Presto

Issue: 1927 2134

PRESTO-TIMES
June 25, 1927.
FITZGERALD MUSIC CO.'S
PIANO TROPHY CONTEST
In Third Annual Competitive Event Spon-
sored by Progressive Los Angeles House,
Fine Knabe Grand Piano is First Prize,
In the third annual Fitzgerald Piano Trophy Con-
test conducted by the Fitzgerald Music Company of
Los Angeles, James Taber Fitzgerald, president of
the company, awarded the $l,fOO Knabe grand piano
to Miss Colette Nance, talented pupil of Olga Steeb.
Each contestant played from memory one of four
compositions, "Concerto E Flat Major" by Liszt;
"Prelude and Fugue C Sharp Major" by Bach;
"Valse—Brillante," by Manna Zucca, and "Love Song
Op. 40," by Cadman.
The contest judges included some of the foremost
men and women in musical affairs, including Charles
Wakefield Cadman, Carrie Jacobs Bond, Mrs. SUSPII
Dorsey, Mrs. Rufus B. Von Kleinsmid, Mrs. William
I. Hollingsworth, Carl Bronson, John Smallman,
Bruno David Ussher, Gage Christopher, Frank Colby,
Hugo Kirchhofer, Edwin Shallert and Kenneth Mc-
Gaffey. The contestants were screened from the
judges by a curtain, each one being announced by
number.
Made Annual Event.
The Fitzgerald Piano Contest, which will be an
annual event until 1935, is another constructive means
of the progressive Fitzgerald Music Company to
stimulate a greater interest in music and to cultivate
a greater knowledge of it among the younger genera-
tion. The contest each year is announced in the daily
newspapers several months before the contesting date.
A letter and entry blanks are mailed to every teacher,
school and conservatory and each is invited to enter
one and not more than two contestants. No student
who has ever played for money is eligible.
The Los Angeles newspapers, realizing the con-
structive interest and news value of such a contest,
have devoted to it a great deal of editorial space. By
the time the contest is actually held, a tremendous
amount of interest «is aroused among the music teach-
ers, schools and the general public, and good will is
created that lasts for a considerable period.
The Fitzgerald Piano Trophy Contest not only
creates interest in music among the younger genera-
tion, but it also inspires lasting confidence in the Fitz-
gerald Music Company for its contribution to "The
Advancement of Music."
The rules governing the Fitzgerald Piano Trophy
DECKER
mJF
EST. 1856
& SON
Grand, Upright
and
Welte-Mignon
(Licensee >
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
Made by a Decker Since 1856
699-703 East 135th Street
New York
Contest which may be interesting to any dealer who
possibly may promote a similar aid to piano promo-
tion are in part as follows:
Not more than two contestants from an teacher,
school, academy or conservatory may be entered.
All contestants must sign the application blank
in their own hand-writing, and the application must
bear the endorsement of the teacher, school, acad-
NEW BOOK ON PIANO
PLAYING INSTRUMENTS
National Bureau for the Advancement of
Music Publishes Important Book on the
Processes of Promoting the Contests.
The National Bureau for the Advancement of
Music has just issued its latest publication in the in-
terests of piano promotion, a handsome and profusely
illustrated brochure of thirty-six large pages entitled
"Piano Playing Contests," prepared at the request of
the National Association of Music Merchants and at
its expense. The booklet is intended as a guide to
the many music merchants who have come to realize
the importance of these contests, or touraments, as
a means of stimulating interest in piano playing
among the children of their communities, and is part
of this organization's campaign to render direct help
to its members.
Before preparing the booklet C. M. Treiuaine, di-
rector of the Bureau, made a careful study of the
city-wide piano playing contests held to date. He
emphasizes the value of these contests from the edu-
cational and the commercial point of view, and shows
why the plan is entitled to the respect and co-opera-
tion of the school authorities and the musical pro-
fession. There is a general chapter reviewing briefly
the experiences of the cities which have already held
the contests, outlining the two or three major plans
of contest now in operation, and discussing some of
the principal factors to be considered wherever the
idea is adopted. Following this chapter there is a
detailed account of Detroit's piano playing contest by
JAMES TABOIl FITZOKRA LI )
Frank Bayley, who initiated and supervised that city's
cmy or conservatory from which the student comes. pioneer effort.
