October 10, 1925.
13
PRESTO
SALES SUPREMACY OF
SMALL GRAND PIANO
Strong Appeal of the Popular-Priced Instru-
ment and Steps Required by Music
Merchant to Maintain It.
By WALTER C. HKPPERLA,
President, Premier Grand Piano Corporation,
New York.
That the popular priced small grand piano has im-
pressively "arrived," goes without saying. Such a
statement records an obvious fact, but I emphasize
it in view of various developments in the baby grand
field. The popular priced small grand has had a tre-
mendous appeal during the past decade, and this due
to such easily recognized facts as its attractive com-
bination of quality with price and its small space
requirements.
Then, again, the decorative power of the baby
grand has had its force in the presentation of this
supreme type of pianoforte. The wide scope of deco-
rative appeal is becoming more and more potent as
time goes on. This is in a large degree due to the
widely developed activity for making homes more
attractive, which wholesome tendency is coincident
with the advent of the popular priced small grand,
ten years ago, during which length of time the writer
has been actively identified with this type of instru-
ment.
There has been a constant elevation in the charac-
ter of home furnishings during the past decade, and
the over-elaborate, heavy, cumbersome lines of the
past have been succeeded by the simple, dignified
contours of today and perfectly expressed by the
small grand piano.
The progressive retail trade of this country has
been quick to realize the value of a consistent presen-
tation of the popular priced small grand. This trade
has strongly supplemented the work of the manufac-
turer by creating local interest in this type instru-
ment. Everything is in favor of the retail piano mer-
chant who concentrates on popular priced quality
small grands. These instruments must, however, be
more than baby grands in appearance. They must
have more than just the eye appeal.
To build and maintain an enduring business in
baby grand pianos, there can be no disregard of the
tone. This vital element of the supreme type of
musical instrument cannot be slighted.
If I may be pardoned at this time for a personal
allusion to our own product, I can safely say without
fear of contradiction, that the Premier Baby Grand
has both a musical and a decorative appeal. All of
us, naturally, wish to remain in business year after
year. We wish to strengthen oar position year after
year, whether we be dealers or manufacturers. How
imperative, then, is the matter of really turning out
musical instruments in the form of small grands, and
being able to stand behind such instruments because
of their tonal value.
This cultural age of harmony in decorative tenden-
cies—the simplicity and grace in lines, expressed in
latter day designs, are all important factors for main-
taining the popularity and sale of the baby grand.
Reasons which are appreciated by the dealer and
manufacturer, but—tonal beauty and tonal mellow-
ness must be a part of every popular priced small
grand turned out, in order to consistently insure
small grand sales supremacy.
To summarize the future status of the popular
Becker Bros.
Manufacturer* of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooma
767-769 Tenth Avenue, New York
priced small grand: Its value for the investment re-
quired must be rigidly maintained. Its tone value
and dainty, dignified outlines must appeal with equal
force to the prospect—its enviable position as the
home's leading musical and decorative expression
must be constantly stressed, both verbally and by
the printed word.
Above all, it must always be borne in mind that
beyond a certain price, based on definite manufactur-
ing standards, precision in methods and quantity pro-
daction, no popular priced small grand can be suc-
cessfully built, and what is more important, suc-
cessfully marketed.
PARTNERSHIP DISSOLVED
IN INDIANA FIRM
J. Arthur Jamison Buys Out Interest of Frank
H. Brown in Logansport, But Retains
Old Firm Title.
The following notice of dissolution of partnership
has been published in the Logansport, Indiana, news-
papers of October 2, signed by Frank H. Brown and
J. Arthur Jamison:
"Notice is hereby given that the partnership be-
tween Frank H. Brown and J. Arthur Jamison, con-
ducting a music store for the sale of all kinds of
musical instruments, music, rolls, sheet music, etc.,
at No. 509 Broadway, Logansport, Indiana, and oper-
ating under the name and style of 'Frank H. Brown
& Company,' has been dissolved.
"Frank H. Brown has retired and the business
will be conducted hereafter by J. Arthur Jamison.
"The liabilities of the old firm will be settled by
J. Arthur Jamison, and all persons indebted will make
payment to him."
Mr. Jamison, who has bought out Mr. Brown's
interests, announces that the old name will be re-
tained and the policies remain the same. Mr. Jami-
son has been in active charge of the store for the
past two years.
PIANO BUSINESS NOT
AFFECTED BY RADIO
Factories and General Offices
526-536 Niagara Street
BUFFALO, N. Y.
STRICH & ZEIDLER, Inc
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
BRINKERHOFF
-
Reproducing Grands
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
NEW BALDWIN POSTER.
R. N. OATES ON ROAD.
•the Heppe, Marcellus and Edouaid Jules PUies
manufactured by the
Piano traveler R. N. Oates is back on the road for
the Schaff Bros. Co., Huntington, Ind., and is again
representing the company in Illinois, Indiana, Ohio
and West Virginia. Mr. Oates sends cheerful re-
ports from his territory where he finds an increase in
enthusiasm for the Schafif Bros. line. He is renew-
ing his acquaintance with his big circle of old friends
acquired in his many years in the piano industry.
are the only pianos In the world with
Three Sounding Boards.
/Patented !n the United States, Great fiiital&t
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA,, PA.
HEPPE PIANO COMPANY
RADLE TONE
The Musician's Delight
Whenever you hear the name RADLE you immediately
think of a wonderful tone quality, durabili y and design.
OFFICES AND SALESROOMS
Musicians insist on RADLE
319-321 So. Wabash Ave.,
CHICAGO, ILL.
C. KURTZMANN & CO.
The Baldwin Piano Co., Cincinnati, has issued a
window poster that will enable Baldwin dealers to
hook up with our October national advertising. Ac-
companying the poster sent out this week was a
circular letter to Baldwin dealers in regard to the
sales campaign and showing the electros which are
available for newspaper and program advertising.
"The interesting part of our national advertising
campaign this year on the Baldwin piano is that it is
exciting a great deal of interest among musicians and
music lovers, and we are receiving inquiries for our
book, 'How Artists Choose Their Pianos,' from every
part of the United States" is the statement.
P?A^ U OS ING GRANDS AND UPRIGHTS ™ggg
Established Reputation and Quality Since 1873
Corner FUlmore Street
Manufactured by
Grands
Radio has not affected the piano business is the
opinion of Edwin W. Schurz, treasurer of the Hobart
M. Cable Company, of La Porte, Ind. Mr. Schurz
expressed the belief that the radio has created a
desire for music and an appreciation of music.
The Hobart M. Cable Company, Mr. Schurz said,
will produce between 4,0Q0 and 5,000 pianos this year,
which will be in excess of the production of recent
years. About half of the number will be player-
pianos. The company this week received an order
from Melbourne, Australia, for a carload of pianos.
REP
FACTORY
Grands—Players
So Says Treasurer of Hobart M. Cable Piano Co.,
with Figures to Prove.
ADAM SCHAAF, Inc.
1020 So. Central Park Ave.,
KURTZMANN
New Adam Schaaf Bufldlntf,
R RADLE, Inc.
Est. 1850.
609-11 W. 36th St., New York City
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