Classic Mode

Presto

Issue: 1927 2135

PRESTO-TIMES
NEW BRINKERHOFF GRAND MODEL
All the requirements for
success in sales were provided
by the manufacturers of the
new Mayfair grand model of
the Brinkerhoff Piano Co.,
Chicago. It has the desirable
small dimensions, tonal merits
and extraordinary beauty of
design that assures its suc-
cess as a purchase by people
of taste and musical culture.
The Mayfair, though only
five feet in length, has a
scale permitting unusual tonal
power and quality. In design
its case is unusually attractive
and its construction through-
out bears evidence of the
careful workmanship and at-
tention to detail accorded it
by the makers.
Materials
used in its building are of the
exceptional high q u a l i t y
known to Brinkerhoff prod-
ucts.
"To the gentlefolk of the
world of fashion, who know
the smartness of London's
West End, the Brinkerhoff
organization p r e s e n t s the
Mayfair, a small grand piano-
forte of new design and
extraordinary beauty," says a special folder issued
by the Brinkerhoff Piano Co. and devoted to describ-
ing the merits of the Mayfair model.
"For three decades Brinkerhoff pianos have been
recognized for their exacting workmanship, their
splendid musical qualities, and their great length of
life. Now, in the Mayfair, has been added exquisite
symmetry of line and daintiness to please the most
fastidious. The accoustical qualities have been clev-
erly developed within five feet of length to afford
full tone volume. Careful regulation permits the
most gentle variations in pianissimo and superb tonal
coloring. A finely made action ensures touch of
NEWS OF THE TRADE
FROM PORTLAND, ORE.
Anticipations for the Big Meeting of the West-
ern Dealers in San Francisco Largely
Fill Thought of Trade.
THE NEW MAYFAIR MODEL.
great delicacy, responsive to any whim of the per-
former.
"The Brinkerhoff Mayfair is finished in the latest
shaded high-light effects. Successive coats of clear
lacquer are applied on the veneers, and are 'then
rubbed by hand until a transparent sheen brings out
the full beauty of the wood. The result is a mellow
beauty of rich contrast to the ivory keys. No other
woods but mahogany and walnut, solid or in highly
figured veneers, are employed in the manufacture of
Mayfair cases. The hardware fittings are of special
design and solid brass."
went back to the jeweler's and purchased duplicates.
The fact is thus demonstrated that the winners value
their rings and wear them.
Grand Finals August 15.
The grand finals will be held on Belle Island, in
Great Aviator's Possible Appearance There the Symphony Bowl, Monday evening, August 15,
the first night of the Michigan Music Merchants'
Made Feature of Strong and Continuous
Convention, and will be broadcasted by the powerful
WJR. The following two nights, a big Detroit
Publicity for Piano Playing Tournament.
Music Carnival will take place downtown on the four
Four hundred and thirty young musicians of De- blocks of Washington boulevard to pay honor to the
troit—every one a champion—gathered last week at little girl champion, as Queen of the Carnival, with
the jewelry store of Square Deal Miller. They came the 429 school champions as her court. Mr. Bayley
to lie measured for rings they won in competition and Mr. Maypole are hard at work on these arrange-
with nearly 16,000 youthful pianists in the Greater ments; they promise that it will be big and good.
Detroit Piano Playing Contest.
Two subscriptions of $1,000 each were offered as
Two hundred and ninety-five school champions re- a start; several more are in the immediate prospect.
ceived silver rings. Sixty-three district champions It is felt by the Detroit Music Trades Association
received gold rings. Twelve finalists received dia- that if it finances the contest that it is the duty of the
mond set gold rings. Others who won rings in the city to pay all the expenses of honoring the winner,
contest last year were awarded diamond and ruby since the promotion of the playing of the piano is of
civic benefit.
settings for their rings in this year's competition.
The music industry is invited to attend the Michi-
The twelve finalists will compete for the three
grand pianos, which will go to -the winners in the gan Music Merchants' Association Convention,
elementary, intermediate and high school divisions. August 15, 16, 17, 18, at Detroit and observe for
The grand finals will be flayed at the Belle Isle Shell themselves. There is now some talk of having Col.
Lindbergh as guest of honor on this occasion, with
the evening of August 15.
