July 2, 1927.
PRESTO-TIMES
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
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JULY RELEASES.
I Wonder How I Look When I'm
Asleep—Fox Trot.
Rio Rita—Fox Trot.
I'm a Stern Old Bachelor—One
Step.
Dawn of Tomorrow—Waltz.
I Could Waltz on Forever (With
You Sweetheart)—Waltz.
I'll Take Care of Your C a r e s -
Waltz.
Falling in Love with You—Waltz.
Tenderly Think of Me—Fox Trot.
Red Lips (Kiss My Blues Away)
Fox Trot.
When You're in Love—Waltz.
May God Bless You, Mother—
Waltz.
Positively -Absolutely—Fox Trot.
South Wind—Fox Trot.
Oh, What a Pal Was "Whoozis"—
Fox Trot.
So Blue—Fox Trot.
Hello, Cutie—Fox Trot.
I Wonder Who's with You When
I'm Not There—Fox Trot.
(You Flew Over) Uncle Sam
Takes His Hat Off to You—Fox
Trot.
Lindbergh (The Eagle of the U.
S. A.)—Fox Trot.
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedoe Art., CHICAGO, ILL.
(Formerly Columbia M««e Roll Co.)
PORTABLE PHONOGRAPHS
Many Chicago Music Merchants Feature this
Summer Specialty in Show Windows as
Vacation Days Arrive.
As summer and vacation time draw near, music
dealers have taken advantage of the opportunity to
exploit musical merchandise that will interest those
seeking out-of-door entertainment.
The portable
phonograph and radio are especially suited for this
purpose, but as radio reception is poor during the
warm summer days, dealers have decided that the
portable phonograph will furnish the maximum
amount of entertainment with minimum trouble.
The expense attached to the portable phonograph is
in the original cost and the amount of money invested
is small compared to other musical instruments.
These facts, dealers have found, make the portable
an easy seller, and with the proper publicity through
window displays and other mediums, it has become
the source of big profits.
Music dealers in Chicago and outlying districts are
directing much of their efforts around the portable,
and at this early stage, have reported a good volume
of sales. Every dealer who carries a general line of
merchandise has set aside considerable window space
for the portable. Cards and other advertising mate-
rial depict the enjoyment derived from owning a
portable phonograph.
TALKS ON MUSIC IN SCHOOLS
Dr. Gartlan at Rotary Luncheon in New York City
Tells of Good Effects,
Children with music training never can become
dangerous citizens, according to Dr. George H. Gart-
lan, director of music in the New York public schools,
who spoke last week on music education in the city
schools, at a luncheon of the New York Rotary Club
at the Waldorf.
Dr. Gartlan said the motive behind such training
in the schools was not to teach children to become
expert musicians, but to prepare them for an appre-
ciation of music not only while 'they are children, but
after they leave school and in later life. He praised
Clarence H. Mackay for the aid he had given to the
schools in providing symphony orchestras and criti-
cized the newspapers for "lack of interest" in the
subject.
A chorus of thirty boys from Public School 103',
Manhattan; the girls' chorus of the Washington
Irving High School, and scholarship pupils from the
High School String Trio gave demonstrations.
THE ATWATER KENT FOUNDATION
Fellowships, Scholarships and Prizes Within the
Reach of All by Elimination Tests.
The Atwater Kent Foundation's National Radio
Audition is of direct interest to young singers. No
such fellowships, scholarships or prizes have been
offered in the United States for musical superiority,
proven by elimination tests, under rules. It is con-
ducted with the sole purpose of discovering and de-
veloping the best voices, whose possessors have had
no opportunity for training.
Of 'the total of $17,500 in prizes to be distributed
among the five men and five women contestants who
will take part in the final Radio Audition as the
climax of the quest for new singers throughout every
state, the first-place winners, one man and one woman,
will receive $5,000 in cash, and tuition for two years
in an American conservatory. They will be guaran-
teed, also, at least two public appearances a year
for three years, at unusual fees. Other winners will
be liberally rewarded.
One of the most attractive prizes is that offered by
the Musical Fund Society of Philadelphia for the
three best compositions of chamber music. The first
n
prize, of $5,000, is the only one recorded of that size,
and it carries with it no further benefit, except the
prestige of winning. The total of cash prizes in this
contest is $10,000.
The amount of the award offered by the Caruso
American Memorial Foundation in the current Op-
eratic Fellowship contest will be $1,200 for one year,
and free transportation to and from Italy.
Candidates who qualify for participation in the an-
nual con-tests for the John Simon Fuggenheim Me-
morial Foundation for Advanced Study Abroad may
elect, as winners, to study voice, but the contests are
for advanced students and not for untrained aspirants.
The followships carry with them approximately $2,500
a year, more or less, depending on individual need
and conditions.
UNOER CATALOG A WINNER
New Song, "Carolina," Repeats Successes of Previous
Numbers of the J. S. Unger Music House.
The catalog of the J. S. Unger Music House of
Reading, Pa., is coming more and more to the notice
of dealers throughout the country. The Unger pub-
lications have proved notable winners and the num-
bers of the Reading house are considered easy sellers
and assured profit-makers by representative firms.
The dealer keen for profits should write for the cata-
log and the special trade rates.
The latest success of the Reading publishing house
is "Carolina," featured by Jack Smith, Victor artist;
Paul Specht and 100 other leading stars.
TRADE IN EVANSVILLE, IND.
Interesting Items Tell of Activities in Musical Mer-
chandise Departments in Busy Indiana City.
Robert F. Hoehner, well-known phonograph sales-
man at Evansville, Ind., who has been seriously ill
at his home in that city for some time past, is on the
road to recovery.
Musical instrument dealers at Evansville, Ind., say
that in spite of the excessive rainy weather that pre-
vailed during the month of June, trade held its own
very well and that they are looking for a very good
volume of business during the summer months.
Sheet music demand has held up very well, and
phonographic records have been in good demand.
General trade conditions in Evansville are as good,
if not better than they were last year at this time.
Radio dealers are well pleased at the trade outlook.
Start Mueller, of the Harding & Miller Music Com-
pany, Evansville, Ind., is planning a trip late this
summer to Algonic Island in St. Clair Lake near
Detroit, Mich.
SWISS MUSIC BOX.
Tinkle, tinkle, clang, cling,
Clear and cool the tones ring,
Sweet, precise, high-pitched, aloof,
Glittering like a new truth;
Brittle icicles that break
On the crust of crystal lake;
Ice-incased twigs of trees
Rattling as they clink and freeze;
Bells of flocks of Alpine sheep,
Frozen tears the mountains weep;
Laughter of a distant star,
Frail, unearthly, haunting, far.
Automatons of pigmy height
Turn their heads from left to right;
Jerk, jerk, the couples dance,
Move like figures in a trance,
Dusty skirt or frill of lace
Undisturbed by quaint embrace;
Feet that never touch the earth
Tread the measures without mirth;
Wooden satire, strange yet sweet,
Danced by little wooden feet.
-Florence S. Small in the New York Times.
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