Presto

Issue: 1927 2134

June 25, 1927.
PRESTO-TIMES
methods and aggressive push, were not particularly
welcome, but yet our first year's sales exceeded $50,-
000.
"Myself and my partner, Wm. Ludden, were the
entire working force and we had neither agents nor
salesmen. From that we pushed and expanded until
we had 50 employes under our roof, 10 branch houses Review of the Situation at This Time Shows
James A. Bates, the Middletown, N. Y., Music and an army of agents and travelers, sales of a half
Vast Increase in Public Interest
million dollars annually, and were the undisputed
Dealer, in Interesting Interview, Credits
in the Event.
leaders of Southern music trade.
the Organ with Important Influences
"With the old organ as the earliest means to the
By Frank J. Bayley.
desirable end I helped build the Ludden & Bates
in Advancing Cause of Music.
To the many inquiries as to the outcome of the
Southern Music House on the solid foundation of
Second Annual Greater Detroit Piano Playing Con-
square and absolutely honest dealing. I gave the best
26 years of my life to this end and while this fine test, we wish to reply that all parties interested stamp
business has passed out of my hands and others have it as a complete and unqualified success. Mr. Bitner,
reaped the harvest of my sowing, yet it is a great managing editor of the Detroit Times, after consulta-
Veteran of Trade Is Gratified at His Part in Build- satisfaction to me that my name is still on the sign tion with the various departments of the paper, states
ing Up Great Southern Music Business
and that the prestige I gained for the old house still that the Detroit Times is desirous of making the
piano playing contest an annual event of the paper.
Which Was Begun with Organs.
holds good.
Arthur Dondeneau, assistant superintendent of De-
How
He
Views
It.
A man's knowledge is the sum of his experience
troit schools, the active head in fact, this week assured
"Perhaps I see with the eye of youth when I re- the writer that the full co-operation of the whole
and his ability to voice his knowledge is in equal
ratio to the keenness of his observation at every call my old organ days. Strenuosity and joy were school system can be depended upon for an annual
period of his life. There are veterans in the music synonyms in those days. There was always the Detroit piano playing contest.
business who are "dumb" when called upon to re- human and personal consideration in the organ trans-
The matter of group instruction was taken up. He
action. We dealt with real folks whose ambition to
own an organ was evoked by their instinctive love stated that they would expand the piano teaching as
of music. We didn't voice it at the time, but we all fast as funds will allow. It was suggested that we
felt we were aiding art and thereby increasing the add a new class to the 1928 contest for those taking
culture and bringing the happiness of greater refine- the group instruction in school, to which he replied
that he thought this was quite unnecessary and in-
ment into people's lives.
advisable. "I have talked the contest all over with
"My transition from an organ man into a piano
our music supervisors and music teachers We are
man was gradual, but I clearly recall when I ordered for the piano and know that the piano playing contest
six Emerson pianos and sold them all before they
is exciting an interest in the piano among all the
were landed from the steamer, which sure was good
work for a greenhorn. In 1870 we bought musical children," said Mr, Dondeneau. "Personally, I should
merchandise from C. Bruno & Son, and I am still consider it a calamity for the piano to die out. I hope
the music dealers sell a lot of pianos as a result. You
buying from them.
deserve to be repaid. However, we are merely and
Ups and Downs.
solely interested in the merit of the educational value
"In those 59 years of strenuous business I've had to the child, and since we are thoroughly sold on this,
ups and downs good and plenty. I've weathered yel- we appreciate your co-operation with us."
low fever epidemics, earthquakes, cyclones, fifteen
Champions Multiply.
years of nervous breakdown, and been knocked out
Last year there were a total of 286 school cham-
three times with financial disasters, but I came back pions but the 1927 contest has produced 420, divided
and while I have not achieved prosperity as common- as follows: Elementary schools, 222; intermediate,
ly understood, yet I have the satisfaction of feeling
176; high schools, 22; which comprises all public and
that I have made a good fight and won that respect
parochial schools, not only in Greater Detroit but
and esteem which to me is far better than riches.
several outlying towns up to 18 miles out. The total
.TAMES A. BATES.
"Now, Mr. Presto-Times, you will begin to think enrollment being 16,000 children.
you have encountered a case of inflammatory self-
The Grand Finals.
late startling incidents in their business careers and satisfaction. But I have something to be grateful
to draw the moral which makes every experience in for. To have shuffled along for 85 years without ever
The grand finals will take place in the Belle Isle
life a guide or a deterrent thereafter.
paying any alimony, and to be still on deck and in bowl on the evening of August 15, and the little girl
On the other hand, there are men who have lived the piano ring, is a satisfaction which comes to but adjudged champion will thereby become the queen of
a Detroit city music carnival of two evenings, August
long- lives in the music business who actually few.
