Presto

Issue: 1925 2049

October 31, 1925.
PRESTO
Doll & SODS, Southern Hlvd. and Cypress Ave., New
York, N. Y , in whose factory the Gabler. piano is
now produced, Of course, if the instrument was
made some years ago the house just named would be
in no way responsible—nor are they responsible as
it is, because, a,s we have stated, there is no guaran-
tee against checking.
It is against the policy of Presto to pass upon the This Week's Expert Advice Is On What
Causes a Note to Speak When There
values or prices of pianos which have already been
sold and delivered.
Is No Opening to Valve.
About the veneer which you say has "lifted"; the
same thing applies as to "checking," so far as the
By HENRY F. P E L T I E R .
atmospheric influences may be concerned, but that is
If
vent
is
clogged tight, and diaphragm is air
something which can be remedied by any expert
tight, a valve will operate or be raised by diaphragm
piano maker or furniture worker.
partially, causing pneumatic to collapse, but weakly.
* * *
The movement will be slow.
ABOUT UKULELES.
A vent partially clogged with lint or dirt will cause
Milwaukee, Wis.. Sept. 23, 1925.
valve to be operated quickly, but will have a slow
Editor Presto: Can you supply us with the names return to normal.
of any manufacturers of ukuleles?
Too large a vent will cause valve to be operated
T H E GET HER PIANO CO.
slowly, or not at all.
Either condition will cause slow repetition. To
There are quite a number of manufacturers of
ukuleles in this country, and among them are all of find which, in either case, is causing trouble, do as
follows:
the following:
Harmony Company, 1744 North Lawndale avenue.
I'ut on tester, find note, stop there and move paper
Chicago; Richter Mfg. Co., 2532 Irving Park Blvd., by hand so that opening in tracker is just about
Chicago: Weymnnn & Son. 1108 Chestnut street, one quarter open; if note responds quickly, then t'.ie
Philadelphia, *Pa.; Regal Mfg. Co., 3211 YV. Grand vent is clogged; if note does not respond when duct
V c., Chicago; Oscar Schmidt, Inc., 87 Eerry street,
Jersey City. N J ; Fred Gretsch Mfg. Co., 60 Broad- in tracker is half open, then vent is too large, or
way. Brooklyn, N. Y.; Waverlv Products Co.. Inc.. d'aphragm is porous, or leaks.
Make sure that all dirt is out of tube leading
Forty-third and Madison avenue. New York; Gibson,
frr.m tracker to vent before making any changes. On
Inc., Kalamazoo, Mich.
Newton. Kaus., Oct. 3, 1925.
the other hand, should note not respond at all, or
Editor Presto: What is the name of that insurance only do so when you tap linger tip on tracker open-
company at Baltimore, Maryland, that insures pianos ing (doing this causes a slight compression of air
w'.ierever they are, when they are sold on pay- contained within tube leading to diaphragm) or when
you blow slightly into opening in tracker opening,
ments.
tien vent is too large, or diaphragm has been punc-
H. S DICKEY'S PIANO STORE.
tured, either by much force being used by suction
The Baltimore concern which was established sev- pump or by too much compression of air under same
eral years back for the purpose of insuring pianos on
the floor, was the Piano Underwriter's Agency, A. G. (blowing into).
Hancock. Mgr. The insurance company was the Some people have been told to use the vacuum
Columbia of Jersey City, with New York office at 37 cleaner. To use the cleaner on the player may be all
Wall street. We are not certain whether this con- right for a sales talk but it so netimes raises h
cern in still going or not, but doubt it.
with the insides of a player.
If some people could only use common sense!
Rarnum was right, then, and yet—and not maybe,
WANT AD—TOO LATE TO CLASSIFY.
either.
MANAGER WANTED.
Either method will cause leaky diaphragms, mostly
Branch store manager is wanted. Must thoroughly un-
at
edges of boring; or same damage can be done by
derstand the piano business and be a good closer. Is
too much pressure being applied when "thumbing."
wanted to manage one of Chicago's largest branch
piano stores in chain store organization. A real money
or stretching, diaphragms to normal. Later on I will
opportunity. Phone, write or wire "Outlet Piano
take up the repair of the diaphragm.
Stores," 1389 Milwaukee Ave., Chicago, III. Phone
Brunswick 2021.
To repair leaky diaphragms, next week.
CARE AND REPAIR OF THE
PNEUMATIC INSTRUMENT
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP. DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECIL!AN PLAYER PIANOS
take higji place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
ana value.
BUSH ft LANE PIANO CO.
HonuHi, Mich.
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-Fir«t S». end First Are.
OFFICES: 338 East 31st Stre-t, New York N. Y.
