14
PRESTO
December 26, 1925.
QULBRANSEN AD STRONG
AS A SALES MAKER
can play by roll with the personal touch, the personal
time, and the personal tone volume that you yourself
impart to it.
Strange as it seems, this requires no musical train-
ing. You learn how to do it by playing four demon-
stration rolls.
Christmas Buying Thought Effectively Cre-
You learn how to play a piano solo correctly, ac-
ated by Fine Display of Chicago Company
centing the melody.
How to play accompaniments,^ pianists play them
in Saturday Evening Post.
—the introduction, first lively, then slowly as you
near the words—how to pause for the singer, how to
Admittedly one of the most powerful buying
thought creators in advertising was the Christmas ad play the accompaniment notes alone, usually in the
in the Saturday Evening Post of December 12 of the bass or lower register, subduing the melody notes so
Gulbransen Co., Chicago. Dealers everywhere agree the voice that sings them can prevail.
in the belief that the display was a great aid to in-
How to play dance music in perfect time and
creasing the number of holiday sales.
rhythm.
The accompanying zinc etching is a reduced re-
How to sustain harmony notes. Indeed, how to
production of the realistic halftone picture accom- play without touching the keys, so expressively, so in-
panying the magazine ad and providing the thought
spiringly. so humanly, that your music defies the ears
of experts to tell it from music played by hand.
And this on an instrument which, says Florence
Macbeth, the lovely coloratura of the Chicago Civic
Opera Company, "is one of the most beautifully toned
instruments that I have ever heard played."
BALDWIN PIANOS FOR
SPRINGFIELD, ILL, HOUSE
Anderson Piano Co. Installs Grand in Dining Room,
and Broadcasting Station of Hotel Lincoln.
A Baldwin Grand piano was selected last week for
use with the broadcasting station and for the dining
room at the Hotel Abraham Lincoln, Springfield, 111.,
from the Anderson Piano Company, 318 South Sixth
street, which furnished several other pianos used in
the building.
O. F. Anderson, proprietor of the Anderson Piano
Company, has been established in that city for twelve
vears. On two former occasions he has had need to
LATE FACTS GATHERED
IN THE MUSIC TRADE
for the title. "Arouse the House Christmas with
Music on the Gulbranseu." This was added in the
convincing type:
The biggest surprise you can give your family
Christmas is the Gulbransen Registering piano—a
gift they'll all share and enjoy for a lifetime. A gift
that will hold the home together—for family life cen-
ters around this beautiful instrument. No sooner is
supper over than friends drop in and social gaiety
starts.
Moreover, the money now spent on outside amuse-
ments would soon pay for this remarkable creation.
For any Gulbrausen dealer will deliver any m o d e l -
grand or upright—on suitable terms, with proper al-
lowance for your old piano, if you have one.
No one who has ever played the Gulbransen Regis-
tering piano will ever confuse it with a playerpiano.
For you play —not "mechanical" music—but human
music, just like playing by hand but far more easily.
It is personal toach that makes hand playing
human. The absence of personal touch makes music
sound mechanical. And the Gulbransen Registering
piano is the only instrument in the world that you
SPENCER
Brief Items of Activities in the Business Collected
in Many States.
The J. Iverson Music Co., of Stevens Point, Wis.,
recently opened a branch in the Bandelin Hotel, Wis-
consin Rapids, Wis.
Martin & Simmet recently opened a music store in
the new Fritsche Block on First North street, New
Ulm, Minn.
Ralph C. Nelson, proprietor of the Nelson Music
Store, Main street, Bristol, Conn., has purchased the
store formerly conducted by Watkin Bros, on North
Main street.
A piano store in Litchfield. 111., owned by W. A.
Sallee was sold recently to J. C. White and C. F.
Brawley, who later sold it to Lester Yard, of Farm-
ersville, 111.
The Brooks Piano Co., Boston, Mass., has moved
to larger quarters at 119 Summer street.
The Lyric Music Co. recently opened its new store
at 3167 Porter avenue. Ogden, Utah.
The New Jersey Piano Co., 311 West Front street,
Plainfield, N. J., is erecting a new building at 105
Central avenue, which it expects to occupy early in
spring.
STEINWAY FOR VIOLIN RECITAL.
Toscha Seidel, violinist, a Columbia recording art-
ist, appeared in a recital at the Public Auditorium.
Portland, Ore., recently, as a solo concert violinist.
In a former appearance there he was a guest artist
with the Portland Symphony Orchestra. He played
before a large audience. Arthur Loesser was ac-
companist. A Steinway concert grand was furnished
through the courtesy of Sherman. Clay & Co.
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
Becker Bros.
Manufacturer*
of
IIOTKI, ABRAHAM LIXt'OI-X, SPKINCFIKLD. ILI>.
remodel and enlarge his store and is now planning a
third move of this kind.
The firm carries a complete line of high grade
Baldwin pianos and in addition stocks of high grade
phonographs and radio sets. There are always on
hand complete stocks of player rolls and phonograph
records.
Mr. Anderson is well l^iown for his business activi-
ties in the city, and has always taken an active part
in various civic and fraternal drives.
WILLIAM G. NUTTING DIES.
William G. Nutting, the Nashua, N. H., piano man,
died recently at his home in that city. Mr. Nutting
was prominent in the music business and widely
known in the trade from his membership in the New-
England Music Trades Association, of which he was
president for one term.
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP. DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LAIME PIANOS
BUSH ft LANE CECILIAN PLAYER PIANOS
First Class Factory and Equipment
Ample Production and Service
HIGH GRADE PIANOS
and PLAYER PIANOS
SPENCER PIANO COMPANY, Inc.
Factory and Warerooma
FACTORY: Thirty-First St. and First AT*.
OFFICES: 338 East 31st Strt»t, New Y«rk N. Y.
767-769 Tenth Avenue, New York
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH ft LANE PIANO CO.
Hollmd, MUh.
ADAM SCHAAF, Inc.
RADLE TONE The Musician's Delight
* E P P ? J N O S N G GRANDS AND UPRIGHTS PP V£NOS
Established Reputation and Quality Since 1873
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
rACTOR Y
I«J» So. Central Park Ave.,
Coraw ttflmor* Str**f
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabaah Arc.,
N* w Adam Schaaf RuMfc*.
CHICAGO, ILL.
A QUALITY PRODUCT
FOR OVER
QUARTER. OF A CENTURY
F RADLE, Inc.
POOLE
—BOSTON—
Est. 1850.
609-11 W. 36th St.. New York City
GRAN O AND UPRIGHT PIANOS
AND
PLAYER PIANOS
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