Presto

Issue: 1927 2118

PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
halls and other similar public places has been
common enough through the centuries. It is
now the day of Apollo, Janus and Pan.
THE IRON PLATE
It may seem almost startling to some, but
C. A. DANIELL and FRANK D. ABBOTT
. Editor*
as
the experienced piano man knows, the
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
strongest
part of the piano is often its weak-
mercial Cable Co.'s Code), "PRESTO," Chicago.
est. It is the iron plate, which is so often re-
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago. Illinois, under Act of Marcn 3, 1879.
ferred to as the backbone of the piano. And
that supposedly powerful essential has caused
Subscription, $2 a year; 6 months, $1; Foreign, f/4.
Payable In advance. No extra charge in United States
more annoyance and loss to the manufacturer
possessions. Cuba and Mexico. Rates for advertising on
application.
and dealer than any other part of the instru-
Items of news and other matter are solicited and if ment. It has been the cause of innumerable
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen "returns" to the factory. It has created loss
in the smaller cities are the best occasional cot re- of sales just when the prospect had about con-
spondents, and their assistance is invited.
cluded to close. And it has been the cause of
Payment is not accepted for matter printed in the more disappointment to the travelers in the
editorial or news columns of Presto-Times.
trade than any other single feature of the
Where half-tones are made the actual cost of pro- piano.
duction will be charged if of commercial character,
Naturally the iron plate itself suggests
or other than strictly news interest.
When electrotypes are sent for publication it is power. It is expected to bear a large propor-
requested that their subjects and senders be carefully tion of the "immense strain of the springs"
indicated.
about which most prospective buyers have
Forms close at noon every Thursday. News mat- heard not a little. It is the part that is so of-
ter should be in not later than eleven o'clock on the
same (Jay. Advertising copy should be in hand before ten rapped upon to show the imperishable
Tuesday, five p. m., to insure preferred position. Full character of the instrument, and it is the basis
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current of many an attempt to reproduce the fine qual-
week, to insure classification, must not be later than ities of great instruments.
Wednesday noon.
And yet the "cracked plate" is a familiar
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
member
of the group of mysteries to which
Dearborn Street, Chicago, III.
suspicion has been repeatedly cast when com-
plaint reaches the piano factory office. It is
SATURDAY, MARCH 5, 1927.
this that causes such industries as the O. S.
The last form of Presto-Times goes to press Kelly Company to declare that the "iron plate
at 11 a. m. Thursday. Any news transpiring is the backbone of the piano"—a graphically
after that hour cannot be expected in the cur-
rent issue. Nothing received at the office that truthful expression—and upon the quality of
is not strictly news of importance can have the iron plate rests much of the fame of the
attention after 9 a. m. on Thursday. If they name of Fairbanks, also of Springfield, Ohio.
concern the interests of manufacturers or You can not hope for strength in either the
dealers such items will appear the week follow- human being, or the musical instrument, with
ing. Copy for advertising designed for the
current issue must reach the office not later a weak back.
And yet it is much more infrequent that the
than Wednesday noon of each week.
piano's plate is made the center of discussion,
or commendation, than almost anything else
A DEDICATION
in the instrument. The careful piano maker
It is the custom to publicly dedicate
knows the plate he uses, and the wise piano
almost everything that contributes to the
dealer knows the source of the plates that help
glory of a city, or to the good of humanity the
give power and endurance to the piano he
world over. Of course great public buildings
commends.
are dedicated as soon as they rise to imposing
heights and present any notable suggestion of
UNFILLED NICHES
splendor and progress.
