Presto

Issue: 1927 2136

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, JULY 9, 1927
WESTERN MUSIC
TRADE CONVENTION
Interest of Far West States Centered in
Fourth Annual Gathering of Active Or-
ganization at the St. Francis Hotel,
San Francisco, from July 11 to 15.
A PROMISING PROGRAM
Matters of Vital Influence in the Music Trade Gen-
erally and the West Particularly, to Be Dis-
cussed at Business Sessions.
Practically a week of interesting incidents is offered
the western music dealers in the convention at the
St. Francis Hotel, San Francisco, from July 11 to IS.
Good talks from men who know their subjects, dis-
cussions, exhibits and demonstrations of pianos and
other instruments, dinners, luncheons, and outings,
make up a variety of attractions that should allure
men of the trade and their wives, sisters, and cousins
from every section of the region covered by the
organization. The names of the men scheduled to
make addresses are familiar to the trade and in every
case the names are assurances of ability to handle
the given subject. The program is reproduced here-
with :
Monday, July 11.
2:00-6:00 P. M.—Registration in Borgia Room, Hotel
St. Francis (Post street entrance).
3:00—Meeting of Sheet Music Departmental Commit-
tee; E. P. Little, chairman (Room at St. Francis
Hotel—will be announced on bulletin board at
registration desk).
3:00—Meeting of Band and Orchestra Instrument
Departmental Committee; Daniel E. Miller, chair-
man. (Room at St. Francis Hotel—will be an-
nounced on bulletin board at registration desk.)
Tuesday, July 12.
8:30-10:30 A. M— Registration in Borgia Room,
Hotel St. Francis (Post street entrance). Those
attending the convention must register and secure
tickets and badge. Admission to all sessions by
ticket only.
10:30—Call to order and president's address. Philip
T. Clay (president, Sherman, Clay & Co.), Presi-
dent Western Music Trades Association.
11:00—"Advantages of State and Local Associations,"
Ed. H. Uhl (president, Southern California Music
Co.), Past President National Association of
Music Merchants.
11:45—Appointment of Nominating Committee and
Resolutions Committee.
12:00—Adjournment.
12:15 P. M.—Inspirational luncheon in Colonial ball-
room. Southern California day. Speaker, G. L.
Taylor, of Sherman, Clay & Co. Subject, "All
Kinds of Music for All Kinds of People."
2:00—"Installment Selling Today." C. W. Banta,
vice-president, Wells Fargo Bank and Union
Trust Co., San Francisco. Discussion and ques-
tions.
2:30—"Paper Financing." Thos. J. Mercer, of Bankers
Commercial Security Co. of New York. Dis-
cussion and questions.
3:00—"Benefits of Budgeting." Joel W. Kaufmann,
secretary and treasurer of the Emporium, San
Francisco. Discussion and Questions.
3:30—"Training Salesmen." R. H. Mouser, general
agent for Connecticut Mutual Life Insurance Co.,
Oakland, Cal. Discussion and Questions.
4:00 P. M.—Adjournment.
4:00—Dealers invited to inspect manufacturers' and
jobbers' displays.
7:00—Victor Talking Machine Co. dinner and dance,
Colonial ballroom. (Invitational to Victor dealers
and to all who are fully registered.)
Wednesday, July 13.
9:00 A. M.—"Increasing Record Sales." C. E. Mar-
tin, Martin's Music Shop, Palo Alto, Cal.; Gerald
M. Best, technical editor of "Radio Magazine."
Discussion and questions.
9:30—"Handling the Phonograph Trade-in Problem."
Wm. H. Cross, manager, talking machine and
radio department, Jackson Furniture Co., Oak-
land, Cal. Discussion and questions.
10:00—"Electricity in Music." R. J. HefTner, Pacific
Telephone and Telegraph Company, San Fran-
cisco. Discussion and questions.
10:30—"Importance to Radio Dealer of Good Broad-
casting." J. W. Laughlin, Hale Bros., San
Francisco (radio dealers and operators of KPO).
Discussion and questions.
11:00—"Radio and Talking Machine Service—What
It Should Be and How It Can Be Made to Pay."
Loren L. Ryder, superintendent of radio and
talking machine service, Sherman, Clay & Co.,
San Francisco. Discussion and questions.
11:30—"How to Sell Radio in a Music Store." R. E.
Smiley, assistant sales manager, Atw T ater Kent
Co., Philadelphia. Discussion and questions.
12:15—Adjournment.
12:30 P. M.—Inspirational luncheon in Colonial ball-
room. Oregon and Radio day. Speaker, Howard
I. Milholland, studio manager and chief an-
nouncer, KGO. Subject, "The Human Side of
Broadcasting."
An M. Schulz Co.'s Exhibit.
During the coming Western Music Trades Con-
vention, July 12 to 15, at San Francisco, the M.
