Presto

July 16, 1927.
PRESTO-TIMES
CUBAN DEALER SELLS
THE SCHILLER LINE
Senor Luis Ruiz of Cardenas While Here for
Convention .Enjoys Automobile Ride to
Oregon, 111., Plant.
One of the interested visitors to the recent music
trade convention in Chicago was Luis Ruiz of Luis
& Antonio Ruiz, Cardenas, Cuba, who represents the
line of the Schiller Piano Co., Oregon, 111., in that
section of the island.
In addition to the important store at Cardenas, the
company operates successful branches at Matanzas,
Camaguey, Cienfuegos and Santiago de Cuba.
Senor Ruiz is a native Argentinian but has lived
lanta office," said Mr. Fisher while visiting the com-
pany's headquarters in Chicago, "and assigning him
to the southwest territory, the company has taken
from me a warm personal friend as well as a valuable
assistant. However, in this case, what is a loss to
the southeast will prove a gain for the southwest."
"Through his earnest efforts," continued Mr.
Fisher, "Mr. Alexander has merited this advance-
ment, and I am sure that it will not be long before
he will have acquired as many warm friends among
piano dealers throughout his new area as he leaves
in the old."
Mr. Alexander looks upon his new field with antici-
pation, and there is no doubt that his experiences in
the past will prove of material benefit in enabling him
to become successfully established in the territory
quickly.
CROP CONDITIONS FAVOR
PIANO SALES IN SOUTHWEST
E. H. STORY TO SAIL
TO THE ANTIPODES
Head of Large Piano Industry Visits Chicago
Headquarters and Gives Advance Details
of Extensive Tour in Fall.
E. H. Story, president of the Story & Clark Piano
Co., Grand Haven, Mich., and with main offices at
174 North Michigan avenue, Chicago, arrived in the
latter city this week, where he will spend two or
three weeks among his many friends in the Chicago
trade before returning to his home in Pasadena, Cal.
While in Chicago Mr. Story made the announce-
ment of a tour of the antipodes, which will take
place early this fall. Mr. Story, who has traveled
European countries, South and Central America, Mex-
Elmon Armstrong, in His Keen Manner, Observes
the Prospects and Sees Them Promising.
"The general business conditions in Dallas, Tex.,
and a large portion of the southwest are quiet from
a buying standpoint," writes Elmon Armstrong in
a letter received this week. "Steadily the music mer-
chants are reducing their very large stocks. They
are making vigorous efforts to do this. Slowly but
surely this work is being accomplished by every
dealer. The general prospects are splendid. All the
crops are made except cotton, and it is very prom-
ising. Within sixty days that crop will be determined.
"From the foregoing I predict that of one accord
the dealers generally, about the middle of Septem-
ber, will all place orders with the piano factories.
It will be a concerted movement on the part of every
dealer. The result will be an Alpine avalanche of
orders that will swamp the factories. The manufac-
turer that has the courage and the vision to make
up a large supply of pianos and have them ready is
going to be a wise, far-seeing business concern. Cut
this out and paste it in your hat.
"At this writing the prediction may seem 'flighty.'
I have traveled over a great deal of territory, and
have come in contact with a great many music mer-
chants. I have studied the situation, and studiously
and logically come to the foregoing conclusion."
SKNOR LUIS RUIZ.
most of his life in Cuba, where his large commercial
enterprises are being forwarded. He is an active
promoter of the Schiller product in the field of his
successful activity.
An incident of his convention pleasures was an
automobile trip along the famous Rock River, ac-
companied by W. S. Lanz, the representative of the
Schiller Piano Co., who has had pleasant business
relations with Luis and Antonio Luiz for several
years.
The piano business continues good in a steady
way in Cuba, according to Senor Ruiz, although, he
stated, the present low price of sugar, from the pro-
ducing standpoint, is reflecting upon business con-
ditions there.
JESSE FRENCH & SONS PIANOS
IN REPUBLIC OF MEXICO
E. H. STORY.
Big Business in Instruments from New Castle Fac-
tory Built Up by Brothers Ramos.
ico, Alaska and the Orient, has long had his mind
set upon visiting Australia and New Zealand and
Casa Mexicana de Musica, Chihuahua, Mexico, is nearby islands. One of the reasons that has prompted
the largest distributor of the pianos and players of
this desire is the fact that the Story & Clark Piano
the Jesse French & Sons Piano Co., New Cas- Company has many enterprising dealers who are
tle, Ind., in that country. Founded in 1905 by doing an excellent business with its wide line of
Federico Ramos and J. M. Ramos, this company has instruments in that portion of the world.
been a leading purveyor of music for a long period.
