Presto

PRESTO-TIMES
are promoting music as wholesome creative recrea-
tion to replace amusements that are harmful and
vicious."
It is really 'the emphasizing of another phase of
piano promotion, although the public-spirited people
do not particularly name the instrument. The devia-
tion of the thoughts of the young from harmful dis-
In Notable Announcement Alert Chicago In- tractions to the calm security of the cultural enjoy-
ments of the home naturally calls to mind the piano.
dustry Points Out Challenge Which Cer-
The Parents' Duty.
tain Conditions in Society Throw
"These public-spirited people believe that every
Down to Retail Piano Trade.
home in which children are growing up should have
a piano," says The Cable Company's announcement.
"They feel it their duty to point out to parents that
they are neglecting their children and assuming a
great risk if they do not make the home the center
Detailed Information About Instruments for Use in of entertainment and family interests. Every effort
is being made to convince fathers and mothers of
Advertising Campaign Offered to Progressive
America that the piano will be their best ally in
Dealers by The Cable Company.
accompanying this."
The statement is made that it is the duty of the
A double page spread of The Cable Company,
Chicago, in last week's Presto-Times, was a challenge piano business not only to furnish pianos of the per-
kind equal to the task of making good the prom-
to the piano trade to meet and beat a situation which fect
ises which are being made regarding them, but to
was explained in the announcement. It was one of make known as fully as possible the detailed merits
The Cable Company's novel ways of focusing the of the uprights, grands, players, reproducing pianos
attention of dealers on an opportunity. There is and player rolls.
much money to be spent by American families for
The Dealers' Opportunity
one commodity and another; real necessities and plain
'"The challenge becomes a great opportunity for the
luxuries, all of which clamor for the consideration of
the dollar spenders. It is called a challenge of com- dealers which The Cable Company is ready to help
petitive business by The Cable Company, which asks them to realize. This proposition is made:
"With years and years of retail advertising and sell-
if the piano trade is justified in expecting a larger
share of the consumer's dollar. "Let us ask our- ing experience to guide our recommendation, we are
selves honestly whether the piano actually offers a ready to furnish you with detailed information as to
greater return per dollar than the many other things the present perfection in pianos and player-pianos.
We are ready to step into your store and work out
the public finds so interesting?" is the query.
with you a complete advertising and selling cam-
Arraying the Facts.
paign built to meet the existing conditions in your
The Cable Company's advertisement arrays the community.
facts which thinking men and women are presenting
"And so: The Cable Company urges you to accept
in the plea for new conditions that would decrease
the
competitive challenge for the consumer's dollar.
the irresponsibility of the younger generation. "These
people," argues The Cable Company, "with a clear It offers to stand shoulder to shoulder with you in
a fair, open, above-board battle to put the piano
vision, a genuine understanding of the problems of
youth and with absolutely no monetary gain in view, business and your business on a higher, better, more
profitable plane than ever before—to put the piano
into its rightful place as the focal point of The New
American Home."
THE CABLE CO.'S
PLEA TO DEALERS
THE MEANS TO WIN
MASCOT
The World's Leading Small
Electric Piano
TAKES UP SMALL SPACE
MAKES LARGE EARNINGS
Your territory may be open
THEATRICALS AND THE MILTON
A most enjoyable opera comique, "Captain Cross-
bones," was presented last week by the combined
glee clubs of the Lancaster High School, Lancaster,
Ohio. A large and appreciated audience applauded
the singing, dancing and comedy of the talented
students. A Milton "Peter Pan" piano, supplied
through the courtesy of L. D. Thomas, added much
to the success of the production.
The LEADING LINE
May 7, 1927.
EVLYN H0WARD=J0NES
ON WELTE=MIGNON STAFF
The Eminent English Pianist of the First
Rank, Makes Records for Artist-Created
Library in New York.
Among the number of well-known concert pianists
recently added to the list of Welte-Mignon Licensee
recording artists is Evlyn Howard-Jones, who ranks
possibly as the greatest English pianist of his day.
Born in London, England, in the year of 1877, there
was no doubt about a career from the first for one
so talented. He played Handel's "Harmonius Black-
smith" and Schubert's "E Flat Impromptu" in public
when he was about 9 years of age. Five years later
he was one of the twelve chosen out of 900 who
applied for an open scholarship at the Royal College
of Music.
After completing his musical education, both in his
native country and later in Germany, he returned to
London and while still hardly more than a boy
founded and conducted the New Symphony Orches-
tra (now the Royal Albert Hall Orchestra). His
activity in musical matters was largely responsible
for the establishing of the Federation of Music Clubs
in London. He is now a professor of pianoforte at
the very school he first studied it—the Royal College
of Music.
Well known in musical circles for his interpreta-
tion of Brahms and Bach, Evlyn Howard-Jones has
built up a splendid reputation as a concert pianist of
exceptional ability. Upon the occasion of his visit
to the United States in 1926, he made his first ap-
pearance in New York and was so well received that
he followed it with a second successful recital within
two weeks.
Recordings which Evlyn Howard-Jones has made
for .the Welte-Mignon Licensee Library of Artist-Cre-
ated Record Rolls will be announced in the May
bulletin.
WORKED FOR MUSIC WEEK.
Thor's Music Shop, Manistee, Mich., of which
Thornwald E. Andresen is owner and proprietor,
was active in the plans for the promotion of Music
Week in that city. Thorwald Andresen offered to
furnish and place pianos wherever needed for Music
Week, and to assist in distributing window cards and
song booklets for schools.
L. J. KINNELL BACK HOME.
L. J. Kinnell, representing a number of piano man-
ufacturing concerns, for which August Korn, of the
Korn Music Company, Michigan City, Ind., has the
agencies, is in that city this week, assisting Mr. Korn
in directing a special piano selling campaign.
WEAVER PIANOS
Grand*, Uprights and Player*
Western Electric Piano Co.
429 W. Superior St., Chicago
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights srd Player Piano*
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights an<1 Player Pin not
A popular piano at a popular price.
•THE HOUSE OF GRANDS"
Concert, Parlor and Small Grands
Period, and Modern Designs
Over 70.000 instruments made by thii company are •ing-
Ing their own praises in all parts of the civilized world.
Write lor catalogues and state on what terms you woaM
like to (Seal, and we will make yon a proposition tf yon are
located in open territory.
WEAVER PIANO CO., Inc.
Factor;: YORK, P \ .
Established 1870
Manufacturers of the
•
Grand in Upright Form
Grand tone and quality in the Upright Piac
is exclusively Bush & Lane
{Patented)
Reproducing and Player Pianos—
Welte-Mignon (Licensee) and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
Holland. Michigan
til
th» Heppe, Marcelluu and Edouard Jute?
manufactured by tLe
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States. Great Britain*
France, Germany and Canada.
Liberal arrangements to responsible agents oniy.
Main Office, 1117 Chestnut St,
PHILADELPHIA. PA.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St,
NEW YORK
Becker Bros.
Manufacturers ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomb
767-769 Tenth Avenue, New York
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