Presto

Issue: 1925 2050

November 7, 1925.
PRESTO
MICHIGAN TRADE
HAS ASSOCIATION
J u s t a word or two of
information—a prof-
i t a b l e m e s s a g e to
music merchants.
.progressive dealers
everywhere have long
ago discovered the
unusual possibilities
of selling and oper-
ating automatic
pianos.
SEEBURG instru-
ments, they have ob-
served, are best suited
to this strenuous ser-
vice— simplicity, re-
liability and endur-
ance mean something
P i a n o construction
must vary according
to the purpose long
years of experience
has taught which is
best.
V^o-operation after all,
harmonizes the or-
g a n i z e d effort of
dealer and factory—-
an outstanding fea-
t u r e of the SEE-
BURG selling plan.
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field 99
1508-10-12-16 Dayton St.
Chicago
Address Dept. "E"
Enthusiastic Meeting of Music Dealers and
Others at Pantlind Hotel, Grand Rapids,
This Week, Results in Another Healthy
Organization of Merchants.
F. J. BAYLEY PRESIDENT
Detroit Piano Man Honored by New Association
He Was so Active in Promoting and
Securely Forming.
Michigan music dealers completed the formation of
a state association at a meeting at the Hotel Pantlind,
Grand Rapids, on November 2 and 3, Monday and
Tuesday of this week. The expectations of a good
representation of Michigan music merchants were
fulfilled at the opening of the first session on Mon-
day morning, when seventy-five active men of» the
trade took their seats in the convention hall. But
the complete registration was greater than that. The
number at the opening session displayed a degree
of enthusiasm that promises well for the growth and
helpful service of the new association. The following
officers were elected:
Frank J. Bayley, Detroit, president; J. C. Shattuck,
Owosso, first vice-president; Chas. C. Roat (Music
Publisher), Battle Creek, second vice-president; C. E.
Hoffman (Herrick Piano Co.), Grand Rapids, secre-
tary; A. H. Howes (Grinnell Bros.), Detroit,
treasurer.
The Executive Committee comprises Otis Bigelow.
Dowiagiac, for five years; L. C. Schroeder, Escanaba,
for four years; H. H. Myers, Holland, for 3 years;
H. C. Turnell, Jackson, for 2 years, and W. J. Davis,
Saginaw, for 1 year.
The following are the chairmen of the various com-
mittees: Herbert Hardy, Bay City, Registration; E.
E. Wood, Battle Creek, Credentials; Walter Jenkins,
Detroit, Nominating; H. Pulfrey, Ann Arbor, Speak-
ers; Harris Meyer, Kalamazoo, Publicity; A. H.
Howes, Detroit, Program; E. L. Johns, Grand Rapids,
Hotel; S. George Graves, Grand Rapids, Theater;
Hugo Friedrich, Grand Rapids, Banquet; F. C. Diet-
zel, Grand Rapids, Ladies'; J. Maher, Jackson, Enter-
tainment; Fred Beerman, Muskegon, Reception; K.
W. Curtis, Chicago; Souvenir; A. V. Minifie, Detroit,
By-Laws; Phil Sadowski, Detroit, Stunts; Chas.
Smith, Detroit, Music; L. E. Phillips, Grand Rapids,
Printing; H. D. Hewitt, Chicago, Manufacturers;
George Ames, Chicago, Golf; Vic. O'Brien, Bay City,
Sergeant-at-Arnis.
The assurance that the organization will grow was
in the great number of letters from dealers who
pledged their support and sympathy but from one
cause or another could not be present at the meeting
this week. The reading of the letters increased the
enthusiasm of the hearers. The feeling of loyalty
for the new association was augmented at the get-
together luncheon at noon, when E. R. Jacobson, of
the Straube Piano Co., and president of the Music
Industries Chamber of Commerce, took "Why Music
Merchants Should Get Together" for the subject of
a forceful address.
Good Business Talks.
The business session on Monday showed the seri-
ousness of purpose of the Michigan trade. Topics
of vital interest were subjects of able addresses and
evoked interesting discussion.
Thomas M. Pletcher of the Q R S Company, took
"The Future of Radio" as his theme, and the manner
of treatment was characteristic of the speaker. Mr.
Pletcher's forceful method of facing issues squarely,
and calling a spade a spade, was a refreshing begin-
ning to the proceedings.
