Presto

Issue: 1927 2126

April 30, 1927.
PRESTO-TIMES
Hardman, Veck & Co.
make
a Fine Piano
for every pocketbook
All exquisite instruments
offering unique tone beauty
and durability. All made
and g u a r a n t e e d by t h e
makers of the Hardman, the
world's most durable piano.
Your choice of models priced
to consumers from $375 to
$5000.
55 Years of Fine Piano Making
\ V/«-.' 4- s> f° r catalog and prices
W niC
of pianos
Made and guaranteed by
Hardman. Feck <&fCa
433 Fifth Avenue, New York
Fine Pianos
Makers oj the world's most
durable piano—the Hardman
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Planoa, and all infringera
will be proaeouted. Beware
of Imitations such aa Schu-
mann & Company, Schu-
mann A Son, and also
Shuman, aa all stencil
shops, dealers and users of
planoa bearing a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
W. P. Haines & Co.
Manufacturers or
BRADBURY. WEBSTER
and
W. P. HAINES & CO.
Grand, Upright and Reproducing
Pianos
138th Street and Walton Avenue
NEW YORK
STRAIGHT SALARY
AS TRADE CURE=ALL
blow; then that all his salesmen were lazy and would
not work; complained that they were simply hanging
around at the store, or off idling, hoping to catch
some prospect that belonged to the store, and so to
get a commission. Everybody was wrong from his
viewpoint, and everything was wrong except his busi-
ness management. Of course he was right!
If the Piano Business Lacks Vitality Is It
Change of Policy.
Because of the Commission Plan of
Finally, he went away for a two months' summer
Remunerating Salesmen Instead
vacation, and in disgust he said to the manager:
"Handle the business any way you want. I don't
of Weekly Payments?
care what you do. You can't make it any worse,
and if you can make it any better, go to it." This
man in charge employed three of the men that had
left," three of the "lazy salesmen" that would not
work. He put them on a basis of a weekly salary
Discussion of a Problem Which Has Perplexed and bonus, went to work with these men.in a co-
operative and helpful way. The laziness vanished.
Managers and Store Owners for Time
The grafting on commission was gone. The busi-
Immemorial.
ness began to grow. This wasn't a large store, but
By ELMON ARMSTRONG.
the first month they sold $14,600 worth of pianos.
The next month they sold over $17,000 worth of
The victories that are won in war are due to the business. In other words, the same store under the
fact that the soldiers are well equipped, and all the same conditions with a changed attitude towards the
victories are won by the soldiers that are fighting salesmen increased the business more than 300 per
in the field. In short, the soldiers win the wars. The cent over former volume of business.
success in the development of any business and the
When the proprietor of the business returned and
growth and perpetuation of that business are due to
the salesmen. The salesmen win the victory of com- found the conditions he was big enough in brain to
merce just as the soldiers win the victory for the admit the facts, and was broad enough in vision to
continue the new policy, and to improve on it. His
country.
There is no question about the truth of all of this. business has been successful ever since, although in
There is a difference between a question and a fact. the same town there are other merchants of about
It is a question of just how much business the sales- the same financial strength that are still complaining,
men will get, but it is a fact that salesmen get the still ready to argue against the plan, and still trying
business. We may get away from a fundamental, and to make a success on the "starvation commission
stay away from it a while, but we can not keep away arrangement," and the sitting around the stores, fuss-
from a fundamental and succeed. It is a fact that ing with their salesmen, quarreling about "who the
the piano industry is suffering for the want of busi- commission belongs to," and jealously and, of course
ness. It is a fundamental that business is secured unjustly, criticizing the success of the man who is
through salesmen. It is a fact that better salesmen, going ahead by having a keen appreciation for his
and more of them, will increase the general business salesmen, and giving them a broad and generous
consideration for the work they are doing, and mak-
of the piano industry.
ing the business a success.
In former articles that I have written with refer-
Strong Salary Argument.
ence to the need for a reformation in the plan of
selling pianos, I have dwelt upon the fact that the
The merchant who is paying a nominal weekly
selling work in the piano industry is in a benumbed or monthly salary, with an equitable bonus, to his
and weakened condition. I have stated, as a fact, salesmen, has many advantages in his favor. First,
one of the fundamental causes for that condition. the men are getting pay for every day's work, and
For many centuries Solomonic wisdom has been ac- they can therefore be directed to go and do things.
knowledged, and old Solomon said:
Their time belongs to their employer, and they can
be required to work constantly a certain number of
"The Laborer Is Worthy of His Hire."