Schulz Co. will have on display, in Rooms 525 and
526, St. Francis Hotel, the very latest Period Models
in grand pianos, reproducing grands, uprights and
playerpianos, in all up-to-date finishes, containing
the new and greatly improved reproducing and player
actions.
KRAKAUER BROS. PIANOS
FOR NEW YORK SCHOOLS
Latest Order from City for Ten Uprights and
Four Grands Makes Total of 299
Pianos Purchased.
Krakauer Bros., Cypress avenue, 136th and 137th
streets, New York, recently 'received an order from
the city of New York, Department of Board of
Education, for the public schools in the City of
New York, ten upright pianos, style 56 and four
grands, style 72.
Including these fourteen pianos, the company has
sold to the city, 299 pianos, uprights and grands, and
many of them have been placed in prominent high
schools such as the George Washington, Julia Rich-
mond, Thomas Jefferson and James Madison high
schools.
The Krakauer Bros, pianos are found in schools
and musical colleges in every state in the Union, a
favor accorded fine tone quality and endurance. The
pianos are splendid specimens of piano design and
their musical features satisfy the most exacting heads
of teaching institutions.
EMPLOYES OF EVANSVILLE
MUSIC HOUSE HOLD PICNIC
Staff of Harding & Miller, Members of Benefit Asso-
ciation, Enjoy Outing at Mesker Park.
Employes of the Harding & Miller Music Com-
pany, 524 Main street, Evansville, Ind., held their
annual picnic at Mesker park near Evansville on
Tuesday, June 28. The picnic, which is an annual
affair, was attended by all the employes of the com-
pany, members of the Employes' Benefit Association,
and the officials of the company. Supper was served,
followed by a musical program and a series of athletic
games. The program was arranged by a committee
composed of Start Mueller, Carl Stickelman and John
Byers.
Music dealers at Evansville and other towns in
southern Indiana, report that trade has shown some
improvement with the passing of the rainy season
and they are looking for a very good volume of
trade during the months of July and August. They
say that while they are not expecting anything like
a rush, they feel like their volume of business will
be large, if not larger than it was during the corre-
sponding months of last year.
$2 The Year
WHAT INTERESTS
LOS ANGELES TRADE
Possible Identity of Next President of the
Western Music Trade Association and
Its Bearing on Location of Next
Convention Is Topic.
GRANDS ARE SOUGHT
Such Is Report of John F. Foster, Baldwin Manager,
Whose Announcement Is Borne Out by
Others in Trade.
By GILBERT BRETON.
Referring to the coming convention of the Western
Music Trade Association which takes place at San
Francisco July 12 the Los Angeles merchants are
anticipating a change of officials. A prominent mem-
ber from Los Angeles said:
"Of course if Los Angeles and Southern Califor-
nia are selected for the place of the next meeting,
some Los Angeles member would be appointed and
the following names might be good presidential tim-
ber. Al LaMotte, the well known San Diego dealer,
who would be acceptable, while if the next convention
were held in San Francisco Colonel Fox of the Bald-
win agency of Oakland who, on account of his wide
acquaintance and well known personal qualifications,
would make an acceptable candidate. Lee S. Rob-
erts, with the Chickering agency of San Francisco,
would also be acceptable to the Southern California
dealers. Elmer Tucker of the Wiley B. Allen Co.
of Los Angeles is spoken of, but it is doubtful if
he would accept the honor owing to the time neces-
sary and the arduous duties of his present position.
T. T. Fitzgerald, of Knabe Ampico connections, is
also spoken of, but is doubtful if he would accept
the honor. Still, he might."
How He Takes It.
Since his recent experiences with the Los Angeles
Grand Jury B. B. Platt does not seem to take the
matter very seriously. At a meeting of the Southern
California Piano Dealers' Association last Wednesday
he received the humorous condolence of his brother
members. To all these facetious remarks Platt
smiled and said, "No matter, I am in good company,
look at all the prominent bankers and business men
like Lawrence Barker, ex-president of Barker Co.,
Monty Flint, vice-president Pacific Southwest Trust
Co., and dozens of others."
Mr. Platt has been flooded with inquiries from
numerous trade papers for a statement regarding his
connection with the Julian Oil tangle, but he refers
them all to his statement which appeared in the last
issue of the Presto-Times as the only authorized
statement he has to make.
Grands Sell Well.
John T. Foster, manager Baldwin agency, reports
a good opening trade in Baldwin grands. Ellington
and Howard uprights at the company's new store,
733 South Broadway, Los Angeles.
Danz Music Co. is featuring a music school in
connection with a piano sale, allowing full tuition
to those who desire it whether they purchase a piano
or not.
A beautiful Cable-Nelson grand has been selected
to accompany Harry Jackson's popular orchestra at
Leighton's Cafe, Loew State Theater Building.
Fitzgerald Music Co. is running a sale of second
hand pianos and old time makes at reduced prices.
Mr. R. K. Maynard passed through Los Angeles
on his way East and is expected to return via San
Francisco in time for the convention July 12.
