February 5, 1927.
ONE KIND OF TRADE
PAPER PERFORMANCE
PREST0-TI M ES
We will advise you when to change our address
to Corpus Christi, Tex.
Sincerely yours,
E. A. FRANCIS,
Francis Piano Co.
The "article, or whatever you might call it," is a
Piano Dealer, Having Decided to Change His good specimen of the bad old style of trade journalism
which is no more indulged in, because it suggests
Place of Doing Business, Is Made Sub-
disreputable designs and never does any good. It is
ject of Sillyboy Comment.
as follows, and is headed "Send replies to puzzle
editor":
The following letter from a reputable piano man
"A YEAR or so ago a dealer in an Illinois town
at Galesburg is worth printing because it affords a advertised he had to sell out right away and move
sample of how not to "run" a trade paper. It will
to a warmer climate. He is still sick and still has to
move, but there still are goods in the store and the
furthermore interest friends in the trade of a dealer,
ad is running yet. Some of his competitors are
once wholesaler, who has been active in the piano
wondering how long it takes to quit when you
business for many years and is now about to transfer
have to."
his activities to Texas:
Presumably some one saw something witty in that
Galesburg, 111., Jan. 25, 1927.
implied insult to a reputable merchant. All who
Editor Presto-Times: In yesterday's mail I re- know Mr. Francis know also that he has been trying
ceived an envelope with "J. C. Benedict Music Co.," to release himself from his present environment be-
of this city, printed on it. It enclosed a page from
cause of climatic conditions. They know also that
the Chicago Indicator with an article (or whatever
you might call it) marked by their "Puzzle Editor." he is not of the kind who "have to quit." Conse-
quently it is not possible to answer the question as to
As it was quite obviously inspired by this so-called the why of the vicious item. Certainly Corpus
"Competitor" Benedict, I took the pains to set the
Christi, Tex., is fortunate in getting a piano man of
"Puzzle Editor" in possession of the actual facts of
Mr. Francis' ability and experience, and presumably
our bona fide closing out sale. It is true that my
Galesburg, 111., will be sorry to lose him.
health has not been very good the past few years, but
when one stops to consider that I am no longer a
young man, and have suffered from four strokes of
TO CONTINUE IN HERRIN.
paralysis, have had angina pectoris for six years,
The Fisher Music Company, Herrin, 111., will not
sciatica rheumatism a good part of the time, we feel
quite happy in the fact that we have built up the go out of business as has been rumored, it was an-
fine business we have in the five years we have been nounced by C. W. Fisher this week. He states that
here. We are positively going to move to Corpus he has been doing more business lately than in the
Christi, Tex., but we are not going until all our
past and that he sold more Jesse French & Son's
stock is closed out.
pianos in the years of 1925 and 1926 than in any
This incident, as well as the rotten treatment we other year. The company is opening a branch store
have had to endure from the only other dealer here, at Marion on West Main street, under the manage-
convinces Us that the Association of Piano Mer- ment of G. A. Fisher, who has ben employed by the
chants is only for the big city merchant. The
C. W. Fisher Co. for the past three years. The
average "Main street" town dealer is so filled with
"envy, malice and hatred" of a merchant who has Herrin store has been moved to the residence at
made a success of his business that he renders him- 1012 North Twelfth street.
self unfit to get any good out of either a state or
national association, even if he had the price to pay
OPENS IN CAMDEN, ARK.
the dues. This condition is not sui generis to Gales-
Bensberg's
Music Shop, Camden, Ark., has moved
burg, but prevails in every city of its size in the
to its new store. Carloads of new pianos, phono-
country.
But just why any trade paper would lend itself to graphs, radios and other musical instruments have
gratify the jealousy of one of its subscribers is be- arrived recently and the new store was opened with
an unusually large and attractive display.
vond me.
NEW HOTEL AT PEORIA
INSTALLS LESTER GRAND
The Pere Marquette Hotel, One of the Finest
in the West, Is Proud of the
Artistic Instrument.
Charles C. Ad-
ams & Co., of
I'eoria, 111., have
just sold a Les-
ter Grand Piano
to the New Pere
Marquette Ho-
tel of that city.
Mr. G r e g o r y ,
manager of this
beautiful
new
hostelry, one of
the finest and
m o s t complete
in the M i d d l e
West, has sent
word to the Les-
ter company that
he likes the new
NEW PEKE MARQ[;KTTI<: HOTIOL, I-ester G r a n d
PEORIA, ILL.
immensely.
Mr. Gregory
is a hotel man
of wide experience, and his declaration that his new
piano is the most beautiful, with the most satisfying
tone of any he has ever had, is naturally pleasing to
the Lester organization, as well as to their Peoria
dealers who made the sale.
Charles C. Adams & Co. are making a strong and
successful drive to put Lester pianos in the prom-
inent institutions in their community. They have
recently sold Lester Grands to the Elk's Lodge and
to the Union Club of Peoria.
OPENS IN TUPELO, MISS.
Jones & Mills, Tupelo, Miss., has opened a com-
plete music store. The store is located in the old
Journal building on the corner of Spring and Maga-
zine and carries a complete line of musical instru-
ments, records, sheet music and rolls.
Dealers Who Like to Sell Pianos and Players
of Exceptionally Fine Character
WILL FIND
Opportunities in
the instruments
made by us. Not
a Quantity prop-
osition, but a
Quality product
always.
WHO MAY
Have customers
requiring partic-
ular repairs, or
rebuilding of fine
instruments, are
invited to corre-
spond.
E. LIENS PIANO CO.
E. LIENS PIANO CO.
©IF
tt.
New York
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