Presto

April 16, 1927.
PRESTO-TIMES
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
1673 Candy Lips—Fox Trot
1686 Don't Forget the Pal You Left at
Home—Marimba Waltz
1683 Elsie Schultz-En-Heim—Fox Trot
1682 Give Me a Ukulele—Fox Trot
1661 Gone Again Gal—Fox Trot
1685 Knows His Groceries—Fox Trot
1690 Hello, Swanee! Hello!—Fox Trot
1696 H o w Could Red Riding Hood?—
Fox Trot
1695 I Don't Mind Being Alone—Fox
Trot
1691 If Tears Could Bring You Back to
Me—Fox Trot
1684 I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
1687 I t Made You Happy When You
Made Me Cry—Fox Trot
1674 I've Got the Girl—Fox Trot
1689 My Baby Knows How—Fox Trot
1693 My Girl H a s Eye Trouble—Fox
Trot
1688 Oh, How She Could Play a Uku-
lele—Fox Trot
1675 Original Black Bottom D a n c e
1679 She's Still My Baby—Fox Trot
1672 Sidewalk Blues
1678 Susie's Feller—Fox Trot
1680 Tonight You Belong to Me—Waltz
1676 Trail of Dreams—Waltz
1697 When I First Met Mary—Fox Trot
1681 When I'm in Your Arms—Fox
Trot
1682 Within the Prison of My Dreams
—Fox Trot
1694
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 tt Kedrie Are., CHICAGO, ILL.
(Formerly Columbia Music Roll Co.)
MUSIC DEALER AS UPUFTER
The Personal Equation Is Important in Small
Town Merchants' Efforts to Promote Love
of Music in Community.
From time to time in a general way the music
dealer reads advice from associations and individuals
to aid in the musical uplift so that musical taste will
he developed and sales of musical instruments follow.
A great many things are proposed, from inviting-
grand opera companies to visit the town 'to joint
action in causing to he printed suggestive reading- in
the pages of the local papers. These ideas are good
under certain circumstances, but they are not practi-
cable for the purpose in view in a small town in a
remote section unaffected by the progressive spirit
of the growing cities.
Waiting for the musical page in the local paper to
get the public to the musical instrument buying point
by the theory route is as painful as watching for the
century plant to bloom. And as for hoping for opera
companies! Why many of the little places would
consider it dizzy to see a barn-storming musical com-
edy company replace the movies for a one-night stand
in the Film Palace once in five years.
The truth is that the music dealer in a place of that
kind must be his own musical uplifter and the way to
do it, too, is as old as pioneering. Telling the people
in syndicated pieces in the local newspapers to sing
and play music and love the harmonious generally
reads fine, but it doesn't produce the desired results.
What the musical merchandise dealer should do is
to get groups of the young people together and make
them play. Sales will follow.
A common fact has been discovered b} r music
dealers who have solved the problem of creating
musical instrument prospects in Main street. It is
that while comparatively few people can play musi-
cal instruments, a great many are found to have the
life-long desire to do so. Another thing the pros-
pect creators discovered was that the more primitive
a town or rural community is the more the commu-
nity spirit prevails. It is a survival of the pioneers'
attitude of dependance on one another. And the in-
vestigating dealers found how easy it is to deepen
and enrich it.
Community music is a wonderful mover. When
the alert music dealer brings the musical groups to-
gether he at the same time develops sociableness and
an appreciation of the finer things of life. He organ-
izes the instinctive desire for music. The town band,
school band, church orchestras, fraternal organization
orchestras, family groups of players, are the evidences
of his results. And if this is not musical uplift,
what is?
The music dealer is his own uplifter and the per-
sonal equation is an important thing in his efforts to
promote a love of music in a community and the
natural result—musical instrument sales.
ences; build friendships, win honors and bring glory
to the school.
"Begin to enjoy the fun now in school or scout
band. A Conn easy-playing instrument enables you
to take your place in band or orchestra after short,
pleasurable practice."
