April 16, 1927.
13
PRESTO-TIMES
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Office*:
OREGON, ILLINOIS
CHICAGO OFFICE:
State and Adams Sts.
922 Republic Bid?.
NEW YORK OFFICE:
130 W. 42nd St.
Bush Terminal l
STR1CH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
Grands - Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in~
strutnents would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wia.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
M. SCHULZ CO.'S LINE
IN NEW CATALOGS
Two Handsome Booklets Picture and De-
scribe General Line of Uprights, Grands
and Reproducing Pianos of Industry.
The new catalog of the M. Schulz Co., 711 Mil-
waukee avenue, Chicago, not only shows the ad-
mirable styles in uprights and grands, but also prints
structural facts in '"The Technical Story" and M.
Schulz Co. history with enlightening comment in a
foreword. As usual the M. Schulz Co. catalog is
artistically printed and the fine line provided with an
appropriately tasteful vehicle for its presentation.
The success of the M. Schulz Co. is due to its
adherence to 'the factory creed of which this is the
opening sentence:
"The acoustical qualities of an upright or grand
pianoforte depend upon the careful execution of sci-
entific truths. Tone in a piano is not the result of
some accidental fortune, but it is the painstaking
application of physical laws worked out in wood and
iron, in felt and steel, with engineering knowledge
and the tradesman's experience. Believing this, the
M. Schulz Co. has devoted their large and powerful
resources to the acquisition of the best pianoforte
engineers for constant consultation. They have,
moreover, spent money freely in experimentation with
tone production theories."
Technical Points.
Upright and grand construction, the making of
Schulz player, Aria Divine reproducing pianos and
the Schulz small grand is told in a clear way that
results in conviction as to the dependable qualities of
the instruments.
Marginal drawing printed in Persian red provide
a charming color contrast to the piano styles printed
in black from artistic halftones. Ten styles of pianos
and players, upright and grand, are pictured in the
booklet.
Grand Models.
The display of grands in the new catalog are nota-
ble and suggestive of the wonderful expansion of the
grand phase of the M. Schulz Co.'s business. The
Colony grand and Colony Reproducing grand, Vene-
tian grand and Burdini grand are shown and de-
scribed.
A Special Grand Catalog.
A special grand piano catalog printed in four
colors is another artistic advertising aid provided for
the use of dealer by the M. Schulz Co. It is devoted
to the grand model equipped with Aria Divine or
Welte-Mignon (Licensee) action. In this effective
bit of printed publicity space is provided for the
dealer's name in an artistic frame printed in red.
In the special reproducing grand book are pictured
and described the Colony grand and the Venetian
grand. The straight Colony grand is also included
in the booklet. This is said about it:
"This superb little grand is live feet in length over
all, and may be had in mahogany or walnut. Except
for slight alteration in case design it is constructed
exactly like the reproducing grands. Extreme care
is given to regulation, with insistence upon a light
and responsive touch. The hammers are of imported
felt, matched to produce even quality throughout the
scale."
SUBURB ASPIRES TO
HIGHEST CONTEST HONORS
Grown-Ups Urge Youngsters of Cicero to Get
First Prize Away from Chicago in
Piano Playing Tournament.
Citizens of Cicero, a suburb of Chicago, are turn-
ing their efforts to winning the Chicago Children's
Piano Playing Tournament.
The suburb is notably musical and one of the big-
gest suburban tests will be there, where hundreds
of boys and girls are entered in preliminaries.
The tests will be in Justin Bros.' Piano Store. 5205
West 25th street, Cicero. Arrangements are being
made to seat 1,000 spectators. Contestants from Ber-
wyn, Riverside, Lyons, South Oak Park, Argo and
Summitt will compete in Cicero.
Winners in these tests will take part in a district
test in some auditorium in Cicero.
Frank Justin, of the Justin store, has offered $100
in cash prizes, to be divided among the twenty best
pianists selected. These will compete in Chicago for
the championship.
