Presto

Issue: 1927 2113

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884'
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, JANUARY 29, 1927
PROGRESS OF PIANO
PLAYING CONTEST
Thousands of Chicago Children Enrolled and
Prominent Music Schools Have Entered
Their Pupils in Tournament Sponsored by
the Clubs, Associations and Trade.
VIEWS OF PIANO LEADERS
Every Indication of an Event That Will Stir Wide-
spread Interest in the Piano and Stimulate
Demand for Instruments.
Activities in the Chicago Piano Playing Contest
are kept well alive by the energetic committee in
whose hands the work has been placed. Thousands of
children^and 'their parents have become interested in
the plans and more . than three thousand children
have, so far, filed applications for entry to the con-
tests: this notwithstanding that less than ten per
cent of the list of names and the sources to be
reached in the mailing department have been utilized.
Within the next few days, certainly by the first week
in February, the committee hopes to have gotten in
touch with all these prospective sources.
Broadcasting the Contest.
A series of talks and piano demonstrations is now
to be started over the radio from Twin Stations
WEBH and WJJD, directed by the Herald and
Examiner. The artist wil first give a talk on the
piano playing tournament and then play each of the
piano pieces in each division which the child must
play in the tournament.
Last Saturday the artist-demonstrator was Paul
Ash, of the Oriental Theater orchestra; this week
Saturday it will be Sig. Del Lampe, conductor of the
Trianon orchestra; next week Art Kahn, director
Senate Theater orchestra, will be at the microphone,
followed a week later by the eminent pianist, Mois-
saye Boguslawski.
Liberally Supported.
The latest music firm to join in the fund for sup-
porting the tournament is the Joseph Budrick Piano
House, 3417 South Halsted street, Chicago. All the
Chicago music houses are in accord with the move-
ment and practically all have subscribed to the fund
in support of the movement. The list, now a large
one, it should not be forgotten, includes the Chicago
Piano Club, with a One Thousand Dollar subscrip-
tion.
Particulars of the contest have appeared in earlier
issues of Presto-Times. The Chicago Herald-Exam-
iner one day this week published the following brief
views of prominent piano men in attendance at the
meetings of National Association committees at the
Hotel La Salle last week.
Enthusiasm Expressed.
"The playing tournament will surely stimulate a
great interest in music through competitioJi," said
Max J. De Rochemont of New York, president of the
National Piano Manufacturers' Association.
Edward H. Uhl, president of the National Associa-
tion of Music Merchants, said: "The plan works out
in a great manner, for nothing can create such a won-
derful atmosphere as a piano."
E. R. Jacobson, Hammond, Ind., president of the
Music Industries Chamber of Commerce, said: "Chi-
cago and its suburbs have many wonderful piano
players, but owing to lack of competition their talent
lies dormant.
A great awakening ought to be
brought about by means of this musical tournament."
Others who spoke highly of the tournament that
is being ^sponsored by the largest musical organiza-
tions in the country and the Herald and Examiner
are Edmund C. Johnson of Chicago, president of the
Musical Supply Association of America, and Matt J.
Kennedy of Chicago, president of the National Piano
Travelers Association.
Up to the present time more than fifteen hundred
boys and girls from all sections of Chicago and sub-
urbs have registered for participation in the tourna-
ment.
The tournament is open to all pupils enrolled in
public, parochial and private schools and pupils of
individual teachers of Chicago and vicinity. The
Annual Greater Chicago Children's Piano Playing
Tournament, is sponsored by the National Bureau for
the Advancement of Music, New York; the Apollo
Club, Chicago; the Mendelssohn Club, Chicago; Chi-
cago Singverein and the Chicago Herald and Ex-
aminer.
Music Schools Enter.
Among the music teachers who have registered
their pupils in the tournament are L. B. Murdock
of the Lombard School of Music; Glen Dillard
Gunn, 421 South Wabash avenue; Joseph M. Moos,
405 South Homan avenue; Bertha M. Fitzek, 714
Aldine avenue; Mathilde L. Reiners of the Ravens-
wood Studio of Fine Arts; Arthur C. Becker, dean,
DePaul University School of Music; Anna Hyatt,
1427 Kimball Hall; Sarah Lipstein, 1518 South Clifton
Park avenue; Helen F. Hamal of the American Con-
servatory of Music; Mabel Wrede Hunter, 64 East
Van Buren street, and ; Miss Marion Lychenheim,
2030 Touhy avenue.
$2 The Year
SURPRISED BY HIS**
# OWN '^PERFORMANCE
Ernest Urchs of Steinway & Sons Learns Thjat
Visiting a Recording Laboratory Sometimes
Has More Lasting Effects Than Expected.
