Presto

Issue: 1927 2127

May 7, 1927.
PRESTO-TIMES
Hardman, Veck & Co.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
85 Years of Fine Piano Making
\VY K ,' 4 o for
f° r cataloj
catalog and prices
of pianos
Made and guaranteed by
Hardman, Feck <&f Co.
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Thli Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations iuch as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockfoni, 111
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
campaign. The church pipe organ, said to have cost
$50,000, was his gift.
The family residence in Detroit is at 90 Arden Park,
while a winter home was maintained by Mr. Grinnell
in Seabreeze, near Daytona, Fla.
Besides his widow, Mrs. Myrtle Grinnell, and the
President of Grinnell Bros., Detroit, Which daughter, he leaves two sisters, six nephews and a
niece. The sisters, Mrs. Frank Johnson and Mrs.
He Helped in Founding, Hsd Been
Louisa Van Gieson, live in Clinton.
111 for a Year.
Three nephews are identified with the business.
They are Elmer W. Grinnell, and Jay Grinnell, both
Clayton A. Grinnell, president and co-founder of
the Grinnell Bros, music house, of Detroit, one of the vice-presidents and directors, and Fred Grinnell, man-
largest establishments of its kind in the country, died ager of the Pontiac branch.
in Colorado Springs, Col., last Saturday, at the age
of sixty-seven.
Mr. Grinnell had been ill since last June, when he
was stricken with plearisy while attending a conven-
tion in New York City of the National Association
of Music Merchants. He went in September to Col-
C. A. GRINNEIX DIES
AT COLORADO SPRINGS
EVEN EIQHTY=SEVEN YEARS
NOT OLD FOR MUSIC PAPER
Nor Is It Fair for Man to Take Credit foi His
Wife's Years in Measuring
His Own.
A vigorous infant publication called "The Radio
Dealer," of New York, recently celebrated its fifth
anniversary with a birthday cake illuminated by a
great group of shining candles in shape of commen-
datory letters from members of the radio trade. One
of the lights seemed particularly bright because it
reflected one of the former distinguished workers in
the piano trade as follows:
Editor The Radio Dealer:—Five years of life for
a trade publication is a short one. I have before me
at the moment, a copy of Presto-Times, published by
my good friends, Daniell & Abbott, which paper
covers the music trade with which I was identified
for many years, bearing the following legend at the
top: "Eighty-seven years in the Music Trade In-
dustry."
When it is considered that the piano was commer-
mercially made in the early part of the last century,
and its forerunners, the harpsichord and spinet long
ante-dated this period, it will be seen that a career of
eighty-seven years does not even date back to the
beginning of the music business.
Your magazine is celebrating its fifth anniversary.
That takes us back to 1922 and we know that radio,
insofar as broadcasting and reception are concerned,
was in its infancy at that time. Your magazine, there-
fore, has been catering to the trade since radio be-
came a commercial entity.
^
Zenith Radio, Chicago, 111.
PAUL B. KLUGH,
Vice-Presideivt.
It is fair to say that Mr. Klugh extends too great
C. A. GRINNELL.
credit for longevity to Presto-Times. While this is
orado Springs, where he and his family took up resi- undoubtedly the oldest of the music trades papers,
dence in the Broadmoor hotel. His ilhress reached the immense aggregate of 87 years indicated the
the critical stage several t'mes last winter.
concurrent figures which represent the existence of
Wkh his brothers, the late Ira L. and Herbert B. both Presto and Musical Times to the time of their
wedding in 1926.
Grinnell, he established the business which now bears
their name forty-six years ago. Clayton A. Grinnell
was born in Barre, N. Y., in December, 1860, and first
BIG WEEK'S BUSINESS.
engaged in business in Clinton, Mich., when about
Liberal use of printer's ink sold a carload of pianos
twenty years of age.
for the Van de Walle Music & Radio Company,
The brothers at that time were proprietors of a Seymour, Ind., on Saturday, according to John Van
sewing machine store. From Clinton they moved to de Walle. When Saturday evening came, not a piano
of the carload which had been placed on sale, re-
Ann Arbor, and in 1880 to Detroit, opening a store at
mained in stock and a considerable number of cus-
218 Woodward avenue.
tomers could not be cared for.
From the experiment of carrying a few organs and
pianos in stock, the business has developed into one
of the largest music houses, in volume of business, in
AN AKRON ANNOUNCEMENT.
the United States. The house has ten branch stores
A. B. Smith, head and founder of the A. B. Smith
in Detroit and twenty branches and sub-branches in
Piano Co., Akron, O., and prominent in state and
the principal cities of Michigan, Ohio and Ontario. national trade activities, will soon retire in favor of
The present Grinnell Bros, building, at 1515-21 his son, A. B. Smith, Jr., who has been actively
Woodward avenue, was erected about eighteen years associated with his father in the management of the
ago.
progressive house.