But it has not, we believe, been customary
Recently, for instance, there were calls
to distinguish buildings designed for commer- in the corridors of the music trade. With all
cial purposes by the pomp of public and special the ingenuity and industry which have crowd-
dedicatory exercises. An exception in this re- ed the aisles of the music industry, there are
spect was the gathering of the officials and still several often-called-for lines of instru-
other noted characters to celebrate the com- ments which have not yet developed to a com-
pletion of the new Aeolian Hall in New York mercial extent. This fact is seen by the ques-
last week. The city's mayor, several notable tions which appear at intervals in the "Where
speakers, and many leaders in the various Doubts Are Dispelled" columns of Presto-
branches of musical work, were present to tell Times.
of the purposes of the new building and to
Last week, for instance, there were calls
commend the enterprise that made so fine an for nickel-in-the-slot phonographs.
There
addition to New York's business buildings and have been questions of the same kind before.
art centers possible.
But while there have been a number of at-
As a matter of fact, the history of the tempts to supply such an instrument, with
Aeolian Company presents a volume of in- automatically changing disc device, none have
teresting progress. Beginning in a very small seemed acceptable. There are several sys-
. way, with a half-story-down display of auto- tems pointing to such a phonograph, but the
matic pianos, in the early eighties, the indus- completed instrument, actually ready for the
try has pushed and fought its way to its pres- demand, has not yet appeared.
ent powerful place in the world's business.
Nor has the "fool-proof" radio yet arrived.
And it is interesting to note that descendents There are so many good receivers that it
of the first to embark in the. enterprise are hardly seems fair to say it but, probably in
still active today in carrying forward the ideas the nature of things, the absolutely satisfac-
and plans of the founders.
tory one, from the commercial point of view,
Dedicating the churches, court houses, music is still in the offing. It must come or the radio
March 5, 1927.
"craze" will dissolve into the sanity of the
purely musical instrument of which the piano
is the best representative. Nothing has, in
any considerable degree, proved a competitor
of the piano, and there probably never will be
anything, especially for home use.
WHAT WE WERE DOING
And Saying When the Trade
Was Young
45 YEARS AQO IN THE TIMES
(From Musical Times, March 3, 1882.)
Mr. J. McTammany, inventor of the "Organette,"
is very busy. His new establishment, at Worcester,
Mass, is in perfect running order and Mr. McTam-
many is congratulating himself on the demand for
large organettes for churches and lodges.
The Haines Bros, new square grand pianos are
attracting the notice of artists by their singularly
beautiful tone and touch. It is a fact that if a dealer
begins to handle the Haines Bros, he sticks to it
against all others.
Mr. Alfred Dolge, of New York, is the founder of
a stock company for the manufacture of felt and
sounding-boards in a small town of about one thou-
sand inhabitants, which has been called Dolgeville.
The establishment during 1881 yielded about 25,000
pounds of felt and over 50,000 sounding boards.
35 YEARS AQO IN THE TRADE
• (From Presto, March 3, 1892.)
The tuners of Chicago held their second meeting
last Saturday evening at the warerooms of Estey &
Camp. The committee on constitution and by-laws,
appointed at the last meeting, presented their report,
and, with the addition of a few clauses, they were
adopted.
Adam Shaaf's new factory is nearing completion
and everything will be in readiness for manufacturing
about April 1st. With his characteristic push and
close attention to business, Mr. Shaaf is giving a
large share of his time to personally superintending
the work.
Within our Gates: E. P. Hawkins, A. L. Ebbels
(general Eastern representative Presto), New York.
—R. S. Howard (New England Piano Co.), Bos-
ton.—Edward McCammon (McCammon Piano Co.),
Oneonta. N. Y.—Calvin B. Whitney (A. B. Chase
Co.), Norwalk, Ohio.—Mark Ament, Bloomington,
111.—George Sanborn (traveler for Mason & Hamlin
Organ & Piano Co.).
25 YEARS AQO THIS WEEK
(From Presto, March 6, 1902.)
On Saturday evening, Messrs. Hugo Sohmer and
George W. Reichmann, of Sohmer & Co , will attend
the dinner to be given in honor of Prince Henry, of
Prussia, by the German Society of New York at the
Waldorf-Astoria.
