May 14, 1927.
PRESTO-TIMES
piano than ever before in the history of this country.
Modern systems of teaching, group playing, etc.,
have facilitated the teaching of the piano 'to larger
numbers of children.
Two years ago, when I started to actively agitate
for the burning of old, worthless pianos, this was not
the case to as great an extent, but 'the fact that child- Fitting Loader to Roadster Is Simple and
How to Discourage Foolish Propaganda of interest in the piano is so very keen now emphasizes
Result Is an Ideal Piano Truck
the need of some action that will rid homes of worth-
Dealers Who Dwell on Wear-Forever
of Varied Uses.
less, toneless, archaic instruments.
Attributes of the Pianos in Sales
The Bowen Piano Loader, manufactured by the
Created a Movement.
Talks to Customers.
I have had a good deal to say about antiquated Bowen Piano Loader Company, Winston-Salem,
pianos since the last piano convention. There are so N. C , is designed to fit a Ford roadster which it
many different angles to the subject and they are all converts into an ideal piano truck. Attaching the
vital—the loss of child-interest, the irreparable dam- Loader to the roadster is easy and something any-
one handy with tools can do. No changes have to
Creation of Distaste for Piano in Children, Which Is age done to the musical senses of untold numbers be made in the Ford except to remove the turtle
of
people,
the
ill-advised
argument
that
"pianos
will
Surely Formed by Use of Tuneless Old
last a life-time," the failure of the piano business to back.
Thumpbox.
The ease of operation of the Bowen Loader is one
enjoy replacement of its product periodically the same
as enjoyed by other commodities, the misstatements of its most convincing- features. One man can load,
By A. G. GULBRANSEN,
of salesmen applying to pianos (good or otherwise) unload or demonstrate an upright piano or player piano
President, Gulbransen Company, Chicago.
easily and quickly. One man can put on or remove
One of the outstanding features of the Chicago traceable to the "lifetime" competition, etc.
I will never feel that much has been accomplished the cover from the piano when it is in a tilted posi-
piano conventions will be the finals of the local piano
tion. In fact, only one man, the salesman, is needed
playing contest. It will be an inspiring spectacle. until a definite plan is worked out by the trade to to sell pianos with one of these outfits.
do,
in
a
measure
at
least,
these
two
things:
As the men of 'this trade listen to the playing, how-
For Definite Plan.
The Bowen Loader is very light, weighs only 90
ever, let them remember that at least one-third of the
children taking part find it necessary, in their own
1. Rid American homes of many of the piano atro- pounds (crated 185 pounds). It is very compact and
homes, to play on pianos that are not fit to play on. cities they now possess. 2. Stop 'the foolish propa- neat in appearance. It does not rattle when running
Anyone who knows the condition of pianos in 'the ganda responsible for giving the public the wrong empty. It is provided with an apron which protects
the Loader, and its contents (piano covers, etc.)
homes of this nation will agree with me that at least idea.
that proportion of the pianos in use should be re- The convention gives the year's best opportunity to from the weather. It's always ready, rain or shine,
for immediate use. With its use all sizes of upright
placed with modern instruments.
discuss the subject and to gain much through a
pianos may be hauled, and all are automatically
mutual
and
direct
interchange
of
ideas.
It
has
been
The Amazing Facts.
drawn close up to the seat. Turning the crank lifts
A recent survey of a southern city showed that agitated sufficiently so that it is in the mind of prac- the piano and automatically places it in position for
seventy-four per cent of the children in homes where tically every piano man. Let each one of us try to transportation. The ease with which this can be done
there are pianos, are taking lessons on that instru- crystallize our thoughts on the subject and make is truly wonderful.
ment. Other surveys show that children are, to a some progress toward remedying the condition,
The piano is securely clamped to the Loader and
very large degree, 'the fundamental reasons for owner- through serious discussion with our fellow piano men will not move in driving over the roughest roads. It
at
convention
time.
ship of pianos and playerpianos in homes.
rides easily and there is not the slightest tendency to
This trade of ours owes a great deal .to the youth
be hauled long distances over the roughest roads
of the nation; in a large measure its very existence
jar the action out of adjustment. Player pianos may
depends on the interest of the growing generation in
without affecting the action in the least. The road-
the piano. Isn't it our duty to see that those chil-
ster equipped with a Bowen Loader is a nice, light
dren have proper pianos to practice and play on?
delivery for other things than upright pianos. It
Admittedly the study of the piano requires patience,
is ideal for hauling small grands on, or two phono-
perseverance and close application. The child that Changei, Renewals and New Enterprises in Different graphs may be hauled instead of piano if desired.
puts its time into it should at least have an inviting
Parts of the Country.
piano.