The piano salesman is laboring for the piano mer- hours. They can be controlled and the general man-
chant and the piano manufacturer. He is the sol- agement of their efforts can be brought into unity
dier that must win the battle. When the piano sales- with the entire selling force. The salesman under
man takes the piano out of the piano merchant's such conditions will have more confidence in himself.
He will be more potent as a salesman. He will
store, it makes room for an order for the factory.
Unless the salesman disposes of the stock the piano have a warmer interest in the success of the house.
He will feel a greater responsibility and will have a
merchant will not send orders to the factory.
It is clearly evident that the foundation of the greater desire to hold his position. He will be in-
activities of the piano business ultimately go to the clined to turn his prospects in to the merchant, and
great selling organizations that vitalize the business to cooperate with the merchant in the sale of goods.
But on the "commission plan" alone the same sales-
of 'the industry; that in the end make profit for the
piano merchant and keep the factories busy. There man will be keeping prospects from the house. He
is no question about this. It is a fact. This is not will be in conflict with other salesmen. He will be
deceptive—being forced almost to do so. He will
an idle "dream-dust" theory.
Many of the piano merchants are to be commended. become discouraged, and indulge in idleness. So
Many of them are the finest men that ever "stood in many conflicts will arise that he will believe that he
is being grafted upon and in return will "graft
shoe leather." They are in a business that should be
the most exalted of any in the world of commerce. back." He will expose his commissions to the buy-
And it is up to the piano merchants, each and every ing public, and often drive customers away.
Cure for Sick Trade.
one, to make the business as a whole what k should
be. It is a fact that many of the piano merchants
There are so many arguments against the "starva-
are spoiled. The manufacturers have fed them at tion commission plan"; it has been so unsuccessful
the breast of renewals, given them longer terms after years of trial that it is time for the piano mer-
than any other industry in the world, and as a whole chants to wake up and give deep, serious considera-
have patted them, aided them, supported them, and tion to the development of their business. It is time
found them, in many instances, less loyal' and less for the piano merchants to begin paying out money
grateful than any other class of merchants in any line freely to that department of their business that vital-
of industry. I may incur the displeasure of some izes it, that is indispensible to their success. Many
piano merchants by making this- statement, but the are making this change—and succeeding.
business offices of the manufacturers of this country
The piano industry is "sick" in this nation—North,
will give evidence of the truth of this statement.
South, East and West. The symptoms are shown in
A Mental Obsession.
the piano stores, shown by the piano purchasing pub-
The after-war prosperity that was shared by the lic, and are felt by the factories of this country. The
piano merchants gave many of them a mental obses- principal cause of this condition is due to the fact
sion of which they have not yet been cured. Slowly, that there is not enough consideration given to sales-
but surely, they are finding that piano salesmen are men. They are not supported sufficiently. They are
very essential to their success. Slowly but surely not cooperated with. They are not paid enough
they are driven from the pernicious "starvation com- money. They are not taken wholeheartedly into the
mission arrangements" to a more equitable, just and business by many merchants.
fair compensation to the salesmen. Many of them
However, a great many are now taking hold earn-
have all the time had a keen appreciation of the estly with their salesmen. If every piano merchant
work done, by their salesmen.
in the country would seriously go at this question
Let me give an example of how business can be in earnest, and courageously put his hand in his
vitalized by the proper handling and paying of sales- pocket and get good salesmen, and aid them and
men, and this is based on an actual occurrence. In work with them, the piano business would be vital-
a period of three months a certain store employed, ized through the country. The factories would be
on a "starvation commission arrangement," eleven doing more business. There would be more pianos
sold, and much of the complaint and pessimism
salesmen. At the end of the three months they had
one of these eleven salesmen left. During this time would pass away.
business was dull, and the merchant complained about
dull times. He said people did not want pianos. He
C. W. Lindsay was recently reelected president and
said the piano business had received a solar plexus manager of the C. W. Lindsay Co., Montreal, Canada.
STRONG SALARY ARGUMENT
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 30, 1927.