Two numbers will be played by each finalist, one at least a good prospect of success, since he is com-
selection of their own choice and one compulsory ing to Detroit anyway this summer and the civic
number. The compulsory selections are: Elementary authorities think the idea appropriate.
group, First Movement from Sonatina Opus 20
No. 2, by Kuhlau; intermediate group, First Move-
GENEVA MUSIC EXHIBITION.
ment from Sonata Opus 49 No. 1, by Beethoven;
According to a German journal, the Geneva Music
high school group, Etude Opus 10 No. 12 (Revolu- Exhibition hardly deserves the name "international,"
tionary), by Chopin.
because under the protection of the Bund it is rather a
home affair, and foreigners have taken less interest in
Good Publicity Event.
it than was expected. It is said to have been conceived
The event at the jewelry store was used in the in too political a spirit. Yet it is an outside country,
publicity, which is such an interesting feature of the Germany, says the journal quoted, that has saved the
tournament. Movie films were taken and will be
used throughout the state. The Sunday Times car- enterprise from being a complete fiasco. The next
ried several pictures and a story. The twelve cham- most prominent outside exhibitors are France and
pions are booked to play over the radio two nights Italy, both important enough, but in no sense to be
weekly until the finals, August 15. Negotiations for compared with Germany.
stage appearances are now being conducted by Roy
MELODY WAY ADOPTED.
A. Maypole, contest director. The Times have sched-
At a "Melody Way" recital given for 200 children
uled a story for each Wednesday and Sunday also
until the finals.
recently in the auditorium of the Philipps High
It may be of interest to know that eighteen rings School, Birmingham, Ala., ten pianos were on the
had to be cut from the fingers of children who had stage. Miss Leta Kitts, music supervisor of the Bir-
won last year who were now entitled to have a jewel mingham schools, said that after a satisfactory trial
inserted in the ring for winning two years; also that during the past year the Melody Way has been
during the past year, twelve, having lost their rings, adopted for use in all the city schools.
INVITES LINDBERGH TO
DETROIT CONTEST FINALS
July 2, 1927.
The prominent dealers of Portland, Ore., are look-
ing forward with a great deal of interest to the West-
ern Music Trades Convention to be held in San
Francisco from July 12 to 15. Among those who
have announced that they will attend are G. F. John-
son, of the G. F. Johnson Piano Co., and president of
the Oregon Music Trades Association; A. R. McKin-
ley, Pacific-Northwest manager of Brunswick-Balke-
Collender Co.; Sidney Johnson, manager of Sherman,
Clay & Co.'s retail; L. D. Heater, jobber, of the L. D.
Heater Company; B. R. Brassfield, former manager
of the Wiley B. Allen Portland branch; and one
member of the firm of Collins & Erwin. Several
others are contemplating attending, but have not
definitely announced their going.
G. F. Johnson, president of the Oregon Music
Trades Association, has announced that a meeting of
the association will be held in the near future, when
plans for the San Francisco convention will be dis-
cussed. Nothing has been done in Portland along
association lines for several months and the election
of officers should have been held this month. It is
stated that they will return from the convention with
renewed enthusiasm. This is to be hoped for by
several of the dealers.
Allen McLean, for the past five years associated
with the music trade of Portland, Ore , and for ten
years previously in business for himself in Great
Falls, Mont., has left the industry and affiliated him-
self with the real estate firm of S. E. Henderson,
Builders, Inc., of Portland.
Alan Ramsey has been transferred from the Los
Angeles branch of Sherman, Clay & Co. to the
wholesale department of the firm in Portland, Ore.,
under the management of Elmer Hunt.
Herb Wiedoeft and His Cinderella Roof Orchestra,
exclusive Brunswick recorders, were featured recently
for a week at the Cole McElroy Spanish ballroom,
and, while in Portland, Ore., were broadcast daily
over the Oregonian station, KGW.
Cora Ritchie has joined the force in the record de-
partment of the Sherman. Clay & Co. Portland
branch. Miss Ritchie was formerly in the record de-
partment of the Liberty Music House of Seattle.
The Sherman, Clay & Co. number "Doll Dance"
is being featured by Chuck Whitehead and His Ri-
volians at the Rivoli Theater in Portland, Ore., and
it promises to rival in popularity the "Parade of the
Wooden Soldiers."
SOME ACTIVITIES OF THE
MILWAUKEE MUSIC TRADE
Contest, With Piano as First Prize, Promoted by
Wm. A. Kaun Co.
The Wm. A. Kaun Music Company, Milwaukee,
Wis., which handles the Baldwin piano, is sponsoring
a contest which is open to all boys and which will
award the winner an upright piano. The contest
consists in writing an essay of not over 100 words
telling why they should have a piano in the house.
The writer should also tell what kind of music they
do have in their house at the present time.
The Wurlitzer Company has opened three new
music stores in Milwaukee, which now gives the
company a total of four stores in the city. These
stores are distributed about the city so that people
will not have to go far to buy at a Wurlitzer store.
Besides the downtown store at 421 Broadway, in
charge of Harry Reinwald, the company has also
opened stores at 391 11th avenue, 768 Third street
and 3712 North avenue.