Henry Weisert, of Chicago, president of the Na-
tional Association of Music Merchants, cleverly han-
dled the topic, "The Future of the Reproducing
Piano," and the possibilities the years have in store
for the instrument was envisioned in a fascinating
way by Mr. Weisert. He sees a great future for this
type of instrument, both as to sales, in which the
music merchant will profit in the reproducing piano's
power for cultural improvement and a greater appre-
ciation of fine music.
But all the business talks were not confined to the
business sessions. At 3 p. m. on Monday there was
a round table talk by manufacturers' representatives,
on sales promotion and bait advertising. The gen-
tlemen provided valuable facts of personal experi-
ences and, in a general way, about sales promotion on
which they considered themselves qualified to speak.
But they explained that what was said about bait
advertising was said in an academic way.
Harry Bibb, of the Brunswick, Balke, Collcnder
Co., gave an interesting ten-minutes on phonograph
and radio salesmanship. His remarks came close
upon Mr. Pletcher's second talk on those of radio
values for the music dealer, which he gave in reply
to an inquiry about the up-keep and service required
of a dealer in radios.
Several non-residents of the state were called upon
for "advice and instruction," among these H. D.
Hewitt, president of the Piano Club of Chicago, and
E. W. Furbush, of Chicago, who advised the mem-
bers to practice what they preach. Mr. Furbush's
talk was enlightening and conducive of reflection on
the value and influences of a policy or code of ethics
of a trade association.
Tuesday's Meeting.
Tuesday's meeting opened with a fifteen minute
"concert" of selections on the new Orthophonic
Victor talking machine, after which various topics
were discussed. One of these was the advisability
of the association entering into an arrangement for
co-operative insurance. Mr, Jacobson.. president of
the Music Industry Chamber of Commerce, and Mr.
Dennis, of the Better Business Bureau, spoke in-
terestingly.
At the noonday luncheon, H. E. Weisert, president
Nat'l Assn. Music Merchants, gave a short talk and
was followed by the noted evangelist, M. E. Trotter,
in a ringing speech, after having been introduced by
his friend, C. H. Hoffman, in a felicitous way.
Julius A. J. Friedrich, who is not only the dean of
the Grand Rapids music trade but probably the old-
est dealer in Michigan in point of continuous activity,
was called upon. He said he was going to give out
a secret: it was his seventy-fifth birthday and he
was celebrating it by meeting his friends and com-
petitors in the piano business. He received an ova-
tion from the dealers present, with whom he has at-
tended conventions for a quarter of a century, and
spoke entertainingly of his experiences in his fifty-
two years as a music dealer and of being present at
the organization of the national association twenty-
five years ago.
A Luncheon Feature.
An interesting event of the luncheon was brought
about when Toastmaster Bayley requested that each
lady present at the tables arise, one after another,
beginning at table number one, give her name and
the happiest or most appropriate thought that came
to her mind at the moment. There being about half
a score of ladies present, it may well be imagined
that some interesting thoughts weit expressed. The
husbands of several of the ladies had been at the
"Cheese Hounds" ceremonies the night before and
there was a feeling deftly expressed that they, too,
might sometime organize a circle along the line of
the men's state convention "cheese" adjunct.
Not long after the luncheon was over, the last
session of the convention was in full swing in the
ballroom of the hotel.
Following Mr. Weisert's address, which replaced
the one to have been given by Kenneth Curtis, the
committee on resolutions brought in its report, pre-
senting resolutions to the management of the Pant-
lind Hotel for efficient service, and to the music
trade of Grand Rapids for help and co-operation;
also to E. R. Jacobson, C. L. Dennis and Henry Ys
Weisert for their aid, and to the manufacturers and
their representatives and others from outside the
state who aided the officers and committees in their
work. It was also resolved:
The Resolution.
That it is desirable for the Michigan Music Mer-
chants' Association to affiliate with the National As-
sociation and to send delegates to the national con-
vention of the Music Merchants' Association.
A motion was made to name three delegates to
attend the meeting of the general committee at New
York in January next. This committee will be Mr.
Bayley and Mr. Hoffman, president and secretary,
respectively, of the Michigan association, and J. C.
Shattuck, the first vice-president.
The last piece of business to lie taken up was the
selection of the place of holding the 1926 convention
and the date of assembling. Detroit got the next
meeting, but the time could not be decided upon and
was left to the executive committee to fix a date.