The following very pretty story appeared in the
January issue of "The Aeolian," the artistic appearing
house organ of the Aeolian Company of New York:
One brisk fall day, a few months ago, our es-
teemed contemporary, Mr. Ernest Urchs of Steinway
& Sons, accepted the invitation of Mr. Laurence
Goodman, musical director of the Ward-Belmont
School for Girls at Nashville, Tennessee, to step into
Aeolian Hall and hear several recordings of Mr.
Goodman's playing which he had made last summer.
W. Creary Woods of the Duo-Art Recording De-
partment, wa-s-their host -e-iv this occasion and during
MAKER OF SETTERGREN GRAND
BACK FROM TRIP ABROAD
B. K. Settergren Said Last Year-Was a Good One,
and 1927 Will Be Better
B. K. Settergren, head of the grand piano industry
at Bluffton, IndT, which bears his iia'fhp, was in Chi-
cago this week, having returned on Thursday of last
week from a trip~io"""Swe"rtei L r T1 re" I Tt\> -To-Ms^ffative "
land was for purposes of peculiar sadness, for it was
largely to settle the estate of his mother, who died
recently.
Mr. Settergren was away about six weeks and is
already hard at work visiting his customers and the
trade in general. He has in contemplation a new line
of designs for his popular grands which will still
further extend their demand.
During last year the business of the B. K. Setter-
gren Company far exceeded that of the twelve
months preceding. "We came within less than twenty
per cent of my best anticipations," said Mr. Setter-
gren to a Presto-Times man, "and I expect that this
year we will do even better."
UNDECIDED AS BETWEEN THE
TWO WORLD'S GREATEST
Reaction of Herman Irion on Hearing of Chicago
Eulogized with Challenge to New York.
At. the Piano Association dinner last Thursday
night, after listening to the patriotic boom for Chi-
cago as the great metropolis of the world, given out
in Dr. J. Paul Goode's illustrated lecture, Herman
Irion, of Steinway & Sons, was facetiously asked
if he had not better give up New York and make
Chicago his future home. Mr. Irion retorted by say-
ing that although he felt nearly persuaded since lis-
tening to the learned professor, nevertheless he
thought he should withhold his decision until he
could have the opportunity of again hearing a lecture
on the same topic.
MUSIC MAN IN MOVIES.
George S. McLaughlin, of Lyon & Healy, son of
Mr. McLaughlin, the proprietor of the McLaughlin
Movie Show System, will assist his father next week
when two new McLaughlin shows are to be opened.
One of the new movies is in Chicago, the other at
Glen Ellyn, the beautiful western suburb, known as
the Auditorium, a handsome building just completed
on Crescent boulevard, opposite the Chicago &
Northwestern station. It contains a great Barton
organ and is one of the largest suburban movie houses
of northern Illinois.
CHEZ PIERRE DINNER DANCE.
Members of the Piano Club of Chicago have been
provided with cards to fill out for reservations for the
informal dinner dance at Chez Pierre on. Tuesday
evening, February 1. The charge is $2.50 per plate
and no couvert charge will be- made. The cards
should be filled out with the number of accommoda-
tions desired and mailed as soon as possible to Roger
O'Connor, 77 East Jackson boulevard.
EKNKST URCHS.
.
the visit he aroused Mr. Urchs' interest by telling him
of the excellent qualities of the Steinway Recording
Concert Grand on which the great artists make their
recordings. Mr. Urchs, who is a musician himself,
stirred by Mr. Wood's enthusiasm, evinced a desire
to try this unusually fine instrument. Having already
listened to Mr. Goodman's splendid records there
seemed no reason why Mr. Urchs shouldn't try the
piano then and there. This he did—his fingers stray-
ing into a charming improvisation of his own which
had never been written out. His audience enthusias-
tically requested another selection and he responded
with a second number of his own composition.
Imagine Mr. Urchs' surprise when he Avas informed
by Mr. Woods, who had previously made arrange-
ments for this little surprise party, that while he was
playing, the recording instrument had been acting the
part of eavesdropper and had reproduced every note
of Mr. Urchs' two compositions on a Duo-Art roll
To Mr. Urchs' further amazement in about five min-
utes, he had the pleasure of listening for the first time
to the recorded reproduction of his own playing.
As he later expressed it to C. A. Addams of the
Wholesale Department, "It sounded much better than
I thought I could play," but Mrs. Urchs who heard
it later said, "It sounds exactly like Ernest—after
dinner at the piano with a cigar in his mouth!"