R. A. BURKE FINDS
CHEERING CONDITIONS
Story & Clark Traveler Reports Dealers Are
Busy and the Sale of Grands and Up-
right Pianos Good.
R. A. Burke, Story & Clark wholesale representa-
tive, returned to Chicago early this week from a
very successful trip through Wisconsin, Minnesota,
and the Dakotas, where he reports trade in excellent
shape.
Mr. Burke expressed himself as being well satisfied
with the progress made by the Story & Clark line in
that territory. Wherever Mr. Burke called he heard
enthusiastic comment on the Story & Clark line, espe-
cially the grand models, which have been leaders in
the sale of that type of instrument.
Mr. Burke observed the wide margin in sales exist-
ing between the grand and upright and playerpianos.
Dealers, while urwisually progressive, have failed to
push the player sales and thereby have cut their own
profits considerably. The seeming lack of demand
for players, as stated by dealers, is due to the influ-
ence over the buying public of the music teachers
who are said to be averse to playerpianos. This has
boosted the sale of pianos considerably, but the great
possibilities of the players are overlooked and manu-
facturers look upon this territory as a virgin field for
the player.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete ami simple treat-
ment of the reproducing action.
Wabash at Jackaon - - - Chicago
Builders or Incomparable
[[PIANOS, PLAYERS\REPRODUC1NG WAN0S
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
CINCINNATI
INDIANAPOLIS
LOUISVILLE
INCORPORATED
CHICAGO
DALLAS
ST. LOCIS
DENVER
NEW YORK
8AN FRANCISCO
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
Style 32—4 ft. 4 in.
WESER
WILLIAMS
Pianos and Players
PIANOS
Sell Readily—Stay Sold
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
and substantial patronage.
Make
WllflAMS
" ot William. Pi-no.,
TT ILLICIT!J E p w o r t h p i « n o , a a d Or««n.
Send to-day fpr catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 31, 1925.
PRESTO
VALUE IN A GOOD
REGISTERED NAME
EEBURG
Newly
Designed
TYLE"L"
Often a Distinctive Firm or Commodity Title
or Phrase Suggestive of the Character of
the Goods Is as Important as the
Pictured Trade-Mark.
INSTANCES POINTED OUT
Many Successful Pianos and Other Musical Instru-
ments Are Indebted for Success to Wise
Selection of a Registered Name.
This is the fourth instalment of the list of regis-
tered names and phrases in use in the music industry,
some of which are so widely known that naming
them appears unnecessary. But this list is a record
and would be incomplete without the most familiar
ones. The very number of the registered names and
phrases is a matter of surprise and shows the impor-
tance of the music industry.
Electratone.
Electratone is the registered name applied to the
Electric coin-operated playerpianos manufactured by
the Waltham Piano Co., Inc., Milwaukee. One of the
features of the Electratone is a combination harp or
banjo effect with that of the piano.
Marcellus.
Marcellus is the name of one of the three pianos
manufactured by the Heppe Piano Co., Philadelphia.
It is equipped with the patented Heppe Three Sound-
ing Boards and is sold by the firm of C. J. Heppe &
Son, 1117-1119 Chestnut street, Philadelphia.
Piano and Mandolin
Dimensions
Height, 51|"; Width, 36J"; Depth, 23J"
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
•r
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department "E"
Marque Ampico.
Marque Ampico, manufactured by the American
Piano Co., New York, is the same as the Ampico
except that it is operated by foot power. The instrument
faithfully reproduces the playing of the greatest pian-
ists by means of recordings made at the Ampico
studios, New York. It insures for the operator a
faithful repetition of the artist's playing without
the necessity of operating buttons or levers as in the
ordinary playerpiano.
Monogram.
Monogram is the registered name of small school
pianos made by the Miessner Piano Co., Milwaukee,
of which W. Otto Miessner, a musician of distinction
as well as a piano manufacturer, is president. These
little pianos are thoroughly well made of the best
materials and possess qualities of tone volume that
make them highly desirable for school purposes
where small pianos are desired.
Orpheus.
Orpheus is the registered name of a line of instru-
ments made by the distinguished industry of Adam
Schaaf, Inc., Chicago, and includes upright and small
grand pianos and playerpianos which have been tested
in use by thousands of pleased owners. To make its
product worthy of the reliance of dealers and custom-
ers is the aim of company and the evidences of that
ambition are found in the Orpheus instruments.
Remington.
The name Remington is a word copyrighted for all
musical instruments and is owned by the Starr Piano
Co., Richmond, Ind. Pianos of the name are made
by the Richmond Piano Co., of that place, a company
controlled and owned by the Starr Piano Co. A de-
pendable line of upright and playerpianos of the
Remington name is made and every piano is carefully
designed for the type of business for which it is
intended.