Mr. Grinnell also was president of the Grinnell
Realty Company, and of the Old Shores Land Com-
pany, of Detroit. He was vice-president of the
Detroit properties corporation, of the Detroit Metro-
politan corporation and a director of the Industrial
Morris Plan bank. He was always active in the
UPRIGHTS, GRANDS, PLAYERS
affairs of the National Association of Music Mer-
AND REPRODUCING PIANOS
chants, of which he was president during a term.
THE FAMOUS "STUDIO GRAND"
He was prominently identified with welfare work
"The First Touch Tells"
and was a member of the board of the Children's
(Reg. U. s. Pat. Off.)
Welfare Society. As an active member of the Metro-
CHRISTMAN PIANO CO., Inc.
politan Methodist Episcopal church, he played an
597 East 137th Street.
NEW YORK
important part in the church's recent building fund
CHRISTMAN
THE JEWETT PIANOS
Reliable Grand, Upright and Player Pianos
JEWETT PIANO CO., Boston Factories: Leominster, Mass.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 7, 1927.
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DANIELL and FRANK D. ABBOTT -
- Editor*
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as Second-
Post Office. Chicago,
^ s matter Jan. 29. 1896, at J
nols, under Act of March S, 18
Subscription. $2 a year; 6 months, $1; Foreign. $4.
Se In advance. No extra charge In United States
possessions. Cuba and Mexico. Rates for advertising on
application.
feel the stir of music in a different way than
in the home and in the sense of study.
Therefore the convention suggests, in a meas-
ure, the organized discipline of self-defense, as
the official call so clearly, intimates. And there-
fore, also, it is a matter of more than recreation,
great as that may be. It is really a duty of every
music merchant to attend the gathering at the
Hotel Stevens, Chicago, next month, and to thus
show interest in his own welfare no less than that
of the industry collectively. Arrange to be there.
STRANDED SONS OF ORPHEUS
Three letters from as many cities, within two
weeks, have suggested a need which, while any-
thing but new, has never been effectively drawn
to the attention of the authoritative, or collec-
Payment is not accepted for matter printed in the tively influential, spirit of the music trade. There
editorial or news columns of Presto-Times.
may be no ultimate good in drawing attention to
Where half-tones are made the actual cost of pro- the matter. Then again great good lies within
duction will be charged if of commercial character,
reach of the bare suggestion, for there are men
or other than strictly news interest.
When electrotypes are sent for publication it is of altruistic or benevolent leaning in the spread-
requested that their subjects and senders be carefully ing ranks of practical music workers. One of
indicated.
the letters concludes with this paragraph:
"I thank you for the interest you have taken
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the and wish something could be done to help the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full veteran worker in the trade. It is a pity he has
page display copy should be in hand by Monday noon not laid aside something by which to shelter him-
preceding publication day. Want advs. for current
week, to insure classification, must not be later than self in the rainy days."
Wednesday noon.
That is the customary defense of human nature
Address all communications for the editorial or business
when disaster comes to some hard worker whose
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
years have outrun the possibility of toil in an
unremunerative vocation. The victim of circum-
SATURDAY, MAY 7. 1927.
stances in this case has put in his whole life behind
The last form of Presto-Times goes to press sheet music counters. He has been a loyal and
at 11 a. m. Thursday. Any news transpiring tireless worker. He has no superior in the knowl-
after that hour cannot be expected in the cur- edge and understanding of his branch of the
rent issue. Nothing received at the office that business.
is not strictly news of importance can have
Hut what chance of accumulating a competency
attention after 9 a. m. on Thursday. If they
has
a plodding sheet music clerk? Where is the
concern the interests of manufacturers or
.surplus
for the inevitable "rainy day" to come
dealers such items will appear the week follow-
ing. Copy for advertising designed for the from ? Even the most modest kind of sub-
current issue must reach the office not later sistence would exhaust the means in that line of
than Wednesday noon of each week.
work under circumstances which have existed the
past quarter century. We need not say what is
A BATTLE CRY
the average wage of the sheet music clerk, who,
The official call of the June convention which because of the refinement of his surroundings and
rills a page in this issue of Presto-Times reads associations, must always present the appearance
much like a battle cry. It is not of the ordinary of financial resources which actually do not exist.
And the conditions outlined are not confined
anouncement type, by which most business gather-
altogether
to one branch of the music business,
ings are ushered in. It carries a suggestion al-
so
far
as
the
average employes are concerned. It
most of defiance and suggests even a challenge to
is
true
that
piano
men have possibilities. If they
the other and diverse lines of business which are
possess
capacity
they
are sure of a good income.
"lined up against the music merchant." Anyway,
Their
personal
share
in the business is limited
it may be well for the music trade to view it in
only
by
their
selling
ability
and the character of
that light, for the day is gone when the affairs
their
contact
with
the
music
loving world.
of art and music could saunter along with the
In most lines of trade the workers have protec-
throng without being obstructed by the pushing
and crowding that marks present day methods in tion against actual distress in unemployment or
old age. In the music trade we have organiza-
business of all kinds.
