May 21, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
VERY LATEST RELEASES
1751 All I Want Is You—Fox Trot.
1752 Along Miami Shore—Waltz.
1769 A Lane in Spain—Fox Trot.
1775 Collette—Fox Trot.
1766 Carolina Mine—Waltz.
1750 Forgive Me—Fox Trot.
1759 He's the Last Word—Fox Trot.
1770 Hoosier Sweetheart—Fox Trot.
1772 If I Didn't Know Your Husband
and You Didn't Know My Wife—
Fox Trot.
1753 I'll Just Go Along—Fox Trot.
1758 I Know That You Know — Fox
Trot.
1763 I've Never Seen a Straight Banana
—Fox Trot.
1768 Lonely Nights in Hawaii—Marim-
ba Waltz.
1761 Moonbeam! Kiss Her for Me—Ma-
rimba Fox Trot.
1774 My Sunday Girl—Fox Trot.
1765 Oh, Margie—Fox Trot.
1764 Rock Me to Sleep in An Old Rock-
ing Chair—Waltz.
1757 Say It (With a Pretty Little Love
Song)—Fox Trot.
1760 Somebody Said (What Do I Care
What)—Fox Trot.
1749 The Cat—Fox Trot.
1767 There's Everything Nice About
You—Fox Trot.
1756 You-Hoo, Sweet Lady (It's You)
—Fox Trot.
1762 Yankee Rose—Fox Trot.
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
17
PRESTO-TIMES
PLANS TO STANDARDIZE
National Association of Musical Instrument
and Accessory Manufacturers Carrying
Out Practical Program.
Competition is not only keen between individual
companies in the same industry, but also between
entire industries. Manufacturers having a certain
product in common are seeking as a group to stand-
ardize their products. Active in the efforts towards
standardization and simplification of processes is the
National Association of Musical Instrument and
Accessories Manufacturers which has laid out a pro-
gram of standardization designed to minimize the
effects of the "new competition."
As in other industries, declining price levels have
increased the problems of the musical instrument
manufacturer. He, too, is caught between the upper
millstone of consumer resistance to further increases
in the cost of living and the nether millstone of pres-
sure to maintain current high wage levels, to meet
higher costs of materials and to absorb higher costs
of doing business.
Simplification and standardization came in for its
share of attention at a meeting of the Musical Instru-
ment and Accessories Manufacturers held in Buffalo,
March 3 and 4. H. C. Lomb, president, Waverly
Musical Products Company, Inc., New York City,
and chairman of the standardization committee, was
instructed to proceed with the standardization of
guitars and mandolins, both bowl shape and flat. The
committee was also authorized to withhold or recall
certificates of standards for instruments which in its
opinion do not conform to reasonable limits of qual-
ity of materials, workmanship or tone as well as of
measurement.
Mr. Lomb also read a paper before the joint session
of the wood industries and management divisions of
the American Society of Mechanical Engineers, on
the subject, "What to Expect from Application of
Principles of Simplified Practice in the Music Indus-
tries." In concluding his paper on this subject Mr.
Lomb made this very significant statement: "The
apprehension that simplification or standardization
will destroy individuality rests upon a misconception
of the purpose of simplification. Simplification aims
only at the elimination of the superfluous, the non-
essential. It really enhances the individuality of any
given product by fixing the attention on those fea-
tures which promote the distinctiveness of the product
while simultaneously preventing attempts at individ-
uality where it would be superficial and useless."
A SHEET MUSIC CONDITION
"On Sale" Plan Discouraging to Publishers, But It
Provides Problem for Dealers' Convention.
There may be an excuse for a publisher to adopt
"on sale" methods where he is not properly repre-
sented in a locality, but publishers find that, as a rule,
the plan is unprofitable. A lot of money can get tied
up in that kind of business and a lot of music re-
turned is unsalable thereafter. The constant handling
and shipping both ways will show wear on music no
matter how carefully it is handled.
