Presto

15
P R E S T O-TI M E S
April 2, 1927.
SMALL GOODS, MUSIC ROLLS AND SHEET MUSIC
SHOW WINDOW SALES
Well Arranged and Properly Lighted Displays
of Musical Merchandise Talk for the Goods
Long After Closing Time.
As the expert adwriter emphasizes certain facts in
his type display, so the window dresser makes one or
two objects in a window stand out from the rest.
Sets them in large caps, so to speak. The effort of
•the man who dresses a musical merchandise window
is not to produce a pretty effect but a strong one.
Sales Psychology.
The needful sales psychology is applied by the win-
dow dressers of Sherman, Clay & Co., San Fran-
cisco: Lyon & Healy, Inc., Chicago; the J. W. Jen-
kins Sons' Music Co., Kansas City; the Bush & Lane
Piano Co.'s branch in Portland, Ore.; Thos. Goggan
& Bro., San Antonio, Tex.; Flanner-Hafsoos Piano
Co., Milwaukee; O. K. Houck Piano Co.. Little Rock,
Ark., and other houses which have achieved success
.in musical merchandise. Every modern aid to gain
attractiveness is used by the window dressers in those
houses, and not the least of these aids is the element
of lighting.
The active musical merchandise dealer continues to
advertise his goods and shows them in an alluring
way after the store doors are closed and everybody
has gone home. Then the dealer makes his most
effective talks to wayfarers. Strong illumination helps
him in his purpose. The window dresser makes one
unit of a display stand out more prominently than
the others by throwing a colored spot light on it
while the other objects are illuminated by a white
light.
Make Windows Pay.
The show windows of the musical merchandise
dealer use effective means for tie-ups with visiting
artists, bands or orchestras or local events of a musi-
cal nature. The Kesselman-O'Driscol Co., Milwau-
kee, is notable for these profitable uses for the win-
dows. Featuring a soloist appearing at a local the-
ater or a band leader who has achieved success with
a local organization or one anywhere in the state for
which the company has supplied the equipment, is
considered a most profitable use of the windows. It
is a compliment to the individuals and at the same
time powerfully stimulates the band spirit.
NEWS OF SMALL GOODS FIELD
Many New Names Appear in Musical Instrument
Business and Old Ones Continue in Activities.
Brodrit & Blair, music dealers, Bristol, Conn., suf-
fered damage from a tire which destroyed the Lilley
&. Tracy Building. The damage to the dealers from
fire and water is estimated at $15,000.
The Burley Floral & Music Co., Burley, Ida., re-
cently opened by George A. Stanley, carries a line of
musical merchandise and sheet music.
The first Radio Trade Show will be held at the
New Stevens Hotel, Chicago, from June 13 to 18.
under the auspices of the Radio Manufacturers' Asso-
ciation.
The annual meeting of Talking Machine and Radio
Men will be held at the Commodore Hotel, April 6.
Solomon Myers is manager of the new music de-
partment in the Butler Furniture Company, Stockton.
Mass.
Paul H. Monnig, president of the Tonk Bros. Co.,
Chicago, musical merchandise jobbers, sailed this
week for his annual buying trip in Europe.
The new wholesale offices of the Columbia Phono-
graph Co., St. Louis, are at 115-126 South Eighth
street, where 10,000 square feet of floor space have
been acquired.
Harry C. Kruse has been appointed head of the
newly created phonograph division publicity depart-
ment by the Brunswick-Balke-Collender Co., Chi-
cago.
Mr. McClure has opened a music store in the Ches-
ter Williams Building, Los Angeles.
W. H. Lawton has succeeded W. E. Henry as man-
ager of the Los Angeles branch of the Columbia
Phonograph Co., Inc.
HOTELS ARE WARNED
Society Tells Them They Must Obtain a License to
Play Copyrighted Music.
Secretaries of member associations of the Ameri-
can Hotel Association have received a letter from
the American Society of Corrlposers, Authors and
Publishers relative to the use of copyright music or
compositions belonging to that society.
At a recent conference attended by Julius C.
Rosenthal, representative of the society, President
Green and other officials of the Hotel Association,
steps were taken to bring about an understanding
between the society and the association, and to co-
operate with regard to the fees paid for the use of
music composed by the society's members.
The letter sent out by the society as a result of
the conference calls attention to its efforts "to pre-
vent the piracy and infringement of copyrighted
musical works," and to the requirement that pro-
prietors of establishments must obtain a license to
make use of such music.