"My 85 years' trail has not been altogether an easy 16 and 17, on the four blocks of Washington boule-
radiate wisdom. There is a lesson in every one of
vard, and her court will comprise the 421 school
their experiences to those who can sense it. But jaunt. I've had my full share of trials, griefs, and
champions. The Detroit Times and the Detroit Music
to every listener there is the element of interest in hard knocks, but there have been compensations and
their conversation that makes it important. Such even though my sun is setting, what matters to one Trades Association feel that since the mayor, the
a man is James A. Bates, the Middletown, N. Y., who ever has bright remembrances of the past, lov- common council, the Detroit Retail Merchants Asso-
music dealer the veteran who was so signally hon- ing friends to cheer and a heart still young and re- ciation, the Convention Bureau, the Musicians' Union,
sponsive to youthful emotions. I hope to carry on the Federation of Women's Clubs, the Detroit Radio
ored at the recent national convention.
even to the very end, and when my call comes to Dealers Association, the Board of Commerce and the
Name Still There.
join the other music trade pioneers gone before. I noonday lunch clubs, such as Rotary, Kiwanis, Op-
''It is always a satisfaction to see my name still hope it will find me right on my job.''
timists, Lions, etc., have endorsed this movement and
on the sign of the Ludden & Bates Music House,
the music carnival as a fitting climax, as a publicity
Mr.
Bates
returned
home
to
Middleton
from
the
Savannah, Ga., because it recalls individual efforts
stunt it is an assured success.
convention
Saturday,
June
11.
En
route
he
was
that had an influence in advancing the cause of music
handed a letter from W. B. Price, president of the
in a day when the means to advance it were not as
Schaeffer Piano Manufacturing Company of Chicago,
numerous as they are today," said Mr. Bates to a
saying: "Your response was splendid," and con-
Presto-Times man this week.
gratulating him on the honors he had received.
"Fine pianos, players, reproducing instruments are
powerful at this time in furthering the cause of music,
TALKS ABOUT SLOGAN.
but I have the keenest joy in recalling the part
played in a similar way by the old organ, which is
H. H. Fleer, the president of Lyon & Healy, Inc., Interesting Items from Southern California City
honored as a pioneer in the music goods activities. Chicago, in some of his introductory remarks as toast-
Suggest Activities in Music Houses.
In the thought of helping to place thousands of organs master at the surprise dinner given in connection
in Southern homes I experience an emotion which
The Starr Piano Co., at 630 South Hill street, Los
with the Children's Piano Playing Tournament Com-
only the older men of the music trade can experi- mittee and backers, presented arguments drawn from Angeles, is conducting an extensive sale of phono-
ence. It was, in itself, somewhat creditable while sayings and writings of well known authors to graphs and records from the purchase of the stock of
profitable, but that which gives me far greater satis- strengthen the slogan he suggested, "Sell Music." the Davidson Talking Machine Co., Chicago.
faction is that we were also able to accomplish some- He quoted not only Franz Liszt and other profes-
Los Angeles has the distinction of having the only
thing worth while for the advancement of musical
sional musicians, but read an undeniable argument piano soloist who plays the piano lying on his back.
r
culture, and thus to do our little bit tow ards making from Darwin. On the same occasion Eugene Whalen His name is Arthur Franklin Fuller.
America musical.
read interesting rhymes of reason for the good of the
Ben Platt returned this week after a tour of the
cause of "Selling Music." David Kimball's brief talk
Green but Courageous.
East and immediately his appearance in Los An-
"When in 1869 I established the old Ludden & on fidelity to the best ideals in business were apropos. geles is reflected by new activity in his various enter-
prises.
Bates Southern Music House at Savannah, I was
green as grass in the music business, and as brash
VISITS GEORGE M. SLAWSON
Since favorable termination of the contest of the
as they make 'em, and as I look back at the countless
George J. Dowling, president of The Cable Com-
Fitzgerald Music Co., in which a Knabe grand was
fool mistakes I made not only then but all the way
pany, paid a visit a few days ago to George M. Slaw- first prize, the company has experienced an increased
through, I wonder at the success attained.
son, dean of Cable travelers, at his home in Bangor, trade in both the Knabe grand and the Ampico.
"It is rather interesting to recall that our start was Mich. Mr. Slawson had been sick but is now able
A Ludwig grand has been selected by the owners
to be up and about. Mr. Dowling and The Cable of the steamer Honolulu for her trial trip from Los
made by securing the agency of the Burdett organs
from the Tremaine Brothers, Wm. B., Charles M., Co.'s force of officers and employes are pleasantly Angeles to Honolulu. The piano was selected in
and John, who traveled through the South concert- surprised at the rapidity with which Mr. Slawson is competition with several prominent makes, and the
recovering from his illness.
ing and establishing agencies, and I have often won-
fact that the piano graces the salon of the steamer is
dered if, in their subsequent great successes they ever
a great source of satisfaction to Los Angeles repre-
recalled me and the concerts they gave in Savannah.
