March 19, 1927.
PRESTO-TIMES
CRITICS CHARMED BY
WALTER QIESEKINQ
Genius of the Piano, Who Makes Records Ex-
clusively for the Welte-Mignon Licensee
Library, Thrills Audiences.
Walter Gieseking on his second concert tour moved
discerning critics to superlatives in praise of his skill-
ful and understanding interpretations. The fact that
he has been engaged as soloist by every great sym-
phony orchestra in Europe and America attests his
universal popularity.
Mr. Gieseking has recorded exclusively for the
Welte-Mignon Licensee Library of "artist created"
records during the past two years and several of his
new recordings will be released shortly. Here are a
few shorts excerpts from comments made upon this
remarkable musician's performance:
H. F. Peyser said, in the New York Telegram of
Jan. 24, 1927: "Mr. Gieseking played the recital like
an archangel. The sheer wonder of it eludes re-
counting."
Herman Devries said in the Chicago American of
February 5: "His performance of the beloved and
beautiful Schumann Concerto in A Minor is one of
the memorable expressions of our season (Chicago
Symphony)."
From the W 7 orld Herald, Oma*ha, January 31,
comes the following excerpt: "Of Mr. Gieseking's
art one can only speak in superlatives which even
do not give an idea of the magnitude of his stupen-
dous powers and his wealth of poetic imagination.
Mr. Gieseking's interpretations are his own; lie stands
by himself among the great luminaries and baffles all
attempts to describe the richness of his ideas and the
incredible facility of his way of expressing them."
Walter Gieseking was born in Lyons, France, but
lie is a German by inheritance. His father was a
doctor whose practice centered in the Italian Reviera
for the first sixteen years of Gieseking's life. In 1911
his family went to Hanover, Germany, to live. He
then decided upon the career of a professional pianist.
Becker Bros.
Manufacturer a ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomb
Under Carl Liemer of the Hanover Conservatory he
received the training which with his extraordinary
ability has enabled him to reach his present promi-
nence. Gieseking is one of the present day geniuses
whose playing is made immortal exclusively through
the Welte-Mignon Licensee Library of "artist cre-
ated" records.
FORMAL OPENING OF BIO
NORTH CAROLINA FIRM
VERY OLD PIANO IS
CLAIMED BY BALTIMORE
Maryland City Has Instrument Brought to
This Country in 1790 From Its
Makers in London.
Baltimore boasts of having one of the oldest pianos
now in existence. It is owned by Dr. E. G. Welch,
and was brought here from London in 1790 for a
Andrews Music Store, Charlotte, Occupies New grandparent of Dr. Welch. Quaint is the old piano
now, with its slender legs, its long, narrow mahog-
Three-Story Building on North Tryon Street.
any body, which still holds a sheen of great beauty:
More than five thousand persons attended the its oddly placed keyboard; its three rods *o control
opening of the new Andrews Music Store at 235 the tone placed at the left hand of the performer, its
North Tryon street, Charlotte, N. C , recently. The five-octave keyboard and its tiny-hinged cover, to be
store, established in 1892 by F. H. Andrews, is said lifted for greater amplitude of sound—a cover which
to be the oldest firm of its character in the two Caro- is only a very small portion of the whole top of the
linas.
%
instrument.
The building- on Tryon street is three stories high
In appearance this instrument is much more like
and represents an investment of $95,000. It is a the old-time spinet than the modern piano whose
fitting home for the display of the line of pianos and ancestor it was, but with the significant difference
phonographs which the Andrews Company -repre- that marked the piano from the spinet—the strings
sents. F. H. Andrews is president; Charles S. An- are beaten with tiny hammers rather than plucked
drews, vice-president in charge of sales, and B. N. by mechanical fingers.
Andrews, secretary and treasurer.
The keys are the same as those of the modern
Special prominence in connection with the opening piano except that they are a trifle smaller, and the
and in the Andrews' Music Store section of the Char- ivory on the white keys is browned with age. Other-
lotte News was given to Gulbranscn pianos and regis- wise the instrument looks just as it did when the
tering pianos, which is one of the store's main lines. long-extinct musical firm of Longman & Broderip, 26
J. E. Albineau attended the opening as representative Cheapside and 13 Haymarket, London, packed it for
of the Gulbransen Company of Chicago. The An- shipment to Baltimore more than 137 years ago.
drews company has sold the Gulbransen line for
ten years.
A BRITISH REORGANIZATION.
William Brinsmead, Ltd., is the registered name
of the concern taking over the business carried on at
1071, London Road, and at Leigh Hill, Leigh-on-Sea,
England, by W. G. Brinsmead. The object is "to
carry on the business of importers, exporters, valuers,
repairers and tuners of and dealers in pianos, or-
gans, pianolas, violins, etc. Nominal capital £5,000
in £ 1 shares (4,990 preference and 10 ordinary).
Directors: R. N. Mann, W. G. Brinsmead, and
A. H. Hallard."
NEW BOSTON MANAGER.
E. B. Wood, who recently resigned as manager of
the Chas. S. Norris Wareroom, 161 Tremont street,
Boston, has been succeeded by William M. Amolsky,
who has been connected with the wareroom for
twenty-seven years. Beginning as a very young man,
Mr. Amolsky has acquired a thorough knowledge of
the piano business and rts special phases in the busi-
ness of the Chas. S. Norris Wareroom.
767-769 Tenth Avenue, New York
President Wm, H. Mann, of the Chase-Hackley
Piano Co., whose residence is in Pasadena, Cal., is
enjoying a visit to historic points in Egypt.
For a
Bigger and Better
Business
13
PLANS FOR EXHIBIT OF
RETAIL ADVERTISING
Dealers in All Divisions of Chamber Invited to Sub-
mit Samples of Type Displays.
One of the important features of the annual con-
vention of the National Association of Music Mer-
chants in Chicago, during the week of June 6, will
be an exhibition of winning advertisements of music
•merchants which have won awards in the annual
competition. The array of the winning newspaper
ads will be a most instructive feature of events at the
Hotel Stevens. Competitors have been invited to
submit twelve or more newspaper displays appearing
during the year ending March 21, 1927.
The competition is open to all retailers in any divi-
sion of the Music Industries Chamber of Commerce
and the judging will be done under the same standard
as in previous contests. The judging, however, will
be on a stricter basis than heretofore, owing to a
decrease in the number of awards. Silver trophies
and awards in the two classes will be given to win-
ners as in previous years.
H. F. Mueller, veteran piano dealer of Elkader,
Iowa, has retired from the music business.
PROGRESSIVE FLORIDA FIRM
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO,
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Candler Bldg., ATLANTA, GA.
(LEFT TO RIGHT)—SALES FORCE OF DAVIS MUSIC HOUSE. MR. DAVIS TS THE MAN AT LEFT LEANING
ON THE PIANO. ATTRACTIVE ENTRANCE TO THE STORE. INVITING SALES ROOM.
The Davis Music House, Lakeland, Fla., recently
moved to larger quarters, interior and exterior views
of which are shown in the accompanying cut.
"We now have the finest location in this city, and
we are out to smash all previous sales records," said
Arthur Davis, president of the company. "I attribute
my success to tying up my efforts with Baldwin
national advertising so that people in the community
who see it know that I am the local representative.
A piano dealer can't make the biggest success unless
he works with the advertising. I have been handling
Baldwin pianos for ten years and my many satisfied
customers are an absolute assurance of future success
and prosperity."
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