Presto

July 23,. 1927.
PRESTO-TI M ES
The Background
of
A BUSY ROLL
DEPARTMENT
13
realize the importance of window shows and consider
the window dresser as powerful for impressing the
public as the ad writer. But too many smaller stores
ignore the effectiveness of both the window display
It Is Achieved by a Well Thought-Out Sys- and
the tasteful interior arrangement.
tem of Classification Which Makes
But, all the same, the big stores in the cities have
no monopoly on the evidences of modernity. All over
Buying Easy.
the country are little stores where everything shows
There can be no satisfactory business in rolls with- the carrying out of an admirable plan which recog-
out order in arrangement. Care in selection is a nizes no favored season for the purchase of musical
necessity, but it is futile if the element of orderli- merchandise. The places arc always conducive to
ness in stocking the rolls is omitted.
the buying desire. The professional and amateur are
There can be no orderly operation of a music roll at home in these stores and feel encouraged by the
department without some kind of a classification sys- methods of showing the goods.
tem. One devised by an ingenious roll department
manager may serve or one of the schemes prepared
1)}' music roll companies may lend itself to the great-
est possible enlargement of the roll section. But
whatever is the plan adopted it will need attention. Seventy-five Cents Per Share on Outstanding Com-
Classifying Stock.
mon Stock Announced This Week.
A system of classification is a necessity all the
The
Brunswick-Balkc-Collcnder
623-633 South
time. Confusion means unpleasantness in sales, Wabash Avenue, Chicago, under Co.,
date of July 14,
trials on the patience of customers, decrease in the sends the following notice to holders of the common
turnover and of course a diminution of profits. The stock:
rules applying to the classification of music rolls
We are pleased to notify you that the Directors of
equally applies to the classification of talking machine
this company have authorized a dividend of 75 cents
records.
Classification is a helpful thing for the sales force in per share on the outstanding Common Stock of this
addition to its benefits to the stock generally. It edu- company to stockholders of record at the close of
cates the salesmen and saleswomen in musical titles business on August 5. 1927, and payable August 15,
and types of music. And it has been found that clas- 1927. Remittance will accordingly be sent you on
sification greatly increases the sales of certain num- that date.
Yours very truly,
bers generally considered slow sellers. But it is cer-
tainly a sure cure for overstocking as well as for THK BRl'NSWICK-BALKE-COLLENDER CO.,
Thomas M. McHale, Secretary.
understocking and it creates an inviting effect on cus-
tomers.
Tn systematizing things in the roll and record de-
partments the dealer really is promoting sales, be-
cause he is making buying easier for the customers.
Often there is created the desire for certain numbers Broadcaster Prefers Old Questionnaire by Mail to
that otherwise would not be called to mind. A classi-
Ether in Appeal to Public.
fied list is a suggestion to the buyers and it makes
One might think that a radio broadcasting station
the selling easier.
could do its own querying by means of radio and be
Customer Decides.
independent of the written questionnaire sent through
Classification lets the customer decide what he the mails. But one of the performers on WRNY, the
wants or suggests what he might want. Customers New York Edison Hour, depends on the old-fashioned
are always better satisfied with selections of their way to find radio fans' opinions on various matters.
own choosing. A classified system acquaints sales
A long list of composers and well-known selections
people with the actual musical tastes and desires of
customers and saves time by immediately showing is also given, with the request to check the favorites.
That invitation is almost irresitible, especially when it
them just what they want.
Pleasant conditions of trading always makes friends concludes with a blank space for original suggestions.
In the names offered by the questionnaire is evi-
for a store. Classifying the rolls and records works
that way. It stimulates enjoyment in players, repro- dence of an attempt to improve the public taste as
ducing pianos and new and old type phonographs. well as to discover it. Not a single jazz melody or
composer is mentioned.
In short, classification is a means to many ends.
AN ORDERLY ROLL STOCK
DECLARES BRUNSWICK DIVIDEND
THE NEW
CAPITOL
WORD ROLLS
1791
1792
1793
1794
1795
1796
1797
1798
1799
1800
1801
1802
1803
1804
1805
1806
1807
1808
1809
JULY RELEASES.
I Wonder How I Look When I'm
Asleep—Fox Trot.
Rio Rita—Fox Trot.
I'm a Stern Old Bachelor—One
Step.
Dawn of Tomorrow—Waltz.
I Could Waltz on Forever (With
You Sweetheart)—Waltz.
I'll Take Care of Your C a r e s -
Waltz.
Falling in Love with You—Waltz.
Tenderly Think of Me—Fox Trot.
Red Lips (Kiss My Blues Away)
Fox Trot.
When You're in Love—Waltz.
May God Bless You, Mother—
Waltz.
Positively-Absolutely—Fox Trot.
South Wind—Fox Trot.
Oh, What a Pal Was "Whoozis"—
Fox Trot.
So Blue—Fox Trot.
Hello, Cutie—Fox Trot.
I Wonder Who's with You When
I'm Not There—Fox Trot.
(You Flew Over) Uncle Sam
Takes His Hat Off to You—Fox
Trot.
Lindbergh (The Eagle of the U.
S. A.)—Fox Trot.
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedzie A * . , CHICAGO, ILL.
(Formerly Columbia Mmie Roll Co.)
LETTER VERSUS RADIO
SHOWING GOODS IN WINDOW
MUSIC COURSES IN MAYSVILLE, KY.
With the opening of the city schools in Maysville,
Ky.. next September, the study of band music will
Effectiveness of the Display Depends Largely on the be made a part of the regular curriculum and inci-
dentally the present Maysville baud organization will
Timeliness of the Motif.
be placed under the supervision of local public school
Inducing customers to come his way is the con
officials and will be fostered and developed no doubt,
tinuous effort of this ambitious and successful dealer. to the enviable position they formerly held as the
He does it in a variety of ways, the most important Kentucky Cardinal Band. Prof. John W. Young, who
being attractiveness in the store. And he impressed was the first instructor employed by the Cardinals,
the fact that attractiveness is a requisite quality out- and who had great success with the charges, has
side as well as inside the store. An attractive ar- been retained to give to the band members their
rangement of goods in the show windows as well as musical education. This action was taken by the
inside are necessities for creating business every day. Maysville Board of Education at their meeting last
The show window, like the newspaper advertise- week.
ment, creates the buying thought which salesmen on
the inside change to realization. The prospect must
CONNS IN FAMOUS ORCHESTRA.
first be made interested in the thing he eventually
buys and the show window provides the most potent
Ted Lewis and his popular orchestra, who will be
means to sales.
heard at the Chicago Theater. Chicago, next week
A notable feature of the convention of the trades and the Tivoli Theater, Chicago, the week after, use
held at the Hotel Stevens, Chicago, recently, was the the Conn instruments exclusively. A large card
exhibit of photographs of show windows made in showing different stars of the orchestra and also
many cities during Music Week. It contained many which serves as an announcement of the fact that
practical suggestions for future displays by music the Conn instruments areu sed by famous orches-
merchants. Similar exhibitions in previous years tras the country over is prominently displayed in
were acknowledged to be of vast service to the the window of the Chicago Conn Co., 62 East Van
smaller stores. The larger stores in the big cities Buren street.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V/EST OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
THE O T T O
CINCINNATI,
REFERENCE ANY PUBLISHER
ZIMMERMAN
SON
CQ.INC.
OHIO.
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