AT THE AMPICO STUDIOS.
sentative, the Wiley B. Allen Co.
Old Organ Days.
The following artists called at the Ampico studios.
The Birkel Music Co., Los Angeles, is featuring the
"Those were great organ selling days and in one New York, during the past week and recorded: Tina Conn saxophone and are attracting considerable at-
year we sold over 3,000 Mason & Hamlin, Packards
Lerner and Lee Sims. Also the following artists tention to the fact that Oscar Tatton, the eminent
and Sterlings. It was the Reconstruction period
called to approve their recordings: Hans Barth, soloist, is featuring the Conn in Dave Gould's
too when Yankees, with their newfangled business
Edgar Fairchild and Ralph Rainger.
Revelierrs at the West Coast theaters.
PROUDLY RECALLS
OLD ORGAN DAYS
SUCCESS ASSURED FOR
DETROIT PIANO CONTEST
TELLS HISTORIC INCIDENTS
SOME NEWS NOTES FROM
THE LOS ANGELES FIELD
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
June 25, 1927.
for example, to secure a decision from the
Brown family to bring itself up to date by
buying a baby grand piano while at the same
The American Music Trade Weekly
time the Browns are being beset to buy a new
radio, a new automobile, a new fur coat, or to
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
join a country club. It is the effort of every
industry to bring the public to a proper knowl-
Editors
C. A. DANIELL and FRANK D. ABBOTT •
edge and appreciation of its products as a
Telephones, Local and Long Distance, Harrison 234
means to the greater consumption of them.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
* * *
President Moorecraft of the New York
Entered as second-cla?s matter Jan. 29, 1896. at i
Post Office, Chicago. Illinois, under Act of March 3, IS
State Music Merchants' Association has not
Subscription, $2 a year; 6 months, $1; Foreign, $4.
only hope but assurance that the 600 music
PayabjA In advance. No extra charge In United States
possessions, Cuba and Mexico. Rates for advertising on
dealers
of the state will eventually be enrolled
application.
as active members of the organization. Mr.
Items of news and other matter are solicited and if
CONTEST AS MEANS TO SALES Moorecraft, who has great faith in the per-
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
In a news page of this issue, Mr. Frank J. sonal approach has written a personal letter
in the smaller cities are the best occasional corre-
Bayley tells about the assured success of the to every dealer who has not yet seen the light:
spondents, and their assistance is invited.
forthcoming piano playing tournament in De- "It is our desire to have you use the associa-
Payment is not accepted for matter printed in the troit,"in connection with the convention of the tion headquarters at Syracuse as a sort of
editorial or news columns of Presto-Times.
state association of the music trade. But he clearing house for ideas of interest to the New
Where half-tones are made the actual cost of pro-
York State trade, and we wou'd sincerely like
duction will be charged if of commercial character, only suggests beliefs which he has often ex-
to
have you as an active member," he said.
pressed—that such contests are not an end
or other than strictly news interest.
"Dues
are $15 per year, and upon joining the
When electrotypes are sent for publication it is but a means of great potency towards achiev-
requested that their subjects and senders be carefully ing desirable results. Just as Col. Lindbergh State Association you automatically become
indicated.
in his amazing feat accomplished much for a member of the National Association, the
Forms close at noon every Thursday. News mat- aviation, so a piano contest champion, who above dues covering both bodies."
ter should be in not later than eleven o'clock on the
* * *
same day. Advertising copy should be in hand before wins the honors in a spectacular final test, in-
Tuesday, five p. m., to insure preferred position. Full directly aids piano sales.
Mr. James A. Bates, the Mildletown, N. Y.,
page display copy should be in hand by Monday noon
Mr. Bayley often has stated that the piano music dealer, is one man who looks backward
preceding publication day. Want advs. for current
week, to insure classification, must not be later than man who asks him, "How many pianos did the not to see how far he has come, but to renew
Wednesday noon.
contest sell?" does not understand the true his joy at incidents along the road of life. In
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
purposes
of the tournaments. If a tournament an interview given to a Presto-Times man, he
Dearborn Street, Chicago, III.
in a city so increases enthusiasm for the piano relates his interesting experiences selling or-
that twenty or fifty children become possessed gans when the instruments urgently invited
SATURDAY, JUNE 25, 1927.
