January 15, 1927.
PRESTO-TIMES
ARE you getting the
°S-*- complete success your
sales efforts deserve?
two men
have achieved out-
standing success in a
toivn of 3,000 homes.
Read why they noiv fea-
ture the
Gulbransen
Piano alone.
You owe it to yourself
to learn about the sales
plan developed by the
Gulbransen Company.
Read the special offer
below.
C. W. Dornbos
Milo De Vries ( I )
It seemed too good to be true!
But over 234 sales have proved the worth
of this sales plan to De Vries & Dornbos
T
EN years ago C. W. Dornbos, who had
learned selling via the piano game, had a
chance to become the partner of Milo De
Vries, of Holland, Michigan. De Vries had built
up a thriving, small store furniture business in
this typically American t^-vn of 15,000. The idea
was to build up a biggeriurniture business, with-
out any particular thought then of including
pianos.
The new De Vries & Dornbos Furniture Com-
pany was a success from the very first. The part-
nership prospered. But Dornbos, who himself
loved music and played the pipe organ, missed
the old contacts. Why not liven up the furni ture
store with a little music? Phonographs were the
first step, and then an old line of player pianos.
But there was something wrong. The players
wouldn't sell! Dornbos was confident that his
judgment had been right. He knew that the
customers coming in to buy furniture, records
and machines w*~e live prospects for piano sales.
He kneiv that the store could get this extra busi-
ness if only he could show people the right piano!
One day the two partners took a run over to
Grand Rapids. They had been reading about the
Gulbransen .Registering Piano in the leading
magazines. They liked the honest state-
ment of fact and the clear cut announce-
ment of a one-price policy. Yet it all
seemed too good to be true!
At one of the leading stores, De Vries
bransens and a trade-in! But the old player
and Dornbos examined the complete Gulbran-
stayed, and I guess the only way we'll ever get
sen line. Here was a whole variety of models
rid of it will be to give it away.
—at fair, standard prices to appeal to all classes
of trade! As a musician, Dornbos marveled at
"Our Gulbransen sales are all nice clean busi-
the Gulbransen's beautiful tone, at the Regis-
ness. We have honest competitors whom we
tering feature's personalized expression. Cer- respect. We treat them, of course, as they do us.
tainly they couldn't go wrong on this piano!
Quality, value and the wonderful pleasure of
And what a sales plan behind it!
owning a Gulbransen are our talking points.
We need no others.
"People know that a dollar for dollar value
Today they sell no other!
is the least of what they're getting in a Gulbran-
sen. With this piano and the effective sales plan
"Believe me, it was well nigh impossible to dis-
behind it, we are far removed from any price and
pose of our old stock after we put the Gulbran-
terms debate."
sens on the floor," says Dornbos looking back
ten years. "After people heard the Gulbransen
Registering Piano, saw how easy it was to play,
Exactly what is this sales plan?
and then compared prices . . . well, it was a case
of wanting a Gulbransen or nothing. Let me
"We have put Gulbransens in more than 134
tell you this story.
homes. This means extra business for us—a nice
profit over and above our regular furniture sales.
"We had carried an old player in stock for
With our special new music department and our
two years. It wouldn't sell. We firmly decided
new store, we are equipped to go after Gulbran-
that we had to get rid of it somehow. So we cut
its price to the bone—$388—and ran an adver-
sen business in earnest. Of course we will em-
tisement saying that this special low price was
ploy the Gulbransen sales plan to the full."
because we wanted to clear the player from our
If you do not know about this definite sales
stock of Gulbransens.
plan that DeVries and Dornbos are using, you
should find out exactly what it is. Hundreds of
"The result? The special offer sold nine Gul-
successful dealers from coast to coast have
found it a revelation.
It is more than a plan. Actually it is a
complete method or doing business. You
are furnished not only a working outline,
but you are also given the material itself
with which to carry out every step.
Find out about this tried and proven
way of doing business. Full details will be
gladly furnished on request. No obligation
on your part! Just fill out the coupon and
mail it today.
UALITY appeal—ease of playing—
national advertising—and a work-
able sales plan are some of the reasons
why De Vries & Dornbos feature only
the Gulbransen line
Gulbransen Company, Dept. 12
3x32. West Chicago Ave., Chicago, 111.
Please send me complete information about your
sales plan.
t
Ty s ANDSOME, new, rive-story home
of the DeVries & Dornbos Furniture
Company at 40-41-44 East 8th Street,
Holland, Mich.
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