Presto

January 1, 1927.
PRESTO-TIMES
file with the piano firm's records and the third might
be discounted.
The information gathered by auditors of discount
firms entering complaints was handed to B. L.
Pitcher, postal inspector in Huntington, and an in-
dictment resulted at the March term of federal court
Epigrammatic Truths Uttered in Speech at this year.
Mr. Wiley was, until he left for Florida, one of
Meeting of American Association of
Huntington's best known citizens and was generally
Advertising Agencies.
regarded as successful in his business ventures. His
A notable tribute to the economic value of advertis- firm did a very large business in sale of musical in-
ing was given by President Coolidge in addressing struments in many cities in southern West Virginia.
the annual meeting, at Washington, on October 27, of He was more than locally known as an impresario
the American Association of Advertising Agencies. and sponsor of musical and artistic affairs, and had
Among the high points of this speech, are the fol- won distinction in Milwaukee, Chicago and elsewhere
as a finished conductor of orchestras and choral
lowing:
„,
Advertising is the life of trade. Advertising.creates organizations.
He came to Huntington in 1912 from Chicago to
and changes this foundation of all popular action,
public sentiment or public opinion. Mass demand has open a voice studio. Later he organized the Hunt-
been created almost entirely through the development ington Choral Club, was a director of the Kiwanis
of advertising. Modern business could neither have Male Chorus, of the choir at Trinity Episcopal
been created nor can it be maintained without adver- Church, and was responsible for bringing to Hunt-
tising. It is on this foundation of enlarging produc- ington many of the city's finest concert attractions.
tion through the demands created by advertising that
very much of the success of the American industrial
system rests.
Advertising is basically a form of education. It is
not economic waste. It ministers to the true'develop-
ment of trade. The uncivilized make little progress
because they have few desires. The inhabitants of
our country are stimulated to new wantsin all direc- Salesmen and Representatives of Manufacturing Con-
tions. The advertisers are molding the human mind.
cerns to Be Present for Two Days' Events.
Those who write upon that tablet are writing: for all
eternity.
The Martin Brothers Piano Co., Springfield, Mo.,
These epigrammatic utterances by the President will hold its annual meeting January 3 and 4, accord-
tersely controvert the contentions that advertising is ing to an announcement this week by Lester E. Cox,
an expensive selling method, an economic waste, a tax secretary and general manager of the company. The
on the consumer.
salesman from branches of the house in three states
will attend for instruction and for the announcement
of the policies of the sales department. The company
operates branch stores in Jefferson City, Sedalia,
Nevada and Poplar Bluff, Mo.; Harrison and Rogers,
Ark.; Fort Scott, Kan., and Miami, Okla.
Representatives of the Gulbransen Co., and The
Fomer Huntington, W. Va., Piano Dealer and Cable Company and 'the Brunswick-Balke-Collender
Co., Chicago; C. G. Conn, Ltd., Elkhart, Ind, and the
Musician Found Guilty of Fraud in Dis-
Victor Talking Machine Co., Camden, N. J., are
counting Duplicate Piano Notes.
expected to attend. Meetings will be held in the re-
in connection with the store, but the ban-
Alfred Wiley, former Huntington, W. Va., music cital hall
at which the Martin Bros. Music Co. will be
dealer, has been sentenced to two years and six quet,
host, will be held at the Colonia hotel.
months in Atlanta penitentiary recently in United
States district court at Charleston on a cl\arge of
using the United States mails to defraud. He had
PRAISES PIANO HOUSE AD.
previously entered a plea of guilty to the charge.
W. O. Warford, manager of the Southern Piano
Charges against him were established on allega- Co. of Jackson, Term., has received a.congratulatory
tions of fraud in discounting of duplicate deferred letter from the Bush and Lane Piano Co , Holland,
purchase notes on musical instruments. • Auditors Mich., on a recent advertisement in The Jackson Sun.
representing investment and discount firms in Boston, William F. Clevey, secretary of the organization,
New York and Baltimore reported on July 1,-1925, declared in his letter that the ad was widely admired
that they had discovered duplicate contracts dis- by piano dealers over the country and that it was
counted by the Alfred Wiley Piano House in various "very good looking and exceptionally well designed
cities, and in some instances discovery was made and set up."
that triplicate notes covering 'the same instruments,
had been discounted.
