March 5,
PRESTO-TIMES
THE GULBRANSEN SMALL GRAND
This new Gulbransen Small Grand is
4 feet 6 inches in size. It presents all
the evidences of Gulbransen leader-
ship, as in the Registering Piano, the
Minuet Small Piano, and now in the
small grand. In tone it represents a
distinct accomplishment, particularly
when the restricted size of the instru-
ment is taken into consideration.
In appearance the Gulbransen Small
Grand is a unit of symmetry in design
and beauty. On account of its small
size, it will find a place in a multitude
of hoines and apartments where space
is at a premium and will to some ex-
tent open up a new market, for it is
smaller than grand pianos that have
been available up to this time. The finish
is genuine Du Pont Duco, in mahog-
any or walnut and its national price of
$650, is a sensational figure which spells
a ready market and quick turn-over
for Gulbransen dealers.
First literature announcing the small
grand, 'to be used by dealers in theif
sales work, is ready for distribution.
First national announcement will be
published in the Saturday Evening
Post, placing the message of this new small grand
into two and three-quarter million homes, through
an attractive, full-page advertisement. Other me-
CABLE MIDGET AT
EDUCATORS' CONVENTION
Beauty of Case and Finish Adds to Tonal
Merits of Instrument in Impressing
School Heads at Dallas.
diums of publicity will carry the new Galbransen
message of a new motive of interest in a comprehen-
sible line.
nomic thought accepts this agricultural question as
the caase of quiet business in all lines.
We need much national legislation to aid, stimu-
late, strengthen and control the price and marketing
of agricultural products. We need legislation that
will tend to put it on an equality with transportation
and manufacturing. Much legislation, both national
Elmon Armstrong, Piano Traveler, Appeals to and state, has been put into effect to protect, vitalize,
stimulate and organize transportation and manufac-
Piano Manufacturers and Dealers to Act
turing, but nothing of any consequence of this kind
has been done for agriculture.
in Behalf of Agriculture.
People still desire pianos, but the economic condi-
Elmon Armstrong, traveler for the H. C. Bay tions that prevail due to a lack of national legisla-
Company, Chicago, is an earnest student of econom- tion for agriculture, produce an enforced under-con-
ics who has a continuous opportunity on the road to sumption. That enforced under-consumption is fun-
observe causes of agricultural depression and note damentally the cause of the depression in the piano
business. Every piano manufacturer and every piano
their effects on the piano business In the following
merchant in their own interest and the interest of this
letter Mr. Armstrong frankly states his views on con-
country should as citizens and business men exert
ditions on the farm and their reaction in the store an interest in behalf of agriculture.
ELMON ARMSTRONG.
of the piano dealer:
Editor Presto Times: There is much discussion
about the piano business. Contrary to what quite a
REGISTERING PIANO CONCERT.
few think, the piano is all right. It is the backbone
The
third concert featuring the Gulbransen Regis-
of the music business. The foot pedal players rep-
7
resent the greater part of the piano business, approx- tering Piano, under the auspices of the W inegar Fur-
niture
Co.,
of
Grand
Rapids,
Mich.,
was
given at
imately about £6 per cent of the business done.
There are a number of things that tended to be- Kelloggsville school, about two miles oatside of Grand
Rapids. More than 400 persons were present and
numb the piano business. Among these contributing
factors is the sale of automobiles, phonographs, radios enjoyed the program of instrumental and vocal music
and other competitive installment goods, bat they are and special features.
only contributory and are not fundamental. The
main thing that is affecting the piano business ad-
versely throughout the country is the prostrated con-
A JESSE FRENCH TRAVELER.
dition of agriculture.
E. P. McDonald, general traveler for the Jesse
Agriculture is fundamental to the nation's progress French & Sons Piano Co., New Castle, Ind., has been
and generally vitalizes all business. This depressed
condition has existed in the agricultural districts for a Chicago visitor this w+eek. Mr. McDonald was the
a few years, but is now being intensified steadily and guest of Ralph Waite, of the Ralph B. Waite Piano
is penetrating the industrial districts. The best eco- Co., at a luncheon on Monday last.
PIANO TRADE HURT BY
AGRICULTURAL 'LLS
E. L. Hadley, advertising manager for The Cable
Company, Chicago, had charge of the display of
Cable Midget Upright pianos at the meeting of the
National Educational Association which opened on
Saturday, February 26, in Dallas, Texas, and con-
tinued to March 1. The Cable Midget is of particular
interest to school heads and its adoption for the use
of schools throughout the country is an eloquent
acknowledgement of its merits. The Midget, as its
name implies, is a little piano and for that reason
drew the immediate attention of teachers at the
Dallas meeting. It is but 44 inches high and 55
inches in length.
Continuous demonstrations in The Cable Piano
Co.'s booth in the convention hall showed those not
yet familiar with the little instrument that it was not
a compromise because of its tiny dimensions but a
real piano, built to meet every exacting Cable stand-
ard of quality and workmanship.
The range of beautiful finishes which enhance the
desirability of the Cable Midget was exhibited at the
Dallas meeting, and the charm of color and original-
ity of treatment, added to the interest of the display.
The artistic appearance of the pianos endowed the
staunch little instruments with another merit potent
for results in more business with schools and colleges.
SO=CALLED CLASSIC MUSIC
IS IN REALITY SIMPLE
Dr. Spaeth Entertains at Lecture Recital with Knabe
Ampico Supplying the Music.
Dr. Sigmund Spaeth lectured to the student body
and invited guests at the Worcester Academy,
Worcester, Mass., last week. The subject of his lec-
ture was "The Common Sense of Music." Songs
long forgotten were revived in the memories of the
boys, unfamiliar tanes became familiar, and classical
pieces actually lost their terrible solemnity and be-
came just enjoyable pieces of music.
Dr. Spaeth's big message was "'the actual simplicity
of the so-called classical music." He began his
exposition by playing the most simple combination of
tone possible; showed how these combinations might
be found incorporated in more pretentious melodies;
and then played complete selections to illustrate his
points.
The Knabe Ampico used to illustrate Dr. Spaeth's
talk was supplied by Marcellus Roper, local agents
for the Knabe.
MUSICIAN MADE MANAGER.
A. J. Wil'.em, who has been identified with the
music profession in Evansville, Ind., for the past
fifteen years, teaching piano and other musical in-
struments, has been made assistant manager of the
Stahlschmidt Piano Company, of that city. He is a
native of Evansville, is prominent in local music cir-
cles, being organist at Zion's church and at the Scot-
tish Rite Cathedral, and director of the Zion Glee
club.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.
Winston-Salem, N. C
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