Chicago's champion amateur junior pianist is to
receive a six months' free course in moving picture
pipe organ instruction.
This offer has been made by the Rudolph Wur-
litzer Company as an added inducement to those
who are entered in the annual greater Chicago Chil-
dren's Piano Playing Tournament.
GULBRANSEN USED TO
INSTRUCT CONTESTANTS
Justin Bros., Music Dealers, Cicero, 111., Stimulates
Piano Tournament Spirit.
(Picture on page 12)
Another interesting use of the Gulbranscn regis-
tering piano recently was brought out by Justin
Brothers, the Gulbransen dealers at Cicero, 111., which
company is instructing contestants in the piano tour-
nament in the proper interpretation of the four pieces
which will be played.
Instructions are being given via radio by two
stations; individual instruction is being given by
teachers; leading theaters are having pianists show
the children how they should be played, but this
most modern of all systems of instruction which
Justin Brothers presented consisted in playing the
four numbers on a Gulbranscn registering piano.
Demonstration was made March 12 to a large
group of Cicero school children by Anna Tomlinson
Boyd. Quite a few of the children attending were
already entered in the piano tournament. The num-
bers played were Musette, Solfeggietto, Third Two-
Part Invention and Bourree. The selections were
from recordings by the Gulbransen Music Roll Cor-
poration, made up especially for the Chicago Piano
Tournament.
STEINWAY PIANO FOR LIVE
LOUISVILLE MUSIC HOUSE
Shackleton Piano Company Also Appointed
Representative of the Aeolian Lines of
Players.
The Shackleton Piano Co., 324 West Chestnut
street, Louisville, Ky., has been appointed representa-
tive of Steinway & Sons. The representation of the
lines of the Aeolian Co. has also been accorded the
progressive Louisville house of which Carl Shackle-
ton is president. Mr. Shackleton, during his active
years as salesman for prominent Louisville houses,
has established a reputation for sales successes. For
several years with the Krausgill Piano Co., he gained
fame as a Steinway piano salesman.
Associated with Mr. Shackleton in the Shackleton
Piano Co., are: Herbert F. Boehl, vice-president;
Brook C. Reibert, secretary, and Robert J. Shackle-
ton, treasurer. The Hazelton, Kohler & Campbell
and other instruments are included in the piano line.
ALEX. GRANDT OPENS STORE.
Alex. P. Grandt is proprietor of the Grandt Piano
Co.. which was opened today (April 15) at 4106 West
North avenue, Chicago, with the Kohler & Campbell.
Cable-Nelson, Gulbransen and P. C. Weaver lines of
pianos and players. Mr. Grandt was with the W. W.
Kimball Co. for eight years. Later he was with the
M. Schulz Co. as retail manager, where he remained
for .ten years. Altogether Mr. Grandt has had thirty-
five years in the piano business and is thus well qual-
ified to make a success of it for himself. He has a
fine store and a good line.
WHY MAIL IS LOST.
More than half a million changes of address were
filed with the Chicago postofrice during the year just
past, according to Postmaster Arthur C. Lueder, but
there were many thousands who moved and did not
file a change of address with the postoffice with the
result that many pieces of first-class mail and parcel
post remained undelivered, and great quantities of
circular matter and newspapers were destroyed. If
you move, notify the postofrice, giving both the old
and new addresses so that you may continue to re-
ceive your paper without interruption.
NOTHING CAN KILL IT.
Musicians declare that in i\\e years the present-
day piano will be as dead as the spinet, or the dodo,
or the harpsichord. W r ait just a minute, brothers,
don't cheer. Its place is to be taken by the duplex
clavier, which is a piano with two keyboards. They
can do enough in the morning now practicing on a
piano with one keyboard, but when they get the new
one! Sleep, go away, we will never know thee more!
—Chicago Tribune.
A new musical house known as the Maryland Music
Company has opened for business at 501 North Haw-
ard street, Baltimore.
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