Mr. Story, accompanied by his wife, will sail from
It occupies magnificent quarters which are a model San Francisco September 7, on the S.S. Makura, for
of comfort and convenience for customers.
the port of Suva, Fiji Islands. The next stop will
The two brothers started in a small way featuring be New Zealand, where at least two weeks will be
only the highest grade of merchandise; since which spent in viewing the natural wonders and visiting
time their company has shown rapid and increasing the important trade centers of this island. The itin-
growth until the company is now considered Chihua- erary next calls for Australia, where considerable
hua's most successful purveyors of music goods. A time will be spent. Sydney, Melbourne and the
large and varied line of instruments, pianos, player new Australian capital—Canberra—will be visited,
pianos, grand pianos, Victrolas, band instruments, while many other cities are on Mr. Story's big list
harps, and a full library of sheet music is carried. of calls.
J. A. Alexander Goes to Dallas to Cover South- Some twelve months ago J. M. Ramos visited the
Mr. Story had to get a renewal of his present
Jesse French & Sons factory and was so enthused passport made five years ago, and which has been
west Territory, Including Texas, Louis-
over the advantages of the line in general, that he vised by no less than a dozen consuls of different
iana and Mississippi.
decided to feature the Jesse French & Sons and countries. He got a new passport this year for his
J. A. Alexander, for the past nineteen years assist- Lagonda instruments exclusively, and today this trip to Australia.
ant manager of M. Schulz Co.'s southeastern whole- company is one of the largest distributors of these
After leaving Australia he will stop over in
sale division, is to represent M. Schulz Co. in Texas, instruments in the Republic of Mexico.
Hawaii en route to Los Angeles. At these islands
Louisiana and Mississippi and assumed his new duties
the many popular resorts and other scenic spots will
July IS.
be visited. Mr. Story will sail direct to Los Angeles
WILL L. COLLINS IN CHICAGO.
His years of experience in the piano industry have
Will L. Collins, who recently retired as sales man- from Honolulu.
equipped Mr. Alexander with a thorough knowledge
In Chicago, Mr. Story stated that he is in the best
ager
of the J. P. Seeberg Piano Company, was in
of the retailers' requirements and their problems. In
of health and in his cheerful way remarked that he
the south and southeast sections Mr. Alexander has Chicago this week after a short visit to his former was glad to see his friends and also get in touch
made and retained many personal friendships among home in central Illinois. Mr. Collins, up to Monday with the big activities of the Story & Clark organi-
the trade, because of his sincerity and through his last, had made no plans for a connection in the music zation. In his talk with a Presto-Times representa-
trades. As already stated, Mr. Collins prefers to
whole-hearted cooperation with dealers.
connect up with the regular piano business rather tive he told of the fine progress made by the Pacific
In assuming the Texas territory Mr. Alexander is than with the automatic phase of the trade.
Coast, and particularly Los Angeles, of which he
to make his headquarters at Dallas. This central
is a great booster. When Mr. Story made his home
location will make him easily accessible, and place
at Pasadena, Los Angeles was a comparatively small
him in a position where he may quickly render service
JAY SHERWOOD GLEN DIES.
town. It now has more than a million people and is
to the many M. Schulz Co.'s dealers now established
Jay Sherwood Glen, vice-president of the Glen a great shipping center. It boasts second place in
throughout that territory and with whom he intends Bros.-Roberts Piano Co., Salt Lake City, Utah, died tonnage, as enormous quantities of oil and lumber
to cooperate in the selling of Schulz products.
last week following a long illness. Mr. Glen was are shipped by boat to all parts of the world.
The M. Schulz Co.'s southeastern office will con- born in Plainwell, Mich., in 1874 and came to Utah
tinue under active management of F. B. Fisher who twenty years ago. With his brother, George S. Glen,
An additional floor space of 600 feet is being pro-
has successfully conducted that office for twenty-two now president of the company, he opened a music
vided by the Williams Music House, 1818 Third Ave-
years.
store in Ogden. The deceased is survived by his nue, Birmingham, Ala., to accommodate an increase
"In relieving Mr. Alexander from duty in the At- widow, two daughters and two sons.
of business.
THE M. SCHULZ CO. IN
SOUTHWEST FIELD
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/