The results of this and the other advertisements
were noticeable throughout the state, as well as in
the store of the Consolidated Music Co. Inquiries
about Conn instruments by ambitious school pupils
led to numerous sales.
GETS AFTER "JAZZ TRUST"
Irate New York Music Publisher So Terms Na«
tional Association of Orchestra Leaders.
Fred Fisher, a New York music publisher,
invokes the services of the Sherman anti-trust act
against an alleged "jazz trust," The charge has for-
mally been made that there is such a .combination,
and that it was formed to clamp down hard on music
publishers and independent song writers.
The more formal name of the so-called "jazz
trust" is the National Association of Orchestra Lead-
ers, organized about three months ago. It repre-
sents the banding together of Paul Whiteman, Vin-
cent Lopez, Roger Wolfe Kahn, Ben Bernie, George
Olsen, and other jazz conductors... All the poten-
tates of the dance bauds are in it.
A $100,000 suit is threatened on charges of vio-
lating the anti-trust law.
Julian L. Abeles, executive chairman of the Na-
tional Association of Orchestra Directors, character-
ized Mr. Fisher's threat as a test case in a move by
the music publishers to break the directors' associa-
tion. A break between directors and publishers has
been pending almost since the directors' association
was formed, three months ago.
"For a long time," Mr. Abeles explained, "the
individual orchestra leaders were obliged to play
whatever the publishers gave them, and often the
stuff was of poor quality. When the music was bad
the public thought of it as the work of the directors
rather than of. the publishers. When the directors
organized, one object was to keep out the poor music
and by refusing to play it prevent its being popu-
larized.
At Mr. Fisher's office it was said that Mr. Fisher
would bring suit as a personal matter, and not as
agent for the publishers' organization. Among the
leaders in the directors' association are Paul White-
man, Vincent Lopez, Ben Bernie, Ernie Golden, Sam
Lanin, Roger Wolfe Kahn, B. A. Rolfe, George Olsen
and Fred Rich.
WINS BRUNSWICK PRIZE.
Mrs. Herman Arky, 2003 Murphy aveijue, Nash-
ville, Tenn., has been awarded a prize of $1,500 in
a nation-wide slogan contest recently condugted by
the Brunswick-Balke-Collender Company, manufac-
turers of the Brunswick panatrope and other prod-
ucts. The slogan was designed to cover the full line
of the company. The prize awarded to Mrs. Arky
was for an answer second in a list of approximately
7,000,000 answers received by the promoters of the
Advantages of Membership in Bands Shown in Ad contest. Mrs. Arky, who is p. gifted music teacher,
was presented with her prize-winning check last
Accompanied by Suggestions to Boys.
week at a luncheon at the Hermitage Hotel.
The Consolidated Music Co., Salt Lake City, Utah,
is one of the most enthusiastic representatives of the
MOVES IN CHICAGO.
line of band and orchestra instruments made by C. G.
The Brooks Music Co., 234 South Wabash avenue,
Conn, Ltd., Elkhart, Ind. The University of Utah
Chicago, announced this week that after May 1 it
and the Latter Day Saints University are located in
will be located at 335 South Wabash avenue, which
that city and band and orchestra music are promi-
is the wareroom formerly occupied by the Union
nent features of the institutions. That fact gives the
Piano Company, now out of business. The new
Consolidated Music Co. continuous opportunities for
quarters are spacious and the windows are large
tie-ups in which the merits of the Conn instruments
enough to permit a full view of the interior of the
are forcibly brought to attention.
store. The enterprising Chicago concern carries a
complete line of musical merchandise which it adver-
The advantages of membership in the college band
tises in a most effective manner. The expansion was
are well impressed on any occasion in which music is
a feature. The basket ball season brought out a necessitated by its increasing business.
notable display in which this was said:
"See America with the college band. You travel
"The Old North State" is the title of the new
with the team to the big games. You go on con- state song of North Carolina recently adopted b_v
cert tours. You enjoy new scenes and new experi-
the Legislature.
GOOD TIE=UPS FOR CONNS
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