Presto

Issue: 1927 2127

May 7, 1927.
PRESTO-TIMES
cal legislation, improving business methods and pro-
moting a greater spirit of friendliness among the
dealers.
The Officers.
The following officers were elected: President,
S. H. Morecroft, Syracuse; first vice-president, John The Metropolitan, of Indianapolis, Equipped
J. Glynn; second vice-president, B. E. Neal, Buffalo;
with Twenty-five Baldwin and Ellington
S. A. Morecroft Made First President in Con- secretary, Glenn L. Chesbro, Buffalo, and treasurer,
Pianos for Its Various Classrooms.
William H. Levis, Rochester.
vention at Which John J. Glynn Delivers
The following comprise the board of directors:
The Metropolitan School of Music at Indianapolis,
Rousing Keynote Speech in Char-
Three years—B. Burton Michael, Syracuse; H. C. affiliated with the Butler University, has in use
acteristic Style.
Hyde, Cortland, and J. H. Godard, Syracuse. Two twenty-five Baldwin and Ellington pianos. The school
years—M. Doyle Marks, Elmira; Jerome W. Ackerley, is the largest and most active school in Indiana, and
Patchogue, and T. A. Gould, Buffalo. One year—
Edward Weeks, Binghamton; M. J. Slason, Marone,
and F. W. Baumer, New Rochelle.
Comprehensive Program.
Through Frank J. Bayley, the President of the Na-
The meeting in Syracuse was remarkable for the
tional Association of Music Merchants Conveys
interesting variety of the program in which the social
Congratulatory Message.
events were notably successful. The climax was the
The New York .Stale Music Merchants' Associa- conventional dinner at which addresses were made
by Dr. Bernard C. Clausen, a minister famed as a
tion, fully organized at the final meeting of the trade,
in Syracuse last week, is another organized body de- speaker, and Charles Deutschmann, president of the
^r / 1 IHPi ' ill
I
National Association of Piano Tuners, who has
W / J n JuniMimi L
j I H || i : -•
earned the name of a felicitous talker, even when his
topic is the amazing indifference of American piano
owners to tunelessness in their instruments.
Demonstrates Melody Way.
ijiiji
I • k'-JHL I
8
An interesting demonstration of the success of the
Miessner Melody System of group piano instruction
i t'i \ ' %
was a convincing feature at the business session on
Tuesday forenoon. With a group of boys and girls
I i M • mmm-**
ii ' 1 1
picked from the Syracuse schools. Miss Violet Col-
lins of the Miessner Institute of Music in Milwaukee,
showed the working methods of the system. The
demonstration provided a text for a forceful address
k

. -
- .. .
^
by C. H. Miller, director of music in the public
schools of Rochester, who advocated group instruc-
METROPOLITAN SCHOOL OF .Ml'SIC. INDIANAPOLIS
tion regardless of what method was used.
its pupils are found in nearly every town and county
Other speakers at the session were Z. L. Potter, in the state, and have attained national reputation and
head of the Z. L. Potter Advertising Corp., and L.
eminence.
Schoenwald, new president of the New York Piano
The faculty of artistic teachers is most carefully
Merchants' Association. Alex. McDonald, of the
chosen and is entirely composed of those who have
board of directors of the National Association of
proven themselves capable of pleasing, holding, in-
Music Merchants, gave one of his usual impressive
teresting and advancing such students as are placed
addresses at the noon luncheon on Tuesday.
in their care.
Discuss Vital Topics.
The Odeon, within the Central Building, is the
All the vital topics that interest men of the music school's concert hall, with a seating capacity of 450,
trade and induce them to listen to the proceedings at
equipped with a Baldwin concert grand piano. Out-
conventions were discussed at the business session
side of the large theaters it has the best equipped
stage in the city.
on Wednesday. The laws and statutes governing con-
ditional sales and chattel mortgage were expounded
From the very beginning of this institution the
by Ben Wiles, a Syracusce attorney, who, following
Baldwin piano has been used exclusively, and today
his address, answered a group of interesting ques-
there are twenty-live in use, and are more than satis-
tions suggested by his talk.
factory in every detail.
The merits of the carrying charge were compre-
JOHX J. GLYNX.
hensively outlined by W. Lee White, of the Bankers'
can't do it for us, neither can any national advertising
voted to the promotion of piano sales and the inter- Commercial Securities Co., New York, and Frank
campaign, it requires the local contact of the mer-
ests in general of music merchants. Although the J. Bayley, president of the Michigan Music Merchants' chants through local and state association work. We
attendance at the Hotel Syracuse was compara- Association, gave one of his convincing explanations
are just forced to organize and promote the use of
tively small it was highly representative and char- of a piano playing contest as carried out in Detroit.
the piano. The time is propitious, the piano man
Mr. Bayley. at the opening session, said he was aroused and the public mind receptive.
acterized by an enthusiasm which promises results
deputed by Edward H. Uhl, president of the National
of the desirable kind.
"I come to you from the National Association of
The spirited keynote was sounded by John J. Association of Music Merchants, to extend the per-
Music Merchants. We are fostering the playing of
sonal
felicitations
of
Mr.
Uhl
and
the
greetings
of
Glynn, who presented the formal resolution calling
the piano by the children of the rising generation and
for the formation of the New York State Music Mer- the association to the New York state organization. have two primary promotional plans; the piano play-
Who's Job Is It?
chants' Association. It was seconded by H. G. Hyde
ing contest and the group instruction method, the first
of Cortland and duly adopted. Mr. Glynn's address
popularizes and creates the interest and the latter pro-
"In the encouragement of piano playing in children
reviewed the advantages of organized effort in the of the country is the solution of many mistakes of
vides the facility. The two are highly effective and
music trade and pointed out the results of association society," said Mr. Bayley at the close of his discourse taken together, furnish us with a complete promo-
T
activities in New York City, where the trade organ-
on the piano playing contest. "Whose job is it? tional plan. W e seek your cooperation in a nation-
ization was a dependable influence in checking inimi-
wide campaign."
George won't and even can't do it. The Chamber
NEW YORK STATE
DEALERS ORGANIZE
LARGEST MUSIC SCHOOL
IN STATE OF INDIANA

