Presto

July 23, 1927.
11
PRESTO-TIMES
KRAKAUER BROS. PIANO
FOR GIMBEL BROTHERS
mented upon that the boys seemed to take hold of
the piano in masterly fashion. They seemed to have
such complete control. The greater force with which
they strike the keys is an undoubted asset where
the composition calls for heavy playing. So the boys
came out with flying colors, in spite of the fact that
A Roomful of Singers Without an Accompan- there is unquestionably a greater personal attraction Great New Tonk Store to Feature Krakauer
Line as Leader in Piano Department
in a young girl at the piano keyboard.
ist Points to a Condition and
Under C. S. Hammond.
Learning
the
Piano.
Calls for a Cure.
Another factor that is changing public opinion is
Krakauer Bros., New York, are pleased to announce
By A. G. GULBRANSEN.
the simpler systems of learning to play the piano. that Gimbel Bros, of New York city has taken on
It is not necessary for a boy or girl to give as much the Krakauer Bros, piano as its new leader, under
President Gulbransen Company, Chicago.
A group of men get together at a business or social time to the study of the piano as formerly. There the able management of C. S. Hammond.
Ntc Hammond was formerly, for many years, con-
function at a Kiwanis, Rotary or other similar gath- are short cuts which have shown their value in in-
ering. There is a singer in the room, but a piano citing the interest of children and in combing out nected with Frederick Loesser & Co. of Brooklyn, as
accompaniment is required. Time after time I have those who have no talent or desire to play the piano manager of the piano and talking machine depart-
ment. He fully realizes the value of the Krakauer
seen cases of this sort, where even with sixty or from those who have.
Music, to a greater extent than any other art piano tone and is delighted with the opportunity
seventy men present not one is able to step up and
play a piano accompaniment. This is a sad reflec- today, offers an opportunity for earning a very com- afforded him to become a Krakauer booster.
Both Krakauer Bros, and Gimbel Bros, are enthu-
tion on our business—this failure to convince the fortable living. Tens of thousands of people are
siastic regarding the new connection and are con-
people of the country that ability to play the piano making good money through it. Music has taken
its rightful place as a means of livelihood.
vinced it means great mutual advantages.
is an asset.
Thousands are learning to play the pipe organ and
The choice of the Krakauer Bros, piano as leader
Fortunately a number of factors are at work no.v
which should result in bringing about a change in yet how many would turn to that instrument without by the progressive firm of Gimbel Bros, is signifi-
first being able to play the piano. The piano is truly cant of a belief in the unusual merits of the piano.
this condition.
the basic instrument. One may learn to play it and The instrument is of admirable quality and durabil-
A Redeeming Factor.
go no further, but if one wishes to go on to any ity of construction and a fact well known in the
One of these factors is the splendid orchestras that other instrument, a knowledge of piano playing is trade is that the manufacturers of this piano are all
have been built up and which may be heard in the almost vital and will enabl much faster progress to practical musicians as well as efficient piano makers.
leading motion picture theater houses in the country. be made in mastering the particular instrument that is
The grands made by this estimable house are rec-
Here large aggregations of men play musical instru- being studied.
ognized in musical circles as instruments of superior
ments of all sorts. The information has gotten out
merit, because of their superior tone quality. They
that these men are well paid. Great reputations have
are splendid specimens of piano design as well as of
been earned by the individual members of such
charm of tone.
organizations.
These orchestras have caused the youth of the
nation to realize that the playing of a musical instru-
ment represents a real asset. If they ever possessed
Herman C. Spain Made Eastern Sales Direc-
the idea that there is something effeminate about a
tor of American Piano Co.; L. Schoenewald
man playing a musical instrument, that idea has been
and Lionel Tompkins Also Promoted.
largely wiped out through admiration of the fine
A Succession of Orders for Handsome Period De-
work that the men have shown themselves capable
Herman C. Spain, who has been manager of whole-
sign Follow Initial Shipment to Retailer.
of doing in public performance.
sale sales of Chickering & Sons, has been appointed
In most orchestras the piano is the foundation, the eastern regional sales director of the American Piano
The new three foot eight inch Miniature grand re-
basic instrument. In many cases the outstanding Company, New York. Mr. Spain's long experience
cently put on the market by the Waltham Piano
solo numbers of the orchestra are played on the in the piano business and his success as a member
Company, Milwaukee, Wis., has made a strong appeal
piano. A well sung ballad with simple accompaniment of the Chickering organization well qualify him for
to the trade and wherever taken on by a dealer has
played on the piano, probably gets closer to the hearts his new and greater responsibilities.
