Presto

Issue: 1927 2136

July 9, 1927.
PRESTO-TIMES
15
SMALL GOODS, MUSIC ROLLS AND SHEET MUSIC
PUBLICITY FOR DEALER
Good Will and Confidence of Teachers and
Music Buying Public Generally, Con-
sidered Best Form of Advertising.
Sheet music advertising in all its forms is a matter
that interests the earnest sheet music dealer. How to
find the sheet music customer and make him or her a
continuous one requires special forms of advertising
that differ in a great many ways from ordinary lines
of publicity. The aim and end of the advertising of
sheet music dealers is to create the greatest number
of satisfied customers, which are the best advertise-
ments.
The general impression to be gathered from the
talks of dealers at the recent annual convention is
that the strongest form of advertising for the re-
tailer is the good will and confidence of the music
teachers and the buyers included in the great mass of
prospects—-the public. Whatever form of publicity
that concentrates on this end is good. It was agreed
that the publisher's advertising is two-fold; he is in
duty bound to create a demand for his music and at
the same time protect his agents from any encroach-
ment on their particular territory.
There is nothing new in the general admission
that it is imperative for the publisher to so regulate
his advertising as to create good will and confidence
between dealer and publisher and between the retail
dealer and the teacher. The big problem for the
publisher is today as it always has been—to create
a demand throughout the country for his music, using
such methods as will protect the dealers in certain
territories against any encroachments on their rights,
so that the result will be increased business for the
dealer through whom the final sales are made.
It was also generally agreed by individual dealers
at the convention that all advertising, of no matter
REMICK SONG HITS
Just Like a Butterfly.
The Whisper Song.
Four Leaf Clover.
Moonbeam, Kiss Her for Me.
Hello, Cutie.
I'll Take Care of Your Cares.
All I Want Is You.
I Need Lovin'.
Blame It on the Waltz.
Hello, Blue Bird.
I've Gotta Get Myself Somebody to Love.
I'm Back in Love Again.
The Night of Love.
Cabarabia.
When Will We Meet Again.
J. H. REMICK & CO.
New York
Chicago
Detroit
what form, will prove unsatisfactory unless it is based
on this aim: To build up permanent trade, sincere
good will and coporetation between dealer and
publisher.
T E L L T H E COMPOSERS.
The alert music dealer often gives a friendly and
valuable pointer to a composer-customer when he
gives him the name of Rayner, Dalheim & Co., the
progressive music printers at 2054-2060 West Lake
street, Chicago. It is sometimes showing the way
into print. Every community has a man or woman
whose musical talent is expressed in composition.
And the music dealer does a service to his customer
and himself when he suggests a safe way into print
provided by Rayner, Dalheim & Co., which prints
music by all processes, and gladly furnishes estimates
on anything in music.
ROLL SALES BY TELEPHONE
Many Active Dealers Make Use of Plan to Keep Up
Continuous Interest in Rolls.
HAVE MUNICIPAL BANDS.
Cities in Michigan, Maryland, Nebraska, Illinois,
Texas, Kansas, West Virginia, New Mexico, Cali-
fornia, Montana, South Dakota and Iowa now take
advantage of the band tax law which provides the
funds for the support of a municipal band. Iowa
alone has 100 cities with tax supported bands, and to
Maj. Geodge W. Landers, a music dealer of Clarinda,
la., belongs thec redit of starting the band tax move-
ment.
The telephone as an aid to roll sales is practically
endorsed by many active and observant dealers and
roll department managers. They are not satisfied
with merely mailing the bulletins when they arrive
each month but make their effects more assured by
'phone conversations with the player owners on the
list. The custom in use in one Chicago retail store
is followed generally by the alert roll department
managers everywhere.
The roll prospect list with the more systematic
dealers, supplements the name and address with
memoranda as to the particular variety of music
favored by the customer and his family. Sometimes
the parents have different tastes from the children
and even the latter will often be diveded in their
choice of selections. The more special information
in thep rospect list the more valuable it is for the
purpose of the monthly telephone appeal.
The plan is to put a bright girl at the telephone
who rings up the customers one after another and
tries, with the aid of the information following the
names, to interest them in the numbers on the new
monthly list. When she learns the identity of the
person at the other end of the wire, a reference to
the memoranda will suggest the line of her allure-
ments. A particular number in the classics may in-
terest the father or mother or a musical son or daugh-
ter and it's rare when the younger people do not
order a number of the new dance tunes. The girl's
task is to tell the new titles and relate the roll story
briefly.
It is found that about 70 per cent of those talked
with on the 'phone buy. Sometimes as many as five
rolls are ordered. When it is found the family is away
from home for vacation or any continued stay, a
record is kept and the plea made for the rolls the
following month.
The rule described is followed by one dealer on
the West Side of Chicago who has built up a big
business in foreign rolls. The foreign-born custom-
ers differ from the native ones in that they rarely se-
lect a roll from the 'phone descriptions. They are
interested though and following the telephone round-
up the special demonstration room reserved for the
foreign customers is used continuolsly in the eve-
nings. Buying new rolls is a delightful monthly rite
attended by the whole family.