ED. H. UHL'S MESSAGE
*j7ir
BOWEN PIANO LOADER
Mil 1 1
.PS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
are promoting music as wholesome creative recrea-
tion to replace amusements that are harmful and
vicious."
It is really 'the emphasizing of another phase of
piano promotion, although the public-spirited people
do not particularly name the instrument. The devia-
tion of the thoughts of the young from harmful dis-
In Notable Announcement Alert Chicago In- tractions to the calm security of the cultural enjoy-
ments of the home naturally calls to mind the piano.
dustry Points Out Challenge Which Cer-
The Parents' Duty.
tain Conditions in Society Throw
"These public-spirited people believe that every
Down to Retail Piano Trade.
home in which children are growing up should have
a piano," says The Cable Company's announcement.
"They feel it their duty to point out to parents that
they are neglecting their children and assuming a
great risk if they do not make the home the center
Detailed Information About Instruments for Use in of entertainment and family interests. Every effort
is being made to convince fathers and mothers of
Advertising Campaign Offered to Progressive
America that the piano will be their best ally in
Dealers by The Cable Company.
accompanying this."
The statement is made that it is the duty of the
A double page spread of The Cable Company,
Chicago, in last week's Presto-Times, was a challenge piano business not only to furnish pianos of the per-
kind equal to the task of making good the prom-
to the piano trade to meet and beat a situation which fect
ises which are being made regarding them, but to
was explained in the announcement. It was one of make known as fully as possible the detailed merits
The Cable Company's novel ways of focusing the of the uprights, grands, players, reproducing pianos
attention of dealers on an opportunity. There is and player rolls.
much money to be spent by American families for
The Dealers' Opportunity
one commodity and another; real necessities and plain
'"The challenge becomes a great opportunity for the
luxuries, all of which clamor for the consideration of
the dollar spenders. It is called a challenge of com- dealers which The Cable Company is ready to help
petitive business by The Cable Company, which asks them to realize. This proposition is made:
"With years and years of retail advertising and sell-
if the piano trade is justified in expecting a larger
share of the consumer's dollar. "Let us ask our- ing experience to guide our recommendation, we are
selves honestly whether the piano actually offers a ready to furnish you with detailed information as to
greater return per dollar than the many other things the present perfection in pianos and player-pianos.
We are ready to step into your store and work out
the public finds so interesting?" is the query.
with you a complete advertising and selling cam-
Arraying the Facts.
paign built to meet the existing conditions in your
The Cable Company's advertisement arrays the community.
facts which thinking men and women are presenting
"And so: The Cable Company urges you to accept
in the plea for new conditions that would decrease
the
competitive challenge for the consumer's dollar.
the irresponsibility of the younger generation. "These
people," argues The Cable Company, "with a clear It offers to stand shoulder to shoulder with you in
a fair, open, above-board battle to put the piano
vision, a genuine understanding of the problems of
youth and with absolutely no monetary gain in view, business and your business on a higher, better, more
profitable plane than ever before—to put the piano
into its rightful place as the focal point of The New
American Home."
THE CABLE CO.'S
PLEA TO DEALERS
THE MEANS TO WIN
MASCOT
The World's Leading Small
Electric Piano
TAKES UP SMALL SPACE
MAKES LARGE EARNINGS
Your territory may be open
THEATRICALS AND THE MILTON
A most enjoyable opera comique, "Captain Cross-
bones," was presented last week by the combined
glee clubs of the Lancaster High School, Lancaster,