It was the suggestion of W. H. Alfring, vice-presi-
dent of The Aeolian Company, to have a number of
the rolls made up for Mr. Urchs for Christmas dis-
tribution among certain of his business associates—•
but that is another story in itself.
ARTHUR WESSELL IN CHICAGO.
Arthur Wessell, of Wessell, Nickel & Gross, New
York, arrived in Chicago last Thursday. He came as
a member of the Chamber of Music Industries and
attended the meetings of that body on Thursday and
Friday.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
A BALDWIN HOUSE BANQUET
January 29, 1927.
CLUB CONTRIBUTION TO
PIANO PLAYING CONTEST
Omission of Credit to Organization Stirs Mild
Comment in Piano Trade
Circles.
At the Piano Club of Chicago luncheon Monday
noon of this week President Gordon Laughead called
attention to an evident oversight of some of the
newspapers in not having placed the name of the club
as one of the subscribers to the fund for the piano
Playing Contest.
The Piano Club of Chicago is one of the larger
contributors to the fund, having subscribed one thou-
sand dollars, and its name should appear along with
the other donors in the music trades and industries of
Chicago.
Speaking further concerning the club's sponsorship
of the tournament, Roger O'Connor explained how
the funds were to be used for awards and cash prizes
and gave some interesting data about the progress
of the contest.
SLOGANS SUGGESTED BY
PIANO SALES CAMPAIGN
On Wednesday evening, January 12, the annual
meeting and banquet of the Indianapolis Division
of the House of Baldwin was held at the Indianapolis
Athletic Club where about sixty employees were de-
lightfully entertained. Miss Delores Valesco, soprano,
and one of the feature artists for the Gennett records,
and Art Gillham, the famous whispering pianist and
exclusive recording artist for Duo-art rolls, furnished
an elaborate program.
The high-powered salesmen were listed on the menu
as "Cookie Tails and Sell-ery"; the office men repre-
sented "AU-ifs"; wholesale travelers, "Bull-yon";
tuners, "Tuner-fish"; collection managers, "Hot-roll-
ers"; record and roll girls, "Roast Young Turkey
(all dressed up)"; stenographers, -Sweet Patooties";
young men in office (sheiks), "Fresh Young Sprouts
(from Brussels)"; sales force, "Salad (some combina-
tion)"; house employes, "Punch & ?"; phonograph
manager, "Nuts"; Mr. Hofer (manager), "Cigars
(big smoke)."
FACTORY TO HOME
ADVERTISING CHECKED
from the manufacturers to respondents' customer-
purchasers without the costs and profits of middle-
men, unless and until respondents actually own and
operate or directly and absolutely control a factory
or factories wherein or by which is made all such
furniture so offered for sale and sold."
The respondents are required to report to the com-
mission within 60 days the manner in which they
have complied with the order.
Trade Order Issued by Federal Commission in
Case of Philadelphia Company May
Apply to Piano Trade.
It is not uncommon to read advertisements of piano
dealers who convey the impression that their instru-
ments are sold "direct from the factory." The sug-
gestion is obvious and, whether made with the man-
ufacturers' understanding or not, there seems to be
some doubt as to its legality.
The Federal Trade Commission announced on Jan-
uary 11 the issuance of an order against P. Perl-
mutter and C. W. Quigley, doing business as " P &
Q Factory to You Furniture" at 119 North Second
street, Philadelphia, Pa., to cease and desist from
alleged misrepresentation in the sale of furniture.
The announcement, in full text, follows:
P. Perlmutter and C. W. Quigley, doing business
as " P & Q Factory to You Furniture" at 119 North
Second Street, Philadelphia, Pa., have been directed
by the Federal Trade Commission to discontinue
misrepresentation in the sale of furniture.
The commission found that approximately 80 per
cent of respondents' sales are made to the consuming
public and approximately 20 per cent of their sales
to retail furniture dealers, and that they represented
through newspaper advertising, business stationery
and salesmen that they were manufacturers or manu-
facturer's agents when the fact is they have no con-
nection whatever with any furniture factory.
The commission also found that the use of the
slogan "Factory Direct to You" misled the purchas-
ing public by causing them to believe that respon-
dents were selling their goods at manufacturer's
prices, thereby saving to the consumer the profits of
middlemen.
These practices, according to the findings, were
also unfair to respondent's competitors in that they
unfairly diverted trade from those who truthfully
advertise their furniture.