GEORGE E. MANSFIELD RESIGNS.
The C. Kurtzmann & Co., Buffalo, N. Y., has
issued the following notice: "We have to announce
the resignation of George E. Mansfield, who has
for nearly seven years past represented us in the
Western territory. Mr. Mansfield has joined with '
another organization and while we regret to lose
him, are announcing his resignation coupled with the
hope that the new relation may bring with it all that
success which he so confidently expects."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 9, 1927.
PRESTO-TIMES
CHICKERINQ FOR MODEL HOME
In the accompanying cut
is shown the Model Home
just completed at North-
field, Atlantic City, which
h a s been
furnished
throughout by representa-
tive manufacturers dealing
with Wanamaker's Phila-
delphia store, the Chicker-
ing dealer in that city. The
equipment of this attrac-
tive home will include a
5 ft. 8 in. Chickering Am-
pico finished in Chinese
lacquer.
Selection for a place in
the Model Home is consid-
ered a distinction by the
various
manufacturers
whose commodities furnish
the dwelling.
GRANDS PREPONDERATE
IN TOLEDO'S TRADE
July Business Coming in Slowly, But What
There Is Is of a Very Substantial
Kind.
By HENRY MACMULLAN.
country for use in their own business, at the slight
cost tor reproduction of mats or cuts only.
A very important point to remember in consider-
ing this service is that there is nothing about the
drawings that refer to any particular line or class
of merchandise, but any or all of them may be used
Portfolio of Drawings and Cartoons for Retail in almost any kind of a music goods advertisement.
All of them contain that "human interest appeal" that
Advertising Also Offers Cut and Mat
catches and holds the attention of every parent.
Service of Great Value.
it so happened that the first advertisements fea-
The Packard Piano Co., Fort Wayne, Ind., an- tured by the retail store after securing these finished
nounces the issue of a portfolio featuring a mat and cuts was the campaign for "free piano lessons," so
we used some of these drawings and cartoons to
cut service for piano dealers.
The art drawings and cartoons reproduced in this secure pupils for these classes.
"We were so successful in this effort that it was
portfolio were conceived by C. R. Moores, manager
of the retail store of the company in Fort Wayne, decided to prepare a portfolio describing in detail
and he had them prepared for use in his regular news- every angle of attack, and which would reproduce
copies of all advertisements, circulars, letters, forms,
paper advertising campaigns.
Mr. Moores has met with exceptional success this etc., used in the campaign," writes W. B. Marshall,
season in securing results from newspaper advertise- sales manager.
ments using art work headings and cartoons; so he
"As far as we are able to learn, this is the only
has followed out this same idea in this series of
service of its kind available to piano dealers, and
drawings, which we are offering dealers all over the
we have proven without question of a doubt that
AIDS FOR DEALERS BY
PACKARD PIANO CO.
The sale of grands is somewhat in preponderance
over the uprights in Toledo, Ohio, this summer.
Despite the intensely hot wave—four torrid days pre-
ceeding the Fourth of July, four red-hot days that
caused sixteen deaths here, several grands have been
delivered to good homes.
It is now over eight years since Grinnell Bros,
took over the Whitney & Curriner Co.'s business
in Toledo. Grinnell Bros. Music House, 603-605
Adams street, is ever on the alert for good sales.
W. T. Warren, office and credit manager, thinks the
outlook is propitious for an excellent late-summer
trade in pianos and playerpianos. And at the De-
troit headquarters the same view is taken by Mr.
Howes, by Jay Grinnell, by Mr. Clark and by Mr.
Henderson.
The Hayes Music Co., 422 Superior street, is selling
coin-operated pianos on commission.
The Whitney-Blaine-Wildermuth Co., 703 Adams
street, is advertising Mrs. Spitzer's piano, a beautiful
Steinway & Sons Verti Grand, "tone and finish like
new, with bench to match."
HOWARD E. WURLITZER, CHAIRMAN.
Howard E. Wurlitzer, who has been affiliated with
the Rudolph Wurlitzer Company since 1892, and who,
since June 23, 1912, has served as director and presi-
dent, was re-elected a director and made chairman of
the Cincinnati board of directors. Rudolph H. Wur-
litzer has been made president.
these drawings and cartoons contain a 'human in-
terest appeal 1 strong enough to actually produce re-
sults for both 'free piano lessons' and other regular
sale campaigns. We believe that many dealers all
over the country are anxiously waiting for some such
a boost to start them right in the way of more
business."
The Remarkable Quality of Tone in all
MATHUSHEK PIANOS
Is based upon the inventions of Frederick Mathushek
WHOCREATEDTHEOVERSTRINGING SYSTEM.
The enormous strain from the strings is borne by the
iron plate instead of the wood pin block, thus eliminating
the effect of climatic changes.
This is but one of the several original features which
make the Mathushek
THE MOST DURABLE PIANO IN THE WORLD"
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.