Presto

December 26, 1925.
19
PRESTO
SMALL GOODS AND SUPPLIES
favorite. According to the jobbers the demand for teeing a just profit can make a success of the musical
violins broke all records and both high priced and low merchandise trade. The business in the goods is
priced instruments were in demand. But the feature growing, and dependable products will keep the cus-
of the business was the increasing favor for the tomers in line. But in those goods the dealer must
The Year Now Coming to a Close Was higher priced violins. Many of these, according to constantly strive to create interest. The live dealer
the reports of dealers, went to professionals, but the knows the way.
Marked by An Amazing Increase in De-
number of amateur players buying instruments of
mands for the Line.
good quality showed a big increase in 1925.
The musical merchandise department in masic
The spread of orchestras naturally has beneficially
stores is closing a year of satisfactory results and affected the violin business both for American makes
the spirit of the manufacturers, jobbers and retailers and foreign models. The violin is one of the basic
indicates that all concerned are assured of another instruments in the orchestra and any increase in the Pleasant Phase of Music Business for Year
year of profitable achievements. The amazing growth number of orchestra members means a proportionate
Just Closing Was the Amazing Growth
in the demand for band instruments continues and the increase in the number of violin players. As a rule
of the Band Spirit.
spread of the band spirit means a continuance of the the dealers have sold fiddles on quality rather than
growth which makes expansion in thousands of stores on price and the outlook for the new year is good
That every year is a band instrument year is a fact
a necessity. The schools throughout the country both as to volume and quality in the goods called for. that has become plainer within recent years. That
already not organized for band and orchestra forma-
The year just closing has proved that any dealer the year just closing has been the best in the history
tion, are fair prospects for dealers, whose individual who buys reliable merchandise at fair prices gaaran- of the band instrument industry and trade is one of
activity in most cases will be aided by the more en-
the most cheerful and evident facts of 1925. The
lightened school boards. The formation of groups of
spread of the band spirit is the most amazing phase
band instrument customers into bands is now an
of the music business. It is highly satisfactory in
established custom with ambitious dealers and the
that action so surely follows the first suggestion of
private, church and family bands and orchestras re-
band formation in a community. The alert music
Stilting from the custom are further popularizing the
dealers everywhere have been quick to see the possi-
various instruments.
bilities of a new and profitable line and largely
through the activity of the trade, many bands have
The popularity of saxophones, banjos and drum
been organized throughout the country.
outfits is one of the most insistent facts in the music
The old fallacy that bands were only possibilities in
world. Not only are the instruments a necessity in
the larger towns has been disproved within recent
the dance orchestras being formed by the thousand
years. The year 1925 has witnessed the organiza-
in every section of the country, hut for private use as
tion of bands and orchestras in villages and rural
solo instruments and in the family music groups the
communities, some of them no more important than
demand for them is enormous. The drum outfit
the proverbial crossroads. There is no place in the
now shares that cheering characteristic of the saxo-
United States today without band-promoting possi-
phone and the banjo in that it sells itself.
bilities.
But the band instruments and the favored saxo-
There may be no evidence of the musical impulse
phone and banjo do not monopolize the favor of the
in a place until an active dealer starts his propa-
musical public. Mandolins, guitars and ukuleles are
ganda of band organization. The rest is not easy,
big sellers and the new year holds big possibilities for
but the difficulties of the job have a thrill for the
them. The ukulele in all its forms is one of the
CUSHIONS
active-minded dealer.
safest musical instruments to handle and many deal-
Trade Mark
SCARFS
One dealer in a midwest state has been successfully
ers consider the ukulele the most staple instrument in
Copyrighted
cultivating a field that heretofore had been one of
the musical merchandise range.
1924
COVERS
the kind that presented no band promoting possibili-
But all the cheerful trade facts are not about the
ties. In his section of the state there are no large
much talked of band instruments, saxophones, ban-
WALTER M. GOTSCH CO.
towns, supposedly favorable to band formation, but
jos and drums. The old reliable fiddle contributes
430 South Green Street
CHICAGO
there is a comparatively big population scattered over
pleasant evidences of its continuance as a prime
MUSICAL MERCHANDISE
1925 GREAT BAND YEAR
WESSELL. NICKEL & GROSS
Manufacturers of
THE SELPO TRUCKS
FOR PIANO MOVERS
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
N P W
45th SI.. 10th An. &W 46ln 1^1 E J VV
YORK"
OFFICE.
I W I \ I \
457 W. 45th Street
Comstock, Cheney & Co.
Ivory Cutters and Manufacturers
Piano Keys, Actions and Hammers
The last word in END TRUCKS. Make your service the best.
These trucks are most complete and sturdy. The frame is cross
braced and riveted, so it can not rack.
The bail has been lengthened to increase its leverage. Also, Sill
Trucks, Piano Hoists, Covers and special made straps.
Manufactured by
SELF LIFTING PIANO TRUCK CO.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
Th« only Company Furnishing t h * K«y«, Actions. Hammer* and Bracketi Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
THE O S. KELLY CO.
Manufacturers
of
High Oracle
-
-
DOLGEVILLE. N. Y.
Manufacturers of
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLPH GIESE WIRE
WESTERN REPRESENTATIVE:
PIANO PLATES
SPRINGFIELD
JULIUS BRECKWOLDT & SON, INC.
OHIO
CENTRAL STEEL & WIRE CO.
4545 South Western Boulevard
J. BRECKWOLDT. Pres.
Chicago, 111.
W. A. BRECKWOLDT, Sec. & Treas.
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