Your correspondent succeeded in getting aboard
the German Emperor's yacht "Hohenzollern," last
Friday afternoon, thereby escaping the terrible rain
storm which many New Yorkers will remember all
their lives. The "Hohenzollern" is a veritable float-
ing palace. What a pity it is that you Chicagoans
cannot get her out your way.
There was rather more truth than nonsense in the
report alleged to have been made by the committee
of a fire company which had been appointed to pur-
chase a piano—especially that portion of 'the report
in which the committee stated that they had found a
"few less than 700 best instruments on earth."
THE PROFITS.
When you're working to make money,
Digging in as if for life,
As the busy bees make honey,
Is it worth the toil and strife?
Yes, you say, but in the tussle
Do you get your honest share
Of results of work and hustle—
Are you sure the profit's there?
In your eager, hot pursuing
Of your share of trade, or more,
Do you threat your own undoing
Of the progress made before?
Ever reaching out and striving
For the conquest of your toil,
Are you ever self-depriving
By the profits you may spoil?
Never let your blind ambitions
Lead you out where reason stalls,
Far, where unforeseen conditions
Block the way till fortune falls;
In the race for fortune's favor
'Tis not all in speed alone,
To enjoy the victor's savor
Keep the profits for your own.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 5,
PRESTO-TIMES
THE GULBRANSEN SMALL GRAND
This new Gulbransen Small Grand is
4 feet 6 inches in size. It presents all
the evidences of Gulbransen leader-
ship, as in the Registering Piano, the
Minuet Small Piano, and now in the
small grand. In tone it represents a
distinct accomplishment, particularly
when the restricted size of the instru-
ment is taken into consideration.
In appearance the Gulbransen Small
Grand is a unit of symmetry in design
and beauty. On account of its small
size, it will find a place in a multitude
of hoines and apartments where space
is at a premium and will to some ex-
tent open up a new market, for it is
smaller than grand pianos that have
been available up to this time. The finish
is genuine Du Pont Duco, in mahog-
any or walnut and its national price of
$650, is a sensational figure which spells
a ready market and quick turn-over
for Gulbransen dealers.
First literature announcing the small
grand, 'to be used by dealers in theif
sales work, is ready for distribution.
First national announcement will be
published in the Saturday Evening
Post, placing the message of this new small grand
into two and three-quarter million homes, through
an attractive, full-page advertisement. Other me-
CABLE MIDGET AT
EDUCATORS' CONVENTION
Beauty of Case and Finish Adds to Tonal
Merits of Instrument in Impressing
School Heads at Dallas.
diums of publicity will carry the new Galbransen
message of a new motive of interest in a comprehen-
sible line.
nomic thought accepts this agricultural question as
the caase of quiet business in all lines.
We need much national legislation to aid, stimu-
late, strengthen and control the price and marketing
of agricultural products. We need legislation that
will tend to put it on an equality with transportation
and manufacturing. Much legislation, both national
Elmon Armstrong, Piano Traveler, Appeals to and state, has been put into effect to protect, vitalize,
stimulate and organize transportation and manufac-
Piano Manufacturers and Dealers to Act
turing, but nothing of any consequence of this kind
has been done for agriculture.
in Behalf of Agriculture.
People still desire pianos, but the economic condi-
Elmon Armstrong, traveler for the H. C. Bay tions that prevail due to a lack of national legisla-
Company, Chicago, is an earnest student of econom- tion for agriculture, produce an enforced under-con-
ics who has a continuous opportunity on the road to sumption. That enforced under-consumption is fun-
observe causes of agricultural depression and note damentally the cause of the depression in the piano
business. Every piano manufacturer and every piano
their effects on the piano business In the following
merchant in their own interest and the interest of this
letter Mr. Armstrong frankly states his views on con-
country should as citizens and business men exert
ditions on the farm and their reaction in the store an interest in behalf of agriculture.