The Avery Piano Store, 256 Weybosset street,
Providence, R. I., is conducting a sale preparatory to
remodeling its store, which will be extensively altered.
The improvements will give the concern double the
floor space now occupied.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
CLARK ROLLS SATISFY.
Clark Orchestra Rolls, made by the Clark Orches-
tra Roll Co., De Kalb, 111., are profitable commodi-
ties to handle even if the dealer does not handle a line
of automatic pianos and orchestrions. The rolls are
made by the most progressive methods and are up-
to-dae in selection and pepful in recording. Where
a dealer does not yet carry such rolls, the line of the
Clark Orchestra Roll Co. would be a profitable one
to inquire about. Write for lists, folders, monthly
bulletin of new records and full particulars.
SELLS CONN O U T F I T .
A complete outfit of band instruments made by
C. G. Conn, Ltd., Elkhart, Ind., the Elks Band re-
cently formed in Somerville, Mass., and the first
Elks band to be established in New England. The
equipment was sold by the Conn Boston Company,
of which Maxwell Meyers is manager. The band
numbers fifty pieces. Another sale recently made
by Mr. Meyers was an outfit of twenty-six instru-
ments to the De Molay Band of Rochester, N. H.
SAN
est /
Music Printers (
WestofNewYork\
ANY PUBLISHER \
OUR REFERENCE
o.n Anything in Music
- .
- ^
BAYNEB, DAL^EIM &C(T
^
WORK DONE BY
ALL. PROCESSES
054*2060 W.Lake St., Chicago, III
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells an sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION FURNITURE COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
16
July 9, 1927.
Dr. William Mather Lewis, president of Lafayette
College in Pennsylvania; Rt. Rev. Thomas J. Shahan,
rector of the Catholic University of America, Wash-
Bright Little House Organ of the Clark Orchestra ington; Dr. R. Deane Shure, the dean of music of
As a Rule the Level Is High and Its Educational
the American University (Methodist Episcopal).
Roll Co., Valued by Dealers.
Values Great.
Rev. Dr. William J. Deslongchamps, head of the
music
department
of
the
Catholic
University;
Rev.
The "Coin-Slot" is the name of a particularly
By MANFRED VON ARDENNE.
bright little house organ of the Clark Orchestra Dr. John A. Ryan, professor of moral theology in the
Programs on the whole are on a rather high level
Roll Co., De Kalb, 111., and what it says about elec- same institution, are others who approve of the in Germany, because, thanks to the paying basis of
tric piano owners, the rolls they buy or don't buy is audition.
organization in broadcasting listeners relatively large
valuable to the dealers who sell the pianos and the
sums are placed at the disposal of the program com-
A RADIO WEDDING.
rolls:
mittees of the broadcasting stations. These commit-
"To the piano owners and buyers new rolls fre-
The Clark Music Company, Syracuse, N. Y., which tees which determine the nature of program to be
quently look like a wasteful extravagance," says the broadcasts through Station WSYR, of the Hotel broadcast are composed of leading educators, civic
"Coin-Slot" in the July number. It is up to the Syracuse, entertained listeners-in last week with the workers and artists.
dealer in that event to show him w-hy new rolls first radio wedding ever held in that city. Glenn L.
The educational value of broadcasting in Germany
Chesbro, vice-president of the Clark Co., acted as is very great, since the less prosperous and educated
do pay and why they do it."
A Milwaukee dealer interviewed by a "Coin- announcer. Melville Clark played a solo on a Lyon part of the people constitute by far the greatest num-
& Healy concert harp, after which Miss Hershfield ber of regular listeners, while in the homes of the
Slot" reporter, said:
"To me, the automatic business is one of the most sang "Oh, Promise Me." The Estey pipe organ more w r ealthy and highly educated there is a surpris-
profitable lines a music dealer can sell. It requires played the Lohengrin wedding march with harp ac- ing lack of radio equipment. Germany being the land
carrying absolutely no stock on my shelves and be- companiment. At the close, Melville Clark and Miss of Wagner and Beethoven, these people expect too
cause of the advertising plan offered by the Clark Claudia Rice, harpist, and Frederick Jackson at the much of radio in the classical music line to be much
Orchestra Roll Company I am obliged to spend noth- organ played the Mendelssohn Wedding March.
interested. But with the advent of new devices now
ing to have the bulletins mailed direct to my cus-
being developed which will make reproduction prac-
tomers and prospects with my name imprinted on
MUSIC INCREASES POPULATION.
tically perfect radio is sure to gain ground in these
each catalog.
That musical advantages make a community a circles as well.
