October 24, 1925.
PRESTO
CHRISTMAN
"The First Touch Tells
9 >
That slogan has become familiar in the
trade the world over. It means that the
piano buyer who discriminates must at
once recognize the superior artistic excel-
lence of the
CHRISTMAN PIANO
and that excellence finds perfect expression
in the famous
Studio Grand
(only 5 ft. long)
This little Grand has no superior and it
presents the very qualities that win the
prospect and makes the sale.
CHRISTMAN
Grands, Players and Uprights
command the admiration of
the best class of music lovers.
The latest triumph is the
CHRISTMAN
Reproducing Grand
Equipped with
A marvel of tone and expressive
interpretation of all classes of com-
position, reproducing perfectly the
performances of the world's great-
est pianists.
tt
The First Touch Tells"
Reg.
U.
S. Pat.
Off.
Christman Piano Co.
597 East 137th St.
New York
E. R. JACOBSON REVIEWS
BUSINESS CONDITIONS
Addressing New York Piano Merchants' As-
sociation, Chamber President Tells His
Beliefs for Good Business for 1926.
E. R. Jacobson, president of the Music Industries
Chamber of Commerce, was the principal speaker at
the meeting of the fall season of the New York Piano
Merchants' Association held at the Hotel Martinique,
New York, October IS, and made the conditions in
the music trade the topic of his talk. He warned his
hearers at the start that he was not an optimist.
"You all know of course that local or national
economic conditions govern the state of business, de-
termines the buying power of the peoples, and makes
business good or bad for you and for me according
to the way we are affected by the good or adverse
conditions," he said. "I am not going to tell you
anything new, but merely recall certain things so that
we might have a background for our present view-
point. This background is necessary, for we too
often forget that fundamentally these local condi-
tions—be they good or bad—are not wholly con-
trolled by local means—but are the direct result of
previous events."
Mr. Jacobson recalled conditions for a few years
back. The year 1921 and the greater part of 1922
spelled dull business and was a period of severe re-
adjustments, in the business structure of the country,
he pointed out.
"Taking the agricultural situation as a whole, the
farmer paid the last obligations that were pressing in
1924, and this year he is in the market for the first
time since 1920. To fully realize what this farmer
buying means to you here in New York as well as to
business men all over this land we must recognize
our absolute inter-dependence; the fact that we can
not live alone, that the business troubles of one is
directly or indirectly reflected in the business lives of
all, and by the same token the prosperity of one is
reflected in the prosperity of all. We cannot have
true prosperity without the combined buying power
of all our peoples.
"I am not a prophet nor a son of a prophet, but I
do believe that as a nation after these years of 'find-
ing ourselves' we are due for a period of good busi-
ness on a much greater and larger scale than we have
ever before experienced."
NEW WISCONSIN
ASSOCIATION POSSIBLE
Meeting to Be Held This Month to Consider
Plans for Organization of a Unique
Kind.
A plan to form local associations of music dealers
in every town in Wisconsin in which every member
automatically would have membership in a state cen-
tral organization, has been proposed. The scheme
was presented in a tentative way at a recent meeting
of Milwaukee music dealers at the Association of
Commerce. The plan was considered feasible and
desirable by C. L. Dennis, secretary of the Music In-
dustries Chamber of Commerce, who addressed the
meeting.
The scheme is really a proposal to revive the de-
funct association of Milwaukee dealers and do so on
more enduring lines than those on which the old
organization was founded. It will be fully discussed
at a meeting of the trade to be called before Novem-
ber 1.
INDIANAPOLIS TO HAVE
NEW PIANO DEPARTMENT
Pearson and wife are at present in New York at-
tending the dedication of the new Steinway building.
Mr. Wilking, of the Wilking Music Company, is
much pleased over the sale of one of the Jesse French
grand pianos to one of the leading music teachers of
this city. The sale, said Mr. Wilking, will be a big
advertisement for this particular instrument, and we
expect some good results.
