Presto

Issue: 1925 2043

Presto Buyers 9 Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
Ertabti.hed 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
'» Cent.; fi.00 a Year
CHICAGO, SATURDAY, SEPTEMBER 19, 1925
HADDORFF PIANO CO.
MOVES WAREROOMS
New Location in Fine Arts Building Provides
Adequate Space and Increased Facili-
ties for Display of Famous
Instruments.
ACTIVE E. W. FURBUSH
Interest in the New Models from Great Factories at
Rockford, 111., Has Added to the Demand for
the Entire Line.
An announcement of considerable interest to the
piano buying public and the music trade in general
as well was made this week by the Haddorff Piano
Co., of Rockford, 111., through General Sales Man-
ager E. W. Furbush, whose offices are in the Fine
Arts Building, Chicago.
The announcement is of the removal of Haddorff
warerooms from the sixth floor of the Fine Arts
and the extent of the Rockford plant, be made also
the objective of my visiting wholesale customers."
Mr. Furbush said that trade has fully recovered, if
the orders of his friends and customers may be con-
sidered an indication of conditions generally. He is
unquestionably one of the most active piano men, and
his range of experience and acquaintance in the trade
are such that, naturally, if there is any business to
be done he is very likely to get a share of it.
Trade Is Good.
But, all that aside, it is true that the business of
the Haddorff Piano Co. is distinctly good, and
many of the contracts made by the branch offices of
that industry are of the larger kind, which insure fac-
tory activities. The new Haddorff grands, and the
Clarendon piano innovations have stirred trade inter-
est, with the results to which Mr. Furbush refers.
It will prove of much interest to visiting dealers in
Chicago to inspect the new Haddorff Piano Co. ware-
rooms in the Fine Arts Building. They will see one
of the finest displays of instruments to be found any-
where. And if Mr. Furbush happens to be there
when you call, so much the better.
A. L WHITE MFG. CO. BUYS
S. N. SWAN & SONS ASSETS
Progressive Portable Organ Industry, of Chi-
cago, Augments Its Factory Machinery
by Purchase of Freeport Company.
The stock, materials and machinery of the S. N.
Swan & Sons Company, of Freeport, 111., have been
bought by A. L. White, of the portable organ indus-
try which bears his name, at 215 Englcwood avenue,
Chicago.
It will be recalled that the Freeport company was
founded by the late S. N. Swan, who continued there
the manufacture of the Burdett reed organs which
had been produced by the H. M. Cable Company as
a branch industry of the piano factory of that con-
cern. When S. N. Swan died his two sons carried
on the factory, for a time also making pianos.
S. N. Swan & Sons Company did not keep up with
the procession, and about a year ago, after many ex-
periments ending in radio cabinet manufacture, the
Freeport company failed. The factory assets were
sold last week to Mr. White and the equipment and
materials will be removed to the Chicago factory,
where Mr. White occupies his own building.
The business in the A. L. White portable organs
has become of world-wide extent. By the acquisi-
tion of the Freeport factory contents, Mr. White finds
still more factory room necessary and will add one
more floor in his building for purposes of the A. L.
White Company.
E. W. FURBUSH.
Building at 410 South Michigan boulevard, to the
fifth floo.r of the same building. The new warerooms
are directly under the former location and they pro-
vide more than double the space of the old quarters.
Increased facilities for display purposes are the
principal features of the new wareroom. A large
window, easily visible from the elevators, gives a
fine view of the interior, which is richly decorated.
Sales Manager E. W. Furbush, in commenting on the
change to a Presto representative, stated that larger
quarters were necessitated by the increasing business
for the Haddorff line.
Manager Furbush Enthusiastic.
"Our new quarters will furnish the space necessary
to; display our complete line with greater effective-
ness. More space was necessitated by the increased
business accorded the Haddorff line," said Mr. Fur-
bush. "Of course my time is devoted to the whole-
sale trade, and I have little time to nut in at my
office, but it is almosi surprising to watch the growth
of our trade in Chicago and vicinity. We hardly ex-
pected to develop the local trade to such an extent.
"I have found that by having a complete display of
our line we can more satisfactorily meet the require-
ments of the dealers who arrange to come here in
preference to going out to the factories, though it is
my own preference that our processes of manufacture,
SPECIAL DOINGS OF THE
PIANO CLUB OF CHICAGO
Monday Will Be "Illinois Music Merchants" Day
When Fine Program Will Be Presented.
