Presto

Issue: 1927 2113

PRESTO-TIMES
PHILOSOPHY OF THE
PIANO BUSINESS
Chance Interview with E. W. Furbush, of the
Haddorff Piano Co. Suggests Basic
Cause of Some Discontent.
It isn't often that tlic western manager of the sales
for the Haddorff Piano Co. gives way to the oppor-
tunity of a trade paper interview. And while 'there
could scarcely be a less fruitful source of anything
like trade "gossip,".Mr. Furbush usually says some-
thing worth while, if he talks at all. That's why
Presto-Times recalls the following, spoken by the
Haddorff pusher one day last week when he was
asked the stereotyped question about things in gen-
eral:
"Sometimes it seems," said Mr. Furbush, "that a
tendency with piano men, from manufacturer to re-
tailer, is to think of their business in terms of the
poets. They appear to think that it must have wings
January 29, 1927.
and belong to something less real and stern than
other lines of industry and trade. And, in conse-
quence, should trade seem a little dull they bemoan
the condition as if someone that was dear to them
had died. But it also happens 'that nothing is even
in danger of any disaster unless the men who com-
plain themselves make it so.
"As. a matter of fact," continued Mr. Furbush,
"conditions in the piano trade depend upon the piano
as much as anything. If the line is a good one, of
the kind that sustains its dealers as well as itself,
by adhering to good business, there must always be
business enough. The piano is as staple a commod-
ity as anything you can name. And, so far as the
Haddorff is concerned, and in my own experience,
while it is against my policy to do much talking, we
have nothing at all to complain of. Our dealers are
happy and why not ourselves, also? We are, and the
secret, if 'there is any, is in keeping busy on the out-
side and so keeping the factories busy on the inside."
Pretty good philosophy. And no one could say it
better or more understanding^ than Mr. Furbush,
whose acquaintance in the trade is as wide as any
other in the piano business—if in fact not even more
extensive than any other. Pity all piano men can't
imbibe his ideas concerning trade conditions.
MUSICAL INSTRUMENT DEFINED.
Newman Bros.
Grands and Uprights
Guarantee
Quality, Profit and
Satisfaction
Newman Bros. Go.
816 Dix St.
Eat, 1879
CHICAGO
The music trade may be interested in learning the
definition of musical instrument as propounded by the
government at Washington.
According to those
qualified to speak on the subject at Washington, the
definition given was that "A musical instrument is an
article capable of being played upon by a person who
is capable of playing such an instrument." This defi-
nition or decision was given in response to a question
of the local customs appraiser. The decision further
stated that a musical instrument must embrace the
range of an octave.
THE
HARDMAN LINE
—a piano
for every customer's
pocketbook
You can meet all customers'
demands with the comprehensive
Hardman Line. There is a piano for
every pocketbook. Grands, Uprights,
Player and Reproducing Pianos.
Each comes in a wide price range.
The Hardman, Peck & Co. guar-
antee appears on every instrument.
Rich, mellow tone—beauty of
design—durability. Every Hardman,
Peck & Co. piano is a quality
instrument.
Write us for catalog and prices
Eighty-four Years of Fine Piano
Making
Made and Guaranteed by
BALDWINS IN BIG THEATERS.
Lubliner & Trinz Theaters, Inc., one of the largest
metropolitan chain of vaudeville picture houses, or-
dered six Baldwin pianos, model Ks, finished in ivory
for the Harding Theater, the new Belmont Theater,
and the Senate Theater, in Chicago. Two of these
beautiful instruments were shown in the display win-
dow of the Baldwin Piano Company's Chicago store.
There are now twenty-three Baldwins in the twenty-
five theaters of the Lubliner & Trinz circuit.
433 FIFTH AVE., NEW YORK
Makers of the World's Most Durable Piano—
the Hardman—Official Piano of the Metropoli-
tan Opera Company for Fifteen Years—
1911-1926
THE NECESSARY TUNER.
•THE HOUSE OF GRANDS'
Concert, Parlor and Small Grands
Period and Modern Designs
Without the tuner where would you be
With all your shrewd dexterity;
Now pianos that are not in tune
You could not sell to 'the man in the moon,
And anyone on the earth beneath
You could not such a thing bequeath.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
You could not w r ith the best intent
Call it a musical instrument;
You might sell one to a jail or pen
To torture the prisoners now and then,
But humanity would step in there
And send the seller to the chair.
Manufacturers of the
Grand in Upright Form
Grand tone and quality in the Upright Piano
is exclusively Bush fsf Lane
Reproducing and Player Pianos—
Welte-Mignon (Licensee)
and Cecilian
Write for our Art Catalog
Busk & Lane
Piano Co.
Now tuners are needed in factory or shop
Without these same tuners you might as well stop.
And tuners are needed when pianos are sold
Or back you would gather them into the fold;
So tuners are needed for ever and aye,
And that is as long as a Weaver will play.
So, if you want music and not merely noise,
Just call up the Weaver for one of the boys,
From chaos get order and harmony too
By calling in one who knows just what to do;
To bring jarring notes into one sweet accord,
Is surely a thing anyone can afford.
—WM. C. BUSSEE, Tuner for Weaver Piano Co.,
York, Pa.
£. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
j
This Trade Mark Is oast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann A Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
Imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Holland. Michigan
mi
Warning to Infringers
BRINKERHOFF
Grands
Schumann Piano Co.
W. K. VAN MATRE, President
Rockfctrd, III.