Unlike some other lines, less essential to home tions. The money expended in these organiza-
life and human happiness, the music business can tions is usually well expended. And again thou-
not thrive upon the urge or demand of excitement sands of dollars are wasted. That surplus might
and physical desire. It has no such appeal as the alone sustain the suffering veterans of the sheet
rush of out-door life suggests. It is not directly music counters. Is there anywhere in the trade
associated with the exhilaration of the speeding a man, or men, possessed of the altruistic initia-
car, or the drive of the sports afield. It must tive to emulate the example of the late Theodore
depend upon the quieter things, and the more Presser, whose Home for Aged Musicians, in
Philadelphia, has proved a blessing in the pro-
refined delights which belong to cultivation of
head and heart. ]t is something for the inner fessional branch of music?"
It is time that something practical were done
life, the home life, and the hour of quiet and
to
relieve the distress that may largely be found
rest.
in the more prosaic but no less necessary depart-
This is especially so with the things of music
ment of the trade and industry. Another associa-
that pertain to individual experiences, as pianos.
tion or society seems to be needed.
The departments of small instruments, band sup-
plies and concert work have other appeals, which
If the better business bureaus continue to jump upon
more distinctly belong to aggregations and large
all schemes of "direct from factory to the home" selling
gatherings. And there it is to listen and to there will be disturbance in some cities where even the
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
piano merchants are resorting to that method of catch-
ing customers. The custom is not uncommon in the
piano trade in many places.
* * *
Music Week has been a great success. Probably never
before has the influence of music been so generally felt
as during the present week. The result should stimulate
the sale of all kinds of instruments designed to utter
the "inarticulate, unfathomable speech," as Carlyle called
music. And music stores everywhere should profit by
Music Week.
* * *
The piano manufacturers who persist in keeping
their names, and the names of their instruments, con-
spicuously before the trade are the wise ones who
will be first to feel the return of real prosperity. The
piano that is not promoted by the trade press—the
papers that are read by the men who sell pianos for
a living—are like defeated candidates, dead on their
feet.
* * *
The Mississippi floods have carried away household
treasures of every kind, much of which is irretrievably
ruined. Pianos soaked by the rushing waters are more
certain to be totally lost because, even if recovered, in
most cases, they will be hopelessly damaged.
* * *
There is a genuine brass band boom in the air. Town
hands and school bands are tooting everywhere, making
heretofore dull communities bright.
WHAT WE WERE DOING
And Saying When the Trade
Was Young
35 YEARS AGO IN THE TRADE
(From Presto, May 5, 1892.)
Mr. P. J. Healy and his son, Paul J. Healy, were
in New York this week.
Mr. Henry Hazelton, one of the founders of the
old and famous piano manufacturing house of Hazel-
ton Bros., died at his residence in New York City
on Saturday night last.
Mr. William Steinway is a member of the commit-
tee of One Hundred who are to take charge of the
celebration in New York of the 40Qth anniversary of
the discovery of America.
Among twenty of the dealers handling Steinway
pianos, the average time they have held their agency
is over twenty-one years, while the aggregate is four
hundred and 'twenty-five years.
Mr. Win, Tonk is finding the attractions of Europe
a little more potent than he thought they would be
this time. He intended being home in New York
by May 1, but will not be here for several weeks yet.
25 YEARS AGO THIS WEEK
(From Presto, May 8, 1902.)
The action of 'the Chicago Piano & Organ Asso-
ciation in meeting and adopting resolutions petition-
ing the school board to reconsider its action in drop-
ping music from the school curriculum is one which
can not he too highly commended or too heartily
endorsed.
Like the last words of McKinley, those uttered by
the late Robert Proddow, of the Estey Piano Com-
pany, were beautiful in the depth of their religious
sentiment. Mr. Proddow's last words were: "If I
have an unkind thought of anybody, dear Lord, for-
give me."
Everybody, or everybody who is anybody, or, to
put it more politely, a good proportion of- Greater
New York music trade celebrities, appear 'to be busy
making necessary preparations for visiting Baltimore
on the occasion of the dual convention of piano man-
ufacturers and dealers, duly scheduled for the coming
week.
SELLING MUSIC.
Music trade papers have long recommended to the
industry that they sell MUSIC; that emphasis be
placed on quality, tone and beauty, rather than price.
—Gulbransen Bulletin.
When you're selling saxophones,
Fiddles, phonographs and bones,
Upright pianos and grands,
With the things they blow in bands,
Ukuleles, harps and strings—
All the other sounding things—
Are you sure you comprehend
What should be your aim and end?—
Selling MUSIC.
Selling things that stir the soul
Should reach higher for its goal,
Higher than the gain that's hid
In the barter and the bid;
Music that can move the heart
Transcends every other art,
And the selling of the thing
Has no gain like 'that we bring
Selling MUSIC!
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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