14
June 25, 1927.
PRESTO-TIMES
CONSIDERS GRAND OPERA
AIDS MUSIC SALES
Chicago Dealers and Trade Organizations See
Assurances of Help in Preparation for
Civic Opera Company.
Music interests in Chicago, including music goods
firms and individuals in the music industry, are noting
with pleasurable anticipation the preparations for a
new season of the Chicago Civic Opera Company. All
of the retail music houses are included among the
financial backers of the organization and the Piano
Club of Chicago is foremost among the sponsors.
Herbert M. Johnson, manager of the Chicago Civic
Opera Company, who is now abroad for the purpose
of adding to the list of artists for next season, writing
from London last week says:
"Our next move is to Paris, where Chicago artists
seem to be monopolizing attention. In addition to
Miss Garden, Mary McCormic is very much in the
public eye, specializing in 'Faust,' and Roberto Mqr-
anzoni has become the idol among conductors. Such
a condition is not likely to be overlooked by any
Chicagoan, so a small flock of us—Cyrena Van Gor-
don, who is here enjoying a vacation with her
husband, Dr. Shirley Bogart Munns, Mrs. Johnson
and myself—will hurry to the scene of the exvite-
ment."
Helps in Sales.
Grand opera is considered one of the potent aids
to the advancement of music and since its democ-
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Bush Terminal Bid?.
ratization is considered by men of the music trade in
Chicago one of the direct aids towards increasing
music goods sales. So the trade is closely watching
Mr. Johnson's efforts to recruit a strong organization
for next season. The comprehensive considerations
involved in his work are interestingly suggested in his Leonard C. Lamb, the Knoxville, Tenn., Music
letter:
Dealer, Talks Instructively to Interviewer.
Comparison of Costs.
Leonard C. Lamb, president of the Lamb Com-
"London's season is of eight weeks' duration, as pany, successors to the Cable Piano Company, Knox-
compared with Chicago's twelve weeks and New ville, Tenn., who attended the recent convention of
York's twenty-four. The contrast is greater when the trade in Chicago, gave his views of the gathering
one considers the relative size of the opera houses to a reporter for Knoxville Journal on his return.
and the further fact that in London no performances
"One of the most interesting things brought out
are sung on Saturday or Sunday and no matinees are
in
the convention," according to Mr. Lamb, "is the
given. Historic old Covent Garden seats only nineteen
hundred patrons as compared with about thirty-six change in the styles of pianos. The trend is all to-
are signs
hundred in our opera houses, so the fact that eighteen ward bright colors and fancy cases. These
y
of the first twenty performances were absolutely sold of the age. East Tennessee people, how ever, are still
out, while pleasing, means little from our standpoint. very conservative when they buy pianos. Although
Covent Garden's prices are almost identical with the we keep the newer designs and finishes in stock, we
Chicago scale of prices and a bit below the New York find that local people prefer the standard types of
scale, so that capacity means only about $7,000—a cases."'
"The importance of music in child life was brought
joke from American standpoints.
very forcibly in the convention talks," said Mr.
"As against this, however, producing costs fully out
Lamb.
is a wholesome outlet for adolescent
equalize conditions. Union labor costs absorb about emotions, "Music
and
statistics
reveal that only a small num-
forty per cent of grand opera expenditures at home. ber of 200,000 juvenile delinquents
in this country each
Here, in comparison, labor costs are trifling. The year play any sort of a musical instrument.
players in the Covent Garden orchestra receive about
"The educators and parents of America are begin-
$7.50 a performance with a free rehearsal for each
opera, whereas Chicago musicians receive double that ning to realize the importance of music in child life.
Music acts first of all as a stimulant and recreation.
sum and from $90 to $100 a week for rehearsals.
"The weekly wage for a chorister in London is Next, it is beneficial entertainment. Finally, it is in-
about the daily fee of the player in the pit, and they, surance, for a person who has a good musical educa-
too, accord a free rehearsal for each opera. The tion can usually make it of financial value to him-
minimum scale of the Choral Alliance, as the Ameri- self. Music is the only natural art and the only art
can choristers' union is known, is $61 a week, with $42 which is still taught individually and not in classes.