The commission's order reads as follows:
"It is now ordered that respondents, P. Perlmutter
and C. W. Quigley, their agents, representatives, serv-
ants and employes, cease and desist from directly or
indirectly
(a-) Using in connection with the sale and distri-
bution of furniture in interstate commerce, the slogan
or statement "Direct from Factory to You" or any
slogan or statement of similar import; and (b) repre-
senting in newspaper advertisements, signs, business
correspondence or in any manner whatsoever that re-
spondents are the manufacturers of said furniture, or
are selling and distributing said furniture directly
SCHAEFFER PIANO MFG. CO.'S
NEW SMALL UPRIGHT STYLE
More Than a Baker's Dozen Peaceful War
Cries Proposed by Piano Men for Pur-
poses of Advertising.
What has become of the search for a suitable
slogan to be used by the piano dealers in the promo-
tion of the piano during the broadcast advertising
publicity propaganda. When the liberal proposition
of the National Piano Manufacturers Association first
made public the plan, Presto-Times asked its readers
in the trade to suggest suitable slogans of the "Say
It with Flowers" order. At that time it was sug-
gested that a good sized reward be offered for the
best slogan, which was not done. Following were
some of the lines proposed by readers of this paper:
"Brighten the Homes with Pianos."
"Make the home happy with a piano."
"No Harmonious Home Without a Piano."
"The Sunshine of Sound Is the Piano."
"Let your caller enjoy your piano playing."
"Home can not be Home without a Piano."
"Music will keep the children at Home."
"Pianos bring Happiness into the Homes."
"The universal entertainer is the Piano."
"The greatest Home educator is the Piano."
"Keep the Young People at Home with Music."
"Educate the Children; have music in the home."
"A piano in the home is the sign of refinement."
"Let Sunshine of Music in the Home; buy pianos."
"No home of refinement can be without a piano."
"Bring beauty and music into the home with the
piano."
"Pianos beautify the parlors and keep the homes
cheerful."
Studio Model, Latest Addition to Popular Line,
Makes Strong Appeal to Dealers.
The Schaeffer Piano Mfg. Co., 209 South State
street, Chicago, announces a new model which will
make its line complete, from the small upright to the
largest concert grand. The new piano is known as
the "Studio Model" and is an advanced 1927 style.
It is 3 feet 10 inches high, finished in mahogany, wal-
nut and oak, and has the very best materials through-
out.
The features of the 1927 "Studio Model" are its
admirable tone and durable construction principles, With Purchase of Benjamin Concern the House Be-
comes Kiningham's Temple of Music.
which also are features of the other models com-
prising the wide Schaeffer line.
The "Darling Model," small upright, and the With purchase of fixtures, sheet music, small goods
"Jewel" grand are leading the Schaeffer line in de- and musical instruments of the Benjamin Temple of
Music, Danville, 111., the -old house is changed to
mands from dealers.
Kiningham's Temple of Music, and a force of work-
men already are at work on alterations at 115 North
MISS CHICKERING SALES MANAGER. Vermilion street. Robert A. Kiningham is the head
Miriam Chickering, a daughter of the late Fred W. of the firm.
Chickering, long prominent in the industry and trade,
Plans for the remodeled store contemplate a big
has entered the real estate business, becoming asso- ground floor wareroom. Just off the special music
ciated with Edward P. Brizzolara & Co., Chicago, as room will be a small studio, sound proof, where pa-
sales manager. Miss Chickering, who has been promi- trons may try music numbers.
nent in social circles, follows the lead of a number of
The main floor of the store will be devoted to
other Chicago society girls who are earning their pianos, small instruments and Victor and Brunswick
way through the sales departments in various lines, talking machines. The mezzanine floor will be given
including that of piano selling.
over to radio and apparatus.
DANVILLE, ILL, MUSIC
HOUSE CHANGES NAME
A CHEERFUL REPORT.
E. S. Rauworth, until last year head of the DeKalb,
111., factory of the Wurlitzer Piano Mfg. Co., was a
visitor in,that city for a short time last week, en
route from Chicago to his home in Bellevue, la. Mr.
Rauworth reports that business conditions at Bell&-
vue are very good and that the factory of which he is
the owner and manager is steadily increasing its out-
put.
At the end of 1925 there were 20,000 motion picture
theaters in the United States, or approximately one
for every five thousand inhabitants. How many were
there at the end of 1926?
MR. BAYLEY STAYED OVER.
Frank J. Bayley, of Detroit, who came to Chicago
last week to attend the Music Industries and Mer-
chants' meetings, missed getting out of town on his
way home Saturday night so was enabled to take a
look at Chicago Sunday morning.
FRANK STORY IS GRANDFATHER.
Frank E. Story, vice-president of the Story &
Clark Piano Co., 174 North Michigan avenue, Chi-
cago, became a grandfather last week when a boy was
born to his daughter, Mrs. L. Perkins Bull, of River-
side, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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