64
PRESTO-TIMES
NO MORE VOCALSTYLE
Cincinnati Industry Will Turn Its Energies to
Other Lines of Music Trade Sup-
plies and Radio.
The following letter from the president of the
Vocalstyle Music Co., of Cincinnati, tells the story
fully—as a story which many dealers will regret.
We have decided to discontinue the manufacture
of playerpiano rolls.
When rolls were sold at $1.25 we were able to
keep our average getting price at a point which en-
abled us to pay the high royalties, and have a little
left for ourselves. But since the prices have gone to
pieces, the getting price has gravitated to such a low
level that there is not sufficient profit in the business
to justify the investment and effort.
We can see no future in the making of player rolls
to warrant its continuance, and are, therefore, offering
our entire inventory of rolls at a flat price of 40c each
on $1.00 rolls, and 30c each on 75c rolls, including
Expression Rolls, net 30 days, and will dispose of
machinery and equipment as soon as possible. We
will continue to serve the trade from our wonderful
stock of Vocalstyle rolls until February 1, 1927, which
includes all late popular rolls from our recent bulle-
tins, including January releases.
Do not overlook the fact that there are a great
many standard selections only procurable in Vocal-
style, including Home Minstrel Series, Square Dance
Rolls, etc., that have satisfied your customers for
Music Rolls Have
Always Sold
Player Pianos!
From the inception of the Player
Piano business, music rolls have sold
them.
A new age has dawned in the piano
business. All those who have bought
player pianos are prospects for ex-
pression players. It is not too soon
to cultivate this business intensively.
The public is ready.
Dealers have in the Vocalstyle Cat-
alogue of "Reproducing Rolls" a very
desirable list of numbers—selections
that create the desire for ownership.
The Vocalstyle Music Company will
be glad to co-operate with any dealer
in arranging a program which we feel
will close at least half the prospects.
years and helped to build up your business and sell
playerpianos. Now is the time to order these, in such
quantities to take care of your trade for many months
to come, for when these are sold out you may never
be able to buy them again. Look over the Hymns,
Mountain Tunes, Old Favorites, e t c , and supply
yourself generously before it is too late, using en-
closed order blank.
The Vocalstyle Music Co. will continue to serve
the trade with a complete line of radios, phonographs,
piano benches, and music accessories—a formal an-
nouncement of which will be made at an early date.
With the Season's Greetings,
Yours very truly,
T H E VOCALSTYLE MUSIC COMPANY.
E. I. KAIPER, President.
January 8, 1927.
PHONOGRAPH'S ADVANTAGES
Why Edison's Marvel of Inventions Surpasses in
Tone Respects All Other Reproducers.
A writer in the New York Times says that he has
"often wondered how many persons who appreciate
music faithfully reproduced really value the phono-
graph, especially in its present state of excellence.
As a dispenser of music to the discriminating, its place
is high and unassailable. It is the one reliable in-
strument which may be called upon at any moment to
render the particular music one wants to hear at a
precise moment.
"There is not that feeling of misgiving, however
slight, which accompanies one on his journey across
the room to tune in on the radio—the batteries may
What Are the Proper Grades to Place in Stock Should be exhausted, the bulbs may have burned oat, there
Be Determined in Time.
may be interference or static; they may not be play-
ing the kind of music one wishes to hear.
The musical merchandise dealer builds his business
"From an economic standpoint it may be said of
to endure when he builds on quality. There are too
many in the business who do not realize that fact: the phonograph that the first cost is practically the
that 'there is no real market for shoddy musical last. For, where the radio requires batteries and
bulbs which are useless after they are dead, the
instruments.
The man launching in the musical merchandise phonograph requires records which, with proper care,
business anywhere estimates the community if he has last for many years.
"Almost everything in the way of music wlrch is
the requisite business sense. An observation of the
community should enable a man to determine the heard over the radio may be heard on the phonograph
character of its musical instrument requirements. —and more, too. Who could ever expect to tune in
Of course the dealer who could judge the demands the voices of those now dead or retired who have
of his trade to a certainty would be enviable. But raised the "concord of sweet sounds" to such exalted
one can apply certain rules governing the business heights?
of buying and selling. Experience, plus certain
"The radio has its place and a very important one,
sound rules of common sense and the gift of observa-
but for uniform satisfaction, versatility, practicality
tion will effect good results.
and economy, there is one instrument which, in my
In opening a business no one can lay down hard opinion, stands pre-eminent in the field of music re-
and fast rules for his guidance in buying. Each production—the phonograph."
dealer must gage his problems from his own angle.
The man in a high class residential section will find
his demands entirely different from the man who
caters to a large foreign born population in a work-
ing class neighborhood. But no matter what the
difference may be the dealer who studies his possible
customers must succeed.
ORDERING MUSIC GOODS
MARKS WINS SUIT.
The suit of Edward B. Marks Music Company,
New York city, the owner of the song, "Oh, Didn't
He Ramble," against the Perry Bradford Music Pub-
lishing Company, claiming that the song published
by the Perry Bradford Music Publishing Co., under
the name "He Rambled, Yes, He Rambled 'Till the
Butcher Killed Him Dead" was an infringement on
the Marks Song, came up for final hearing before
Judge Francis A. Winslow in the United States Dis-
trict Court for the Southern District of New York
on December 23, 1926. Judge Winslow, after hear-
ing the case, decided that the Marks Music Company
was entitled to an injunction, and since an account-
ing was waived awarded the Marks company, in addi-
tion, damages of $250 and a counsel fee of $300.
The Only
Completely
Equipped
School in the
United States
In Successful Operation for 24 Years
In its own new building especially designed and
equipped for its purposes.
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLK'S COLLEGE OF PIANO TUNING
WIZARD B. POWELL, President
LA PORTE, IND.
Write our nearest branch
for complete bulletins.
THE VOCALSTYLE MUSIC COMPANY
Cincinnati
New York
San Francisco
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, I1L
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