Detroit was not settled upon until a general expres-
sion from every section of the state was heard. Battle
Creek, Jackson, Bay City, Saginaw, Muskegon and
other cities offered the hospitality of its citizens and
invited the association for its 1926 gathering, but in
the end the vote was unanimous for Detroit.
Before closing the meeting Mr. Bayley took occa-
sion to express his thanks for the enthusiasm mani-
fested at this convention. He said that to him the
thirty-live active workers from the retail merchants
of the state assembled at this convention, is far more
satisfactory than would be three times that number
of pepless and indifferent ones. This gathering, he
(Continued on Page 10.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
Presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. D A N I E L L and F R A N K D. ABBOTT
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office. Chicago. Illinois, under Act of March 3, 1879.
Subscription, $2 a y Payable in advance. No extra charge In United States
possessions. Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, NOVEMBER 7, 1925.
THE WANT ADVS. THIS WEEK
ARE ON PAGE 24.
BUYING ON TIME
It doesn't make any difference what the
system of selling, there are always many busi-
ness experts ready to criticize it. And the in-
stallment plan of selling things is the bull's
eye of trade at which the censors of business
methods are just now shooting. The solo in
the performance is the "dollar a week" plan,
and the burden of the critical song is that the
poor public is doing too much buying and run-
ning too deeply in debt.
Was there ever a plan for stimulating trade
that was not declared by the doctors of finance
as dangerous to social economy, or destructive
in some mysterious way, to public morals ? It
may be, of course, that the cash with order
would go better. But only a small proportion
of the people have the ready cash. And, in
the purchase of some article for the family,
delay may easily be more costly than the in-
terest on deferred payments.
It is so with pianos. If there is a child to
be educated the decent parent wants the
youngster to have the special advantages of
music. Putting off the purchase may mean
loss of the youthful opportunity and conse-
quent lack of the refining influences.
It's an old story. If it could be possible to
buy roast beef, potatoes, coffee and other mere
food for the animal side of life, on the install-
ment plan, it might be well to call the dollar
a week system a business mistake. And the
grower would soon require no assurance of
the soundness of the conclusion. But with
chattels in which the security for the debt is
so sure as in the case of a good piano, we
have our doubts from a good many points of
view.
Further, it is unfair to say that because a
thing is sold on small payments the merchant
will rob the purchaser by charging exorbitant
prices. It is not so in the piano business. A
piano can be bought on installments for just
as little money as for spot cash, with a fair
interest charge on the deferred payments. And
it is very seldom that this is not made clear to
the purchaser. No sane man would object
to paying interest on borrowed money. And
buying on installments is equivalent to bor-
rowing the price of the piano, less the first
payment.
But for the installment plan there would not
be more than one-third the number of pianos
sold that are now delivered to happy homes
of the kind of people who need music. And
but for the regular payments to come, from
the steady wages, the piano buyers, in many
instances, would have nothing at all to show
for their toiling. For the tendency is to spend
as fast as we earn. That is why the savings
banks make so much effort to head off the
money wasters and induce them to put away
some of their earnings in the strong boxes.
Usually the man of money can find all kinds
of fault with the opportunities of the compara-
tively poor. And it is easy for one who has
no need of the small payment plan, in getting
the luxuries, or even the necessities of life,
to find fault with the long-time systems for
outwitting the inconvenience of a lack of cap-
ital. But in spite of it all, the people will keep
right on buying pianos on as easy terms as
possible, and paying for them with the kind
of regularity which in itself forms a habit in
life that must command just as much respect
as the boast of a big bank balance.
November 7, 192S.
association movement have not given it up,
and eventually the Hoosier State will redeem
itself in this as she has in all other affairs
which call for progress and intelligent effort.
Encourage the piano teachers. The player-
pianos are in themselves instructors in how
the composition should sound. The piano
teacher is the source of information in how
to make it sound that way, or even better, by
the exercise of the performer's own indi-
viduality.
* * *
If the average music store would put more
effort into the music roll trade the result
would be good at once. The holiday season
presents a fine time for musical gifts and what
musical gift could be more suitable than a
selection of music rolls in holly-wreath boxes?
* * *
Never stop to worry if the prospect gets
away. Just watch for the next one to turn the
corner, for in trade, as elsewhere, they come
in pairs.
