Presto

Issue: 1925 2047

October 17, 1025.
PRESTO
FEUHR & STEMMER FAC=
TORY MOVES IN CHICAGO
dealers in general are very enthusiastic and are look-
ing for a large gathering".
Mr. Stocktlale, manager of the J'earson Piaon Co..
reports trade in a fair condition and, while there is
nothing spectacular to report in the way of any great
sales, the sales of the Stcinway pianos have been
Chas. Stemmer, Finding Old Plant on Wells very
gratifying Business is commencing to open up
Street Lacked Capacity, Has Secured
in a very healthy state and it iooks as though fall
trade will meet expectations.
Ample Plant on Wentworth Avenue.
Christena-Teague Company are well pleased with
The old piano industry of T'euhr & Stemmer lias the steady movement of the Chickering Ampico, es-
moved into a new factory at 1932 Wentworth ave- pecially in grands, and Mr. Teague says that the
nue, Chicago. Mr. Stemmer has been on the lookout Chickering is by far the big seller. The fall outlook
for suitable quarters for his steadily increasing out- is eivcouraging, especially for high grade pianos and
put. For a time he had about concluded to leave the demand has a tendency to run in that direction.
Chicago as a manufacturing point, and several flat-
Mr. Alfred Rapp of Rapp & Lennox says it is a
tering propositions had come to him from cities in hard matter to keep some of the Knabe grands in
Indiana and Wisconsin.
stock: "in fact," said Mr. Rapp, "some of the styles
But, upon further consideration, the opportunity arc selling a little faster than we can get them from
presented itself to take possession of the large, well- the factory, and while this is an unusual statement,
built two-story factory in Chicago, where produc- it is true."'
tion will be speeded up.
Mr. Fink, representing the Aeolian Company, was
One of the products of Fuehr & Stemmer is the a recent visitor in Indianapolis.
Grand Phonograph, which is identical in design with
the baby grands so much in favor. Mr. Stemmer
says that he would have discontinued his phonograph
department but for the popularity of that particular
style. No doubt the trade will hear more of the
Feuhr & Stemmer piano from this time forward
than ever before.
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson - - - Chicago
QULBRANSEN PICTURE
SHOWS PIANO FEATURE
APPROACHING MEETING
OF INDIANAPOLIS TRADE
Further Particulars of an Interesting Event,
with Other Doings in the Trade at
the Hoosier Capital.
By H. M. RUDEAUX.
The Element of Personal Expression in Regis-
tering Piano Forcibly Shown in Saturday
Evening Post Ad.
The accompanying cut shows the Saturday Eve-
ning Post ad of October 17 featuring the Gulbransen
Registering piano. It is a newspaper cut of the illus-
tration, which is rather unique, the mirror showing
what the ear cannot discern, that the instrument is
being played without touching the keys. The ele-
Announcement was made on Saturday, Oct. 10,
that the proposed meeting, which was scheduled for
Oct. 7 and 8, was postponed and will be held Oct. 28
and 29, in the Hotel Lincoln. Some of the speakers
include E. R. Jacobson of Hammond, Ind., president
of the Music Industry Chamber of Commerce; Henry
E. Weisert of Chicago, president of the National
Association of Music Merchants, and F. B. T. Hol-
lenberg, known as the father of the national associa-
tion. Reservations are being received by the Bruns-
wick Shop, 124 North Pennsylvania street, the local
Builders oi Incomparable
^ P I A N O S , PLAYERSMEPRODUCING PIANOS
THE BALDWIN
CO-OPERATIVE
PLAN
will increase your sales and
solve your financing problems.
Write to the nearest office
for prices.
CINCINNATI
INDIANAPOLIS
LOUISVILLE
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECJUAN PLAYER PIANOS
take higji place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH ft LANE PIANO GO.
HOHMMI,
SPENCER
The Intrinsic Qualities of This
Piano Command Attention
A High Grade Instrument at a
Moderate Price
First Class Factory and Equipment
Ample Production and Service
SPENCER PIANO COMPANY, Inc.
FACTORY: Thirty-First St. and First Ave.
OFFICES: 338 Eist 31st Street, New York N. Y.
ment of personal expression, personal creation, is
emphasized in this ad more emphatically than in any
of the fall series.