DE KALB INVITES LINDBERGH.
De Kalb, 111., the home of the Wurlitzer grand
pianos, made an attractive bid to get Col. Lindbergh
to visit that city on the occasion of the convention of
the American Legion, and a committee was appointed
to go to St. Louis by airplane and convey a personal
invitation of the De Kalb Chamber of Commerce, to
the famous aviator. On this committee of three of
De Kalb's citizens was Cyril Farny, vice-president of
the Wurlitzer Grand Piano Co.
NEW INDIANA BRANCH.
The Stonaker Music Co., of Bedford, Ind., has
opened a branch store in Oolitic in a building on the
south side of Main street, with Walter Smith, a local
man, in charge as manager. The stock includes
pianos, Brunswick and Victor phonographs, Atwater
Kent radios, musical instruments, sheet music, records
and rolls.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
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July 2, 1927.
LATE TRADE NEWS
FROM LOS ANGELES
Activity of Piano Men Particularly in Evi-
dence in Southern California City, Where
Several New Stores Are Appealing
for Attention of Music Buyers.
WURLITZER PIANO ATTRACTS
Wayfarers on South Broadway Admire the Wur-
litzer Grand Shown in Window With Spe-
cial Overhead Lighting Effects.
The Bald-win Branch.
By GILBERT BRETON.
The music trade of Los Angeles and in particular
the piano dealers have been considerably agitated
over the announcement made months ago of the open-
ing in that city of a Sears, Roebuck & Co. store.
This event took place this week, and much to the
relief of dealers in Los Angeles and in fact southern
California territory, the announcement is made that
this big mail order house will not carry a piano de-
partment; that they will not carry a line of pianos
even for a local retail trade. The matter of carry-
ing pianos as a regular line has of course been
gone over thoroughly and from every angle, with the
conclusion that piano selling at the present time
should be left out by them and delegated to the at-
tention of the regular and established piano houses.
There to Stay.
Manager Foster, manager of the Baldwin branch
in Los Angeles, when interviewed by a Presto-Times
representative this week, said: "Yes, we have come
to Los Angeles to stay. We have long felt that the
commanding position the Baldwin piano occupies in
the piano trade, that the company's interests would
be better served by conducting its own warerooms,
thereby enabling the many friends of the Baldwin
line to receive better attention by buying direct from
a regular branch store."
This view is concurred in by General Agent J. J.
Griffith, who has been in Los Angeles during the past
week superintending the arrival of the large stock of
Baldwin grands and uprights, together with their
subsidiary line of Ellingtons, Hamiltons and Howard
pianos. The company is to be congratulated in
securing the valuable services of Mr. Foster, who for
many years occupied an important position with the
Platt Music Co., and consequently is widely and
favorably known not only in Los Angeles, but the
entire coast as well.
General Manager Griffith said, in answer to a ques-
tion, "That the Baldwin pianos, both grands and up-
rights, would be featured by distinguished operatic
soloists and pianists, also by many prominent local
musicians and teachers who would now be able to
secure the pianos of their preference."
New Los Angeles Store.
George Heine of San Francisco has opened a piano
store on South Spring street, Los Angeles, and also
an automobile establishment on Pico street under the
title of the Heine Auto Sales Co. Frank Jordan, who
has been selected as manager of the Spring street
establishment, is well known in the piano trade.
M. T. McCullon, 'the well-known coast representa-
tive of the Winter Piano Co. of New York, was a
visitor in Los Angeles this week and reports that he
has enjoyed a remarkable business during the first
six months of the year, something to be expected
owing to the popularity of his line and his wide
acquaintance with the prominent members of the
piano trade.
The Convention.
The convention of the Western Music Trades As-
sociation takes place July 12, 13, 14, 15 in San Fran-
cisco. It is the fourth annual gathering of Pacific
Coast piano dealers and many members of the piano
fraternity in Los Angeles are planning to attend.
A Wurlitzer Exhibit.
The spacious warerooms of the Wurlitzer Co. are
graced by an elegant grand piano with Oriental set-
ting and lighting effects. The piano is finished in
natural mahogany and the unique lighting system
spreads a ray over the entire window which attracts
great attention from the passersby on South Broad-
way. The Wurlitzer organ recitals which are broad-
casted from the Wurlitzer studio every evening from
7 to 8 p. m. by Albert Hay Mallette, the distinguished
organist and composer who has also been appointed
organist at Graumans Chinese Theater at Hollywood,
where he is adding to the impressive production of
"The King of Kings" by his masterly interpretation
of this great production.
Elmer Armstrong's recent article on remuneration
P R E S T 0-T I M E S
for piano salesmen in the Presto-Times has attracted
widespread attention in Los Angeles, both on account
of his prominence in the trade and his ability to talk
and write on vital topics. The interest is increased
by his choice of a medium—the Presto-Times.