"Not only does selling automatic rolls bring in a more desirable place in which to live was again
These new devices now being developed in German
splendid monthly revenue from the music itself but demonstrated in connection with the closing of the
laboratories
include a new Reisz loudspeaker working
because of the contact roll sales give me with custom- season of winter concerts under the auspices of the
ers the business has sold a number of high priced Community Music Association at Redlands, Calif. on the electrostatic principle which will ensure uni-
instruments for me. Whenever I find a music dealer Friends of the movement in Redlands point out that form reproduction of all audio-frequencies down to 30
who is not selling automatic music I set him down as previous to the start of the Community Music Asso- cycles, some special battery eliminators for resist-
ance coupled receivers evolved in my laboratories and
a dead one."
ciation the population of the city had for many years new types of power tubes.
been static at about 16,000, but that it now amounts
The technical development of broadcasting in Ger-
to some 20,000.
many practically always moves along theoretical lines
and the theory of radio and kindred subjects is very
THE SLINGERLAND LINE.
far advanced over there, while in the United States
Leaders of Education Everywhere Approve of the
With the addition of the "Melody King," the I have found the practical side extremely well de-
Methods and Purposes of the Scheme.
Troubadour and several other new professional mod- veloped.
The Atwater Kent Foundation is greatly encour- els, the Slingerland Banjo Company, Chicago, now
aged by the enthusiasm with which its national radio has a most extensive line of banjos, ranging from
audition, to discover obscure vocal talent among the the medium-priced models to the attractive art styles
boys and girls of the country, has been received which have been designed to meet the demands of
the most discriminating professionals, and include The Clark Orchestra Roll Company, De Kalb, 111.,
throughout the United States.
Letters of commendation and congratulation have the Diplomat, De Luxe, Pal, Picardy, Comrade,
Offers Fine Service to Dealers.
been received at the foundation headquarters here Nightingale, Nite Hawk, Songster and Queen.
The Clark Orchestra Roll Co., De Kalb, 111., issues
from outstanding leaders in national life. Officials of
a monthly bulletin of music for electric pianos which
the government, educators, workers for the advance-
BANDS VISIT FACTORY.
ment of musical culture and religious leaders of all
A tour of the band instrument factory of Frank constitutes a complete catalog of automatic music.
persuasions are unanimous in the opinion that the Holton & Co., Elkhorn, Wis., was made recently by Up-to-the-minute hits, ballads and foreign rolls make
cause of good music—especially radio music—will be eight Wisconsin high school bands, assembled there it the largest library of automatic music issued by any
greatly advanced by this thorough-going effort to dis- for a band contest. The bands marched to the Hol- music roll manufacturer.
"Copies mailed direct to your customers with your
cover promising voices.
ton plant for their inspection tour and the contest
The plan of the Foundation to make liberal cash followed, after which there was a picnic at Booth imprint," is the offer of the company to dealers.
awards to the ten national winners and to provide Lake. Prizes amounting to fifty dollars were offered "Write us for information as to how this bulletin
can be made to serve you and increase your profits."
free musical tuition for six of them in a leading by Frank Holton & Co.
American conservatory, has been especially com-
mended as calculated to bring into public apprecia-
R. W. JACKSON'S APPOINTMENT.
ENLARGE SMALL GOODS STOCK.
tion vocal talent w r hich now may be hushed in ob-
R. W. Jackson, Brunswick executive, has just been
The Vernon Piano Company, Alliance, O., has en-
scurity.
appointed general sales manager of the musical divi-
From Washington comes the commendation of Dr. larged its musical merchandise department and now sion of the Brunswick-Balke-Collender Company,
John J. Tigert, United States Commissioner of Edu- carries one of the largest and most complete stocks Chicago, succeeding A. J. Kendrick, who resigned a
cation; D. R. Crissinger, governor of the Federal Re- in all lines. The store, in recent weeks, has been short time ago.
serve Board, commends the project, and educational featuring small goods in window displays.
leaders in the national capital are no less enthusiastic.
ARTHUR W. TAMS DIES.
It is announced that a composer of the name of
Arthur W. Tarns, founder of the Tarns Music
Kurt Kern,, of Leipzig, has produced a jazz sym-
phony, which is claimed to be the first, and probably Library, New York, died recently at the age of 78.
He leaves a widow, Catherine N. Tarns. Mr. Tarns
the last, of its kind.
was a musical director, stage manager and producer.
"COIN=SLOT PRINTS ADVICE
GERMAN RADIO PROGRAMS
ATWATER KENT FOUNDATION
ROLL CATALOG MAILED FREE
Two Songs of Merit
Boston's Latest Song 'Hit'
"SPRING and MAY," in E flat
"MINE," in E flat
ii
Both these songs are of medium range and
well suited to either soprano or tenor voices.
Dealers will find them good sellers.
Orders may be placed direct with the
publisher,
VIDA B. BAXTER
124 North Collett Street
Lima, Ohio
CAROLINA"
(I'm Coming Back ToYou)
Featured by Jack Smith, Victor Artist, Paul Specht,
and 100 other leading stars.
Dealers and sellers of music—are you getting your
share of the demand created 'right now' for this, the
biggest selling song published in years? It has the
'PEP.' The first 5 and 10 cent store sold 500 copies in
a week. Tou can do likewise. (Title page superb.)
Special terms to dealers and stores who will make
Show Window and Counter Displays.
Sample Copy Free—Writ© Us at ONCE.
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
J. S. Unger Music House, Pub., Reading, Penn.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to auy point in the U. S. subject to ten days free trial. Branch stores
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
THE FAMOUS
DEPT. MS.
ELKHART, IND.
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinois
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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