"The stories of piano playing contests in Chicago,
No contestant is eligible who has received a fee
Detroit, Columbus, Ohio, Rochester, N. Y., and San
for their services or who has given a personal recital
Francisco are told.
for which tickets have been sold.
A prominent place both in the general covering
All selections must be played from memory.
No winning contestant will be eligible for entering chapter and later in the book is given to the Wis-
consin Piano Playing Contest Plan, originated by W.
a contest any succeeding year.
Contestants will not be required to pay an entrance Otto Miessner and now making rapid headway in all
parts of the country. This plan differs in many im-
fee of any kind.
All contestants entered will be notified by mail as portant ways from that carried out in Detroit and
elsewhere, notably in the inclusion of a series of les-
to when and where the contest will be held.
sons in piano playing as a means of reaching those
The name of the winner will be announced through
who have never studied the instrument and of bring-
the public press."
The judges will be screened from contestants and ing them into the contest and their parents into the
will call for them by number. The decision of the ranks of piano prospects. The plan does not con-
judges shall be final. Judges will determine at time template the aid of the schools but relies instead upon
of contest how much of each composition shall be radio broadcasting and dealer contacts in addition to
the powerful assistance of the co-operating news-
played.
In case two or more contestants receive the same paper.
The illustrations in the Bureau's book arc not
average percentage, the judges will arrange for an-
other hearing at such time and place as they may merely embellishments but are an important part of
designate for such contestants, to which the public its contents. They reproduce types of the best full
page publicity, emblems, badges, certificates, rings,
may be admitted by invitation.
The judges reserve the right to disqualify any con- etc., given the entries and winners in various cities,
testant, when in their opinion, such contestant may announcement of circulars and other helpful docu-
mentary material, such as judges' report forms and
have been entered through misrepresentation.
entry blanks. All this material has been selected
from the large mass gathered by the Bureau as being
NEW NO. CAROLINA ASSOCIATION.
most likely to be useful in future contests. Finally
The new North Carolina State Association, organ- there is a page of letters of indorsement from promi-
ized in Greensboro recently, is a revival of an old nent musicians, educators and citv officials.
organization of state dealers formed several years ago,
but which was allowed to discontinue operations. The
president was. Charles W. Parker of Charlotte, who
was one of the active ones in the organization of the
new body. The officers of the new association are:
C. S. Andrews, Charlotte, president: C. H. Stephen-
son, Raleigh, fist vice-president;W. R. Murray, Dur-
ham, second vice-president; W. S. Gardner, Gastonia,
secretary; H. A. Durham, Asheville, treasurer.
FINE WURLITZER DISPLAY.
An attractive display of Wurlitzer line of pianos,
grands and uprights is shown on the main floor of the
Fair, Chicago, this week. These instruments are dis-
played in the Fair's grand aisle of the ground floor,
known as the Aisle of Progress, where each week cer-
tain lines of standard goods are given this important
position. The Wurlitzer display this week is interest-
ing and attracts unusual attention.
JESSE FRENCH &SONS
"Make Homes Happy "
Becker Bros.
Manufacturers
The
HPPP
Marcellus and Kdouavrl Jules Plane
manufactured by the
HEPPE PIANO COMPANY
arc the only pianos in the world with
Three Sounding Boards.
Patented in the United States. Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomi,
_
SLS
SONS
x
Mi
£Xftrs.of 'Pianos/PIaijers &Grands
Write for Catalog-
Castle, Indiana.
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 25, 1927.
PRESTO-TIMES
10
that time he has played with great success in prac-
tically every European capital and has appeared with
every well known orchestra under all the great con-
ductors.
He is the editor of many standard editions of the
Records Released in April by Russian Pianist Much classics, the author of Normal Piano Playing, and
Latest Addition to Wide Line of Nelson-Wig-
the composer of many operas, one of them based on
in Demand Where He Appeared.
