Presto

Issue: 1927 2112

15
F R E S T 0-T I M E S
January 22, 1927.
SMALL GOODS, MUSIC ROLLS AND SHEET MUSIC
tras is one of the amazing features of the trade. The
violin, too, is of course retaining its prominent place
in orchestras and for individual uses. Some of the
jobbers acknowledge this fact by putting out spe- Another Honor Given Manufacturer Who Also Is
Cheerful Outlook for Band and Orchestra big
cial violin outfits and teachers are stressing the violin
President of National Association.
Instruments, Small Goods and Supplies
in advertising their courses.
Walter M. Gotsch was unanimously elected presi-
Expressed by Dealers and Jobbers.
Of course the future of the woodwinds, the saxo-
dent of the Musical Merchandise Manufacturers'
Music dealers everywhere are looking forward to phone and clarinet are secure for the year 1927. Association, Chicago Zone, held recently in the Audi-
a further increase in sales in all lines of the trade. Many ambitious amateur saxophonist fell by the way- torium Hotel. Mr. Gotsch is also president of the
side during last year, but that the saxophone is here National Association of Musical Instrument and
The results in 1926, they believe, point to further
prosperity in the present year. The increase of man- to remain is not doubted by the musical merchandise Accessory Manufacturers. To the retailers over a
wide area Mr. Gotsch is known as the president of
trade.
ufacturers in the small goods field, the renewal of
the Walter M. Gotsch Co., manufacturer of piano
favor for some stringed instruments that had lost
covers, scarfs and piano bench cushions at 430 South
some of their claim in public favor, the spread of the
FEATURES CONN LINE.
band spirit, and the scheduled plans for band con-
The line of band and orchestra instruments made Green street, Chicago.
Another event of the meeting was the reelection of
tests during the year, are all indications which help by C. G. Conn, Ltd., Elkhart, Ind , is featured by the
to form cheerful anticipations in the minds of musical
Fatton Music Co., Omaha, Neb., which firm finds H. H. Slingerland, head of the Slingerland Banjo
merchandise manufacturers, jobbers and dealers.
window displays most effective means for stimulating Co., Chicago, a past president of the association, as
And a convincing sign of ,a greater interest in fur- business. In addition to the business transacted over director. William F. Ludwig, the retiring president,
thering the further growth in production and sales the counter in the Omaha store, the company does was also elected director as also was J. R. Stewart.
is the increased interest in trade association work a big trade through agents in many places throughout The new secretary-treasurer is Henry Kuhmeyer,
and the growth in membership, of the national and the state and elsewhere, according to E. D. Pattern, who succeeds A. B. Hunter. Mr. Hunter was elected
vice-president.
zonal associations. The Band Instrument Manufac- manager.
turers' Association, the National Musical Merchan-
dise Association, and the National Association of
FEATURES REDTOP TUBES.
Musical Instrument and Accessories Manufacturers
A new catalog of the Illinois Musical Supply Co.,
have each increased its membership and all are char-
Chicago, on the first page, features Redtop radio Sales of Populars Show Decrease, But Dealers Find
acterized by policies and action conducive to the
Compensation in Demands for Standards.
encouragement of the men who sell the goods at tubes, niade by the Q R S Music Co., Chicago, The
booklet of the jobbing houses describes and illus-
The sales of popular songs are not as lively as they
retail.
trates three types of Redtop tubes, the "Super De-
Possibly the growth of sales in band and orchestra tector," the power tube and the 201A type. "Push were at this time a year ago, according to an ob-
servant sheet music man, nor are pronounced "hits"
instruments is the most notable feature of 'the busi-
Redtop tubes, they are nationally advertised," is the as numerous. That is nothing to worry about, as
ness. A continuance of the condition is assured by advice of the jobbers to dealers.
the publishing field is experiencing one of the lulls
the plans of the band contest promoters in many
that precedes a period of unusual activity in song
states. It is estimated that there will be band con-
featuring.