* * *
Perhaps next to "Are you making collec-
tions?" is the piano trade conundrum "Are
you doing some selling?"
30 YEARS AGO IN THE TRADE
From the Files of Presto
OH, INDIANA!
What's the matter with the music men of
the good old Hoosier state? A few weeks
ago Illinois turned out a very enthusiastic
group of music merchants. Rockford was
alive with them for two days, and an organi-
zation was formed which will prove an in-
spiration for years to come.
This week Grand Rapids was the scene of a
lively gathering of the music men of Mich-
igan. And a short time ago the Ohio trade
representatives held a large convention in Cin-
cinnati. But Indiana, the state that produces
more pianos than any other in the Middle
West—that is the home of more piano fac-
tories than the rest—failed to muster dealers
enough to justify an attempt at organizing. In
fact, the call for a preliminary meeting at In-
dianapolis awakened no interest at all.
Something must be the matter. Indiana
possesses as fine a lot of piano houses as al-
most any other state. Indiana has a reputa-
tion as a piano-making state not surpassed,
some of the industries having a distinction
which compares favorably with the greatest
on earth.
It is possible that, because Indiana is so
great a piano state in the manufacturing
sense, her interests are pretty well exhausted
by the activities of the National Association
and its doings. For Indiana's piano indus-
tries are always conspicuous in the exhibitions
and other special events of the big annual con-
ventions. Possibly the dealers follow the fac-
tories and expend their convention, or asso-
ciation, interests in the larger combinations
which get together in New York or Chicago
every spring.
But, whatever the reason of the failure to
bring about an organization of the music
trade of Indiana, there w r as disappointment
in last week's announcement that only three
dealers responded when 260 invitations had
been sent out. However, the leaders in the
(November 7, 1895.)
Even in this prolific period of the piano industry,
the appearance of a new grand is of sufficient im-
portance to attract special attention.
Poster, or show-bill advertising has at last reached
the dignity of the piano trade. Or perhaps it would
be more correct to reverse the order and say the
dignity of the piano trade advertising has relaxed to
the circus-bill level.
Miss Mary Tate, an American pianist of consider-
able merit, died a short time ago, only twenty-one
years old. Her last wish was to be laid out upon
and buried in her grand piano. Her body was laid
upon the instrument, a choral being played upon it,
while religious services were held. After the cere-
mony the cover was raised, the strings taken from
the piano and the body placed in it. Then the piano
legs were taken off and the body of the piano raised
upon the hearse.
A lady visiting Paderewski's villa in Paris, noticed
a cherry stone on the mantelpiece of his music room.
She appropriated the treasure and, taking it to a jew-
eler, had it magnificently set in pearls and diamonds.
A few weeks later, Paderewski and the lady met in
Vienna, and she showed the musician the bauble, tell-
ing him that she prized it more than all her other
treasures. "But, madame," said the divine Ignace,
"I never eat cherries; the one you found on the man-
telpiece must have been left there by my servant!"
20 YEARS AGO THIS WEEK
(From Presto, November 9, 1905.)
The Piano Manufacturers' Association of California
has been incorporated at San Diego, Cal., with an
authorized capital stock of $100,000.
Farny Wurlitzer. son of Rudolph Wurlitzer, the
president of the Wurlitzer Music Co., Cincinnati,
went to Russia to visit his brother-in-law, in Seyma
Weinberg.
The first gold medal offered by the Alabama State
Fair and Exhibit Association for the best merchant's
display, was won by the Jesse French Piano and
Organ Company, Birmingham, Ala.
The Cable Co. in Chicago struggled with a Jap
translation, with the following result: "Kable travel-
ing man heap much glood flellor—give ploor Jap boy
ten cents—buy chew gum and cligletts."
The White House is now equipped with three
pianos, the third instrument having recently been in-
stalled in the mansion. One is kept in the east room
and used by Ethel Roosevelt. Another is for Miss
Alice Roosevelt. The third is a mechanical player.
To hear Mr. Gcnnett on the subject of the Starr
Minim Grand is to realize what genuine dyed-in-the-
wool piano enthusiasm is. "I'm proud of that piano!"
he exclaims; "it's not only the smallest grand piano,
but it's a challenge to any and all of the rest of them
in everything that goes to make a small grand piano."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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