Mr. Green said he would appoint a special com-
mittee on copyright music to confer with representa-
tives of the society, at a meeting to be held in Cleve-
land, when the question of standard rate for all
states will be discussed.
JAZZ MSS. IN MUSEUM.
Jazz music obtained recognition and documentation
in history by gaining a place in the archives of the
British museum this week. The keeper of the depart-
ment of manuscripts containing signatures of every
sovereign and also state papers as far back as King
Alfred, has accepted from Lawrence Wright, music
publisher, the museum's first jazz manuscript, a fox
trot song called "Shepherd of the Hills," which was
recently telephoned by the composer, Horatio Nichols
of New York, to a London orchestra and played at a
music hall the same evening.
FINE LINE OF BENCH TOPS.
The coming of the season for house cleaning and
decorating has increased the opportunities for the sale
of the artistic commodities of the Period Drapery &
Manufacturing Company, New Albany, Ind. Greater
beauty and greater comfort in the home are suggested
by a display of the piano scarfs, bench cushions,
bench covers and piano throws. The line of uphol-
stered bench tops is particularly alluring to the taste-
ful housekeeper. Illustrated folders on request.
CALLS INTERNATIONAL MEETING.
Copies of the book of proposals, a compilation of
all suggestions of the various governments and coun-
tries interested in the international radio telegraph
conference which will be held in Washington next
October, have been received by the state department.
They are in the nature of agenda.
CONN IN BOSTON.
The Boston Conn Company, Boston, has moved
from the Boylston street store occupied since the
formation of the company, to spacious and handsome
new quarters in the Statler hotel on Park Square,
which was completed and formally opened a few
weeks ago.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch stores
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
CABLE MANAGER WRITES SONG
Salesman Who Helped Make Last Year's Detroit
Convention of Music Men a Success.
W. A. Elfstrom, sales manager of the Cable Piano
Company, D'etroit, and formerly of Chicago, has com-
posed a popular song, entitled "Oriental Eyes." Mr.
Elfstrom's collaborator in the creation of this song is
the well-known Detroit composer, Richard A. Whit-
ing, of "Japanese Sandman," "Till We Meet Again,"
"Sleepy Time Gal" fame.
Mr. Elfstrom will be remembered as the popular
chairman of the entertainment committee of last
August's Michigan Music Merchants' Association
convention held in Detroit. It was he who helped
plan the delightful yachting trip, street carnival,
dance and other attractions during the convention.
He is vice-president of the Detroit Piano Club, mem-
ber of the Union League Club, Masons, Detroit Art
Society, and the Bohemian Club. His wife is vice-
president of the Ladies' Piano Club.
Mr. Elfstrom had four good appointments for last
Saturday afternoon when Presto-Times' Detroit cor-
respondent called, and he was expecting to make four
sales.
Walter S. Jenkins is vice-president and general
manager of the Cable Piano Company, Detroit, han-
dling the Conover, Cable, Kingsbury and Wellington
pianos, Carola and Euphona Inner-players, and fac-
tors for Mason & Hamlin pianos, Victor, Brunswick,
Cheney phonographs and records.
The Michigan headquarters are at 1264 Library
avenue, Detroit, and the state branches are at Battle
Creek, Flint, Jackson, Lansing, Ludington, Monroe
and Saginaw, Mich.
REMICK SONG IN CAMPAIGN
"Bye, Bye Blackbird," played by Band, Provides Text'
for Numerous Irate Campaign Orators.
A parading band in a motor wagon this week in : :
Chicago enlivened the candidacy of one of the aspir-
ants for the office of mayor by playing the alluring
tune of a Remick hit, "Bye, Bye Blackbird." The
leader possibly was unaware of the intention that
might be ascribed to his selection in a hot campaign 1
in which the regrettable color question has been forced
to the front. The use of the tune provided a text
that evening for irate and vociferous speakers at cam-
paign gatherings throughout the city.
But on its merits and without regard to any signifi-
cance in a mayoral compaign, the -song, "Bye, Bye
Blackbird," is a prime favorite in Chicago, as it is
all through the country. The extent of its popularity'
in Chicago was recently guaged by a vaudeville team
who responded to an encore at the various perform-
ances by asking the audiences to select the song re-
quired. In the requests the Remick song named had
the highest percentage, amounting to forty per cent.
The next highest in favor had a percentage of
eighteen.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinois
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