The average teacher only sends for music when he
thinks he can make an extra profit. When he finds
out the real truth he is disappointed and will show
very little appreciation for the publishers' "accommo-
dation." And it is not always easy for the publisher
to collect his account from the teacher. This is no
reflection on the teachers' body but the same propor-
tion of poor accounts are found in that profession as
in any other. There are other circumstances that
make the "on sale" plan undesirable for the publish-
ers. Bookkeeping, for instance, is no small matter.
The publishers are in the business to make money
and that can be done much easierand better by dis-
tributing their publications through the dealers. The
popular music publishers have found that out long
ago and every day the publishers of teaching music
are finding out that the regular means of sales are
the safest and best. But the "on sale" method of
distribution will provide a problem for the sheet
music dealers when they meet in convention at the
Hotel Stevens next month.
NEW CAPITOL WORD ROLLS
Easy Selling Collection of Fox Trots and Waltzes in
Very Latest List of Music.
A winning collection of fox-trots and waltzes is
provided for player owners in the new list of very
late releases issued by the Capitol Roll & Record Co.,
721 North Kedzie avenue, Chicago, and their merits
of selection and recording again verify the claims of
the company that the Capitol Word Rolls are "the
background of a busy roll department." The Capitol
Word Rolls are longer than the ordinary rolls, have
extra choruses, are hand played and sell for an allur-
ing price that makes for a big turnover.
Another feature that keeps the customers interested
in the Capitol rolls is the excellent quality of the
materials from which they are made. They stand the
wear, a merit that assures satisfaction in instances
where a popular number is played a great number
of times.
The following are among the new fox-trots: All
I Want Is You, A Lane in Spain, Collette, Forgive
Me, He's the Last Word, Hoosier Sweetheart, If I
Didn't Know, I'll Just Go Along, I Know That You
Know, I've Never Seen a Straight Banana, Moon-
beam Kiss Her for Me (Marimba), My Sunday Girl,
Oh Margie, Say It, Somebody Said, The Cat, There's
Everything Nice About You, Yoo Hoo, Sweet Lady
and Yankee Rose.
The waltzes are: Along Miami Shore, Carolina
Mine, Lonely Nights in Hawaii, Rock Me to Sleep
in an Old Rocking Chair.
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The convention of the National Association of
Sheet Music Dealers at the Hotel Stevens, Chicago,
will be opened by singing under the direction of Rob-
ert T. Stanton, the vice-president.
The Fort Wayne, Ind., symphony orchestra, is com-
posed entirely of amateur players under the direction
of John L. Verweire, himself a non-professional.
The United States Daughters of 1812 is urging the
passage in Congress next session of a bill making the
"Star Spangled Banner" the official national anthem.
The Oliver Ditson Co., Boston, report big sales of
the new song, "Rose of the Morning," resulting from
a special show r window display.
Isaac Dbles, a well known musician and com-
poser, of Indianapolis, died recently at the age of
seventy-four.
Doll & Boerngen is a new firm of music publishers
at Massilon, Ohio. The proprietors are Raymond
Doll and E. L. Boerngen, both composers.
A reciprocal music and literary copyright agree-
ment has been established between the United States
and Czechoslovakia.
A volume of hymns and chorals, the product of the
historic Ephrata Cloister of Seventh-Day Dunkards
of Ephrata, Pa., and containing the first music writ-
ten by early settlers, has come into the possession
of the Library of Congress. The book, lost for ISO
years, recently turned up at an auction sale in New
York.
"Saxopholio" is the title of a new book containing
the first fifteen songs issued by DeSylva, Brown &
Henderson, Inc., New York.
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
ir> a roll department.
Capitol Roll & Record Co.
721 N. Kt&ae Are., CHICAGO, ILL.
(Formerly Columbia MUMC Roll Co.)
"Carolina"
NEW SONG HIT
/Orders Received in Five, Two and One Hundred)
(Lots.
J. S. Unger, Publisher, Reading, P a . /
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
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BY ANY PROCESS
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CINCINNATI.
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OHIO.
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