June 4, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
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VERY LATEST RELEASES
All I Want Is You—Fox Trot.
Along Miami Shore—Waltz.
A Lane in Spain—Fox Trot.
Collette—Fox Trot.
Carolina Mine—Waltz.
Forgive Me—Fox Trot.
He's the Last Word—Fox Trot.
Hoosier Sweetheart—Fox Trot.
If I Didn't Know Your Husband
and You Didn't Know My Wife—
Fox Trot.
I'll Just Go Along—Fox Trot.
I Know That You Know — Fox
Trot.
I've Never Seen a Straight Banana
—Fox Trot.
Lonely Nights in Hawaii—Marim-
ba Waltz.
Moonbeam! Kiss Her for Me—Ma-
rimba Fox Trot.
My Sunday Girl—Fox Trot.
Oh, Margie—Fox Trot.
Rock Me to Sleep in An Old Rock-
ing Chair—Waltz.
Say It (With a Pretty Little Love
Song)—Fox Trot.
Somebody Said (What Do I Care
What)—Fox Trot.
The Cat—Fox Trot.
There's Everything Nice About
You—Fox Trot.
You-Hoo, Sweet Lady (It's You)
—Fox Trot.
Yankee Rose—Fox Trot.
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
29
P R E S T 0 - T I MES
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
ir/ a roll department.
Capitol Roll & Record Co.
721 N. Kadrie Are., CHICAGO, ILL
(Formerly Colombia Mauc 1U0 Co.)
MUSICAL MERCHANDISE MFRS.
the United States are: Harold Flammer, New York,
president; William Dean Preston, Boston, vice-presi-
dent; Emil Gunther, New York, secretary, and Carl
Fischer, New York, treasurer.
Newest Association in Convention Group at Hotel
Stevens Looks for Big Attendance.
The National Association of Musical Instrument
and Accessories Manufacturers will hold its annual
meeting at the Hotel Stevens, June 6 to 9 and the
assured big attendance will add considerably to the A Few Items Interesting to People in Sheet Music
Department Are Printed.
importance generally of the group of conventions
there. This is the youngest association in the music
A campaign for $400,000 to erect an addition to the
trade field but that has been no bar to accomplish- New England Conservatory of Music in Boston, is
ment in many ways. Enthusiasm marks the efforts being conducted by the trustees.
of the members in carrying out a program which in-
E. Austin Kieth, a composer who died recently in
cludes standardization of manufacturing processes Orset, Mass., was the composer of "When I'm Gone,
and the stimulation of retailers' sales through aids by You'll Soon Forget Me," and other popular songs.
the association.
A sticker in white on blue, on every package from
the Oliver Ditson Co., Boston, has the brief message,
The Officers.
The officers of the association are: Walter M. "Try Your Music Store First." It is a suggestion to
Gotsch, president; H. C. Lomb, vice-president, and music buyers to support their local stores.
Elmer McDonald is performing some excellent
A. L. Smith, secretary and treasurer.
The board of directors are C. F. Chapin, E. E. Fels- sales work in the south for the publishing department
berg, Walter M. Gotsch, H. H. Slingerland, William of the J. W. Jenkins Sons Co., Kansas City, Mo.
F. Ludwig, Maurice Lifton, H. C. Lomb, Carl W.
Nelson, Walter Schmidt, J. R. Stewart and H. W.
Weyman.
The excellent spirit of cooperation which marks
this association is admitted to be due in a great meas-
ure to the stimulating personality of President Gotsch. Classes Organized by Musical Merchandise
Mr. Gotsch is a natural association man who seems
Dealers for Music Study Makes Perma-
to radiate animation and in an active way he is ably
nent the Band and Orchestra Spirit.
supported by the vice-president, H. C. Lomb.
Works for Standardization.