PRESTO-TIMES
ties. They must be partners in whatever bus-
iness they may do.
There are men, in all lines of business, who
depend upon solicitation and the production of
profits by commingling with people and the
creation of "prospects." They are very largely
commission salesmen.
Then, too, the problem must be considered
from the employer's standpoint. Were it not
for the commission or "consignment" plan the
retail piano business would probably never
have attained to great proportions in years
past, and even now present fewer attractions
in many places.
what keeps up the demand, or its equivalent
—the desire to enhance home belongings arid
home opportunities for the family.
The American Mtuic Trade Weekly
There come times when conditions outside
the realm of the domestic concerns interfere
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
with the piano. We have been experiencing
C. A. DANIELL and FRANK D. ABBOTT • • Editor*
such a time. And w r e have seen piano indus-
tries which had moved forward, suddenly curl
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
up and withdraw the causes of their progress.
mercial Cable Co.'s Code), "PRESTO," Chicago.
Others whose progress had not seemed ade-
Entered as second-class matter Jan. 29, 1896. at I
Post Office. Chicago. fllTnoJs, under Act of March 3. 18
quate to the capital invested or to the quality
Subscription. $2 a year; 6 months, $1; Foreign, $4.
of the instruments, have taken a spring for-
In advance. No extra charge in United States
possessions. Cuba and Mexico. Rates for advertising on
ward and promise to keep going till they pass
application.
the less energetic or oVer-timid.
Items of news and other matter are solicited and if
If the trade paper could indulge in self-
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
disclosure
of the inner workings of individual
in the smaller cities are the best occasional cot re-
PERIOD STYLES
industries, it might present names of pianos
spondents, and their assistance is invited.
A few months ago something was said in
the management of which, in recognition of
Payment is not accepted for matter printed in the these columns about the need of change in
seemingly backward conditions, have pushed
editorial or news columns of Presto-Times.
piano case designs. Contrast was made be-
aside the half-defined obstructions and put
Where half-tones are made the actual cost of pro-
duction will be charged if of commercial character, tween the American pianos and those of
forth special effort of the kind that must place
France, since the war. It was estimated that
or other than strictly news interest.
their
instruments in the race with others which
When electrotypes are sent for publication it is the sameness which existed among the instru-
have long been recognized as leaders. It takes
requested that their subjects and senders be carefully
ments from the different factories increased
indicated.
pluck in the piano business, as elsewhere, to
the salesmen's difficulties in the presentation
win
in the battle of business.
Forms close at noon every Thursday. News mat- of their lines.
ter should be in not later than eleven o'clock on the
If any such condition existed at the time
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full the suggestion was offered, it certainly has
page display copy should be in hand by Monday noon
WHAT WE WERE DOING
preceding publication day. Want advs. for current now disappeared. It seems to be the determi-
week, to insure classification, must not be later than nation of nearly all the manufacturers to pro-
And Saying. When the Trade
Wednesday noon.
Address all communications for the editorial or business duce as great a variety of case designs and
Was Young
departments to PRESTO PUBLISHING CO., 417 South
decorations as possible. The beauties of archi-
Dearborn Street, Chicago. III.
tecture, from the early ages of art until today
have been enlisted until we have all of the
SATURDAY. APRIL 30, 1927.
effects of the old world at its best, represent-
(From Presto, April 28, 1892.)
The last form of Presto-Times goes to press ing a renaissance in which some of the most
The old house of Chickering & Sons, with their
at 11 a. m. Thursday. Any news transpiring complicated decorative details are reproduced. usual broad mindedness, have decided to make Chick-
ering Hall, 151 and 153 Tremont street, Boston, a
after that hour cannot be expected in the cur-
The late piano catalogues disclose a seem- free hall so far as the use of different pianos is con-
rent issue. Nothing received at the office that
cerned.
is not strictly news of importance can have ingly exhaustless recreation of the effects
At the last meeting of the Piano Manufacturers'
attention after 9 a. m. on Thursday. If they which came and went with the ascendency and Association of New York and vicinity the following
gentlemen
were appointed as a committee to collect
concern the interests of manufacturers or decline of the historic periods, permitting of
funds for the Grant monument: William Steinway,
dealers such items will appear the week follow- the choice of practically all eras of the best chairman,
A. H. Fischer. W. F. Decker, Richard M.
ing. Copy for advertising designed for the schools of French, Italian and English arts as Walters, Hellnnith Kranich, Freeborn G. Smith, Rob-
ert Proddow, organ builder Frank Roosevelt.
current issue must reach the office not later applied to the musical instrument.
than Wednesday noon of each week.
