Presto

May 28, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
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VERY LATEST RELEASES
All I Want Is You—Fox Trot.
Along Miami Shore—Waltz.
A Lane in Spain—Fox Trot.
Collette—Fox Trot.
Carolina Mine—Waltz.
Forgive Me—Fox Trot.
He's the Last Word—Fox Trot.
Hoosier Sweetheart—Fox Trot.
If I Didn't Know Your Husband
and You Didn't Know My Wife—
Fox Trot.
I'll Just Go Along—Fox Trot.
I Know That You Know — Fox
Trot.
I've Never Seen a Straight Banana
—Fox Trot.
Lonely Nights in Hawaii—Marim-
ba Waltz.
Moonbeam ! Kiss Her for Me—Ma-
rimba Fox Trot.
My Sunday Girl—Fox Trot.
Oh, Margie—Fox Trot.
Rock Me to Sleep in An Old Rock-
ing Chair—Waltz.
Say It (With a Pretty Little Love
Song)—Fox Trot.
Somebody Said (What Do I Care
What)—Fox Trot.
The Cat—Fox Trot.
There's Everything Nice About
You—Fox Trot.
You-Hoo, Sweet Lady (It's You)
—Fox Trot.
Yankee Rose—Fox Trot.
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
45
PREST0-TI M E S
viewpoint of his customers. He does not have to be
urged to push a particular line of merchandise if he
knows from experience that it will find a ready sale
over his counters. He will co-operate to the utmost
the publishers, upon whom, naturally, rests the
Notice of Annual Convention Mailed to Deal- with
burden of creating a demand .for their own produc-
ers Contains Program and Appeal for
tions.
The Plan.
a Large Attendance.
The man of destiny has yet to appear who will re-
The fourteenth annual convention of the National
duce to something like order the chaotic condition
that has prevailed in the sheet music trade for many
Association of Sheet Music Dealers will be held at
the Stevens Hotel, Chicago, June 6, 7 and 8, in con- years. The program for the coming convention of
junction with the convention of the Music Industries the National Association of Sheet Music Dealers out-
a plan that will help to solve some of 'the prin-
Chamber of Commerce, and other associations of the lines
cipal difficulties. Cut-throat competition will not do
music trade.
it. That has been tried times without number.
The convention sessions will begin with singing
The individual dealer's complaints are of little avail.
by the entire organization under the direction of
His bitterness over the loss of trade to destructive
Robert T. Stanton, the vice-president. The out- competitors does not bring the trade back. Disaster
standing feature of the convention will be the estab- to the retail business can be forestalled only by the
lishing of a business ethics committee. This com- organized sheet music dealers. A strong retail or-
mittee will receive all complaints of unfair competi- ganization can prevent a recurrence of the blind
struggle for monopoly that dragged the sheet music
tion. It will start w : ork during the convention and business
down.
will continue its activities the whole year. Every
The Schedule of Dues.
grievance will be investigated. The committee will
Sheet
music
dealers who are not members of the
attempt to get at the root of the evils of the sheet
National Association are cordially invited to attend
music trade and to abolish them.
Other subjects for consideration are the following: the annual convention at the Stevens Hotel, Chicago,
June 6, 7 and 8. A schedule of dues is given below,
Overproduction of new publications; high prices of
with an application form for those who wish to en-
teaching material; preferential rates given at retail roll in the association. The dues are nominal. The
by publishers; how are the so-called "T" prices work- higher rates are cheerfully paid by the comparatively
ing out? can the retailers educate the teachers to few larger concerns. The benefits derived from the
work of the organization are in proportion to the
take a profit on music? monthly reports of business
conditions in each section of the country prepared amount of business done.
Members doing a total business in sheet music and
by the directors will be distributed to all members of
of $200,000 a year or more, $50: members doing
the association; can advertising, the greatest force in books
$100,000 or more, $25; members doing $50,000 or
modern business, be used to better advantage in the more. $15; members doing $10,000 or more, $10;
stimulating of general public interest in music?
members doing less than $10,000 a year (associate
"It is becoming imperative that the sheet music members), $5.
trade cooperate in a greater measure than it has ever
done before," says the notice signed by J.
