October 3,
PRESTO
MUSIC ROLL PUBLICITY
HELPS THE DEALERS
Q R S Wall and Window Hangers in Colors
for October Have Forceful Sales Appeal
to Trade and Public.
The fall advertising campaign of the Q R S Music
Co., Chicago, has brought out some of the most
effective bits of printed publicity appearing in the
national magazines. The trade-mark, "Q R S," as a
symbol of guaranteed quality, is perpetuated in high-
class publications of large circulation such as the Sat-
urday Evening Post, Literary Digest, Harper's Maga-
zine, Scribner's Magazine, World's Work, Atlantic
Monthly, Review of Reviews and Golden Book.
The forceful advertising of the Q R S Music Co.
has always proved the most effective kind of stimula-
tion for the playerpiano. The Q R S music rolls
themselves are irresistible inducements for arousing
and perpetuating interest in playerpianos. The per-
sistent publicity of the Q R S Music Co. calls atten-
tion to the timeliness of the rolls and the artistic
character of the recordings. The Q R S advertising,
provided for the dealer's local use, is of the kind to
enable the dealers to profitably tie up with the widely-
read national advertising of the Q R S Music Co.
Widespread, generous advertising has kept and still
keeps Q R S rolls selling; preserving, in the face of
great distractions, playerpiano owners' joy in the
pleasure possibilities of their instruments.
The Q R S Music Co. is now as forceful in its
advertising of the Q R S Red Top Tube-for radio as
it has been for the Q R S roll. The company be-
lieves that the playerpiano, because it plays the piano
itself and is not just a reproduction of piano music,
will never permanently suffer from the inroads of
radio in the sphere of music, beyond the amount of
money radio buyers spend now that otherwise might
be spent on playerpianos. Radio owners will still
buy a playeroiano when they are able to do so. In
the meanwhile they will buy radio tubes for their
radio.
The response to the initial announcement of the
Q R S Red Top Tube has exceeded the expectations
of the company. It is the opinion of energetic deal-
ers that the radio tube holds the same relation to
radio that the roll does to the playerpiano.
A great number of dealers, faithful to the Q R S
roll, are now handling the Red Top Tube, even
though they do not handle radio sets or parts. They
find that their roll department can sell radio tubes.
The Q R S dealers do not hesitate to stock Red Top
Tubes. They feel assured that the radio tubes are ex-
changeable for rolls. They know they cannot lose
and the most timid feels that it is worth trying.
The Q R S Music Co. has prepared its October
wall-hanger and, in addition, a window hanger, of
the combination Q R S player roll and Red Top
Tube. Both are effective bits of publicity and the
hanger is prepared in the characteristically artistic
style of the company. The rolls and the tubes are
mutually helpful and the advertising is evidence of
the company's understanding of that fact.
orations are by Willy Pogany, famous Hungarian
artist and decorator, who in addition to preparing
many panels in his New York studio, spent more
than a month in personal work in the theater. In
appearance, charm, and convenience it shows the
$1,000,000 that has been put into it.
At the dedication, Ex-Lieut. Governor Beidelman
of Pennsylvania, Mayor Hugentugler of York, and
other notables made addresses. The musical feature
was John Steele, American tenor, with Mabel Staple-
ton at the Weaver grand piano, and John DePalma
at the $40,000 Wurlitzer Hope-Jones organ. Both
of these instruments were purchased as part of the
permanent equipment of the Strand Theater.
NEW MANAGER FOR BRANCH
OF LIVELY KENTUCKY FIRM
Howard Dolph Announces Ambitious Plans for
Branch Store of McLaughlin's Music Co.
Howard Dolph, of Paducah, Ky., has taken charge
of McLaughlin's Music Store at Hopkinsville, Ky., as
manager, and is planning to make the store one of
the best of its kind in Western Kentucky.
Some of the old lines are being closed out, and in
the future the store will carry complete lines of all
the newest ideas in musical instruments.
Mr. Dolph, who has been connected with McLaugh-
lin for several . years, thoroughly understands the
music business, and is expected to be very successful
there.
Mrs. Anna Poppenheeusen, a member of the
McLaughlin firm, has taken charge of the office in
the Elkton, Ky., store. She has been office manager
of the McLaughlin store in Paducah for several years.
LEWIS H. CLEMENT'S CONCERT.
The Symphony Orchestra, of Toledo, O., will open
its sixth season October 27 with a concert in the
Auditorium Theater, where the winter series of six
programs will be given. Conductor Lewis H. Clem-
ent, formerly prominent in the retail piano trade, has
devoted much time to planning the new season's con-
certs and promises symphony patrons some inter-
esting novelties as well as the usual quota of works
from the standard composers. Even a few of the
modern experiments in jazz will be included in one
of the programs.
