. Why is a stammer?
A stammer is, because everything is as clear as
mud to the blind; because nature, abhoring a vacuum,
causes a vermiform appendix to sprout where there
was nothing to fill with; because the writer with the
mental stammer needs the money.
9. How is an average catalog?
An average catalog is how the piano points are
scrambled. Also how in thunder the author has the
gall to collect the price.
10. What are piano catalog cuts?
For the most part they are full-face portraits of
uprights and profile portraits of grands reproduced
in halftone, so-called because half the tones are lost.
The piano cut is made from a photograph which
fairly represents the piano au natural. When re-
touched, the photograph represents the price of all
the time the engraving house artist can put in at the
job without being arrested for highway robbery.
11. Hut is not the artist's part an important one
in making a catalog?
Very much so. Artists design the beautiful covers
and also the charming ornaments and borders seen
with reading matter inside. The artist's work is
intended merely as an appropriate setting for the
catalog author's matter. But sometimes, especially
in the case of period grands and other art models,
the catalog is made so sweetly pretty nobody notices
what the well-meaning catalog writer says. 'Tis like
going to hear a grave professor lecture on acoustics
and pneumatics and finding yourself seated alongside
a ravishingly pretty girl. Then good-bye lecture.
* * *
Don't think you are getting ahead of your work
by anticipating your worries.
* * *
An optimist is a man who makes the best of the
worst of it.
Mirrha Alhambra, the famous pianist, is the owner
of a Christman Studio Grand, and how she appre-
ciates it is told in the following letter to the Christ-
man Piano Co., New York.
"Gentlemen: 1 greatly appreciate the tone quali-
ties of my Christman Studio Grand just purchased
from you. Much success to the Christman company.
"MIRRHA ALHAMBRA."
Although Mirrha Alhambra was born in Paris she
cannot properly be called French, since there is a
MIUKHA
AI.II AMHHA.
mixture in her of Spanish, Russian, and Gallic blood.
She was educated in South America, and traveled
extensively while still young, mastering Spani.ih,
French, Italian, German and English. She began
piano playing at an early age. first studying piano
at the Music Conservatory of Santiago, Chile, where
she was living. So rapidly did she advance that at
the end of her first year she played Beethoven's First
Concerto at the conservatory commencement.
While in Europe, under Anton Gedlicka, she pursued
her musical studies at the Stern Conservatory in
Berlin. There she completed her course and was
awarded a diploma. She then studied privately with
Jose Vianna da Motta, after which she toured
Europe, giving concerts at the principal cities. In
the United States, she gave but two concerts at the
Hotel Majestic, when she decided to join the legiti-
mate stage, where she worked for both Spanish and
American companies. In her leisure time she took
vocal lessons, and before long she joined the Keith
circuit, playing and singing.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 6, 1927.
PRESTO-TIMES
SELLING STARRS IN TEXAS
The accompanying picture shows
the front of L. L. Withers' Piano
Store at Fort Worth, Tex. Mr.
Withers, who is one of our most
progressive dealers, handling the
line of the Starr Piano Co., Rich-
mond, Ind., just recently moved
into his new quarters which are
equipped with all the accessories of
an up-to-date progressive music
store. He is prominently located
in music row and one of the lead-
ing music dealers of Fort Worth.
He handles Starr pianos, phono-
graphs and records, of which he
has a large selection. A late addi-
tion to his store is the Song Shop,
which is under the management of
the Lullaby Boys, who are now so
popular over the radio station
KFQB.
These two well-known
artists make an excellent advertis-
ing tie-up and drawing card for .Mr.
Withers' music business.
Mr. Withers, proprietor, has
been familiar with Starr pianos for
many years, having been with the
old Jesse French Piano Company of
Dallas, which handles the line. He
has held important positions w r ith
several of the leading piano houses
of Texas.
HEAD OF KRAKAUER
)
BROS DIES IN NEW YORK
I. E. Bretzfelder, Associated with the Industry
Since 1900, Was Active in Continuing
Its Artistic Spirit.
I. E. Bretzfelder, president of Krakauer Bros.,
Xew York, died on Wednesday of this week at his
home in that city.
Mr. Bretzfelder, who was a son-in-law of the late
Julius Krakauer, and brother-in-law of Maurice Kra-
kauer, who died about twenty years ago, acquired
an interest in the business in 1900 and later succeeded
in the presidency of the company, lie had admir-
ably carried out the original purpose of the founder,
Simon Krakauer. and of the sons of the latter, to
produce instruments of high tone quality, artistic
Imish and great durability.