ELMON ARMSTRONG.
of the piano dealer:
Editor Presto Times: There is much discussion
about the piano business. Contrary to what quite a
REGISTERING PIANO CONCERT.
few think, the piano is all right. It is the backbone
The
third concert featuring the Gulbransen Regis-
of the music business. The foot pedal players rep-
7
resent the greater part of the piano business, approx- tering Piano, under the auspices of the W inegar Fur-
niture
Co.,
of
Grand
Rapids,
Mich.,
was
given at
imately about £6 per cent of the business done.
There are a number of things that tended to be- Kelloggsville school, about two miles oatside of Grand
Rapids. More than 400 persons were present and
numb the piano business. Among these contributing
factors is the sale of automobiles, phonographs, radios enjoyed the program of instrumental and vocal music
and other competitive installment goods, bat they are and special features.
only contributory and are not fundamental. The
main thing that is affecting the piano business ad-
versely throughout the country is the prostrated con-
A JESSE FRENCH TRAVELER.
dition of agriculture.
E. P. McDonald, general traveler for the Jesse
Agriculture is fundamental to the nation's progress French & Sons Piano Co., New Castle, Ind., has been
and generally vitalizes all business. This depressed
condition has existed in the agricultural districts for a Chicago visitor this w+eek. Mr. McDonald was the
a few years, but is now being intensified steadily and guest of Ralph Waite, of the Ralph B. Waite Piano
is penetrating the industrial districts. The best eco- Co., at a luncheon on Monday last.
PIANO TRADE HURT BY
AGRICULTURAL 'LLS
E. L. Hadley, advertising manager for The Cable
Company, Chicago, had charge of the display of
Cable Midget Upright pianos at the meeting of the
National Educational Association which opened on
Saturday, February 26, in Dallas, Texas, and con-
tinued to March 1. The Cable Midget is of particular
interest to school heads and its adoption for the use
of schools throughout the country is an eloquent
acknowledgement of its merits. The Midget, as its
name implies, is a little piano and for that reason
drew the immediate attention of teachers at the
Dallas meeting. It is but 44 inches high and 55
inches in length.
Continuous demonstrations in The Cable Piano
Co.'s booth in the convention hall showed those not
yet familiar with the little instrument that it was not
a compromise because of its tiny dimensions but a
real piano, built to meet every exacting Cable stand-
ard of quality and workmanship.
The range of beautiful finishes which enhance the
desirability of the Cable Midget was exhibited at the
Dallas meeting, and the charm of color and original-
ity of treatment, added to the interest of the display.
The artistic appearance of the pianos endowed the
staunch little instruments with another merit potent
for results in more business with schools and colleges.
SO=CALLED CLASSIC MUSIC
IS IN REALITY SIMPLE
Dr. Spaeth Entertains at Lecture Recital with Knabe
Ampico Supplying the Music.
Dr. Sigmund Spaeth lectured to the student body
and invited guests at the Worcester Academy,
Worcester, Mass., last week. The subject of his lec-
ture was "The Common Sense of Music." Songs
long forgotten were revived in the memories of the
boys, unfamiliar tanes became familiar, and classical
pieces actually lost their terrible solemnity and be-
came just enjoyable pieces of music.
Dr. Spaeth's big message was "'the actual simplicity
of the so-called classical music." He began his
exposition by playing the most simple combination of
tone possible; showed how these combinations might
be found incorporated in more pretentious melodies;
and then played complete selections to illustrate his
points.
The Knabe Ampico used to illustrate Dr. Spaeth's
talk was supplied by Marcellus Roper, local agents
for the Knabe.
MUSICIAN MADE MANAGER.
A. J. Wil'.em, who has been identified with the
music profession in Evansville, Ind., for the past
fifteen years, teaching piano and other musical in-
struments, has been made assistant manager of the
Stahlschmidt Piano Company, of that city. He is a
native of Evansville, is prominent in local music cir-
cles, being organist at Zion's church and at the Scot-
tish Rite Cathedral, and director of the Zion Glee
club.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.
Winston-Salem, N. C
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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