• Reproducing Grands
Player-Pianos
a n d Pianos
~
The Line That Sells Easily .
and Satisfies Always .
BRINKERHOFF PIANO CO.
711 Milwaukee Ave., CHICAGO, ILL.
W. PvHaines & Co.
Manufacturers or
BRADBURY. WEBSTER
W. P. HAINES & CO. *, •'.
Grand, Upright and Reproducing
Piano»
138th >Street.and Walton Avenue
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 29, 1927.
PRESTO-TIMES
ORGANIZE TO HANDLE
INSTALLMENT PAPER
Houses in Allied Rediscount Corporation with
Guaranty Trust Co., New York, Formed to
Stabilize Deferred-Payment Business.
A movement to stabilize the purchase of instalment
paper by finance companies was inaugurated last
week when the Allied Rediscount Corporation, char-
tered in New York State, was organized. Thh rep-
resents a combined movement by finance companies
throughout the country and contemplates inviting
other responsible companies to join them as fast as
memberships are available. The idea of the corpora-
tion is strictly a cooperative measure, to be national
in scope.
E. W. Johnson of Blake Bros. & Co., New York,
was elected president of the corporation at its firsi
meeting, held in its temporary quarters at 5 Nassau
street. A. M. Klepinger and \Y. Worth Smith, Jr.,
were named vice-presidents, and O. I. Pilat secretary
and treasurer. Stockholders elected the following di-
rectors: E. W. Johnson and Louis Bacon of Blake
Bros. & Co., Boston; A. M. Klepinger of the Con-
tinental Finance Company. Dayton, Ohio; Dafvid
Kempner of G. B. Bergin, New York, and W. Worth
Smith, Jr., of the Dealers Motor Finance Corpora-
tion, Richmond, Va.
Tt will be noticed that while the business of the new
company seems to embrace no line of industry in
particular and that while pianos are not mentioned,
automobiles are named with limitations as to financ-
ing to one year which suggests too short a time to
compete with instalment paper discount companies
already serving the piano business.
The companies instrumental in starting this move-
ment have agreed that membership in the organiza-
tion shall be subject to the following requirements
and restrictions: Periodical aud'ts of member com-
pany's books by certified public accountants, limita-
tion of automobile financing to twelve months., 33 l /s
per cent cash payment on the purchase price of new
cars, 40 per cent cash payment on the purchase price
of used cars, no member company at any time to have
outstanding obligations in excess of a rat'o of four to
one as against capital and surplus, and that only
during the heaviest season of borrowing.
The Guaranty Trust Company of New York will
act as trustee for the Rediscount Corporation. The
underlying collateral, against which guaranteed notes
of the Rediscount Corporation are to be issued, will
consist of collateral trust notes of the individual mem-
ber finance companies, the underlying purchase
money obligations being trusteed at their local banks
Announcement of the corporation's formation, made
by the Guaranty Trust said the corporation's notes
would lie guaranteed unconditionally by the Metro-
politan Casualty Insurance Company of New York.
The legality of all trust receipts and contracts will be
supervised by Gould & Wilkie.
CALLING ATTENTION
TO CHRISTMAN MODELS
Ingenious Form of Trade Letter Which Was
Sent Out by the New York Manu-
facturers.
An attractive and very unusual form letter, drawing
attention to the Period Models of the Christman
Piano Co., of New York, was recently circulated in
the trade. The letter, in fac simile, which formed the
letter, is as follows:
SUPPLEMENT OF NEWSPAPER
TELLS OF FORMAL OPENING
Fourteen Pages of Nashville Banner Devoted to
Claude P. Street Co. New Store.
The Claude P. Street Piano Company, Nashville,
Tenn., announced in the January 11 issue of The
Nashville Banner the formal opening of what is con-
sidered one of the finest music stores in the South,
at 717 Church street. In honor of the occasion the
newspaper published a fourteen-page supplement.
This special edition contained many interesting
articles about pianos; a number of short stories of
well known Chickering and Chickering Atnpico own-
ers, prominent among whom are the Cheek family of
Maxwell House Coffee fame, which possesses nine
Ampicos, and the local broadcasting station WLAC;
also a history of the Claude P. Street Piano Company
and personality sketches of various members of the
organization.
In addition a very beautiful musical program ren-
On the two inside pages of the letter sheet were
dered by Nashville's leading artists, was broadcasted
illustrations of four of the Christman styles, includ-
over a local radio station from one of the main dis- ing the Florentine, Heppelwhite, Jacobean, and Queen
play rooms.
Anne designs, all remarkably beautiful instruments.
There is also a copy of the recent enthusiastic letter
FOURTH IN RADIO EQUIPMENT.
concerning the Christman piano from John Barry-
The United States ranked fourth in importance more, the distinguished actor.
in the list of nations supplying some foreign coun-
tries imports of radio equipment in the first seven
The Littletield Piano Co., Dieter Block, Montpelier,
months of 1926, says an announcement just issued by Vt., has made extensive alterations and improvements
the Department of Commerce.
to its quarters.
There is but one true test of all great pianos—
TONE
In that essential at all times and in all places the
JAMES & HOLMSTROM PIANO
has stood in the front rank*
All the other requisites of a truly great piano are also embodied in it*
Our merchandising plan builds sales* Write us for it*
JAMES & HOLMSTROM
Office:
25-27 West 37th Street, New York
i
Factory:
Alexander Ave. and I32nd Street, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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