Quite a number of people buy musical instruments
Mr. Lomb is chairman of the standardization com- only to give up playing after a few weeks or months.
mittee of the association and what has been accom- In some instances, the abandonment of study is due
plished so far in the standardizing of ukulele, guitar -to the fact that purchasers are unwilling to spend the
and mandolin models justifies his selection for that required time to learn how to play; in other cases, an
important chairmanship. Mr. Lomb's committee is unsuitable instrument has been the cause. The oc-
empowered to withhold or recall certificates of stand- currence of both of these causes is less frequent today
ards for instruments which in its opinion do not con- than formerly.
That is a tribute to the keen observance of his
form to reasonable limits of quality of materials,
market, his prospective customers and his actual buy-
workmanship, tone, as well as of measurement.
ers by the wide-awake musical merchandise dealer
today. He has devised means to stimulate the in-
terest of the learners once they begin the study of
music and undertook the mastery of some instrument
Clark Orchestra Roll Co., De Kalb, 111., Announces and in the business of selling the personality of the
customer is considered.
Another Alluring List of Tunes.
Affording the buyer of a musical instrument an
The Clark Orchestra Roll Co., De Kalb, 111., has opportunity of learning it under a competent teacher
issued its June bulletin of rolls for Coinola and makes his enthusiasm a permanent emotion. Making
Empress Orchestrions; "Empress, styles Y, Yl, B. the student one of a group provides him with an ad-
BB, AS, C, F, V, R and all orchestrion combinations; vantage the lone learner has not. The enthusiastic
"Coinola," styles D, C2, X, AF, AX, CF, CB and K. student only relinquished an instrument to buy a bet-
The list is filled with peppy music that should in- ter and more expensive one. The suitability of the
duce patrons to make spirited use of the coin slots. instrument to the prospective buyer is one that the
The allurement of the Clark rolls for listeners is in keenly observant musical merchandise dealer prop-
the timely selections as well as in the stirring methods erly estimates. It is a species of instinct. But start-
of the roll recording. Here is a sample of the rolls ing 'em right is very important. And it is the duty
from the DeKalb factory, the contents of Roll O2194, of the music dealer to keep his customers musically
alive.
"Rhythmatic Hits":
Crazy Words—Crazy Tunes, fox trot; Everything's
Establishing store classes and groups of players is
Made for Love, fox trot; What Does It Matter, the wise purpose of dealers in all parts of the coun-
waltz; You Can't Cry Over My Shoulder, fox trot; try. It makes for a greater interest in music gen-
Coronado Nights, fox trot; I Love You, But I Don't erally and in the mastery of some particular instru-
Know Why, fox trot; Carolina Mine, waltz; The Girl ment. It assures permanency for the band and or-
Is You, fox trot; Rio Ritta, fox trot; I Never See chestra spirit which brings music to every town and
Maggie Alone, fox 'trot.
expands the musical merchandise business in a satis-
factory way.
SHEET MUSIC TRADE NOTES
ENCOURAGING SALES
AUTOMATIC MUSIC FOR JUNE
MUSIC PUBLISHERS TO MEET
Interesting Session Promised All Concerned on
June 14 at Pennsylvania Hotel, New York.
The Music Publishers' Association of the United
States has announced the date of its annual meeting
as June 14 with the Hotel Pennsylvania, New York,
as the place. A great many topics of interest to the
men who sell music as well as to those who compose
it will be discussed by the men who publish it. The
vital question of the bulletin will be discussed in all
its phases and the attitude of all concerned will be
made plain.
The officers of the Music Publishers' Association of
"A MELODY" BROADCAST.
On the opening night of the recent Women's
World's Fair at the Coliseum, Chicago, Vice-Presi-
dent Dawes gave the address of welcome and was
honored by the Chicago Women's Orchestra playing
an arrangement of Gen. Dawes' well-known piano
composition, "A Melody." The General's remarks as
well as his music were broadcast over one of the
Chicago stations, but the announcer failed to recall
that the piece was the composition of the distin-
guished gentleman who had just spoken, for he made
no mention of the fact that the piece which had been
so enthusiastically received was the work of the Vice-
President of the United States.
MUSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER VEST OF NEW YORK AND
THE LARGEST ENGR^ING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER
THE
OTTO
CINCINNATI,
ZIMMERMAN
S O N CO.,INC
OHIO.
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