January 22, 1927.
PRESTO-TIMES
16
it must meet and wisely approximated profits which
must be realized by the managers.
Make Sheet Music Pay.
The
chain
stores
make the sheet music pay because
Well-Managed Stock Gives Satisfactory Re-
there is nothing blind in the anticipations or of a
turns and Department Is in the Nature
gambling nature in the transactions. It proves that
of a Store Attraction.
there is no reason in some regular dealers' slighting
attitude towards a department of proven profits.
It is a fact that many music stores do not give the
There is nothing of the venturesome in installing
sheet music stock the attention or consideration it a stock of sheet music. The assured increase in the
deserves. To them sheet music is a commodity sale of pianos means that more music will be required.
from which they do not expect profit; it is merely
Radio has increased the interest in music; the spread
a convenience, merchandised in a trivial, perfunctory of the band and orchestra spirit is a stimulation for
way. It is a mistaken attitude, and is in the nature every phase of sheet music and the year 1927 with its
of a tradition with dealers whose interests throughout schedule of piano playing contests and assured vast
their business careers were mostly directed towards increase in the number of music students, should be a
the sale of pianos.
period of incentive for the observant music dealer
Kut many enthusiastic piano men, convinced of the whose store is still without a sheet music counter.
commercial wisdom of the general store idea, have
included sheet music in their plans of expansion, and,
MOVES IN BANGOR, ME.
applying the same businesslike methods installed in
The M. Steinert & Sons branch in Bangor, Me.,
other departments, have made it profitable and at
was moved recently from the old location at 87 Cen-
the same time an attractive feature of the store.
tral street to a more spacious store at 78 Central
Points a Lesson.
street. The branch has an enviable record of thirty
In the chain stores there are features in methods years in the city. Samuel Hill, manager, said that
that could profitably be adopted by the regular music the sales of Steinway pianos during 1926 were greater
stores. For one thing the effort to give the sheet than the sales of any previous year.
music department continuous prominence. The man-
agers believe that sheet music may be merchandised
Musical merchandise is handled by the Irving
with good profits if properly pushed. They consider
Music Shop, recently opened at 1400 Irving street,
everybody entering the store a prospect for sheet
music. The prominence given to the sheet music N. W., Washington, D. C.
department is a recognition of the fact that the large
majority of people like music and that a big percent-
age of visitors to the store will buy something in
music if properly induced to do so. When a person
Get the Latest Popular
pauses at the sheet music counter, to listen to the
song demonstrator at the piano, to curiously view the
Fox Trot Song
displayed bits or actually make an inquiry about a
particular piece, he has declared himself a possible
buyer. From that point the direct selling efforts of
the clerks begin.
It is an erroneous notion that the five-and-ten-cent
stores and the others of the chain kind, consider the
sheet music as merely an advertising means towards
other ends. The chain stores are not run that way.
The department has a proportioned overhead which
SHEET MUSIC PROFITS
CLARK XYLOPHONE ROLLS
Marked Success Rewards the Specially Recorded
Music for Xylophone Equipped Automatic Pianos.
Among the marked successes in the Clark orchestra
rolls, made by the Clark Orchestra Roll Co., De
Kalb, 111., are the xylophone rolls specially recorded
for the player-pianos having xylophone attachments.
They are recent introductions by the company and
have evoked widespread appreciation from the trade.
"The xylophone adds a snap and dash to the auto-
matic piano music not attained in any other way,"
says the company. "Dealers and owners who have
tried these special rolls declare they are exceedingly
popular with their patrons.
"The production and recording of Clark orchestra
rolls for the xylophone call for intelligent handling,
and because of the skill that is used in their manu-
facture you will find the music marked with a star
in the bulletins the best that can be obtained for
your player."
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going. (Comic.)
Memories Dream. (Very Pleasing: Ballad.)
My Heart Cnlls, My Love, Come Back, Be True.
The Man That Catches Me Must Have the Good
Hard Cash. (Now All the Rage.)
Our catalog- is coming: to the front from all points
of U. S. A. Write for our special trade rates.
J. S. UNGER MUSIC HOUSE, Mu.ic Pub.
Reading, Pa.
"If You'll Come Back
to Me"
REMICK SONG HITS
Baby Face
Breezing Along with the Breeze
For My Sweetheart
Here I Am
Bye Bye Black Bird
Hi Ho the Merrio
Blame It on the Waltz
Who Could Be More Wonderful Than
You
My Heart Will Tell Me So
Cover Me Up with Sunshine
Don't Be Angry
Here Comes Fatima
Look Out Here Comes My Cookie
Tami Ami Trail
I'm in Love with You That's Why
Chicago
35c.
35c.
Published by
MRS. F. LAMARQUE
3028 St. Anne Street
NEW ORLEANS, LA.
Detroit
v
In Successful Operation for 24 Year*
In its own new building especially designed and
equipped for its purposes.
Every branch taught, including Repairing,
Regulating and Voicing—Al! Player Actions,
with Demonstrating Specimens to work with
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLKS COLLEGE OF PIANO TUNING
WII.I.AKI) K. POWEI.I-. President
LA PORTE, LND.
Estimates
- Qest
Music Printers
ANY PUBLISHER
\
OUR REFERENCE ; ^
J. H. REMICK & CO.
New York
And don't fail to ask for
full orchestration of same
The Only
Completely
Equipped
School in the
United States
RAYNER.DALHEIM8 Co?
__
^ V WORK DONE BY
"^ ALL, PROCESSES
J054-2P60 W.Lake SL.Chicago.Ill.
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
1514 1520 Blue Island Ave.
Chicago, HI.
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