Presto

12
January 8, 1927.
PRESTO-TIMES
added the amount would be in the neighborhood of
75,000,000 crowns. It is estimated that 45,000,000
crowns of this amount was paid on a time basis.
The installment system has made great headway
in Sweden in recent years, and has been extended
to branches from which it was previously barred. It
is estimated that one-fifth of the 100,000,000 crowns N. M. Bradley Recently Celebrated Notable
(Continued from Page 10)
worth of cloth-ng sold in 1924 was paid for on the
Anniversary of His Start in Business
"have no frolicking 'round here." And he included installment basis; 40 per cent of the furniture sold
in the Green Mountain State.
that year which was valued at 45,000,000 crowns was
music among the very worst kind of "frolickin'."
The young wife was as determined as the ancient bought on credit.
bridegroom was stingy. She at last ceased to cajole
Sewing machines, musical instruments, including
The city of Rutland, Vermont, and, in fact, about
and weep, and beckoned me to a stable which stood pianos, vacuum cleaners, and even agricultural ma- all of Rutland County, joined with N. M. Bradley,
about fifty feet from the house. There she unfolded a chinery are now sold in Sweden on the easy payment proprietor of Bradley's Music House, in celebrating,
scheme. She asked if I'd bring a piano and plan* plan.
a few weeks ago, his fifty-first anniversary in the
it in the hut. She played the piano fairly well. She
music business. Mr. Bradley is widely known all
assured me that I would never take it away again.
over that part of the Green Mountain State. He has
I agreed, and within a week, sweet sounds issued
sold pianos and organs in every township and prob-
from the hut I was cautioned not to let the old man
bably in every school district in that county.
catch sight of me again. I left the piano and kept
Mr. Bradley is public-spirited and has been liberal
away till a note came asking me to call.
in donations for public and private institutions,
When I slipped into the hut the wife was there
though in that part of our country there is but little
with the piano's price, just as she had promised. I Importance of the Eye-Appeal Stressed in an Address need for charity.
Before Philadelphia Club.
asked how she had done it.
To do his own part in celebrating, accompanied
"Well, you see," she expla : ned, "my man is very
The importance of art in the advertising field was by Mrs. Bradley, the piano merchant journeyed
superstitious. When you called first and went away, stressed recently by Paul Lewis, manager of the southward and, on the return trip, tarried at New
I told him that I would get the spirits to haunt him copy department of N. W. Ayer & Son, in his address York, where they were entertained by numerous
with music as long as he refused to buy me a piano. at the open meeting of the Philadelphia Chapter of
friends.
He thinks I'm a 'medium.' Every nighf, after tea, the Art Directors' Club, at the Art Club, 220 South
On one of these occasions they spent a day at
I'd sneak to the cabin and play the piano. He'd lis- Broad street.
Riverhead, Long Island, the home of Eugene Radle,
ten and, being crippled, couldn't find where the sound
Mr. Lewis, speaking on the topic of "Competition of F. Radle, Inc., New York, whose pianos Mr.
came from. So he said he'd rather buy f he piano of Excellence," discussed the entrance of art into Bradley has sold for many years.
than be scared to death. And that's all!"
advertising work. He emphasized the importance
Mr. Bradley was born at Plymouth, Vermont, the
PHIL. M.
of art in placing before the people of the country the birthplace of President Coolidge, and here, fifty-one
product being advertised. He pointed out the need years ago, he started in the piano business. The
THE DEAF AND BLIND BUYERS.
now rising, and which will be more apparent in the first instruments he sold were those of Horace
My best, or easiest, sale was to a man and wife future, of procuring the finest thoughts in artistic Waters & Co., then located at 40 East Fourteenth
who were deaf and blind. The wife was sightless designs and creations in advertising. The productive Street, New York.
and the husband couldn't hear. But the blind wife capacity of the country he said is now rather larger
"By a strange coincidence," Mr. Bradley says, "the
than the demand and because of that condition he first piano I bought and sold from that house came
played the piano and the deaf man liked its look.-;.
urged the necessity of excellence and distinctiveness back to me forty-seven years later, together with a
"How is the tone?" asked the deaf man.
