September 12, 1925.
MAX DE ROCHEMONT, JR.,
KILLED BY AUTOMOBILE
Twenty-Year-Old Son of Vice-President of the
Laffargue Co., New York, Meets Death
at Mount Vernon.
Max J. De Rochemont, Jr., twenty years old, son
of Max J. De Rochemont, vice-president and treas-
urer of the Laffargue Co., New York, was killed at
Mount Vernon, N. Y., August v30 ; when, according to
general belief, he was struck by an automobile.
When the body was found lying by the side of the
road, the coroner ordered an inquest to determine the
cause of death.
Young Mr. De Rochemont was a student of civil
engineering which profession he expressed a prefer-
ence for at the conclusion of his high school years
and a year at Wesleyan College. He was an enthu-
siastic student and a young man of an agreeable per-
sonality which made him a.large circle of friends.
Funeral services were held from the family home,
33 Pine Place, New Rochelle, N. Y., Sept. 1. In
addition to his bereaved parents he is survived by a
younger brother and by a sister, Mrs. Ronald Craig-
mile.
CHRISTMAN PIANO CO.'S
NEW PERIOD MODELS
Queen Anne and Sheraton Instruments Added
to Line of Grands Distinguished by Beauty
of Tone, Case and Finish.
Two new period Grands announced by the Christ-
mann Piano Co., New York, are further evidences
of the progressive character along artistic lines by the
company. A Queen Anne and a Sheraton are the
new models making more complete the splendid array
of instruments.
The two new artistic models from the famous old
industry provide the most delightful and convincing
proof of the continuance of the progressive spirit
established as a policy by Peter Christman, the
founder, in 1855. Many numbers in the successful
line of Christman pianos show that the ambitions of
the founder are being emulated by his sons, who give
personal attention to the model factory and offices at
597-601 East 137th street.
Like the others in the line, the new Period models
PRESTO
are distinguished for their artistic tone and graces of
construction and the quality of endurance is one that
the experienced piano dealer is certain of finding in
the new models. They are considered by the makers
worthy to be associated with the Christman Studio
Grand, an instrument of marked power and beauty
which has attained to great favor among discriminat-
ing music lovers, artists and teachers, and is con-
sidered a most desirable number to add to their line
by keen music merchants The Christman slogan,
"The First Touch Tells," is one readily suggestive
of the desirable tonal merits in Christman instru-
ments.
The two new Period models are produced in excep-
tionally beautiful cases and already have won favor
among Christman representatives.
EARL BILLINGS WILL
MOVE TO BILLINGS, FLA.
Popular Traveler Will Go South to Fill Important
Place in Retail Field.
Owing to the serious illness of Mrs. Billings, E. R.
Billings, for many years general traveler for The
Cable Company and for the past two years assistant
to the president, has been compelled to sever his con-
nection with the main office, and is now located in
Miami, Fla., in charge of the Cable Piano Com-
pany's retail store.
Mr. Billings is well-known throughout the country
in a wholesale way, and his host of friends will be
interested in his success in the retail field.
FEATURES CABLE GRAND.
The new electric grand piano of The Cable Com-
pany, Chicago, is being featured in Philadelphia at
the local retail distributors, James Bellak's Sons, 1129
Chestnut street. The electric grand is finished in
mahogany and has been favorably received by those
in search of this type of Inner-player. The Cable
Midget has been a most active seller during the sum-
mer. Louis Stauss is manager of the Bellak store.
BUYS ARKANSAS STORE.
J. W. Guisinger, owner of the Guisinger Music
House, Fayetteville, Ark., has bought the Kennan
Music Store at Snringdale, Ark., and will operate it
in connection with his Fayetteville store.
GLOBE MUSIC CO., BUILDS.
The Globe Music Company, St. Charles, 111., is
adding to its already large factory, an addition o'
180x48 feet, to take care of growing business.
WEEK'S ACTIVITY OF
STORY & CLARK CO.
E. H. Story and George Eucker Visit Branch
Stores and R. A. Burke Returns from
Visit to St. Louis.
At a recent meeting of the Story & Clark Piano
Co.'s branch store managers at headquarters, 173
North Michigan avenue, Chicago, conclusive proof
was presented that the Story & Clark line is making
a steady progress. All of which was very gratifying
to E. H. Story, president of the company, who pre-
sided over the meeting. Last week Mr. Story and
George Eucker, general manager of the retail
branches, took leave of Chicago for a visit to the
company's stores in Detroit, Philadelphia, New York
and Brooklyn. Conditions will be noted and the fall
sales campaign will be discussed.
Reports of good sales for the Story & Clark line
came from a different source when Burt K. Chaffee,
of the Chaffee Furniture Company, Grand Rapids,
Mich., called at the Story & Clark Co.'s offices last
week and told of an increasing demand for the line in
his city.
The latest edition of the "Story Book/' which is
edited by R. A. Burke and Stil Harcourt, contains
interesting news of the Story & Clark line. On the
front page a description of the new Story & Clark
grand is given as follows:
Our new Grand, five feet two inches, is a real musi-
cal creation and has, and is daily getting the endorse-
ments of some of the most prominent musicians of
today. This Grand was designed and constructed to
meet all comers in the real musical field. Commercial-
ism was not the paramount idea when this Grand
was conceived—and neither is it the creation of nov-
ices, for you know that the Story & Clark Co. was
established in 1857.
In this grand every string and pin; every block of
wood and plate of steel; every hammer and key;
every strip of the wondertul sounding board—all
through these long years have been developing into
a master creation for the refined musical tempera-
ment, and the price is in reach of all. Volume takes
care of that.
Another feature of the September issue of the
Story Book is a double center spread showing the
Story & Clark Musicians Art and Lounge Room with
the Welte Mignon Reproducing Pine Organ recently
installed.
R. A. Burke, popular Story & Clark traveler, re-
turned with his wife this week from an automobile
trip to St. Louis, Mo., and Waterloo, 111. In the lat-
ter town Mr. and Mrs. Burke visited Mr. Burke's
mother.
WEAVER PIANOS FOR MARYLAND SCHOOL
SALISBURY, MD.. STATE NORMAL SCHOOL.
Recently the Weaver Piano Co., Inc., York, Pa.,
shipped a Weaver upright reproducing piano (Welte-
Mignon Licensee) and a Weaver upright piano, to
the Salisbury, Md., State Normal School. Salisbury,
on the eastern shore of Maryland, was chosen by the
Maryland General Assembly of 1922 because of its
ideal location. A farm of nearly 30 acres just south
of Salisbury was selected and the buildings begun.
This first unit was completed during June, 1925, and
provision has been made for 150 students for the
1925-1926 school year. Only graduates of accredited
four-year high schools are eligible and a very high
standard of scholarship and aptitude for teaching is
required.
Not only was Prof. W. J. Holloway given every
opportunity in the selection of his faculty, but also
in the selection of equipment. More than a year ago,
Prof. Holloway with Dr. Gibson, state supervisor of
music, visited the Weaver factory. He spent a day
inspecting the material and workmanship entering
into the construction of and in testing Weaver pianos.
Both Prof. Holloway and Dr. Gibson were impressed
with the tonal quality and ready response of the
Weaver piano to every demand made upon it.
The Weaver reproducing piano, with Welte-Mignon
Licensee, made a particular appeal to them because
of its ability to present to the student body the music
of the masters exactly as interpreted and played by
the masters. The Library of Welte Recordings
amazed them by its completeness and its adaptability
to normal school work. They decided that a Weaver
reproducing piano must be part of the equipment.
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