There is another live association rapidly coming to
the front. The Illinois Music Merchants' Association
is more strictly a trade group than the Piano Club
of Chicago. Their president is James P. Lacey, of
Peoria. and the Chicago club has many ideals in
common with the Illinois Music Merchants. In 1923
the Piano Club co-operated with the association in
putting on the music students' contest one of the
best things for the promotion of music that the Chi-
cago organization has helped sponsor.
Monday noon at Illinois Athletic Club, Chicago.
September 21st, has been designated as "Illinois
Music Merchants' Association Day." President Lacy
will be present with several of their officers and mem-
bers. President Lacy will briefly address the Chi-
cago men. A musical entertainment will be provided
for the music committee, and members of the Piano
Club of Chicago are urged to be on hand early if
they want to get in.
Wednesday evening, October 7th, is the date of the
club's annual meeting. It is going to be a real party.
OHIO TRADE MEETS
IN CINCINNATI
Sixteenth Annual Gathering of Music Mer-
chants' Association of Ohio Fulfills All
Promises, and Anticipations in Events,
Three Enjoyable Days This Week.
NEW OFFICERS NAMED
Otto Muehlhauser Elected President at Closing Ses-
sion of One of the Most Interesting Conven-
tions of Body.
The sixteenth annual convention of the Music Mer-
chants' Association of Ohio was opened at the Hotel
Sinton in Cincinnati, on Tuesday of this week and
concluded its business events at the afternoon ses-
sion on Wednesday. The keen interest in the meet-
ing in and out of the state was an encouraging sign
of trade enthusiasm that pointed to a big and event-
ful gathering. The allurement of a good and original
program promised results that were fully realized this
week.
Although the convention did not officially open
until Tuesday the lobby of the hotel was a lively
place made interesting by the meeting of old friends
all through the day on Monday. Registering his
arrival is always an enjoyable incident for the piano
man. Then it is he pins on his official badge which
is the password to making the acquaintance of his
fellows in the trade already not on his friendship list.
New Officers Named.
The Cincinnati convention of the Ohio dealers went
off, almost to a dot, in accordance with the program
which appeared in Presto two weeks ago. Columbus
was chosen for next year's meeting, notwithstanding
the strong pull of a large delegation from Cleveland
headed by Henry Dreher. The new officers of the
Ohio association were elected as follows:
Otto Muehlhauser, of Cleveland, president; O. H.
Boyd, of Marion, vice-president; Claude M. Alford,
of Canton, treasurer; Rex C. Hyre, of Cleveland,
secretary.
President-elect Muehlhauser announced that he
would not appoint the committee which will wait
upon the manufacturers as suggested by C. C. Baker
until after he has returned home. Appointment of
the national committee is to await the action of the
Executive Board. R. E. Taylor, Cleveland, who was
elected to fill an unexpired term on the Executive
Committee, was elected to a five-year term later.
Change in By-laws.
A resolution making a change in the by-laws which
hereafter will bring the opening of the association
convention on the second Monday in September, was
unanimously adopted. Other resolutions commended
the work of the officers for the last year; urged mem-
bers to take advantage of the insurance policies within
the association, and reaffirmed support of the associa-
tion to the national association.
As a result of a membership drive, under the direc-
tion of Mr. Alford, the association was increased by
142 members, the greatest number since its formation.
The total membership now is said to be 463.
The dinner and annual frolic following the conclu-
sion of the convention was held at the Hotel Sinton
last night. The frolic followed the installation of the
officers and the address by Alex McDonald, New
York, and Henry Weisert, on the advantages of the
national association.
Phonograph Men Accused.
Manufacturers of phonographs were accused, at
the closing session of the convention, by C. C. Baker.
Columbus, of failure to co-operate in the sale and
handling of this musical instrument and with over-
production, which, it was asserted, has brought about
a general stagnation of the phonograph market.
As the result of Mr. Baker's remarks the Ohio
Association went on record as favoring the appoint-
ment of a committee to consult with the manufactur-
ers, and Henry Weissert, Chicago, President of the
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
National Association of Music Merchants, announced
he would ask the National Association Executive
Council to authorize the appointment of a like com-
mittee.
Mr. Baker intimated in his address that the phono-
graph companies were overproducing machines and
selling them to department stores in carload lots. The
stores, he said, were storing them in warehouses, and
then followed his direct statement with the question:
"Are they going to unload at Christmas time and cut
away all our fruits?" Answers of "Yes, yes," were
heard from the delegates.