"Beautiful," replied the blind wife. "How does procurable only by talented art in advertising, in
girl grown to womanhood who is now my wife."
order to secure the sale of the products.
the case look?"
Mr. Bradley had not been in the music business
"Like a jewel case for Alladin's wife's diamonds,"
long when he took the agency for the Sohmer, which
answered the deaf husband; "even more beautiful
piano he still sells, and swears by, as he says. He
STARRS FOR M. E. CHURCH.
than King Tut's casket."
has sold many other makes, and for a long time has
"We'll take it," they both chimed in. And they
The Indianapolis branch of the Starr Piano Com- kept the Radie as one of his regular line, "an instru-
paid for it with a perfectly good check.
pany has furnished several Starr pianos for use in ment," he says, "that has given the best of satisfac-
GEORGE J.
the new Irvington Methodist Episcopal Church. This tion with customers and proven itself to be a splendid
structure is one of the finest of its kind in the state seller."
of Indiana, and is situated in the heart of the elite
[Editor's Note: A half-dozen more good stories of
Soon after Mr. Bradley got started in business at
suburb of the city of Indianapolis. After a careful the little village of Plymouth he decided to locate
the best sales have come in response to Presto-
survey and consideration the committee selected the at the "Hab of Vermont" and so established himself
Times' invitation. Lack of space prevents their pub-
Starr instruments.
lication th : s week, but they will all appear later.]
at Rutland, where he has established a state-wide
reputation for honesty and fair dealing.
SOME STORIES OF
BEST PIANO SALES
HAS SOLD PIANOS IN
RUTLAND FOR 51 YEARS
ART IN ADVERTISING THE
THINGS THAT SUGGEST ART
THE INSTALLMENT PLAN
IN OTHER COUNTRIES
Sweden Is Said to Do the Larger Part of Its Buying
on the Easy Time Payment Plan.
Sweden, native country of some of the most expert
piano makers, and a musical country generally, buys
a good share of the goods on the installment plan.
The Swedes are thrifty, economical people, and the
fact that they bel'eve in the installment plan is one
of the signs that it is a safe proposition in selling
the goods.
The past five years have shown a marked increase
in this type of merchandizing, according to a report
from the American consulate at Stockholm. The
report analyzes statistics regarding automobile and
other purchases. The full text is as follows:
Sixty per cent of the automobiles sold in Sweden
are paid for on the installment or deferred payment
plan. In 1924 the value of all the cars sold in Sweden
was about 50 000,000 crowns, and if motor cycles are
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Becker Bros.
Manufacturer* of
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Factory and Warerooma
767-769 Tenth Avenue, New York
The LEADING LINE
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YORK PIANOS
PATENT OFFICE LACKS SPACE.
Thomas E. Robertson, Commissioner of Patents, is
urging that a new building be erected in Washington
to house the office which now occupies a structure
dating back to Jefferson's days. Now upwards of
45,000 patents and 25,000 trade-marks are handled
annually. Records of 1,£00,000 patents are stored on
wooden shelves with absolutely no protection from
fire.
H H. Pr.'ncehou >e, vice-president of the McCor-
nr'ck Music Co. of Portland, Ore., has opened up a
music depart-nent in the Bee Hive department store
in Astoria, Ore., at the mouth of the Columbia river.
DECKER
U
EST. 1856
Over 70.000 instruments made by thii company are sing-
Ing their own praises in all parti of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will make you a proposition if you are
located in open territory-
WEAVER PIANO CO., lac
Factory: TORK, PV
Established 1870
SON
Grand. Upright
and
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A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights an* Player Pianos
A popular piano at a popular price.
5L
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Reproducing
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A QUALITY PRODUCT
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QUARTER OFA CENTURY
POOLE
BOSTON-
New York
G R A N D A N D UPRIGHT PIANOS
AND
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