• Mr. Bretzfelder's ambition was to preserve and
continually increase the artistic character of the Kra-
kauer Bros.' instruments and maintain their high
place among artistic American piano;?. His particular
efforts were directed to inaugurating improvements
and in the grands and reproducing typos of pianos
in the line line.
FROM LEFT TO RIGHT ARE: .J. A. WART"), SALESMAN; W. (\
WITHERS, MEMBKK OF THE FIRM; L. L. WITHERS, MEMBER AND
MANAGER OF THE FIRM; MRS. L. L. WITHERS. BOOKKEEPER AND
CASHIER; C. J. REEVES; A. C. ROAN. ADJUSTER AND SALESMAN;
GEO. J. SIMPSON, SALESMAN.
WILD AUTOMOBILE WRECKS
GREAT FALLS, MONT. STORE
As a Result the Kops Piano House Reckons Up
Damages Totaling $4,0C0.
P. S. Trainor drove his sedan automobile into the
Kops Piano House, 508 Central avenue, Great Falls-
Mont., last week, and did $4,000 damage. Trainor
had parked his car in front of the music house and
is thought to have left the machine in gear. When
he stepped on the starter the car lunged forward,
crossed the sidewalk, crashed through the plate glass
store front and for a distance of 60 feet lived a
riotous life, finally coming to a stop with its forward
works on a $600 piano and its rear end on a costly
phonograph.
The path of the car through the store was a scene
of ruin. Pianos, music racks, phonographs and musi-
cal instruments of all kinds, crushed or twisted out
of shape, were strewn down the center of the store
in the wake of the rampant automobile.
When the confusion had subsided, Captain of Po-
lice Fred Locker and Officer Pat Finneran discov-
ered a little portable phonograph singing away at the
top of its voice. In some way it had escaped the
four-wheel volcano, but it evidently had been near
enough to the disaster to. get a bad scare, for it was
voicing a protest in the words of that little ditty
that just now is enjoying a vogue: "But He Done
Me Wrong!"
Trainor was booked at police headquarters on a
charge of reckless driving and was released on his
own recognizance to appear for a hearing in the
city court. Shortly after the accident the damage
done to the store front and the merchandise was esti-
mated at $4,000.
NEW BOSTON MANAGER.
Becker Bros.
Manufacturer*
ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomb
767-769 Tenth Avenue, New York
R. C. Hodgkinsou, manager of the retail ware-
rooms of Chickering & Sons at 395 Boylston street,
Boston, has resigned and has been succeeded as
manager by Louis C. Wagner, brother of C. Alfred
Wagner, president of Chickering & Sons and of the
American Piano Co.
GULBRANSEN VISITOR.
A. S. L'rockett, of the Milligan Music Co., Car-
bondale, 111., was a visitor to the plant of the Gul-
bransen Co., Chicago, this week. Mr. Brockett's
firm is one of the most active in the southern portion
of Illinois and represent the Gulbransen instrument
with considerable success.
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
GEORGE M.SLAWSON,
CABLE TRAVELER, DIES
Veteran Roadman in Northwest for The Cable Com-
pany Expires After Long Illness.
George M. Slawson, traveler in the Northwest for
The Cable Company, Chicago, died on Thursday of
this week at a hospital in Hastings, Mich., where
he had been a patient for several weeks. The bare
facts came, to Presto-Times just as the paper was
going to press.
His body was removed to his home in Bangor,
Mich., from which he will be buried today (Au-
gust 0).
PLANS FOR ENLARGEMENT
Rudick's. Akron, ()., one of the best-known music
stores in the city, moved to a new location this week.
In the new store, which affords considerable more
floor.space, the concern plans to enlarge its musical
goods department.
INCREASES MUSIC STOCK.
The Akron Drygoods Co., Akron, ()., a large de-
partment store, is planning to enlarge its music de-
partment. J. H. Vineberg, formerly secretary-treas-
urer, with several associates, took over the store last
week and already has received incorporation papers.
DECKER
U
EST. 1856 51 SON
Grand, Upright
and
Welte-Mignon
(Licensee \
Reproducing
{Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
PRESTO BUYERS' GUIDE
New York
GOLDSMITH
Price 50 Cents
Players and Pianos
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
i
to the Dealers
An Investigation Will Prove It
CHICAGO
GOLDSMITH PIANb COMPANY
1223-1227 Miller Street, CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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