Rumors to the effect that one of the large and
leading furniture houses of this city would add a
piano department have been confirmed. Names must
be withheld until final arrangements are made. The
furniture house will carry a high-grade lines of in-
struments. When asked what line would be carried
the manager informed the writer that they were not
ready to make known the line as all arrangements
were not fully completed, but the instruments would
be among the leading instruments manufactured in
the country. "If we are fortunate enough to secure
the line of instruments we have in mind," said the
manager, "the stock will be a high-grade line and no
pains or expense will be spared to make it successful."
FIRST PRIZE FOR
WEAVER PIANO CO., INC.
Highest Honors for Piano Display Awarded
to Progressive Manufacturing Company
in Its Own Home Town.
The exhibit of the Weaver Piano Co., Inc., York,
Pa., at the York Fair last week was awarded first
prize for piano display. There were five other piano
displays in the main building. Yorkers were charac-
teristically proud of the triumph of the Weaver and
York pianos made right in York and which have won
triumph throughout the world as well as in the home
town.
The exhibit attracted a great deal of attention
among the 300,000 visitors to Pennsylvania's greatest
fair. More than 75,000 cars from nearly every state
in the Union, Canada and Hawaii were admitted to
the fair grounds during the week. The total attend-
ance was more than 300,000.
P. G. Mundorf, secretary of the Weaver Piano Co.,
Inc., and manager of its retail activities, is a firm
believer in aggressive sales methods backed by dis-
plays of county fairs and other gatherings. He takes
advantage of all such opportunities and has members
of his sales force with the exhibit to be on the alert
for prospects.
During the York fair, a Weaver grand piano was
sold to Harry Stahle, president of the Lions Club of
York. Last year a Weaver grand piano was sold to
Dr. Louis S. Weaver while he was president of the
Lions Club of York. A large number of pianos,
victrolas and radios were sold during the week. The
salesmen also found many live prospects that will
swell their sales during the balance of this year.
HAMILTON MUSIC STORE
OPENS IN GREENCASTLE, IND.
Pianos, Phonographs and Radios Carried by New
Firm in Lively Indiana Town.
The Hamilton Music Store was formally opened
last week in the new Alamo Building, Greencastle,
Ind. Special arrangements to accommodate crowds
of visitors that thronged the store were made. A
Brunswick phonograph or a Stewart-Warner radio
set was given away to the lucky one of those who
registered at the store during the opening.
A feature of the new store is a completely equipped
radio room, especially designed to accommodate those
interested and to offer facilities for demonstration of
the various radio lines handled by the store. It is on
the second floor of the Alamo.
The main floor of the store is given over to dis-
plays of Baldwin pianos and Brunswick phonographs
and records. A large show window encloses the front,
while the back of the room is devoted to a phono-
graph booth and an office.
The Largest Furniture House Will Carry Line
of High Grade Instruments in Charge
of Competent Manager.
NAMM STORE ADDS PIANOS.
The H. C. Bay Company, Miessner and Hazelton
pianos and the Autopiano are included in the presen-
Mr. Stockdale, of the Pearson Piano Company, is tations in the new music department of A. I. Namm
rather delighted with the way business has started & Son, 452 Fulton street, Brooklyn, N. Y. Maynard
off, and reports the Kurtzmann grand piano as one of L. Allen is piano department manager. * It is the pur-
the very best sellers at present. The Kurtzmann pose of the big department store to add musical mer-
has always given satisfaction and is an instrument chandise and phonographs.
that needs no introduction to the music loving public.
PLANS WINTER CAMPAIGN.
On October the 24th the Steinway concert grand
will be used at the Art Museum by Professor Cramer,
The new manager of the music store of the J. N.
of the College of Musical Arts, in one of the first con- Adam Company, Buffalo, is Harry G. Russell, a man
certs of the season. On the same day there will be of wide and long experience in the piano business.
a concert given at the new Columbia Club under the Mr. Russell has ambitious plans for a winter cam-
direction of the Ona B. Talbott enterprises, when paign which include active personal canvassing work
two Steinway concert grands will be used. John as well as strong use of the printed word.
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