Victor.
Victor is the registered name of a line of pianos
and players manufactured by the Bush & Lane Piano
Co., Holland, Mich. Victor pianos and Victor
Cecilian playerpianos are known to the trade as thor-
oughly reliable instruments of high grade. The name
Victor is widely known and has been on the market
for many years. Victor pianos are prized both for
their charming tone and beautiful case work. The
Victor Cecilian contains the famous Cecilian player
action which is so noted for its easy operation and
the versatility of its expression effects.
Studio Grand.
Studio Grand is the distinguishing title of the
famous small grand piano made by the Christman
Piano Co., New York. It is only five feet long but
possesses tone power comparable with the effects of
the larger instruments. The slogan, "The First
Touch Tells," another registered term of the Christ-
man Piano Co., well applies to the Studio Grand. The
slogan is familiar in musical circles as being sug-
gestive of the attractive tone qualities of the instru-
ment.
Symphony.
Symphony is the registered name applied to the
high-grade playerpianos made by Paul G. Mehlin &
Sons, New York. They are reliable instruments in
every sense and admirably keep up the character for
fine instruments that distinguishes the house.
Waldemar.
Waldemar is the name of a piano and playerpiano
made by the Kreiter Manufacturing Co., Milwaukee
and Marinette, Wis. The piano and player are named
after the vice-president of the company, W. Kreiter,
are fully warranted by that responsible corporation
and have proved very popular and reliable in the
trade.
Washburn.
Washburn is the registered name applied to pianos,
players and small musical instruments manufactured
by Lyon & Healy, Chicago. The Washburn pianos
and players are of the popular grade and have at-
tained great popularity on account of their durable
construction and undeniable musical merits.
Standard.
The term Standard applied to a piano is protected
by registration by Hardman, Peck & Co., New York.
The Standard piano is made by the Harrington De-
partment of the company and is a moderately priced
instrument which fulfills in a complete measure the
representations of the makers. The case designs are
exclusive and for general charm and correctness of
detail these instruments are unique in their class.
Wellington.
The name Wellington is applied to attractive pianos
in the great line of The Cable Company, Chicago.
Admirable case design, elasticity of action and dura-
bility are characteristics which make these instru-
ments highly favored by dealers keen to present
pianos of real merit at prices within the reach of the
people. The Wellington is a reliable piano in which
the buyer receives a large return for a comparatively
small investment.
Willard.
Willard is the registered name of a thoroughly
good piano of medium price made by the Smith,
Barnes & Strohber division of the Continental Piano
Company, Boston and Chicago. The Willard is no
new name in the trade but has been on the market for
close to twenty-five years. That it is one of the
lively sellers of the company is proof that it is of
dependable construction, good and lasting tone and
reliable in every way.
Worthington.
Worthington is the name of a piano made by the
Christman Piano Co., New York, and produced prin-
cipally for the company's retail trade. It has all the
characteristics of admirable workmanship that dis-
tinguish the pianos made by that company.
Perfection Is Eloquent.
The word "Perfection" used to designate the piano
benches and cabinets of the Perfection Piano Bench
Mfg. Co., Chicago, also suggested the firm name
of the company. The word now stands for "The
Line That Sells on Sight and Satisfies Always," as
the widely known advertising phrase of the company
has it. The word is a good one to register and pre-
serve.
Peerless a Wise Choice.
The choice of "Peerless" by the Peerless Pneu-
matic Action Co., Inc., New York, to distinguish
its Peerless player actions was a happy inspiration
of Tolbert F. Cheek, the company's president, who
said he wished the word to convey the five cardinal
features the actions embody: Durability, Simplicity,
Accessibility, Solidarity and Guarantee.
Peerless
means the superlative in every merit and as a regis-
tered word fulfills the matter of wisdom in choice.
Conveys Satisfaction.
"Where Supply Meets Demand" is a phrase now
associated with the American Piano Supply Co., 110-
112 East Thirteenth street, New York, and one elo-
quently suggestive of satisfaction for the customer.
It conveys to the piano factory superintendent, piano
repairman, piano tuner or piano dealer the desirable
fact that the stock is large and never depleted and
that orders will receive prompt attention.
Meaning of Superior.
The Superior Foundry Co., Cleveland, naturally
named its line of piano plates "Superior Piano Plates."
It is a word that conveys many desirable qualities
in a piano plate and in the character of the Superior
Foundry Co. It means surpassing, supreme, pre-
eminent. In short it means an effort to produce a
superlative product.
(Continued next week.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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