Cincinnati Good Hcst.
Cincinnati is proverbially a hospitable city and its
fame as a musical city is world wide. The hospitality
was expressed in the generous preparations for the
entertainment of the convention visitors. The Cin-
cinnati manufacturers, jobbers and dealers provided
a fund to cover the expenses of entertainment during
the days of the annual meeting. Ladies were invited
to all social functions and business meetings and a
special committee was appointed to look after that
phase of the convention.
The Enjoyable Opening.
An enjoyable opening of events was the golf tour-
nament at the Hyde Park Country Club, on Mon-
day, for which there were many entries and a notable
list of prizes donated by William H. Alfring of the
Aeolian Co.; Fred Gennett of the Starr Piano Co.;
Grinnell Bros., Detroit; Henry Dreher, Cleveland;
Arthur Wessell, New York; the Otto Grau Piano
Co., Cincinnati; Fred P. Bassett of the M. Schulz
Co., Chicago; Otto C. Muehlhauser, Cleveland;
Charles H. Yahrling, Youngstown; the Baldwin Co.;
the Gulbransen Co ; the Starr Piano Co.; the Hotel
Sinton, and William R. Graul, Cincinnati.
The annual golf dinner was held on Monday, at
which Henry Dreher presented plans for organizing
the Ohio Music Trade Golf Association.
Henry E. Weisert's Address
One of the best features of the convention was the
address by Henry E. Weisert, of Chicago, president
of the National Association of Piano Merchants.
Mr. Weisert spoke as follows:
The National Association of Music Merchants, hav-
ing practically no restrictions with reference to mem-
bership, is composed of merchants with widely dif-
fering ideas as to merchandising. There is the mer-
chant who conducts his business along very high-
grade lines; there is the one who, while making some
pretense to a high-grade business, is still unwilling
to give up what seems to him advantages found in
not being too straight laced about it; there is still
another kind who has no particular policy; and I
regret to say that there is a type who deliberately
violates every decent business principle in his eager-
ness to sell.
It would be a marvelous thing if we could adopt a
code of ethics in our business that would raise it to
its proper place, but that isn't a thing for the Na-
tional Association to undertake—at least not at the
present time. Your State Association, being some-
what closer to its members, is in a better position to
undertake work along these lines. I believe that a
local Association can do even more than the State
Association in bringing about such reforms. In other
words, we must begin at the bottom. As the local
Association must concern itself with local matters,
and as your State Association must concern itself
with State matters, so our National Association must
confine its activities to matters of a national
character.
The First Essential
First of all we must be organized in such a way
that we can effectively resist any attempt at unfa-
vorable legislation by Congress. We have had sev-
eral examples of this and the results have justified
the existence of the National Association. We don't
know, at what moment we may find ourselves con-
fronted with the necessity for prompt and concerted
action and it behooves us to be as strongly organized
as possible when such a time comes.
There should be a closer working arrangement bc-
tw cen the merchants and the manufacturers. All mer-
chandise manufactured is eventually retailed and un-
less there exists a proper working arrangement, one
or the other or botli must suffer. The recent action
of one of the large phonograph manufacturers may
have been very wise but a great many merchants who
have talked to me seem to be of the opinion that it
was most unwise, and here again is an opportunity to
reach an understanding by a closer working arrange-
ment with the manufacturer. I frankly believe that
if the dealers had been invited into the conference
with this manufacturer, a way out of the difficulty
might have been found without the demoralizing re-
sults which followed their unadvised—if not ill-ad-
vised—action. I know there was no thought of in-
juring the dealer in this very drastic action but the
injury was done, just the same, and how are we to
know at what figures to set down our inventory
when such things are possible.
By a closer understanding we can help the manu-
facturer with what today is his greatest problem—
uniform production. If we, as dealers, could fore-
oast our requirements each year and allow the manu-
facturers to make shipments to us during the dull
summer months we would earn their everlasting
gratitude besides placing ourselves in a much better
position to meet the demands of the heavy buying
season. I believe we owe it to the manufacturers
to at least attempt this.
For Music Merchants' Bank
It has always seemed rather strange to me that in
our merchants' association there has never been found
a group of men willing to undertake the establish-
ment of a music merchants' bank. In other words,
a financial corporation that will afford the members
of the association, whose financial responsibility jus-
tifies it, a very prompt, simple and economical way
for financing their installment paper.