of the ambition to take piano lessons, they the attention of music houses almost to the
The last form of Presto-Times goes to press may be classed as prospective piano buyers. exclusion of everything else. We live in an
at 11 a. m. Thursday. Any news transpiring Indirectly, their parents have been imbued organ period today, but it is a revival with
after that hour cannot be expected in the cur- with the desire to purchase a piano.
few of the characteristics of the old organ day
rent issue. Nothing received at the office that
which Mr. Bates so clearly and lovingly pic-
is not strictly news of importance can have
tures
in his interview.
attention after 9 a. m. on Thursday. If they
AIDS
PIANO
IN
SCHOOLS
* * *
concern the interests of manufacturers or
The appointment of a Special Piano Com-
dealers such items will appear the week follow-
Competition between two daily newspapers
ing. Copy for advertising designed for the mittee by the Music Supervisors' National
current issue must reach the office not later Conference is of great significance to the piano of Denver, Colo., is the life of piano playing
than Wednesday noon of each week.
trade. It assures a potent aid to piano sales promotion. When one paper, seeking new
promotion, a natural sequence to increased readers, offered a succession of "free" induce-
piano
study in schools. The committee has ments to improve the mind, another started a
SIMPLIFYING THE LINE
functions
similar to the Committee on Instru- "Melody Way Club" and cut the ground from
Manufacturers in the music industry, faced
mental
Affairs,
which has been enabled to do under its competitor's feet, so to speak. Ac-
with the problem of steadily declining price
so
much
for
the
development of bands and cording to our Denver correspondent, the
levels for their class of products, encounter
"Melody Way Club" has caught on in an amaz-
orchestras
in
the
schools.
another problem in making as good a profit
this year as they did last year. As prices go
The Special Piano Committee appointed by ing way.
=H *
*
down under the stress of competition, the usual the national organization of Music Supervis-
The Detroit group of the Michigan Music
course is to hammer down production costs ors should have the effect of liberalizing many
with the hope of at least preserving the same school superintendents who are apathetic or Merchants Association, which has undertaken
relative margin or percentage of profit per unit actually opposed to piano study in the schools. the management of the convention at the
of sale. However, this usually means smaller If the piano committee will bring about results Book-Cadillac Hotel, August 15 to 18, frankly
actual money profit per unit, and the problem for the piano such as the Committee on In- plans a spectacular finale to the piano play-
then becomes one of selling enough more units strumental Affairs has accomplished for brass, ing tournament—a carnival during which
at the lower price to make the same annual net reed and stringed instruments, there will be the populace will howl its congraulations to
profit as before. This effort to increase sales a large increase in school piano classes in the champion.
* * *
volume may so add to a company's cost of do- many places and a more favorable attitude
Standardization in the piano industry is the
ing business that the savings it makes in pro- towards piano classes everywhere.
duction are lost in the distribution of its prod-
Mr. C. M. Tremaine, director of the Na- engineering term for co-operation. It means
uct. In that case, even with the greater vol- tional Bureau for the Advancement of Music, adopting for the common good the accepted
ume sold, net profit may not be as good as in has been personally active in achieving a pur- experience of the majority expressed, to avoid
previous years.
pose which has been his ambition for a long misunderstanding, in basic technical termin-
Such an exigency directs attention to the time—the addition of a special piano con- ology.
* * *
merits of standardization in production and mittee by the supervisors' national body. He
Formerly
the
gospel
of standardization of
the simplification of the line as a safeguard is secretary of the Committee on Instrumental
products
was
preached
as offering to manu-
against smaller net profit. Simplification is Affairs and a natural selection for secretary
facturers
salvation
from
the evils of waste;
favored by groups of musical merchandise of the new piano committee.
but
now
a
step
beyond
that
is taken and Sim-
manufacturers and it goes hand in hand with
plified
Practice
is
the
watchword.
standardization. It has been definitely proven
Competition today is the rivalry for busi-
* * *
in numerous instances that "simplification" re- ness between industries. It is the effort of one
duces both the costs of production and distri- industry to secure public acceptance of its
Another promotion idea which everybody
bution. It has likewise been definitely proven commodity against the effort of many other admits is going to help business is that for
that "diversification" adds to both production industries, each seeking to do the same thing. getting piano class instruction into the public
and selling costs. To add another number to It is the effort of the Jones-Smith Piano Co., schools of this country.
the line might be all right if they, at the same
time, dropped or discarded some slow-moving
or seldom-wanted line number. The practice
of striving for greater volume by adding new
lines, meanwhile hanging on to all the old
ones, soon makes the whole line top-heavy,
and inventory rapidly piles up with items that
do not turn over. Profits that would other-
wise have been made on the live lines are ab-
sorbed in the costs of carrying the dead ones
in stock. As the variety increases, the burden
on plant facilities and the whole production
personnel increases, and sooner or later manu-
facturing costs go up instead of down.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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