Wishing to ascertain the various opinions from
the prominent members of the trade, your repre-
sentative talked to several sales managers in Los
Angeles.
Sales Manager's Views.
Crosby Hopps, manager of the sales department
of the Martin Music Co., formerly sales manager for
Sherman, Clay & Co., Sacramento, Cal., and J. W.
Jenkins Co., Kansas City, said: "While I heartily
agree with the statement expressed in Mr. Arm-
strong's article, he should have gone still further and
said that some salesmen should receive a special line
of credit for their work and their commission should
vary according to relative merits. A salesman who
is worth $250 per month should not receive as much
commission in comparison to the hard-working out-
side hustler who only receives $150 per month. I
find it more beneficial >to encourage the less con-
spicuous salesman than the high-grade man. For
instance, I would allow the man drawing $250 per
month and who should sell at least $3,000 per month
only a commission of 3 per cent, and I would allow
the hard-working hustler who only gets $150 per
month a commission of 10 per cent provided he sells
$1,500 per month.
EVANSVILLE MANAGER RESIGNS.
Harry W. Voss has resigned his position as
secretary-treasurer and general manager of the Stahl-
schmidt Piano Company at 618 Main street, Evans-
ville, Ind., and will leave Evansville about July 18th
for Toledo, O., where he will become manager of the
adjustment bureau of that city. Voss formerly was
manager of the Evansville Adjustment Bureau and is
a director in the Evansville Association of Credit
Men.
OTTO SCHULZ, JR., IN CANADA.
Otto Schulz, Jr., and George Schulz, who is a
junior at Princeton, took leave of the M. Schulz head-
quarters at 711 Milwaukee avenue, Chicago, for a
month's trip in the Canadian forest. The brothers
and their party will travel by horseback from Jasper
Park on the Canadian National Railway to Lake
Louise on the Canadian Pacific, a distance of more
than a hundred miles. They left on Wednesday of
this week and will return the latter part of July.
B. B. PLATT EXPLAINS
STORY OF STOCK DEAL
Head of the Platt Music Company, Los An-
geles, Gives Details of Purchase of
Julian Petroleum Stock.
The daily press of Los Angeles, Calif., had a news
item this week concerning the indictment by the
grand jury of prominent citizens of that city growing
out of the purchase of Julian Petroleum stock, of
which group of buyers B. B. Platt of the Platt
Music Co. is one. Upon being interviewed by a rep-
resentative of Presto-Times Mr. Platt said:
"All I know about the matter is that some time
ago I was invited by several prominent and influential
men of this city to participate in a pool to purchase
a block of Julian Petroleum stock with the expecta-
tion that it was going to advance in price. I made
this small investment as I have made many others
in various lines, employing my individual funds for
the purpose. I was assured that the pool members
were amply protected against loss. Further than
this I had no knowledge of the manner in which the
transaction was handled."
Presto-Times received telegrams last week con-
cerning this event, but which could not consistently
be published until we had received further particulars
from Mr. Platt, which are printed above.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
The Music Shop of Lafayette, Ind.; Arthur S.
Primmer, president; Joseph S. McClurg, vice-presi-
dent and general manager, and E. St. Clair, secretary-
treasurer. The firm is successor to the Marion Piano
Co., Marion, Ind.
The Dallas Music Co.; John L. Leyne, W. B.
Leyne and M. S. Mills, all of Dallas, Tex.
The World Music Corp., New York City. The at-
torneys are Bennett & Wattenberg, 36 West Forty-
fourth street. New York.
Waters & Waters Manufacturing Company (Mis-
souri corporation) has filed papers of withdrawal
from the state of Indiana.
A PRIZE=WINNING SHOW WINDOW
PRIZE-WINNING WINDOW IN THE LOUIS STERLING WTNDOW DRESSING COMPETITION, WON BY READ,
FRANKLIN & HAYWARD.
Read, Franklin & Hayward, Bury, England, one of
the English firms handling the Ampico, won the
monthly cash prize of £10 recently offered in the
Louis Sterling window dressing competition.
The prize-winning window, tastefully arranged as
a room, had as a background a scenic showing of an
enchanted castle. In the foreground fairy and elves
are seen drawing near, attracted by the beautiful
music of the Rogers Ampico, supposedly playing in
the room through the windows of which elves and
fairy enter, discovering the scource of the exquisite
sounds which have attracted them.
The color scheme of this finely planned window
was no small part of its success. The fairy-like
quality of the vision seen at the back of the setting
was effectively done in perfect contrast to the warm
richness of the setting for the Ampico.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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