Will T. Blue, a piano tuner, has opened a piano re-
George C. Wille, president and general manager
The Parents' Views.
pair
shop
at
197
South
State
street,
Marion,
O.
of
the George C. Wille Co., Canton, O., last week
Most parents are willing to give their children
The Grandf Piano Co. was opened recently at 4106 was elected vice-president of the Canton Retail Mer-
every advantage possible; will gladly sacrifice for
chants' Association.
them. But they require education, intelligent argu- West North avenue, Chicago.
A
branch
store
of
the
Wiley
B.
Allen
Co.,
San
ment and logical reasoning to awaken them to the
need of modern pianos in their homes. This is true Francisco, has been opened in Watsonville, Cal., by
particularly because piano men themselves unfortu- B. D. Elliott.
nately have preached the doctrine that pianos last for
The Charles M. Zitter Music Store, Mansfield, O.,
generations. This supposed sales point has done the moved recently from 35 North Main street to 80
UPRIGHTS, GRANDS, PLAYERS
piano business a harm which cannot be computed, and North Main street.
AND
REPRODUCING PIANOS
which it will take many years to overcome.
Cluett & Sons, Albany, N. Y., recently held a for-
THE FAMOUS "STUDIO GRAND"
mal opening of its new store at 479-481 Broadway.
Effects of Good Tone.
"The First Touch Tells"
Frank Fields has opened a new music store in
A good tone attracts; a poor tone repels. This is
(Reg. U. S. Pat. Off.)
a fact, as any musician knows, and while a child will Cleveland, O., with Miss Jessie Lawson as manager.
CHRISTMAN PIANO CO., Inc.
not stop to analyze it in just that way, the effect is The Hobart M. Cable piano will be handled in addi-
•the same. The child is either drawn to or repelled tion to a full line of musical merchandise.
597 East 157th Street.
NEW YORK
by the piano, depending on its tone.
The Broadway Music House is the name of a new
It is said that many more children are studying the store opened last week at 6103 Broadway, Cleveland,
O., by M. H. Grastowski, whose new store is at 6508
Forman avenue.
The Witt Music Store, Lorain, O., recently held a
formal opening of its new store at 647 Broadway.
Mr. Antheil is but 26 years old. He attained prom-
611 Main street, Buffalo, N. Y., on May 1.
The Leading and Most Popular
A GREAT NAME—A GREAT PIANO
E. J. Tootman and Henry J. McKinley have opened
Pianos and Players
a new music store in the Malloy Building, Weston,
W. Va., and carry pianos and musical merchandise.
Grands, Players, Uprights and
Reproducing Pianos
A new music store has been opened by F. M. Field
Makes Friends, Makes Customers, Makes
in Spencer, Ind., with Miss Jessie Lawson as man-
The Results of Over Forty Years'
ager. The Hobart M. Cable pianos are handled as
Money, for the Dealer
of Experience.
well
as
a
full
line
of
musical
merchandise,
including
Super-Grands, Medium Grands, Small
records, player rolls, sheet music and all kinds of
Kreiter Pianos Cover the Entire Line
Grands. Full Plate Uprights; Medium
and no Piano Dealer who tries these in-
small musical instruments.
Uprights; Small (3 :7) Uprights.
struments would supplant them by any
O. B. Heaton, Columbus, O., recently purchased
others. A trial will convince.
Reproducing Grands, Uprights and
the stock of the O. W. Hudnell Piano Co.
The
A.
F.
Beyer
Music
Store,
San
Antonio,
Tex.,
Players
has opened a branch store at 638 East Commerce
Grands with the Famous Bauer
310-312 W. Water St., Milwaukee, Wig.
street.
Patented Construction
Factory: Marinette, Wis.
The Euclid Music C o , Cleveland, has opened a
branch store at Euclid Heights.
The SCHILLER PIANO challenges
IMPORTANT TOPIC
FOR CONVENTION
EASE IN OPERATING THE
BOWEN PIANO LOADER
A TRADE MENACE
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
CHRISTMAN
SCHILLER
KREITER
THE SCHILLER
Kreiter Mfg. Co., Inc.
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICE:
State and Adams Sto.
922 Republic Bide
NEW YORK OFFICE:
130 W. 42nd St.
Bush Terminal l
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
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