"Class instruction in music, however, is coming,
a week for rehearsals. The variance in costs fcr
and such instruction will make it possible for those
everything else is in proportion."
who cannot afford to pay for individual lessons to
obtain a musical education at a small cost. Music
is the only thing that enters every important event in
a person's life."
TELLS HOME TOWN ABOUT
BIG TRADE GATHERING
TRADE NEWS NOTES
FROM EVANSVILLE, IND.
Brief Items, Mostly Personal, Tell of Activities in
the Busy Indiana City.
Plans for the dedication of the new Estey organ in
the temple of La Valette Commandery, Knights
Templar, at Evansville, Ind., are being worked out.
Prominent high Masons from all over Indiana and
other states will be invited to take part in the dedica-
tory program.
N. W. Bryant, founder of the N. W. Bryant Piano
Company at Evansville, Ind., is back from a business
trip to Henderson, Ky.
W. P. Geissler, head of the W. P. Geissler Music
Company at Evansville, Ind., has returned from a
business trip to Chicago.
Miss Mary Ellen McClure has been named in-
structor of piano, theory and harmony in the Evans-
ville College at Evansville, Ind., according to Herbert
Heidecker, head of the department of music in the
college. Miss McClure received her bachelor of arts
degree from Evansville College in 1925 and for six
years she studied piano and voice under Professor
Heidecker.
Wanted. Young Men!
' I'O young men looking for such an opportunity wo
J. have an unusual offer. Right now in numberless
cities and towns in the United States, there is a great
shortage of piano experts, technicians and tuners.
The few masters there are, are earning Jargre salaries
for ttil3 exceptionally pleasant work. Their time is
their own. They me
and soon establish
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This is the opportunity you mre looking for Pull yourself out
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Piano Tuning, La Porte. Ind.
a a copy of your free booklet,
1 like the ide of becoming a professional
An amendment of the articles of incorporation of
the Carberry-Parker Co., Badger Music Shop, so that
the name of the corporation is changed to the
'"Badger Music Shop," is announced. The company
is holding a sale preparatory to its removal into the
new Music Arts Building on the corner of Mason
street and Broadwav.
NEW CHICAGO FIRM.
The Summerdalc Music Shop, dealing in pianos,
radios, phonographs and accessories, was opened Sat-
urday, June 11, at 5234 N. Robey street. Messrs.
Phelps and Tateel are the proprietors.
•THE HOUSE OF GRANDS"
Concert, Parlor ana Small Grands
Period and Modern Designs
C. S. MULLENIX, MANAGER.
C. S. Mullenix, president of the Atlanta, Ga., chap-
ter of the National Association of Piano Tuners and
active in piano sales, has been made manager of the
Cable Piano Company's store in Asheville, N. C. For
many years Mr. Mullenix has been head of the tuning
department of the company w r ith a field for tuning
and fine repair work that comprised the state of
Georgia. His ability in that respect and his judgment
in ways to create piano prospects makes him
peculiarly fitted for his new managerial position.
THE BELLOWS-BLOWER'S EPITAPH.
—to become specialists in a field which wilt not
only pay them exceptionally well but which
will give them socialstanding and prominence!
AMENDS INCORPORATION CLAUSES.
Under this stone lies Meredith Morgan,
Who blew the bellows of our church organ.
Tobacco he hated, to smoke most unwilling.
Yet ne'er was so pleased as when pipes he was rilling;
No reflection on him for rude speech that he cast,
Though he gave our old organist many a blast.
No puffer was he,
Though a capital blower;
He could fill double G,
And now lies a note lower.
—Exchange.
Manufacturers of the
Grand in Upright Form
Grand tone and quality in the Upright Piano
is exclusively Bush Hf Lane
(Paunud)
Reproducing and Player Pianos—
gnon (Licensee) and Cecilian
Writ* for our Art Catalog
Bush & Lane
Piano Co.
Holland, Michigan
THE JEWETT PIANOS
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