(iulhransen national advertising for the month
from October 15 to November IS appears in the fol-
lowing periodicals:
The Saturday Evening Post, October 17; the
American Magazine, November issue; Country Gen-
tleman, November 7; Chicago Tribune, October 18;
Everybody's, 'Ainslec's, Sea' Story and Holland's
Magazine of October 15; Munsey's and Short Story
and Detective Story of November 7; Sport Story of
November 8; Argosy All-Story and Flynn's Maga-
zine of November 14; Atlanta American, Baltimore
American, Boston Advertiser, Chicago Herald-Exam-
iner, Detroit Times, Fort Worth Record, Los An-
geles Examiner, Milwaukee Sentinel & Sunday Tele-
gram, New York American, Rochester American, San
Antonio Light, San Francisco Examiner, Seattle
Post-Intelligencer, Cyracuse American, and the Wash-
ington Herald of November 8.
DISTRIBUTE
KRAKAUER
INCORPORATED
CHICAGO
DALLAS
ST. LOCIS
DENVER
NEW TORH.
SAN FRANCISCO
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
BOOKLET.
"The Story of the Piano," is the title of a new
booklet just issued by Krakauer Bros., Cypress ave-
nue, 136th to 137th street, New York, published
when one of the largest representatives of the house
requested a booklet covering the history and devel-
opment of the piano. The request was originated by
the large number of school children who, in their
study of the subject, needed such a short, concise
summary of facts to aid them in their work," says
Krakauer Bros., adding: "We trust and believe this
booklet will fill a much desired need and we hope
it will be of advantage and help to those who read
it." The booklet is being widely distributed by Kra-
kauer dealers.
Sherman, Clay & Co., Portland, Ore., has opened
a branch store in Salem, Ore., under the temporary
management of R. E. McClellan, supervisor of agen-
cies for the company. The new store carries a gen-
eral line including band instruments.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 17, 1925.
PRESTO
NEW STANDARDS
OF PIANO TUNING
EEBURG
Newly
Designed
T YLE "L"
Piano and Mandolin
Dimensions
Height, 51i' r ; Width, 36J"; Depth, 23J
Its fine tone pleases,
Its beauty attracts,
Its size saves space,
Its PROFITS PROVE
MANUFACTURED ONLY BY
J. P. Seeburg
Piano Co.
"Leaders in the
Automatic Field"
1510 Dayton St.
Chicago
Address Department " £ "
Chamber Releases Article on Results of Con-
ference on Factory Practices in Chipping
£nd Tuning, Called in Order to Dis-
cover Best Result.
PITCH ADOPTED
Report Urges Piano Manufacturers and Others Fall
in Line and Conform to Committee's
Recommendations.
The following article sets forth the "Standard of
Practice of Tuning Pianos in Factories," adopted by
the conference held in Chicago June 8, during the an-
nual conventions of the various music trade associa-
tions at the Drake Hotel. The article has been sent
out by the Music Industries Chamber of Commerce
to members by the National Association of Piano
Manufacturers and the Piano Technician's Associa-
tion :
You will remember that some time ago a ques-
tionnaire was sent out to all members of this asso-
ciation, designed to elicit information as to the prac-
tice in factor es in regard to methods of chipping,
tuning, etc.. w th special intent to discover at what
pitch tuning forks for each operation should be tuned,
in order to obta'n the best results in agreement with
the new standard pitch of A 440, C 523, recently
adopted unanimously by the industry.
From a careful analysis of all answers to the ques-
tionnaire, and frcm a d'gest of the opinions set forth
at the open meeting of the association held in Chi-
cago during the trade conventions last June, we have
been able to arri\ e at certain conclusions wlr'ch are
now put before you, and which may be taken to rep-
resent the formal recommendations of the association
on the subject.
Chipping.
Chipping (sometimes called "snapping") is the
loundat'on of the whole structure of the tuning and
largely too of the tonal result finally arrived at. The
following recommendations are now made:
1. The stringer should pull up the str'ngs, after the
back is strung, to a rough chromatic scale.
2. The chipping should be done in the first instance
by a tuner, not a boy apprentice, so that the founda-
tion may be laid right, and the stress equally divided
over the whole board and plate, thus making subse-
quent tunings easier, more accurate and more rapid,
hence cheaper.
3. The chippings are probably sufficient in most
cases but three chippings are certainly better.
4. Strings may be rubbed after each chipping in
order to facilitate settling of the strings, but it is
advisable to use rollers instead of leather covered
sticks, thereby avoiding heating the strings and cre-
ating harmful friction.
5. Boys may do second and third chipping more
safely and with better results to the piano than can
be trusted to do first chipping, and it is the consensus
of the best opinion that first chipping should never be
done by unskilled hands.
6. The fork for first and second chippings alike
should be tuned to C 533 or A 450.
7. Two days should elapse between first and sec-
ond chipping.
8. Fork for third chipping should be tuned to C 530
or A 447.
9. At least three days should elapse between last
chipping and
First Tuning.
L The work for first tuning should be tuned to
C 528 or A 445.