resulted in a "quick turnover," to use the expression
7
of the audiences than othe numbers and furnishes
That the splendid policies which have made Chick- of one who recently placed one in his show window
a contrast to the blare of other instruments. I feel ering Hall, New York, one of the outstanding retail only to be sold an hour after it had been on display.
that the many bands and choral societies are doing piano institutions in the country will be continued
This quick sale prompted sending to the factory a
their share also in changing the attitude towards is assured in the appointment of L. Schoenewald as rush order for more the same pianos.
man's place in music. Many boys' bands, for exam- manager of the hall. Mr. Schoenewald succeeds C. S.
Another order followed, and still another, so that
ple, are graduating thousands of boy-musicians from Onderdonk, who has been elected vice-president of
today the piano business of the dealer in question is
their ranks every year.
Chickering & Sons in charge of wholesale sales. Mr. confined practically to selling the Waltham Miniature
A Notable Fact
Schoenewald has been engaged in the piano business model in Louis XVI Period design. The experience
of this dealed illustrates how a business can be stim-
Another factor is the piano playing tournaments. for many years and during the past year and a half
ulated and a lot of sales put over by linking up with
Tn the Chicago tournament 25 per cent of the en- has been manager of the outside selling staff of
an up-to-date instrument.
trants were boys. The biggest prize winner of all, Chickering & Sons' New York retail store.
Lionel Tompkins, who has been assistant to the
the pianist who carried away the $1,500 cash prize
president of Chickering & Sons, has been appointed
in addition to the other awards, was a boy.
The Kluck Music House has moved to new quar-
At every ipano playing preliminary it was com- director of promotion and publicity of the American
ters at 191 Bridge street, Waterloo, Iowa.
Piano Company. Stanton B. Fisher, who has been
assisting Mr. Tompkins in the advertising depart-
ment of Chickering & Sons, has been promoted to
advertising manager of Chickering & Sons.
The executive offices of Chickering & Sons have
WEAVER PIANOS
been moved from Chickering Hall to 657 Fifth ave-
drand*, Upright! and Players
nue, New York City. Chickering Hall is being oper-
Finest and most artistic
ated now as a retail store exclusively.
The Leading and Most Popular
piano in design, tone and
Pianos and Players
construction that can be
H. L. Stoner, for the past two years with the Lee
made.
Roberts,
Inc.,
of
San
Francisco,
has
been
appointed
Grands, Players, Uprights and
YORK P I A N O S
sales manager of the G. F. Johnson Piano Co.
SIGNIFICANCE IN A
COMMON OCCURENCE
LATE NEWS NOTES OF
CHICKERING & SONS
KREITER
The LEADING LINE
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Upright* ard Player Piano*
CHRISTMAN
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who trie* theae in~
ttrument* would supplant them by any
other*. A trial will convince.
UPRIGHTS, GRANDS, PLAYERS
AND REPRODUCING PIANOS
THE FAMOUS "STUDIO GRAND"
"The First Touch Tell*"
Kreiter Mfg. Co., Inc.
CHRISTMAN PIANO CO.. Inc.
Factory: Marinette, Wis.
597 East 137th Street.
PRESTO BUYERS' GUIDE
NEW YORK
WEAVER PIANO CO.. Inc.
Faetary: TORK, P*.
Established 1870
GOLDSMITH
Players and Pianos
Price 50 Cents
,T<,.L
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Upright* awl player Piano*
A popular piano at a popular price.
Ore* 70,000 Instrument* made by thii company are •Ing.
log their own pr*i*M in all part* of the civilised world.
Write for catalogue* and Kate on what term* yon would
like to deal, and we will make you a proposition if yen are
located in open territory.
t (Reg. U. 8. Pat. Off.)
310-312 W. Water St., Milwaukee, Wis.
1
WALTHAM MINIATURE GRAND
WINS TRADE FOR DEALER
'
'
PRESTO PUBLISHING CO.
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH PIANO COMPANY
1223-1227 Miller Street. CHICAGO
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