Presto

October 24, 1925.
15
PRESTO
NEW VIEW OF QULBRANSEN FACTORIES
This picture is the first presentation of a new view
of the Gulbransen factories, Chicago. Two buildings,
not heretofore shown in any picture of the plant, are
to be seen; the new six-story grand piano building in
the background on the right, and the battery of new
dry kilns on the extreme left.
The publication of the factory picture at this time
is given added interest owing to the fact that at no
period in the company's history has the production
of Gulbransen instruments been as large for as long
a time as it is at present. All records for sustained
shipment of an average of 110 instruments per day
are being surpassed and the output is being increased
above that figure as rapidly as possible.
Additional workmen are being employed daily in
an attempt to cope with the tremendous, but appar-
ently still on the upgrade, demand for Gulbransen
Registering pianos, grand pianos and uprights.
Factory production is at a state of efficiency never
before approached. Operations are proceeding in a
smooth manner that assures uniform attention to
every detail of Gulbransen manufacture. New ma-
chinery and new power equipment have set the stage
for the larger production anticipated some time ago.
The Gulbransen plant has been in steady operation
all year with the exception of a Fourth of July holi-
day shut-down of a few days in order to give the
workmen a vacation.
Gulbransen officials feel that the peak is far from
having been reached. Even greater production will
result from more intensive sales effort and the fall
campaign of advertising", the most extensive in the
company's history. Thirty-seven leading publications
reaching three out of five families in the United
States are being used.
Inasmuch as the Gulbransen Company operates no
retail stores, the active condition of the factory is re-
flected in the business of Gulbransen merchants.
Their sales activity, their prosperity, is as pronounced
as that of the Gulbransen Company itself.
TO COMPILE MANUAL OF
MUSIC TRADE TERMS
in particular made possible their own art, and re-
quested that the Chamber seize upon the opportunity
thus presented for. celebrating this historical event
in a way which would promote public interest in
piano tuning and in musical art generally. The
board instructed President Jacobson to appoint a
committee to be empowered to arrange for a suitable
commemoration of this event during 1926, and partic-
ularly to endeavor to get this event featured in the
publicity resulting from the 1926 convention, Na-
tional Music Week, and such events as the approach-
ing Philadelphia exposition.
WAYS TO INSTILL LOVE
OF MUSIC IN CHILDREN
Standardized Words of Technical Character to
Be Collected and Printed by Music Indus-
tries Chamber of Commerce.
The Music Industries Chamber of Commerce,
through a special committee to be appointed by Presi-
dent Jacobson, will compile and issue a manual con-
taining standardized technical terms for the various
parts of pianos and playing mechanisms. The re-
quest for such a manual came from the National As-
sociation of Piano Tuners, who, in a resolution
adopted at their recent convention in Detroit, stated
that there now exists a deplorable confusion in the
piano and playing piano industry on account of the
various names applied to the separate parts of these
pianos, and that this confusion militates against tech-
nical efficiency both inside and outside the piano fac-
tories, and stated that there was a real necessity for
standardization of such terms.
Representatives of piano manufacturers on the
Board of Directors testified to the confusion to which
the tuners referred, and said that frequently it was
difficult to fill orders for piano parts from mer-
chants and tuners on account of the inaccuracy of
terminology used.
The tuners also called the attention of the board to
the fact that 1926 is the second centenary of the per-
fecting by Bartolomeo Cristofori of the hammer ac-
tion for escapement and check which made the harp-
sichord into the pianoforte, and that this invention by
the ingenious Italian instrument maker constituted an
essential step in the development of the piano into its
present wonderful form, making possible the crea-
tion of modern piano music and all that depends
upon it.
The Tuners' Association stated that this invention
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
John A. Cutrone has enlarged the Cutrone Music
Shop, 18 Ely avenue, South Norwalk, Conn.
The Harmony Music Shop, 2924 Fairfield avenue,
Bridgeport, Conn., was opened recently under the
direction of Eddie Krulokoski.
The Union Music Co., formerly located at 2706
Mission street, San Francisco, has moved to Twenty-
second and Mission streets.
Ruby Littlejohn has opened a music store in Oska-
loosa, Iowa.
The Vibro Piano & Instrument Co. recently opened
its new store at 19 Orchard street. Liberty, N. Y.
The Walter H. Andrews Music Co.. Jamestown,
N. Y., has purchased the Musical Instrument Supply
Co., of that city, and operates it as a branch store.
The Quarg Music Shop has concentrated its busi-
ness at 206 Powell street, San Francisco, having given
up the shop conducted for several months at 109
Stockton street.
The Clinton Music Store, 721 Main street, Hart-
ford, Conn., has remodeled its store front.
The National Bureau for the Advancement of
Music Publishes and Issues New Book
for Junior Clubs.
A pamphlet prepared by the National Federation
of Music Clubs and published by the National Bureau
for the Advancement of Music has been issued for
the benefit especially of junior workers and club lead-
ers. The book has a foreword by H. L. Tremaine,
director of the bureau named.
What this booklet endeavors to supply is a de-
tailed description of the many classifications of chil-
dren's music clubs, and specific information as to
where these groups may secure materials they need,
technical information, artistic help, etc. The work
does not pretend to be exhaustive on the various
technical matters, but will give general hints and
information as to where future data in printed form
may be obtained. Many leaders of individual clubs
will have had no previous experience in the work,
hence the detail in some places.
The book is filled with organization suggestions:
How to form clubs, constitutions and by-laws, rules,
pledges. The different types of junior clubs are
named and the books, figures and other materials
required are listed. The list is a long one and in
inself is filled with suggestions for the music dealer.
Appreciation clubs, composer clubs, musical his-
tory clubs, current events, musical history clubs, chil-
dren's opera clubs, music memory clubs, playerpiano
clubs, radio music clubs, home music clubs, phono-
graph clubs, piano study clubs, reed organ clubs,
mandolin clubs and bands and orchestras for
children.
The books gives music programs for events
throughout the year beginning with New Year's Day.
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