REPAIR CONN BOSTON STORE.
tests in twenty states this year, state championship
The observant sheet music man points to facts in
contests and the final event to determine the national
The store of the Conn Boston Co., 488 Boylston
band championship. Tn addition, of course, there street, will soon show none of the effects of the fire the trade that are in the nature of compensations.
will be numerous local contests which are always which caused a $5,000 damage to stock and fixtures What he alluded to as popular classics, both vocal
productive of good for the musical merchandise on Christmas Eve. The outbreak of the fire termi- and instrumental, are in greater demand than they
have been for many years. The increased call for
dealers.
nated for the time being the lively holiday shopping standard music is attributed to the influences of high
It is a noteworthy fact that stringed instruments
in the store. A sale of the instruments damaged
have a bigger place in orchestras than ever before. externally when the window decorations took fire class radio programs which are doing much to famil-
iarize the public with the best music.
The increase in favor for banjos for the dance orches-
from short-circuited wires.
The other compensatory fact is that sheet music
and books containing selections for the student are
growing in demand both with the retailers and job-
bers of music. The piano playing contests, and other
events of the kind, are being promoted in many places.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
Q R S QUESTION AND ANSWER.
World's largest manufacturer* of High Grade Band and Orchestra Instruments. Employs 1,009
expert workmen.
"Why did you buy a playerpiano instead of a
All of the most celebrated Artists use and endorse Conn Instruments.
straight piano?" asks the () R S Music Co., Chicago,
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
in a message directed to owners of playerpianos.
Conn Instruments in their organizations.
"Because you did not want a silent instrument. The
Conn Instruments are noted fur their sase of playing, light and reliable valve or key action;
reason you don't buy more music rolls is because
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
you keep putting it off and still you know that it is
beautiful finish and reliable construction.
really something that you should do if you are going
Conn Instruments are vent to any point in th U. S. subject to ten days free trial. Branch store
to get your money's worth out of the instrument.
or agencies will be found in all large citiea. Write for catalogues, prices, etc.
WALTER M. GOTSCH, PRESIDENT
MUSICAL MERCHANDISE
SONG HITS NOT SO NUMEROUS
C. G. CONN, Ltd., Elkhart, Ind.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND. I
SLINGERLAND
May Bell
I
Egbert Van Alstine, member of the staff of Jerome
J[. Remick & Co., recently featured new Remick
releases in a Buffalo theater and at the same time
sang "In the Shade of the Old Apple Tree," one of
liis old-time popular compositions.
THE FAMOUS
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
Slingerland Banjos
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
and Banjo Ukuleles, to select from.
Write for Catalogue
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kalb, Illinois
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 22, 1927.
PRESTO-TIMES
16
it must meet and wisely approximated profits which
must be realized by the managers.
Make Sheet Music Pay.
The
chain
stores
make the sheet music pay because
Well-Managed Stock Gives Satisfactory Re-
there is nothing blind in the anticipations or of a
turns and Department Is in the Nature
gambling nature in the transactions. It proves that
of a Store Attraction.
there is no reason in some regular dealers' slighting
attitude towards a department of proven profits.
It is a fact that many music stores do not give the
There is nothing of the venturesome in installing
sheet music stock the attention or consideration it a stock of sheet music. The assured increase in the
deserves. To them sheet music is a commodity sale of pianos means that more music will be required.
from which they do not expect profit; it is merely
Radio has increased the interest in music; the spread
a convenience, merchandised in a trivial, perfunctory of the band and orchestra spirit is a stimulation for
way. It is a mistaken attitude, and is in the nature every phase of sheet music and the year 1927 with its
of a tradition with dealers whose interests throughout schedule of piano playing contests and assured vast
their business careers were mostly directed towards increase in the number of music students, should be a
the sale of pianos.
period of incentive for the observant music dealer
Kut many enthusiastic piano men, convinced of the whose store is still without a sheet music counter.
commercial wisdom of the general store idea, have
included sheet music in their plans of expansion, and,
MOVES IN BANGOR, ME.
applying the same businesslike methods installed in
The M. Steinert & Sons branch in Bangor, Me.,
other departments, have made it profitable and at
was moved recently from the old location at 87 Cen-
the same time an attractive feature of the store.