Instead of criticizing let each one ask himself if
he is doing his part to help make the Association
bigger and stronger. We want criticism and lots
of it if that will help us get on the right track but
just remember this: before submitting your criticism
ask yourself just what you have done to help build
up the association. I should like to make it a condi-
tion that all criticisms, in order to be valid and com-
mand respectful attention, must have attached to
them at least one application for membership in the
National Association.
As our association is now constituted, it is almost
impossible to accomplish the things we should like
to do. In a meeting open to all the members we sel-
dom get beyond the generalities. I believe that even-
tually we must, through the state and regional asso-
ciations, establish the plan of sending delegates to
ihe National Association meetings and these dele-
gates will bring into the meeting the vital problems
which should properly come before the national body
for action.
I hope that, at our future conventions, we can have
placed at our disposal by the manufacturers a com-
prehensive exhibit of all they have to offer us in the
way of new styles and new ideas and to arrange these
exhibits so that they will not conflict with the meet-
ings of the merchants, because we all want to see
the exhibit. On the othre hand the merchants
should arrange their meetings, and this can be ac-
complished best by delegate representation, to occupy
the briefest possible time. We must get together
early in the morning, take our coats off and settle
down, not to a lot of "hifalutin" parliamentary pro-
ceedings and oratory, but good hard common sense
discussion of our problems.
September 19, 1925.
CLEVELAND TRADE AT
CINCINNATI MEETING
Ohio's Biggest City Wants Next Convention,
Poole Pianos In Demand, and Interesting
Old Picture Showing "Knabe."
Members of the Cleveland Music Trades Associa-
tion gathered at the Hotel Statler on Tuesday eve-
ning, September 8th, for the first monthly meeting
and dinner of the 1925-1926 season. It proved an
enjoyable affair with good attendance. Henry
Dreher, president, presided and had Frank Edgar, of
the Aeolian Co., as his guest. Mr. Dreher was re-
cently elected chairman of the resolutions committee
for the Cincinnati meeting of the state association,
and a feature of the meeting was the unanimous
pledge of all present to go to Cincinnati.
A resolution was passed inviting the Music Mer-
chants' Association of Ohio to hold their next con-
vention at the Hotel Statler in Cleveland. Another
resolution was passed urging all broadcasting stations
to improve the quality of their music. Incidentally
there has been considerable criticism in Cleveland on
some of the programs broadcasted, and an executive
of one of the downtown stores expressed the opinion
that the public were turning to the phonograph more
than ever on this account.
The Robert L. White Music Co. have sold four
Poole bungalow style pianos to St. Augustine Acad-
emy. The Fern Wittmcr conservatory of music also
bought two Poole grands recently, and it is ex-
pected that Superintendent Jones, of the Cleveland
Public Schools, will place an order for some of these
instruments in the near future.
"The evolution of the violin" is the title of a win-
dow display that the Reliance Trust Co. is featuring
this week. It shows both American and foreign
violins in the making, and shows the superior work-
manship of the former. One interesting instrument
from a curio standpoint is seventy-five years old, and
the bridge was made from a wagon spoke.
A very interesting picture of old Cleveland was
shown in the Plain Dealer this week, and shows the
downtown section in 1865, and the most noticeable
thing is a large sign on the biggest building which
reads: "Knabe Pianos." Evidently Knabe was well
known to Clevelanders then and that its reputation
is still of the highest is shown by the large number
of instruments still being sold here.
ROBERT MORTON ORGAN CO.
MOVES ITS MAIN OFFICES
Headquarters of Company Now Admirably Located
at 168 Golden Gate Avenue, San Francisco.
The Robert Morton Organ Co., which recently
moved its main office from the factory in Berkeley,
Calif., is now settled in its new offices at 168 Golden
Gate avenue, where the entire ground floor is occu-
pied.
The manufacture of Fotoplayers. in the Berkeley
factory, has been discontinued, the machinery and
equipment being shipped to Van Nuys, where the
capacity of the plant for the production of Robert
Morton organs has been increased by the building
of a new wing to the factory.
THE BEST PIANO SEASON
is with us. Dealers and salesmen who take advantage of it—and most agree that this season will be a good one—
must have the proper facilities for displaying and delivering the instruments. The only complete equipment is the
latest fool-proof Loader. It may now be had for only $95. Satisfaction guaranteed.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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