2. Two days at least should elapse between first
tuning and
Second Tuning.
1. The fork for second tuning should be tuned to
C 525 or A 442.
2. Two days at least should elapse between second
tuning and third tuning.
3. Second tuning should not be done until after
first action regulating.
Third Tuning.
1. The fork for third tuning should be tuned to
C 523 or A 440.
2. Third tuning should be done before tone regu-
lating.
3. Two days at least should elapse between third
tuning and
Fourth Tuning.
1. The fork for fourth tuning should be tuned to
C 523 or A 440.
2. Fourth tuning should lie done only after fine reg-
ulating, and just before oiling off.
3. Additional tunings arc always desirable, and the
more of them the piano has the better. Certainly
if pianos are held on the floor over long periods they
should be retuned at least every ninety days, and al-
ways just before shipping.
The Standard Pitch.
It will be recalled that the directors of the Music
Industries Chamber of Commerce at the beginning
of this year, pursuant to a resolution presented by the
representative on the board of the member associa-
tions, namely the National Association of Piano
Tuners, appointed a committee to investigate and re-
port upon the feasibility of establishing a standard
pitch which all makers of musical instruments of
every kind might adopt and preserve, to the very
great general advantage of all concerned. The com-
mittee represented every manufacturing branch of
the music industries, and the president of this asso-
ciation was one of its members.
After a great deal of careful investigatory work, a
report was presented to the Chamber at the meeting
in Chicago last June, signed by Charles Deutschmanu
as charman and William Braid White as secretary,
and carrying the unanimous endorsement of the mem-
bership of the committee
Pitch Is Adopted.
This report advocated the adoption of the Pitch
A 440 or C 523 as the new American standard pitch
for all musical instruments, showing that such an
arrangement will fall in with the practice of all organ
builders, wind instrument makers, and the vast ma-
jor ty of piano manufacturers, and will vastly fac'li-
tate standardzed methods in the whole industry be-
sides creating a community of practice both con-
venient and economical all around.
Arrangements were made for standard forks and
for means whereby every factory may within a short
time obtain a standard fork and have means provided
for comparing its present forks, rating them to the
proper p'tches for each operation, and so getting in
line with the new arrangements. The report was
unanimously adopted by the representatives of the
allied music industries represented in the Chamber
anil the committee was empowered to take steps to
carry out the provisions of its report.
Urge Immediate Action.
1 hat action leaves u^ no option but to fall in line
and it 's therefore recommended that you take imme-
diate action in accord with the principles laid down
in this circu'ar. Arrangements will in due course
be made whereby your forks may be accurately rated
to conform with the provisions of the Pitch Com-
mittee's recommendations. Meanwhile, we shall ap-
prec'ate your attention to the recommendations
herein maae.
THE NATIONAL PIANO TECHNICIANS'
ASSOCIATION,
A. K. Gutsohn, President.
BRIEF RECORDS OF PIANO
DEALERS ACTIVITIES
Incidents in the Energetic Pursuit of the Prospec-
tive Buyer Told in Short Sentences.
James A. Morang recently opened a music store
in the new Kenniston Block, Depot Square, Gardiner,
Me.
Miss Lillian Blackburn has purchased the business
of the Oakley Music Shop of Fayetteville, Ark.
The Hannibal Music Co., Hannibal, Mo., has moved
to its new home at 108 South Main street.
The L. Gruenwald Co., New Orleans, La., has pre-
pared plans for remodeling the store building at 926
Dumain street.
Brick's Phonograph Shop, of Brooklyn, N. Y., is
now settled in new and larger quarters at 1634 Pitkin
avenue.
Quinn's Music Shop recently held a formal opening
of its new store at 350 Livingston street, Brooklyn,
N. Y.
The Lisbon Music Shop & Furniture Co., South
Market street, Lisbon, Ohio, will erect an addition to
the store and enlarge the business.
E. E. Ray, music merchant of Cisco, Tex., has en-
larged his quarters and added a radio department.
C- E. Sandrock is continuing the music and jewelry
business formerly conducted under the name of S. M.
Ladd & Co., West Main street, Morrison, 111.
Oscar Kaufman, music merchant of Danville, 111.,
recently acquired the business of the Hopkins Music
Co. there.
Joseph J. Hajano has opened warerooms at 523
North Clinton avenue, Trenton, N. J., handling pianos
and talking machines.
The O. K. Houck Piano Co., Memphis, Tenn., has
acquired the entire stock of the W. S. Christian Piano
Co.
The Ampico and Edison Shop, Atlanta, Ga., has
moved to new quarters at 241-243 Peachtree street.
S. M. Frankel is manager.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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