tral street to a more spacious store at 78 Central
Points a Lesson.
street. The branch has an enviable record of thirty
In the chain stores there are features in methods years in the city. Samuel Hill, manager, said that
that could profitably be adopted by the regular music the sales of Steinway pianos during 1926 were greater
stores. For one thing the effort to give the sheet than the sales of any previous year.
music department continuous prominence. The man-
agers believe that sheet music may be merchandised
Musical merchandise is handled by the Irving
with good profits if properly pushed. They consider
Music Shop, recently opened at 1400 Irving street,
everybody entering the store a prospect for sheet
music. The prominence given to the sheet music N. W., Washington, D. C.
department is a recognition of the fact that the large
majority of people like music and that a big percent-
age of visitors to the store will buy something in
music if properly induced to do so. When a person
Get the Latest Popular
pauses at the sheet music counter, to listen to the
song demonstrator at the piano, to curiously view the
Fox Trot Song
displayed bits or actually make an inquiry about a
particular piece, he has declared himself a possible
buyer. From that point the direct selling efforts of
the clerks begin.
It is an erroneous notion that the five-and-ten-cent
stores and the others of the chain kind, consider the
sheet music as merely an advertising means towards
other ends. The chain stores are not run that way.
The department has a proportioned overhead which
SHEET MUSIC PROFITS
CLARK XYLOPHONE ROLLS
Marked Success Rewards the Specially Recorded
Music for Xylophone Equipped Automatic Pianos.
Among the marked successes in the Clark orchestra
rolls, made by the Clark Orchestra Roll Co., De
Kalb, 111., are the xylophone rolls specially recorded
for the player-pianos having xylophone attachments.
They are recent introductions by the company and
have evoked widespread appreciation from the trade.
"The xylophone adds a snap and dash to the auto-
matic piano music not attained in any other way,"
says the company. "Dealers and owners who have
tried these special rolls declare they are exceedingly
popular with their patrons.
"The production and recording of Clark orchestra
rolls for the xylophone call for intelligent handling,
and because of the skill that is used in their manu-
facture you will find the music marked with a star
in the bulletins the best that can be obtained for
your player."
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going. (Comic.)
Memories Dream. (Very Pleasing: Ballad.)
My Heart Cnlls, My Love, Come Back, Be True.
The Man That Catches Me Must Have the Good
Hard Cash. (Now All the Rage.)
Our catalog- is coming: to the front from all points
of U. S. A. Write for our special trade rates.
J. S. UNGER MUSIC HOUSE, Mu.ic Pub.
Reading, Pa.
"If You'll Come Back
to Me"
REMICK SONG HITS
Baby Face
Breezing Along with the Breeze
For My Sweetheart
Here I Am
Bye Bye Black Bird
Hi Ho the Merrio
Blame It on the Waltz
Who Could Be More Wonderful Than
You
My Heart Will Tell Me So
Cover Me Up with Sunshine
Don't Be Angry
Here Comes Fatima
Look Out Here Comes My Cookie
Tami Ami Trail
I'm in Love with You That's Why
Chicago
35c.
35c.
Published by
MRS. F. LAMARQUE
3028 St. Anne Street
NEW ORLEANS, LA.
Detroit
v
In Successful Operation for 24 Year*
In its own new building especially designed and
equipped for its purposes.
Every branch taught, including Repairing,
Regulating and Voicing—Al! Player Actions,
with Demonstrating Specimens to work with
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLKS COLLEGE OF PIANO TUNING
WII.I.AKI) K. POWEI.I-. President
LA PORTE, LND.
Estimates
- Qest
Music Printers
ANY PUBLISHER
\
OUR REFERENCE ; ^
J. H. REMICK & CO.
New York
And don't fail to ask for
full orchestration of same
The Only
Completely
Equipped
School in the
United States
RAYNER.DALHEIM8 Co?
__
^ V WORK DONE BY
"^ ALL, PROCESSES
J054-2P60 W.Lake SL.Chicago.Ill.
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
1514 1520 Blue Island Ave.
Chicago, HI.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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