Ohio. A large and appreciated audience applauded
the singing, dancing and comedy of the talented
students. A Milton "Peter Pan" piano, supplied
through the courtesy of L. D. Thomas, added much
to the success of the production.
The LEADING LINE
May 7, 1927.
EVLYN H0WARD=J0NES
ON WELTE=MIGNON STAFF
The Eminent English Pianist of the First
Rank, Makes Records for Artist-Created
Library in New York.
Among the number of well-known concert pianists
recently added to the list of Welte-Mignon Licensee
recording artists is Evlyn Howard-Jones, who ranks
possibly as the greatest English pianist of his day.
Born in London, England, in the year of 1877, there
was no doubt about a career from the first for one
so talented. He played Handel's "Harmonius Black-
smith" and Schubert's "E Flat Impromptu" in public
when he was about 9 years of age. Five years later
he was one of the twelve chosen out of 900 who
applied for an open scholarship at the Royal College
of Music.
After completing his musical education, both in his
native country and later in Germany, he returned to
London and while still hardly more than a boy
founded and conducted the New Symphony Orches-
tra (now the Royal Albert Hall Orchestra). His
activity in musical matters was largely responsible
for the establishing of the Federation of Music Clubs
in London. He is now a professor of pianoforte at
the very school he first studied it—the Royal College
of Music.
Well known in musical circles for his interpreta-
tion of Brahms and Bach, Evlyn Howard-Jones has
built up a splendid reputation as a concert pianist of
exceptional ability. Upon the occasion of his visit
to the United States in 1926, he made his first ap-
pearance in New York and was so well received that
he followed it with a second successful recital within
two weeks.
Recordings which Evlyn Howard-Jones has made
for .the Welte-Mignon Licensee Library of Artist-Cre-
ated Record Rolls will be announced in the May
bulletin.
WORKED FOR MUSIC WEEK.
Thor's Music Shop, Manistee, Mich., of which
Thornwald E. Andresen is owner and proprietor,
was active in the plans for the promotion of Music
Week in that city. Thorwald Andresen offered to
furnish and place pianos wherever needed for Music
Week, and to assist in distributing window cards and
song booklets for schools.
L. J. KINNELL BACK HOME.
L. J. Kinnell, representing a number of piano man-
ufacturing concerns, for which August Korn, of the
Korn Music Company, Michigan City, Ind., has the
agencies, is in that city this week, assisting Mr. Korn
in directing a special piano selling campaign.
WEAVER PIANOS
Grand*, Uprights and Player*
Western Electric Piano Co.
429 W. Superior St., Chicago
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights srd Player Piano*
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights an<1 Player Pin not
A popular piano at a popular price.
•THE HOUSE OF GRANDS"
Concert, Parlor and Small Grands
Period, and Modern Designs
Over 70.000 instruments made by thii company are •ing-
Ing their own praises in all parts of the civilized world.
Write lor catalogues and state on what terms you woaM
like to (Seal, and we will make yon a proposition tf yon are
located in open territory.
WEAVER PIANO CO., Inc.
Factor;: YORK, P \ .
Established 1870
Manufacturers of the

Grand in Upright Form
Grand tone and quality in the Upright Piac
is exclusively Bush & Lane
{Patented)
Reproducing and Player Pianos—
Welte-Mignon (Licensee) and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
Holland. Michigan
til
th» Heppe, Marcelluu and Edouard Jute?
manufactured by tLe
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States. Great Britain*
France, Germany and Canada.
Liberal arrangements to responsible agents oniy.
Main Office, 1117 Chestnut St,
PHILADELPHIA. PA.
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St,
NEW YORK
Becker Bros.
Manufacturers ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomb
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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