All the music trade papers last week were fussing
It is certain that the introduction of the around, heavily laden, with weighty secrets of deals
that are "on" and some that are not "on." Rumors
period designs has served to stimulate the in- have
been flying thick and fast regarding important
THE COMMISSION SALESMEN
dustry and trade. It has served to enliven the changes in certain quarters. To the average dealer
The intelligent discussion of the "on com- warerooms and the home desire to still further the situation appears very much at present as if a
revolution in the music trade were about to begin.
mission" plan for piano salesmen, by Mr. El- beauty. It has brought an added zest to the
mon Armstrong, which is appearing in Presto- piano business, the effects of which are wide-
25 YEARS AGO THIS WEEK
Times, digs down deeper into the subject than spread. And the piano salesmen are corres-
(From Presto, May 1, 1902.)
customary. And the subject is one that few pondingly happy and ambitious. Some of the
Ludwig & Co., piano manufacturers, New York,
can measure with anything like accuracy. For striking period designs have been illustrated have
incorporated under the laws of the state of
it is a matter that so largely depends upon the in Presto-Times, and many more will follow.
New York with a capital stock of $400,000. The
directory is made up as follows: John L. Ludwig,
individual that to formulate a rule by which
Charles A. Kricsson, New York; John J. Ryan, Bur-
to govern all salesmen and their employers
lington.
PLUCK WILL WIN
Presto is pleased to note that the daily papers are
does not seem practicable.
giving publicity to the fact that the Piano and Organ
It
is
a
common
saying
that
business
is
a
Selling anything, except the essentials of
Association of Chicago are making strenuous efforts
life which sell themselves, calls for special peaceful battlefield. Courage in any campaign to retain music in the public schools.
"Now isn't that a lovely bonnet?"
ability. Selling pianos demands something is the requisite of success. When the struggle
"A perfect symphony!"
"And I bought it for a mere song."
much like genius. It is the genius of a sort seems hard and the call for courage is urgent,
of compound capacity, involving personality, there are always some who weaken and fall
PLUCK.
ingenuity, eloquence, persistency, plausibility, back while the real winners put on extra effort
When you rind things running down,
specious information and the almost nameless and push ahead to greater conquests. To the
Seeming duller than is right,
ability to interpret character at a glance. We courageous, seeming disaster is only an oppor-
Don't give up, with sigh or frown.
'Tis a time to prove your might;
have described the real salesman—the winner tunity for progress, and the ones who win see
Things are seldom half as bad
and the high-class man in business, with spe- the opportunity and take advantage of it.
As they seem when they're not bright,
And improvement may be had
cial reference to the piano business.
This seems especially so in business of a
If you buckle up and fight.
In most of his views, Mr. Armstrong is kind that is seldom excitable in its activities
What "they say' is never so
right in his conclusions. But it is equally true and never really easy, however it may at times
To the point to cause affright
that there are salesmen AVIIO, in many lines of seem to move ahead with little effort. The
If your courage lets you go
Far enough to set things right;
work, could not be induced to work on any fact that it may at times seem easy is one of
Push and pluck are doughty foes
other than a commission basis. Very large the reasons of its backsliding when the causes
Of the hold-backs and the meek;
Perseverance cures the woes
salaries would not tempt them. They are of of slackening effort are not apparent.
Of the timid and the weak.
the independent kind who can brook no fixed
The piano business is of that kind. It must
Grasp the troubles with a grip
hours of work, and who must act as free lances have behind it plenty of pluck, ceaseless iniati-
Like the tentacles of steel,
or they can not work well at all. They can ative and the restless energy that keeps the
Never letting courage slip
Till the victory you feel;
not "see" the average salary, and their am- public alive to its inner importance. The
Holding firm to rule and plan
bitions will not be satisfied with anything less everlasting awakening of the people's inter-
That may drive all doubt away,
There's no obstacle that can
than a full share in the results of their abili- est in the why of music, and the piano, is
Change the course of Pluck today!
35 YEARS AGO IN THE TRADE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.