A WASHINGTON EVENT.
The featuring of fine pianos and finer furniture is
the double task of the De Moll Piano Co., Wash-
ington, D. C, in its regular annual September sale
now in progress. In addition to the large stock of
artistic furniture recently installed, the company rep-
resents the lines of the Aeolian Company, Victor pho-
nographs and records and radio.
FINE TRIBUTE TO
MERITS OF CLARENDON
California Man Travels Three Hundred Miles
to Replace Clarendon Used Seven Years
and Recently Destroyed in Fire.
The following letter to the Clarendon Piano Com-
pany, Rockford, 111., from F. C. Hendricks of the
Hendricks Music House, Santa Barbara, Cal., is
short, but the convincing facts it contains make it
more forceful than a page display. The proof of a
piano is in its preservation of the tunefulness that
first prompted the customer to buy. That is the char-
acter of durability. There is a quality in the Claren-
don that at once asserts itself. It is the volume of
the tonal values and the ability of the instrument to
retain this enthuses owners and makes them Claren-
don fans for ever:
Santa Barbara, Cal., Sept. 16, 1925.
Clarendon Piano Company,
Rockford, 111.
Gentlemen:
Just wired you for three pianos, the two in mahog-
any to be shipped to Santa Barbara, the walnut to
be shipped to Mr. P. D. Van Nceman, Taft, Cal.,
Box 9.
Mr. Van Neeman bought a Clarendon piano from
me seven years ago. but his home was destroyed by
fire a few months ago and he lost the piano. He was
so satisfied with the piano that he traveled three hun-
dred miles to purchase another one from the Hen-
dricks Music House.
Yours truly,
HENDRICKS MUSIC HOUSE.
F. E. HENDRICKS.
NEW LOCATION FOR PAGE
ORGAN CO. STILL UNDECIDED
There Is Strong Possibility That Plant May Be Lo-
cated in Lima, Ohio.
The Industrial Development Division of the Board
of Commerce at Lima, O., met with the officials of
the Page Organ Company, of Defiance, O., last week
in an effort to co-operate in locating the organ fac-
tory in the former city.
A meeting of the stockholders of the organ com-
pany was held last week to decide whether the plant
shall be moved from Defiance. The Page Organ
Co.'s plant was partially destroyed by fire several
months ago, which made a move of some kind
necessary.
It is expected that the board of directors will be in-
vested with the authority to choose the site for the
new factory. A number of sites besides Lima are
under consideration.
MASON & HAMLIN FOR COUNTRY CLUB
WEAVER GRAND PIANO
FOR YORK THEATRE
Appell Amusement Company Again Shows Its
Preference for York Instruments in Its
Choice of Piano for Strand Theater.
The Appell Amusement Co. has purchased a
Weaver grand piano for the Strand Theater, York,
Pa. The admiration of Jonn DePalma, the Strand
organist, led him some time ago to purchase a
Weaver grand piano, made by the Weaver Piano Co.,
Inc., York, Pa., for his own home. The Appell
Amusement Co. has had years of experience with
Weaver pianos in the Orpheum and Opera House.
In this, the Amusement Company have but confirmed
the admiration of many of the world's leading artists
and of those everywhere who are competent to judge
a piano impartially and purely on its merit.
The opening of the Strand Theater, York, Pa., re-
cently disclosed the finest theater of its kind in the
eastern part of the United States. The Nathan Appell
Enterprises, Inc., operate vaudeville, theater and
movie houses in a number of cities of the East, and
Mr. Appell was very largely responsible for the
formation of the Combined Theater Managers' As-
sociation, which includes nearly all the cities of
under 100,000 population in the United States.
The building was designed and constructed under
the supervision of E. C. Horn Sons, architects and
engineers of New York City, who specialize in theater
planning and construction. It is an excellent example
of Italian Renaissance architecture. The interior dec-
The Olympia Fields Country Club, near Chicago,
not only supplies to its members one of the most
beautiful golf courses in Illinois, but makes a feature
of unusually attractive musical entertainments. Espe-
cially notable are its Sunday concerts. The splendid
ballroom and concert hall has just been furnished
with a superb Mason & Hamlin grand supplied by
The Cable Piano Company, of Chicago.
This clubhouse is one of the most beautiful in the
country, close to a million dollars having been ex-
pended on the house furnishings and an additional
half a million in laying out its beautiful grounds.
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