Wilde's romance, "The Portrait of Dorian Gray," of
gen Co.'s Products Gains Instant Recog-
Leonid Kreutzer, one of the latest additions to the a ballet, and of a number of compositions for the pi-
nition in the Trade.
galaxy of musical stars who record for the Welte- ano. Considering the splendid training and wide ac-
claim
which
this
new
Welte-Mignon
Licensee
record-
Mignon Licensee Library, made his debut in America
The Selector-Duplex organ, designed by the Nel-
ing artist has received it is little to be wondered at
son-Wiggen Co., 1731-1725 Belmont avenue, Chicago,
that his records are eagerly sought after.
and which made its first appearance at the Chicago
convention early this month, has proven its ability to
till the requirements of an all-purpose organ. It is
IMPRESSIVE MESSAGE OF
small, yet it has sufficient volume and clarity of tone
to perform in the largest chapel or church.
THE CABLE PIANO COMPANY
' W e are increasing our production in order to meet
the sudden demand accorded the Selector-Duplex or-
Widely Distributed Blotter Carries Strong Induce- gan, the successor of which is far beyond our antici-
pations. Music merchants who contemplate the addi-
ment to Public to Examine Line.
tion of a line of automatic instruments and organs
A graceful invitation to come in and shop and an have evinced interest in this new instrument," said
alluring array of publicity facts are presented on a O. Nelson, president, to a Presto-Times representa-
blotter distributed by the Cable Piano Company, tive this week.
Conditions in the automatic trade are promising
Chicago. The alluring message is as follows:
"We are your customers. That's one reason why and dealers have shown a desire to enter this profita-
ble field. The Nelson-Wiggen Co.'s line includes in-
you and your associates should be numbered among
our customers. There are other reasons, too: The struments that cover the entire range of automatics
reliability of our house, the high standard of our mer- and the company's record for service and quality has
been a big aid to their representatives.
chandise, our service and our guarantee.
"In pianos, you'll find Conover, Cable, Mason &
Hamlin, Ampico: in phonographs, Victor Ortho-
BACK TO MISSION.
phonic, Brunswick Panathrope, and in radios, Radi-
The Union Music Co., San Francisco, is again at-
1
o a (the famous R. C. A. line), Atwater-Kent.
tracted to the possibilities of the Mission district for
"If you want an inexpensive Piano,
music goods sales. The company gave up its store
Phonograph or Radio, we have it.
there when it took over the store of the Hauschildt
If you want medium price merchandise, you can find
Music Co., at 140 O'Farrell street. The three-story
it at Cable's.
structure at 2460 Mission street, formerly occupied
H you want the finest to be found, we have that, too. by Kohler & Chase and will be occupied by the
Let us serve you."
Union Music Co., when necessary alterations arc
made.
LEONID KREUTZER.
TRADE'S INTEREST IN
SELECTOR-DUPLEX ORGAN
RECORDINGS OF LEONID
KREUTZER VERY POPULAR
MOVES IN HOUSTON.
early this year. His performance made such an im-
pression upon those who heard him that they were
anxious to procure reproducing records of his music.
The result has been that Welte-Mignon Licensee
records released by him in April are in great demand.
Kreutzer was born in Petrograd and there received
bis musical education. A brilliant student, he won
the celebrated Rubinstein prize in Paris in 1905. Since
The J. J. Carter Co., Houston, Tex , has moved to
its new home which was recently completed but the
formal opening has been put off until later. The
company is specializing on grands of which a notable
display is made in the new store. The main ware-
room, which may be converted into a recital hall at
will is constructed with the desirable acoustic re-
quirements and will seat 100 people.
W. B. ARMSTRONG IS BANKER.
W. B. Armstrong, formerly vice-president of the
American Piano Company, New York, and for many
years widely known in the piano industry, has entered
the investment banking business, specializing in the
music business, and has opened offices in the Central
Mercantile Rank building at Fifth avenue and Forty-
fourth street, New York Citv.
THE CHICAGO PUBLIC SCHOOL PIANO
At the Left is an Illustration of the BABY UPRIGHT
Known as
THE SCHILLER SCHOOL PIANO
The Model Used in the Chicago Public Schools.
A NEW RAPID SELLER, and the Instrument which is Destined
TO BE ONE OF THE
Best Sellers of the Schiller Uprights
For Full Particulars on SCHILLER AGENCIES AND TERRITORY, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILL.
Chicago Offices: 932 Republic Building
New York Office: 130 West 42nd Street
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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