Presto

November 28, 1925.
19
PRESTO
SMALL GOODS AND SUPPLIES
The futuristic admen may be far-seeing. Scorn of
tradition in advertising a saxophone may be the most
effective means to impress the youthful customer who
Jobbers Urge Dealers to Try a Sample and Point Out favors futuristic designs in his neckties and hosiery.
The vogue, strange to say, had its start in the West
the Profit Rewards.
and traveled east. And the futuristic saxophone ad
The accordion is moving up to a prominent place of the retail music dealer was quick of adoption. The
in the musical merchandise stock and many dealers pictures also show banjo players, mandolin players
who timidly agreed to take a sample a few months and uke players as grotesquely drawn as the saxo-
ago, are now on some jobber's list as regular buyers. phone player.
Several of the importing houses have been conducting
It may be that the futuristic advertisers of musical
an extensive advertising campaign for the accordion
and extending the circle of dealers with a connection merchandise know their audience. Certainly they
cannot be called wrong because they do not conform
in communities of foreign born citizens.
to conventions. The designers of popular song covers
The jobbers handling accordions have been urging kicked over the traces long ago. The designs re-
dealers to order some of the instruments for the holi- pelled conservative people but the publishers didn't
day trade and they point to the successes of the trade give a hoot. The figures in the advertising pictures
in accordion sales in the holiday season last year. of the jazz bands are fantastic but so is the jazz
The necessity of an earnest local advertising cam- music. The ads are an appeal to the young people
paign among the prospects is urged as well as the who sing the populars and dance to jazz and their
addition of salesmen with a knowledge of the required oddity may be actually necessary to attract.
foreign languages. The jobbers point out the ex-
cellent possibilities for sales where a spirited pursuit
of the prospects is inaugurated and the desirable
profit on every sale. They say that an accordion sale
in a city block is invariably followed by three or
four sales within a few weeks.
ACCORDION SALES INCREASE
THE FUTURIST SAXOPHONE AD
SCHUIZfMOENNIG
INCORPORATED
MANUFACTURERS' AGENTS
Seems Like a Jar to Traditional Staidness of Music
Trade, but Possibly Effective.
The struggle for attention in advertising is so keen
the adoption of displays of a character to stand out
is not surprising nor reprehensible in the advertising
men. Today circumstances have taken much of its
character of staidness from the music business and
in many conservative houses the so-called forward-
looking ad man is permitted to take his fling. Fu-
turistic advertising has not yet jarred the old piano
advertising methods to any great extent, but popular
music and musical instruments associated with the
production of jazz music have been included in the
carnival of oddity and absurdity in type and picture
nonsense in printed publicity.
EXCLUiM
Unusual
Service
MUSICAL MERCHANDISE
207 SouthWabasH U
CHICAGO
WESSELL, NICKEL & GROSS
Manufacturers of
SLINGERLAND BANJOS IN WEST
Robert Selander, Slingerland Representative in Far
West Territory, Tells of Favor for Line.
Robert Selander, who represents the Slingerland
Banjo Co., Chicago, in the Far West, was in San
Francisco recently where he booked some fine orders
for the May Bell line. "The banjo is becoming one
of the liveliest sellers in the musical merchandise line
and the opportunities for the sale of the instrument
are found in the smaller towns as well as the big
cities," according to Mr. Slingerland, who added:
"The Slingerland instruments are widely favored be-
cause they have earned a character for high quality at
a reasonable price."
The trade likes the Slingerland line because it
offers them good profits. The May Bell banjo is
appreciated by the professional and the amateur be-
cause they possess the tonal qualities that satisfy the
artist. The great range in the styles also is a deter-
mining factor in the choice of the Slingerland line
by the far western dealers visited by Mr. Selander.
He offers them over forty styles of banjos, banjo
mandolins, tenor banjos and banjo ukuleles to select
from.
SUCCESS WITH BAND GOODS.
The Kansas City Music Co., 1109 Walnut street
Kansas City, Mo., is reaping the reward of spirited
band instruments advertising in a lively holiday de-
mand. R. L. Frye and S. H. Blood are proprietors
of this prosperous business which they .established
last April. They specialize in band and orchestra
instruments and music. A repair department operated
by experts is a notable feature of the business.
A CLEVELAND CELEBRATION.
L. Meier & Son, Cleveland, is celebrating the
twenty-eighth anniversary of the founding of the
business. The company is an active Victor repre-
sentative and does a prosperous business in two
stores, one at Clark avenue and West Forty-fourth
street, and the other at West Twenty-fifth street and
Archwood avenue.
THE SELPO TRUCKS
FOR PIANO MOVERS
PIANO ACTIONS
ONE GRADE ONLY
HIGHEST GRADE
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES:
45th St., 10th Are. &W 46th.
YORK
OFFICE.
4S7 W. 45th Street
Comstock, Cheney & Co.
Ivory Cutters and Manufacturers
Piano Keys, Actions and Hammers
The last word in END TRUCKS. Make your service the best.
These trucks are most complete and sturdy. The frame is cross
braced and riveted, so it can not rack.
The bail has been lengthened to increase its leverage. Also, Sill
Trucks, Piano Hoists, Covers and special made straps.
Manufactured by
SELF LIFTING PIANO TRUCK CO.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
The only Company Furnishing the Keys, Actions, Hammers and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
THE O. S. KELLY CO.
Manufacturers
of
High
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE, N. Y.
Manufacturers of
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLPH GIESE WIRE
WESTERN REPRESENTATIVE:
CENTRAL STEEL & WIRE CO.
4545 South Western Boulevard
J. BRECKWOLDT, Pres.
Chicago, 111.
W. A. BRECKWOLDT, Sec. & Treas.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/