Elmer Harvey, president, the vicepresident and
secretary. "Heretofore, competition has been con-
fined pretty much to concerns within the trade.
In the future the entire music trade will be June Bulletin of New Rolls Is Issued by Automatic
Music Roll Co., Chicago.
in direct competition with trades outside of music.
Means must be found to make music and musical
The Automatic Music Roll Co., 1510 Dayton street,
instruments hold their own in the world markets.
Chicago, has issued its June bulletin of automatic
Must Stimulate Demand.
music for pianos and orchestrions. The list is an
"Propaganda is the new weapon in war, also in
alluring one of fox trots, blues, and songs that are
trade. The public has to be induced to buy any national sensations. Xylophone rolls and foreign
article of commerce. General interest in music, like
numbers diversify the assortment of music for June.
in anything else, will have to be promoted. The
Eight new rolls are provided for automatic pianos.
public has never been educated to the buying of
For M. S. R. organs there are eight excellent num-
music. Many people who studied music in their bers which, from their newness, should appeal to the
earlier years have dropped it altogether. Schools, patrons of the instruments.
teachers and music students are becoming bewildered
XP-405 is a sample of the other winners and con-
by the endless changes in the prices and discounts on
tains the following tunes:
music.
I've Never Seen a Straight Banana, fox trot;
That's My Hap-Hap-Happiness, fox trot; Bells of
The ofheers of the National Association of Sheet
Hawaii, waltz; The Far-Away Bells, fox trot; I'm
Music Dealers, with offices at 325 West 75th street,
Back in Love Again, fox trot; South Wind, fox trot.
New York, have issued the following, dated May 23,
Here's a special xylophone arrangement in A-1322:
to sheet music dealers:
Sam, the Accordion Man, fox trot; If You Sec
The Announcement.
Sally, fox trot; Bells of Hawaii, waltz; Take Your
The sheet music business is a complicated one. It
Finger Out of Your Mouth, fox trot; Petting Parties.
is estimated that not less than one thousand new
fox trot; There's Everything Nice About You, fox
music publications are issued by the recognized
trot; I Wonder How I Look When I'm Asleep, fox
American music publishers each month. These are
superimposed upon the enormous quantity of music
trot; Panama Twilight, waltz; I've Never Seen a
that is already on the market. Large sums have been
Straight Banana, fox trot; That's My Hap-Hap-Hap-
invested in the production of this material. Each
piness. fox trot.
publisher must realize a profit on his investment.
The distributing of this vast assortment of music
is the function of the retailer. He is in close touch
OPENS IN ORION, MICH.
with the music-buying public. He has invested his
R. E. Silver, of the famous Silver family of musi-
capital in publications selected from the output of
cians, has opened a music store in Orion, Mich.
the numerous publishers. First-hand contact with his
Mr. Silver has remodeled a section of his theater for
clientele teaches him its needs. He must carry in
stock the music that is in demand and must be on the the purpose and says that he will handle a full line
lookout constantly for new music that will appeal to
of standard stringed instruments of famous makes.
his patrons. The retailer, too. must realize a profit
He will have a limited amount of sheet music and
on his investment.
The retailer cannot feature the. publications of any repairing of instruments will also receive attention.
Mrs. O. F. Letts will be in charge of the new store
one publisher to the exclusion of other publishers"
for Mr. Silver.
music. He has to visualize the situation from the
TO SHEET MUSIC TRADE
NEW AUTOMATIC PIANO MUSIC
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
"Carolina"
NEW SONG HIT
j Orders Received in Five, Two and One Hundred)
(Lots. J. S. Unger, Publisher, Reading, P a J
AAUSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
Capitol Roll & Record Co.
721 N. Kedzie Ave., CHICAGO, ILL.
(Formerly Columbia Music Rail Co.)
. THE LARGEST ENGR/W1NG DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1 8 7 6
REFERENCE ANY PUBLISHER
THE
OTTO
CINCINNATI,
ZIMMERMAN
S O N CO.JNC.
OHIO.
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