AN INIQUITOUS HAVEN.
The companies which held duplicate Wiley con-
The Champaign, 111., Gazette said that "The Taylor
tracts follow: Guaranty Company of Maryland, Bal-
timore; Bankers-Commercial Security Co., Inc., New & Fisher music store, with Miss Lois A. Taylor and
Robert Fisher as 'the proprietors, is now being oper-
York; Commercial Investment Trust, New York;
Community Savings & Loan, Huntington, W. Va.; ated in the New University postoffice building, 704
South Sixth street, with the slogan, 'An iniquitous
Huntington Finance Corp., Huntington, W. Va.;
haven for students and an esthetic rendezvous for
Conway Securities Company, Boston.
townsfolk.' " And the Chicago Tribune's Line O'
The deferred purchase contracts had been signed
in triplicate by purchasers of musical instruments Type column headed the item with the statement
from the Wiley firm so that one might be recorded that the last reports say Lois and Robert have chased
the editor 64 miles.
at the Cabell county court house, another placed on
PRESIDENT COOLIDGE ON
VALUE OF ADVERTISING
CHANCE INTERVIEW WITH
BRECKWOLDT AND SON
Head of Great Industry at Dolgeville, Special-
izing in Sounding Boards, Bridges and
Backs, Expresses Confidence in Trade.
MARTIN BROS. MUSIC CO.
PLANS ANNUAL MEETIN
TWO YEARS IN PRISON
FOR ALFRED WILEY
JULIUS BRECKWOLDT.
A correspondent of Pres-
to-Times had the pleasure
of meeting Julius Breck-
woldt, president of Julius
Breckwoldt & Son, Inc.,
of Dolgeville, N. Y., dur-
ing a recent visit of that
gentleman to New York
City. And, shortly be-
fore, it was also the good
fortune of the P r e s t o -
Times man to interview
William A. Breckwoldt,
secretary-treasurer of the
of the big Dolge-
industry, who was
also in New York on mat-
cers of business.
The senior member of
the house of Breckwoldt,
the h o u s e of sounding
boardS; brid?es
and
backs
for pianos, is a keen ob-
server of trade and business conditions and when he
says that indications point to a fairly good, at least,
business in the piano trade for uineteen-twenty-seven,
the statement may be put down as meaning some-
thing. For it is certain that the statement is backed
by careful survey of the field of music industries
by one who has unusual opportunities for judging
and sizing up conditions.
Mr. Breckwoldt, during an enlightening interview,
said that his industry is installing, at their plant in
Dolgeville, a new set of Grand Rapids Dry Kilns
which will enable them to double their output. The
fact is that the Breckwoldt plant has been hampered
a good deal, the past year, by inability to produce
"right up to the minute" on many orders. The new
additions will overcome this condition entirely, it is
hoped.
Mr. Breckwoldt repeated his faith in the piano
business and believes there will be a gradual im-
provement in retail trade and proportionate increase
in factory output.
While Mr. Breckwoldt considers that the automo-
bile has affected the piano trade, he says it seems
to him that many people will now, in many cases,
consider the automobile an expensive luxury to keep
up properly, and a tiresome thing to use in present-
day city traffic. Thus the car will stand in the garage
while the family will devote more time to home com-
forts "which," he says, "you will agree with me
have been neglected these past years."
Mr. and Mrs. Breckwoldt will probably go to Flor-
ida about the first of February. They spend a part
of each winter at the Seabreeze, Daytona. W. A.
Breckwoldt expects to be at the factory, in Dolge-
ville, most of the time this winter with occasional
trips to New York and Boston.
The Taggatz Co. is the name of a new business
recently established by Taggatz Anderson for the
sale of used pianos at 401 West Twenty-eighth street,
New York.
THE NEW BOWEN PIANO LOADER
is recognized as necessary equipment for piano dealers everywhere, and is invaluable to salesmen who work suburban and country
trade. One man is all that is necessary to load, unload or demonstrate an upright piano to a prospect. Small Grands may be hauled
on it as well as uprights. You can't afford to be without it. Send for particulars.
BOWEN PIANO LOADER CO • t
Winston-Salem, N. C.
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