12
PRESTO
CO-OPERATING WITH
CONTINENTAL PIANO CO.
December 5, 1925.
KNABE FOR MARY PICKFORD
New Advertising Service of Continental Piano
Co., Boston, Appreciated by Lively
Firms in the Trade.
That the recently inaugurated Continental Continu-
ous Co-operative Advertising Service of the Continen-
tal Piano Co.. Boston, has hit the right spot in dealer
co-operation is shown by the large number of dealers
who are using the suggestions and illustrations fur-
nished as a part of the service.
The copy suggestions furnished have met with a
great deal of popularity with the Continental dealers,
as these are written from the retail viewpoint, based
on the effective retail advertising of Continental deal-
ers and the Henry F. Miller Store of Boston, a sub-
sidiary organization, and can be readily adapted to
the needs of the dealers.
"After the Turkey" is the title of a folder mailed
this week to all Continental dealers as a part of the
advertising service. The title page illustrates both
suggestions brought out by the title, the suggestion
of relaxation after the Thanksgiving meal, and the
suggestion of "going after the turkey of business
profits."
The folder contains an appropriate Thanksgiving
advertisement for the dealer's use, a reproduction of
an effective advertisement by C. J. Heppe & Son,
which has handled the Henry F. Miller line since
1877, and two attractive advertisements of the Henry
F. Miller store of Boston which have proved effective
by actual test.
The folder was prepared by R. D. Elliott, advertis-
ing manager for the Continental Piano Company, and
the Henry F. Miller Store of Boston. One paragraph
is particularly worthy of quotation: "You'll find con-
stant, well thought out advertising a valuable help
in keeping after the turkey. Spasmodic advertising
brings spasmodic results. Permanent results—build-
ing up your prestige and continually increasing your
sales—come from keeping everlastingly at it."
THE BRITISH PIANO
IN WESTERN AUSTRALIA
Dealer There Complains to London Paper of Lack of
Enterprise of English Manufacturers.
The British, German and American piano manu-
facturers are alive to the potentialities of the Aus-
tralian market and one would suppose that with Brit-
ish preference clauses in the tariffs, the British instru-
ments would have the best of it in the competition.
But here is what a correspondent in Western Aus-
tralia writes to the Music Trades Review of London:
"There is one solid fact that I would suggest you
bring under your readers' notice and very forcibly
too—that the British piano with the majority of
traders here is a very small side-line instead of at
least being on a level with the German instrument.
Practically half the music shops here have not an
English piano of any description in stock, nor are
they likely to have unless some sort of selling cam-
paign is entered upon by the British traders anxious
for our trade. I have received at various times cata-
One of the best known and most popular screen
actresses, Mary Pickford, and her selection of a
Knabe Grand Ampico is naturally a source of much
pride and satisfaction to the Fitzgerald Music Com-
pany, which has placed an Ampico in half the houses
in Hollywood.
The illustration shows the handsome Mary Pick-
ford window arranged on the occasion of her selec-
tion of the grand, which attracted more than usual
attention. Pictures of the artist, a number of her
favorite poses and characters, together with the exact
duplicate of the grand selected by her, set a new
standard in window display even for the Fitzgerald
Music Co. noted for originality of idea and com-
pleteness in carrying them out.
logues, etc., from English manufacturers, and being
in search of something British ordered samples which
in most cases were very satisfactory, but why not
suggest that the Traders' Association, or whoever
likes, sends a live salesman to Australia, for I have
but little doubt that there is business, and bigger
business, to be done in the Eastern states than in the
West, although I feel sure that satisfactory con-
tracts could be made here."
GOLDSMITH PIANO CO.
HAS NEW STYLE 80
SALT LAKE CITY VETERAN DIES.
Fergus Coalter, an employe of the Beesley Piano
Co., Salt Lake City, Utah, who died recently at the
age of seventy-one, was associated with the music
business of the Utah city for over forty-five years.
He came from Scotland in 1880 as a Mormon con-
vert and some time later established the Coalter &
Careless Music House with George Careless, a leader
in the Mormon Tabernacle choir. The company was
subsequently absorbed by another music house.
LEASES IN NORWOOD, O.
W. H. Ackman & Sons, Norwood, O., have leased
one of the new stores in the Center building, across
from the city hall, where the company has opened
an up-to-date piano and music store and will handle
everything in the music line. The music department
will be managed by Escue D. Ackman.
Builders or Incomparable
[PIANOS. PLAYERSNREPRODUCING PIANOS
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
DETROIT TRADE GOOD.
Manager Rodewa, of the piano department of the
People's Outfitting Company, Detroit, Mich., was in
Chicago on Wednesday of this week and made some
calls on the trade. He said that business in Detroit
was good.
STR1CH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
CINCINNATI
INDIAN APOIJ8
LOUISVILLE
INCORPORATED
CHICAGO
DALLAS
ST. LOCIS
PEN'VEB
NEW YORK SAN FRANCISCO
740-742 East 136th Street
NEW YORK
This Chicago Piano Manufacturing Company-
Has Seme Great Field Men at
Work for It.
"We are now putting out one new style, which is
known as our Style 80," said A. Goldsmith, president
of the Goldsmith Piano Company, 1223 Miller street.
Chicago, on Tuesday of this week to a representative
of Presto. "It is a very attractive style and is taking
well wherever seen."
Mr. Goldsmith is highly pleased with the work
that Charles Phelan is doing for the house as South-
ern traveler; particularly with the many orders Mr.
Phelan is sending in from Texas. Mr. Phelan has
been traveling for Mr. Goldsmith for about five years,
and in all that time he has not written one "bum"
order. He knows the dealers in his territory, and
he will not close a contract with a doubtful cus-
tomer, and when he communicates any information
about trade conditions or men, it is found to be re-
liable. Reliability and a pleasing personality are two
of the outstanding reasons for his success, Mr. Gold-
smith believes.
Mr. Goldsmith's Pacific Coast representatives are
Merrill & Merrill, of Oakland, Calif. This concern
has not represented the Goldsmith Piano Company as
long as has Mr. Phelan, but they are giving an excel-
lent account of their work on the west coast. Just
recently, Mr. Goldsmith says, Merrill & Merrill have
been turning in many orders.
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
Maker, of Williams Pianos.
E p w o r t h P i a n o , a n d or*.n.
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